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All Journal Jurnal Ekonomi Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh JAM : Jurnal Aplikasi Manajemen IJBE (Integrated Journal of Business and Economics) International Journal of Economics Development Research (IJEDR) Jurnal Manajemen JURNAL ILMIAH KOHESI Jurnal Cafetaria Bulletin of Computer Science Research Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Community Services and Dedication Journal of Trends Economics and Accounting Research Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Accounting and Finance Management (JAFM) Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Masyarakat dan Riset Pendidikan Celebes Journal of Community Services Manajemen : Jurnal Ekonomi Skena Bisnis Jurnal Mahkota Bisnis (Makbis)
Lusiah Lusiah
Universitas IBBI
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Sistem Informasi Geografis Fasilitas Kesehatan di Tuntungan Berbasis Android Fajrillah; Lusiah
Bulletin of Computer Science Research Vol. 3 No. 3 (2023): April 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bulletincsr.v3i3.244

Abstract

The use of Android phone data frames is growing rapidly in today's world. He is known for his ability to retrieve data quickly and accurately, especially during crises. His one of human information needs is information about medical facilities. The purpose of this article is to provide an Android-based application that helps an individual obtain data from his Tuntungan Public Health Authority in various ways. The method used to improve the framework in this review is his waterfall model consisting of five phases: requirements identification, system design, code preparation, program testing, and program implementation. In addition, program development using Visual Studio Code, Flutter SDK, Mobile Emulator, Mobile Emulator and Firebase integration as information base. During this inspection, the use of the Geographic Information System "GIS" was found to be inadequate. Because the people of Tuntungan ran well according to their ability. This Android-based application system can display a map showing the location of medical facilities on the Internet and detailed information about medical facilities in Tuntugan Province.
Sosialisasi Peningkatan Minat Berwirausaha Pada Ibu-Ibu Rumah Tangga Di Lingkungan Universitas IBBI Medan Saragih, Lenny Menara Sari; Tarwiyah, Tarwiyah; Wongsosudono, Corinna; Lusiah, Lusiah; Parulian, Edison
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 10 (2023): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i10.536

Abstract

Kegiatan sosialisasi kewiraisahaan ini merupakan salah satu kegiatan  Hibah program pembinaan UMKM berbasis kemitraan. Pada kegiatan ini, tim  program pembinaan UMKM berbasis kemitraan mengundang  anggota masyarakat di lingkungan SiIlalas Medan khususnya ibu-ibu rumah tangga yang berada di lingkungan Universitas IBBI untuk menumbuh kembangkan minat  kewirausahaan, serta memberikan ide-ide untuk kegiatan usaha yang dapat dilakukan oleh mereka sendiri, sehingga dapat meningkatkan perekonomian keluarga. Tim program pembinaan UMKM sebagai narasumber memberikan pemaparan materi tentang kewirausahaan yang bertujuan untuk meningkatkan minat kewirausahaan dan juga memberikan  kiat sukses menjalankan usaha dengan bermodalkan semangat, ulet, dan ketekunan.
Sosialisasi Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan Produk di UMKM Binaan Universitas IBBI Saragih, Lenny Menara Sari; Lusiah, Lusiah; Parulian, Edison; Tarwiyah, Tarwiyah; Wongsosudono, Corinna
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 3 (2024): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i3.865

Abstract

Kegiatan sosialisasi pemnfaaan media sosial ini merupakan salah satu kegiatan Hibah program pembinaan UMKM berbasis kemitraan. Pada kegiatan ini, tim program pembinaan UMKM berbasis kemitraan mengundang mengundang UMKM binaan  Universitas IBBI untuk meningkatkan promosi dan  penjualan dengan cara memanfaatkannya untuk menjangkau khalayak yang lebih luas dengan penggunaan media sosial sebagai alat dalam mengembangkan usaha sehingga membuka peluang bagi Usaha Mikro, kecil, dan Menengah (UMKM). Dengan penggunaan media social bertujuan untuk menambah nilai, membantu dan menerbitkan konten yang bagus maka pegikut atau pemirsa (audiens) media sosial kita yang akan bekerja bagi usaha kita.Tim program pembinaan UMKM sebagai narasumber memberikan pemaparan materi tentang pemanfaatan media untuk meningkatkan penjualan produk yang dihasilkan UMKM binaan.
Konsultasi Publik Amdal Pembangunan Dan Operasional Sekolah Di Desa Sampali Kecamatan Percut Sei Tuan Kabupaten Deli Serdang Lusiah, Lusiah; Parulian, Edison; Yusdiana, Yusdiana; Saragih, Lenny Menara Sari; Margery, Errie
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

