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All Journal Jurnal Ekonomi Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh JAM : Jurnal Aplikasi Manajemen IJBE (Integrated Journal of Business and Economics) International Journal of Economics Development Research (IJEDR) Jurnal Manajemen JURNAL ILMIAH KOHESI Jurnal Cafetaria Bulletin of Computer Science Research Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Community Services and Dedication Journal of Trends Economics and Accounting Research Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Accounting and Finance Management (JAFM) Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Masyarakat dan Riset Pendidikan Celebes Journal of Community Services Manajemen : Jurnal Ekonomi Skena Bisnis Jurnal Mahkota Bisnis (Makbis)
Lusiah Lusiah
Universitas IBBI
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Pengaruh Pengalaman Dan Kenyamanan Terhadap Kepuasan Dan Loyalitas Pelanggan Mobil Listrik Dengan Environmental Awareness Sebagai Moderasi Jayadi Jayadi; Lusiah Lusiah; Alexander Barus
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/dksx8z87

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pelanggan dan kenyamanan terhadap kepuasan serta loyalitas pelanggan mobil listrik di Kota Medan, dengan environmental awareness sebagai variabel moderasi. Penelitian ini menggunakan metode kuantitatif dengan dimana populasi pada penelitian ini pengguna mobil listrik di kota Medan dengan teknik pengambilan sampel purposive sampling serta penyebaran kuesioner di lakukan secara online kepada 126 pengguna mobil listrik di kota Medan. Analisis data dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui SmartPLS 3. Hasil penelitian menunjukkan bahwa pengalaman pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Namun, kenyamanan tidak berpengaruh signifikan terhadap kepuasan pelanggan. Environmental awareness terbukti memoderasi secara positif (memperkuat) pengaruh pengalaman pelanggan terhadap kepuasan. Sebaliknya, environmental awareness memoderasi secara negatif (memperlemah) pengaruh kenyamanan terhadap kepuasan pelanggan. Selain itu, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan mobil listrik di Kota Medan. Temuan ini menegaskan bahwa kepuasan dan loyalitas pelanggan tidak hanya dibentuk oleh pengalaman emosional dan kenyamanan berkendara, tetapi juga oleh tingkat kesadaran lingkungan yang dimiliki konsumen
TEKNOLOGI BLOCKCHAIN PADA PEMASARAN DIGITAL Ali Syah Putra; Errie Margery; Lusiah Lusiah
Jurnal Mahkota Bisnis (Makbis) Vol 5 No 1 (2026): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v5i1.155

Abstract

The modern era is characterized by the rapid advancement of innovative technologies and their widespread implementation across various economic activities. Digitalization involves the utilization of numerous specialized devices connected to the Internet that perform specific functions. Within an integrated system, server technologies play a crucial role by enabling the storage and processing of large volumes of information, including structured, semi-structured, and unstructured data, through high computational capabilities. The availability of powerful equipment capable of executing complex mathematical models using extensive datasets has accelerated the development and application of various machine learning algorithms. By employing different machine learning approaches, hidden patterns and relationships can be identified from the available information, allowing the creation of effective management solutions to optimize processes at the micro, macro, and meso levels. The growing volume of information has also increased the need to ensure security for both individual users and large confidential databases. At the current stage of technological development, blockchain technology is widely utilized to maintain information security and prevent data falsification within databases.
Digital Literacy, Culture, and Engagement as Catalysts of SME Performance: Evidence from West Java Lusiah Lusiah; Hartanti Nugrahaningsih; Ahmad Shalahuddin
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1221

Abstract

Small and Medium Enterprises (SMEs) in West Java have lots of challenges in the digital era, and requirement of change which is most important to survive in new competitive environment. This research focuses on the identification of factors that affect the Business Performance of SMEs in the region. Applying Partial Least Squares analysis, this research investigates the research gap around Digital Literacy, Engagement in Digital Initiatives, Internal Digital Culture, Government Support Policies, and Market Competitiveness. An exploration of the relationship between the variables of Digital literacy, Digital engagement, and digital culture and their effect on SMEs business performance show that research tests point to significant effects of the three variables on at least one dimension of Business performance. Nonetheless, Government Support Policies and Market Competitiveness appear to be less relevant but they still have places. There is evidence where governments have provided chances to SMEs, though not optimal. In this sporting goods industry, market forces justified the business need for adaptation in today’s market. This research provides valuable recommendations to policy makers and practitioners. When digital challenges are understood as unavoidable obstacles and approached as a set of priorities, getting to know internal digital cultures, economies, and financing opportunities in the context of West Java SMEs, it will be possible to outline general strategies for the successful development of firms in the discussed region. 
Penyuluhan dan Pelatihan Manajemen Keuangan Bagi Pelaku Usaha UMKM di Desa Binjai Bakung Pantai Labu: Pengabdian Emelia Rahmadany Putri Gami; Mutawaqil Bilah Tumanggor; Lusiah Lusiah; Arifin Arifin; Dewi Rafiah Pakpahan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5500

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) berperan strategis dalam perekonomian daerah, namun masih menghadapi kendala, terutama dalam pengelolaan keuangan. Pelaku UMKM di Desa Binjai Bakung, Kecamatan Pantai Labu, Kabupaten Deli Serdang, umumnya belum mampu melakukan pencatatan dan penyusunan laporan keuangan sederhana serta memisahkan keuangan usaha dan pribadi, sehingga berpotensi menghambat keberlanjutan usaha. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan manajemen keuangan melalui penyuluhan dan pelatihan yang berfokus pada perencanaan dan pengelolaan modal, pendistribusian keuntungan, serta pencatatan arus kas. Metode pelaksanaan meliputi tahap persiapan, pelaksanaan, dan evaluasi dengan pendekatan partisipatif berupa ceramah, diskusi, dan praktik penyusunan laporan keuangan sederhana. Kegiatan tatap muka ini diikuti 15 pelaku UMKM dan menunjukkan peningkatan pemahaman peserta tentang pentingnya manajemen keuangan, kemampuan mencatat transaksi, serta menyusun laporan keuangan sederhana, disertai respons positif dan partisipasi aktif.
Co-Authors Adhitya Akbar Ahmad Shalahuddin Alexander Barus Ali Syah Putra Andrian Andrian Anitha P. Tinambunan Arifin Arifin Aulia Kusuma Wardani Boy Fadly Boy Fadly Corinna Wongsosudono Dewi Rafiah Pakpahan Djatmiko Novianto Edison Edison Errie Margery Errie Margery Esli Silalahi Fajrillah, Fajrillah Gami, Emelia Rahmadany Putri Hartanti Nugrahaningsih Jaman Amadi Jayadi Jayadi Lenny Menara Sari Saragih Lili Suryati Margery, Errie Mazzlida Mat Deli Mutawaqil Bilah Tumanggor Nadia Mahdaly Pudyastuti, Esty Puput Ulina Hutasoit Ripka Seriidahnaita Ginting SARTIKA . Selly Evianta Sulistyo Budi Utomo Tarigan, Miska Irani Tarwiyah, Tarwiyah Wilianto, W. Y. Yuliana, Y. Yusdiana, Yusdiana