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All Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Community Development Journal: Jurnal Pengabdian Masyarakat JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Social Responsibility Projects by Higher Education Forum International Journal of Educational Review, Law And Social Sciences (IJERLAS) Golden Ratio of Marketing and Applied Psychology of Business Journal Of Business, Finance, and Economics (JBFE) ProBisnis : Jurnal Manajemen Journal of Trends Economics and Accounting Research Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Masyarakat Indonesia Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi ORAHUA : Jurnal Pengabdian Kepada Masyarakat Economic Development Progress Journal of Management and Economics Research RESPINARIA: Jurnal Pengabdian Kepada Masyarakat
Dian Purnama Sari
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Pemanfaatan Teknologi Digital Untuk Peningkatan Literasi Keuangan Masyarakat di Seri Sena Kangar, Perlis Malaysia Diana Suksesiwaty Lubis; Dian Purnama Sari; Nazmah
RESPINARIA : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2026): June 2026
Publisher : PT Katersi Minar Permata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66785/respinaria.v3i1.190

Abstract

Perkembangan teknologi digital telah mengubah pola aktivitas ekonomi masyarakat melalui meningkatnya penggunaan layanan keuangan berbasis digital. Namun, kemudahan akses teknologi belum sepenuhnya diimbangi dengan kemampuan masyarakat dalam mengelola keuangan secara efektif, sehingga masih dijumpai rendahnya literasi keuangan, kurangnya kebiasaan menyusun anggaran, serta belum optimalnya pemanfaatan teknologi untuk mendukung pengelolaan keuangan rumah tangga. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kesadaran masyarakat mengenai pengelolaan keuangan berbasis teknologi digital pada Komuniti PPR Seri Sena, Kangar, Perlis, Malaysia. Program dilaksanakan melalui pendekatan edukatif, partisipatif, kontekstual, dan pemberdayaan yang meliputi tahap persiapan, pelaksanaan, dan evaluasi. Metode yang digunakan mencakup penyuluhan, diskusi interaktif, demonstrasi, praktik penggunaan aplikasi pencatatan keuangan digital, serta simulasi penyusunan anggaran rumah tangga. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya perencanaan keuangan, pengendalian pengeluaran, penyusunan anggaran, serta pembentukan kebiasaan menabung dan dana darurat. Selain itu, peserta mampu memanfaatkan aplikasi digital untuk mencatat pemasukan dan pengeluaran, sehingga terjadi perubahan persepsi terhadap teknologi dari sekadar media komunikasi dan hiburan menjadi sarana yang produktif dalam mendukung pengelolaan keuangan dan aktivitas ekonomi keluarga. Program ini juga mendorong terbentuknya perilaku keuangan yang lebih disiplin serta meningkatkan kesadaran masyarakat akan pentingnya literasi keuangan dan literasi digital dalam mewujudkan ketahanan ekonomi keluarga. Dengan demikian, integrasi edukasi literasi keuangan dan pemanfaatan teknologi digital terbukti menjadi strategi yang efektif dalam mendukung pemberdayaan masyarakat serta memperkuat pembangunan komunitas yang inklusif dan berkelanjutan.
Utilization of Hybrid Digital Technologies for Optimizing Waste Bank Management and Elevating Community Literacy Imam Saputra; Mesran Mesran; Dian Purnama Sari; Dito Putro Utomo
Journal of Social Responsibility Projects by Higher Education Forum Vol 7 No 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v7i1.10793

Abstract

Grassroots community waste banks play a pivotal role in urban environmental management; however, they frequently face operational bottlenecks due to reliance on conventional paper-based record-keeping. The community partner faced severe challenges, including administrative processing delays, accounting errors in customer balances, and limited market reach for upcycled products. To address these problems, this community service activity aimed to optimize waste bank administration and elevate digital marketing literacy through an integrated hybrid capacity-building framework. The contribution of this initiative lay in deploying a low-latency hybrid learning setup—combining dual-WAN bonding, multi-camera switching, and cloud-accessible digital ledger tools—to deliver interactive training across physical and synchronous online cohorts (). Methodologically, a mixed-methods approach evaluated participant progress using pre- and post-test diagnostic questionnaires and post-event usability surveys. The results of the community service demonstrated a statistically significant increase in participant digital literacy (), with composite cognitive scores improving from a baseline of to , achieving a high normalized Hake gain (). Field execution successfully digitized operational transaction logs, eliminated calculation discrepancies, and enabled digital cataloging on social media platforms for waste-derived products. Overall participant evaluation indicated outstanding satisfaction (), confirming the practical utility and technical reliability of the hybrid delivery system. This activity successfully transformed the partner's operational workflows from manual ledgers to transparent digital management while offering a scalable model for circular economy empowerment.
Pengaruh Kualitas Produk, Citra Merek Dan Promosi Terhadap Keputusan Pembelian Produk Skintific : Studi Kasus pada Konsumen Skintific di Toko Nusantara Kota Tebing Tinggi Dian Purnama Sari; Dwi Nopitasari; Yula Anggi Kristiani
Economic Development Progress Vol. 4 No. 2 (2025): Economic Development Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i2.251