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Abstract

Konsultasi Analisis Mengenai Dampak Lingkungan (AMDAL) adalah sebuh proses yang dilakukan untuk memastikan bahwa suatu kegiatan usaha yang direncanakan pada sebuah lingkungan tidak berdampak negatif dan memenuhi persyaratan hukum yang berlaku untuk mendapatkan izin penyelenggaraan usaha atau kegiatan tersebut. Dalam pembangunan fisik seperti sekolah, proses pembangunan serta operasional lainnya kemungkinan besar akan berpotensi membawa dampak terhadap lingkungan sekitar. Oleh karena itu dengan melakukan kegiatan konsultasi publik terlebih dahulu sebelum pembangunan dan operasional Sekolah Pendidikan Dini dan Dasar Y.P. Putra-Putri Naihongga Cuillienta di Desa Sampali Kecamatan Percut Sei Tuan Kabupaten Deli Serdang nantinya akan berjalan secara berkelanjutan dan minim dampak terhadap lingkungan dan masyarakat sekitar
Efforts to Improve The Economy of Communities in The Trade and Services Sector in Beach Destinations Miska Irani Tarigan; Lusiah Lusiah; Errie Margery; Aulia Kusuma Wardani; Sulistyo Budi Utomo; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4523

Abstract

Every year, the Bau Nyale festival always has a unique concept that attracts the attention of domestic and foreign tourists. Tourism has become a leading sector of Central Lombok Regency in order to realize social welfare for its entire community. This can be seen from the program launched by the Regional Government to become a major tourist destination, not only for local tourists but also foreign tourists. The purpose of this study is to analyze and describe the Bau Nyale festival as an effort to improve the community's economy in the trade and service sector in Selong Belanak beach destination. The research used the descriptive method with qualitative analysis and data were collected through interviews, observation and documentation. The secondary data were collected from documents and texts related to the research topic, be it books, articles journals, or others. The results of this study show that the contribution of tourist attractions and Bau Nyale festival at Selong Belanak Beach has a natural impact, namely increasing the number of tourist visits and increasing employment opportunities for the community and has an effect on the economic income of the local community. This can lead to new business opportunities and open up job opportunities, the needs of the population are met, control and ownership can be fully held by the community. Village government and regency government must provide support to MSMEs around Selong Belanak Beach by improving facilities to improve the community's economy, further campaign for the cultural tourism by managing various facilities and infrastructure that can facilitate tourists in visiting.  
PENGARUH BRAND AWARENESS, EVENT SPONSORSHIP DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM KEMASAN MERK AQUA DI KOTA MEDAN Andrian, Andrian; Lusiah, Lusiah; Pudyastuti, Esty
Skena Bisnis Vol. 1 No. 2 (2024): Skena Bisnis Journal (SB)
Publisher : Fakultas Ilmu Sosial Dan Humaniora, Universitas Ibbi

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness, event sponsorship, dan kualitas produk terhadap keputusan pembelian air minum kemasan merek Aqua di Kota Medan. Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai alat pengumpulan data. Teknik analisis yang digunakan adalah analisis regresi linear berganda, uji t, uji F, dan uji determinasi. Sampel penelitian terdiri dari 160 pelanggan Aqua di Kota Medan. Hasil penelitian menunjukkan bahwa secara parsial, brand awareness memiliki pengaruh signifikan terhadap keputusan pembelian air minum kemasan merek Aqua di Kota Medan. Demikian pula, event sponsorship dan kualitas produk masing-masing berpengaruh signifikan secara parsial terhadap keputusan pembelian. Secara simultan, variabel brand awareness, event sponsorship, dan kualitas produk bersama-sama berpengaruh signifikan terhadap keputusan pembelian air minum kemasan merek Aqua di Kota Medan. Temuan ini mengindikasikan pentingnya memperkuat brand awareness, mengadakan event sponsorship yang tepat, dan menjaga kualitas produk untuk meningkatkan keputusan pembelian oleh konsumen.
Impact of Destination Brand Experience to Increase Destination Brand Loyalty Tarigan, Miska Irani; Silalahi, Esli; Tinambunan, Anitha Paulina; Margery, Errie; Lusiah, Lusiah
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.17

Abstract

Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were famous as world tourist destinations. This research aims to provide a tourism marketing perspective with a destination brand experience. The brand experience felt by tourists is a series of efforts, activities or products received by tourists starting when tourists have a desire to travel. This research uses quantitative methods, data collection by questionnaire with a sample of tourists, the range of this research was conducted from January to May 2023 and by using a questionnaire on google form. The number of samples included in this study was 200 respondents, the sample determination was carried out by purposive sampling. Respondent data was analyzed by Structure Equation Model with Smart PLS 4.0. The results of this research found that destination brand experience has a positive effect on destination brand authenticity, destination brand satisfaction, and destination brand loyalty. Meanwhile, destination brand authenticity and destination brand satisfaction have a positive effect on destination brand loyalty. The results of the indirect influence show that destination brand authenticity and destination brand satisfaction mediate the influence of destination brand experience on destination brand loyalty.
Securing Sustainable Digitalization: An Integrative Study on Data Privacy, Cybersecurity, and Business Continuity in SMEs Lusiah, L.; Parulian, Edison
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1475

Abstract

This study examines the interrelationship among data privacy practices, cybersecurity readiness, and business continuity planning in enhancing sustainable digitalization within small and medium-sized enterprises (SMEs). This study employs a quantitative descriptive approach using structured survey data collected from 250 SMEs operating in manufacturing, retail, and service sectors in Indonesia. The analysis was conducted using structural equation modeling to assess both direct and mediated relationships among the three digital capabilities and their influence on sustainability outcomes. The results reveal that data privacy practices significantly contribute to improving cybersecurity readiness, and cybersecurity readiness has a positive impact on the development of business continuity plans. Furthermore, business continuity planning mediates the effect of cybersecurity readiness on sustainable performance, which includes operational reliability, digital trust, and environmental responsibility. The findings of this study suggest that secure digital capabilities, when integrated systematically, enhance the long-term viability and resilience of SMEs operating in emerging markets. This research provides empirical evidence supporting a triadic framework linking digital security components with sustainability outcomes in resource-constrained settings.
Training on Digital Marketing Strategies through Social Media at the Parish of St. Mary Immaculate Conception, Cathedral of the Archdiocese of Medan Wilianto, W.; Yuliana, Y.; Parulian, Edison; Saragih, Lenny Menara Sari; Lusiah, L.
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1609

Abstract

This training aims to provide the congregation of the Cathedral Church of the Archdiocese of Medan with a practical understanding of utilizing social media as a digital marketing tool. With the widespread use of Instagram, Facebook, and WhatsApp Business among the public, this training focuses on branding strategies, content creation, and effective digital promotion techniques for MSMEs. This activity is a collaboration between the Cathedral Church and the Information Technology & Management Study Program of IBBI University and was held on July 20, 2025, in the Van De Hurk Hall. The results of the activity showed an increase in participants' understanding of digital marketing and motivation to market products more professionally through social media platforms.
Pengaruh Kepuasan Kerja, Organizational Citizhenship Behaviour Dan Pelatihan Terhadap Kinerja  Frontliner PT Bank XXX Medan Nadia Mahdaly; Lusiah; Ripka Seriidahnaita Ginting
Manajemen: Jurnal Ekonomi Vol. 5 No. 2 (2023): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/76fk3v14

Abstract

Tujuan penelitian adalah untuk menguji pengaruh kepuasan kerja, Organizational Citizenship Behavior, dan Pelatihan terhadap Kinerja Frontliner di PT XXX Medan. Penelitian kuantitatif ini menggunakan metodologi survei melalui kuesioner. Sampelnya terdiri dari 56 Frontliners dari populasi. Temuan penelitian menunjukkan bahwa kepuasan kerja berpengaruh signifikan terhadap kinerja Frontliner, organizational citizhenship behaviour berpengaruh signifikan terhadap kinerja Frontliner, dan pelatihan juga berpengaruh signifikan terhadap kinerja Frontliner. Selain itu, pengaruh gabungan dari kepuasan kerja, organizational citizhenship behaviour, dan pelatihan ditemukan signifikan terhadap kinerja Frontliner
Co-Authors Adhitya Akbar Ahmad Shalahuddin Alexander Barus Ali Syah Putra Andrian Andrian Anitha P. Tinambunan Arifin Arifin Aulia Kusuma Wardani Boy Fadly Boy Fadly Corinna Wongsosudono Dewi Rafiah Pakpahan Djatmiko Novianto Edison Edison Errie Margery Errie Margery Esli Silalahi Fajrillah, Fajrillah Gami, Emelia Rahmadany Putri Hartanti Nugrahaningsih Jaman Amadi Jayadi Jayadi Lenny Menara Sari Saragih Lili Suryati Margery, Errie Mazzlida Mat Deli Mutawaqil Bilah Tumanggor Nadia Mahdaly Pudyastuti, Esty Puput Ulina Hutasoit Ripka Seriidahnaita Ginting SARTIKA . Selly Evianta Sulistyo Budi Utomo Tarigan, Miska Irani Tarwiyah, Tarwiyah Wilianto, W. Y. Yuliana, Y. Yusdiana, Yusdiana