Abstract

Marketing theories play an important role in explaining consumer behavior, especially theories related to purchasing decisions. The purpose of this study is to test the hypothesis regarding the influence of product quality, brand image, and promotion on purchasing decisions for Skintific products. The results of the study indicate that: product quality does not have a significant influence on purchasing decisions with a T-statistic value of -0.295; brand image influences purchasing decisions with a T-statistic value of 1.895; promotion has a significant influence on purchasing decisions with a T-statistic value of 9.779; and simultaneously, the three variables (product quality, brand image, and promotion) have a significant influence on purchasing decisions with a T-statistic value of 37.447. This study involved 64 respondents as samples, and data processing was carried out using SPSS software version 25.0.
Financial Transparency and Stakeholder Governance in ESG Reporting Research: A Bibliometric Perspective Dian Purnama Sari; Suginam Suginam; Vina Winda Sari; Rizky Indra Saputra
Journal of Management and Economics Research Vol 3 No 2 (2025): April 2025
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62866/jomer.v3i3.241

Abstract

This study aims to analyze the development of research on financial transparency, stakeholder governance, and ESG reporting through a bibliometric approach using data indexed in the Scopus database. The increasing global attention toward sustainability disclosure, corporate accountability, and stakeholder-oriented governance has encouraged rapid growth in ESG-related studies across various disciplines. This research applies bibliometric analysis to identify publication trends, dominant subject areas, leading journals, influential authors, collaboration networks, keyword dynamics, co-citation structures, and thematic evolution within the literature. The findings indicate that research on ESG governance and financial transparency has experienced significant growth, particularly after 2020, reflecting the rising importance of sustainability governance and responsible corporate practices in global business environments. The results also show that the dominant research themes include ESG disclosure, sustainability reporting, corporate governance, stakeholder accountability, green finance, and digital auditing. Furthermore, the study reveals that ESG governance research has become increasingly interdisciplinary by integrating perspectives from accounting, finance, sustainability, ethics, and technological innovation. Scientific collaboration among researchers and institutions from different countries also demonstrates the growing internationalization of sustainability governance research. In addition, emerging themes such as artificial intelligence, digital financial auditing, and sustainability assurance are becoming increasingly relevant within the ESG reporting landscape. This study contributes theoretically by strengthening the integration of stakeholder theory and legitimacy theory in sustainability governance research. Practically, the findings provide insights for corporations, regulators, and policymakers in improving transparency, governance quality, and sustainability reporting practices to support long-term organizational sustainability and stakeholder trust.
Analisis Brand Image dan Kualitas Pelayanan Dalam Keputusan Pembelian Ira Tasya Br Pinem; Dian Purnama Sari
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.609

Abstract

Perkembangan teknologi informasi dan media digital turut memperluas akses masyarakat terhadap berbagai produk fashion, baik yang berasal dari merek internasional maupun merek lokal. Kondisi tersebut mendorong pelaku usaha untuk menghadirkan produk yang inovatif, memiliki nilai tambah, serta mampu membangun daya saing di tengah meningkatnya persaingan industri. Penelitian ini meneliti bagaimana pengaruh Brand Image dan Kualitas Pelayanan Dalam Keputusan Pembelian produk uis karo pada rumah uis averiana barus. Penelitian ini dilakukan pada Rumah Uis Averiana Barus, yaitu sebuah usaha yang bergerak di bidang fashion yang berlokasi di Jl. Jamin Ginting No. 252, Kwala Bekala, Kecamatan Medan Johor, Kota Medan, Sumatera Utara 20131. Penelitian dilakukan pada selama bulan April sampai dengan Juli 2026. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Sumber data yang digunakan yaitu data primer dan sekunder. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian produk Uis Karo pada Rumah Uis Averiana Barus. Dalam penelitian ini, teknik pengambilan sampel yang digunakan adalah non-probability sampling, dengan kriteria purposive sampling, maka jumlah sampel dalam penelitian ini adalah 90 pelanggan Rumah Uis Averiana Barus. Analisis yang digunakan yaitu regresi linear berganda. Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Rumah Uis Averiana Barus. Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Rumah Uis Averiana Barus. Brand Image dan Kualitas Pelayanan secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Rumah Uis Averiana Barus.
Optimalisasi Kompetensi Tenaga Kerja Muda melalui Pelatihan Microsoft Office dan Sistem Administrasi Digital untuk Meningkatkan Peluang Kerja Dian Purnama Sari; Muhammad Syahrizal; Wardayani Wardayani; Ahmad Harun Daulay; Syamsul Bahri
JPM: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v7i1.3216

Abstract

This community service program aimed to improve the competencies of young workers through Microsoft Office and digital administration training to support work readiness in Medan City. The main problem faced by the participants was the low ability to use digital office applications, particularly Microsoft Word, Microsoft Excel, and Microsoft PowerPoint, which are essential skills in the modern workplace. The implementation methods included observation, practice-based training, mentoring, evaluation, and follow-up activities. The participants consisted of 20 young workers with senior high school and vocational school educational backgrounds. Initial survey results showed that 60% of participants were in the low competency category, 30% in the moderate category, and only 10% in the high category. After the training activities were conducted, participant competencies increased significantly, with the high competency category rising to 55%, the moderate category reaching 35%, and the low category decreasing to 10%. In addition to improving technical digital administration skills, the program also had a positive impact on participants’ confidence in facing technology-based employment opportunities. The partners’ responses indicated a high level of satisfaction because the training materials were considered relevant to current community and labor market needs. Therefore, this community service program can serve as an effective solution for improving the digital competencies of young workers and supporting the enhancement of human resource quality in the era of digital transformation.
Optimalisasi Pemberdayaan Ibu Rumah Tangga melalui Pelatihan Bisnis Online dan Pengelolaan Keuangan Digital untuk Meningkatkan Pendapatan Keluarga Muhammad Syahrizal; Dian Purnama Sari; Hablil Ikhwana; Syamsul Bahri; Vina Winda Sari
JPM: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v7i1.3221

Abstract

This community service program aimed to improve the ability of housewives to utilize online business and digital financial management as an effort to increase family income in Medan City. The main problems faced by the participants were low digital literacy, limited use of social media and marketplaces for business marketing, and inadequate financial management of household businesses. The implementation method used a participatory approach consisting of initial observation, identification of partner needs, online business training, digital financial management training, practical sessions, mentoring, and program evaluation. The participants consisted of 20 housewives managing micro and small household businesses in culinary, fashion, handicraft, and cosmetic sectors. The results showed an improvement in participants’ digital capabilities after participating in the training, where most participants were able to use social media and marketplaces as business marketing tools. In addition, participants also began to understand the importance of financial recording and the use of simple digital financial applications in managing household businesses. Participant satisfaction with the program was also positive because the training materials were considered relevant to their business needs and easy to implement in daily business activities. This community service program is expected to become a model for women’s economic empowerment based on digital technology to support sustainable family welfare improvement.
Upaya Peningkatan Minat Baca dan Kreatifitas Anak dan Remaja Melalui Kegiatan Pengabdian di Rumah Baca, Kota Medan Fahmi Sulaiman; Sri Eka Wulandari; Ekatri Ayuningsih; Asmaul Husna; Dian Purnama Sari
Multidisiplin Pengabdian Kepada Masyarakat Vol. 2 No. 01 (2023): Multidisiplin Pengabdian Kepada Masyarakat, Januari-Maret 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/pkm.v2i01.1555

Abstract

Pendidikan di sekolah saja tidak cukup untuk memenuhi pembelajaran bagi anak usia dini. Hal ini membuat setiap anak memiliki lebih banyak waktu untuk bermain daripada belajar. Banyak metode atau cara yang dapat mengisi waktu luang anak yang awalnya hanya bermain kini menjadi bermain sambil belajar oleh karena itu Rumah Baca Rambutan didirikan. Ketika Pengabdian masyarakat, kelompok kami melakukan pembelajaran kepada anak-anak yang berada di Rumah Baca Rambutan seperti belajar berhitung, membuat kerajinan dengan upaya meningkatkan kreativitas anak dengan bantuan media kertas daur ulang, dan membuat permainan yang melatih keberanian dalam suasana yang seru dan menyenangkan. Tujuannya agar di luar jam sekolah anak-anak tetap mendapatkan pembelajaran dan tambahan wawasan. Metode yang digunakan adalah dengan memberikan penjelasan bagaimana memanfaatkan bahan daur ulang menjadi barang yang sangat berguna, sesi sosialisasi berupa tanya jawab tentang materi yang disampaikan, dan evaluasi kemampuan anak-anak dengan mengadakan lomba di akhir Pertemuan
The Influence of Social Media Marketing and Influencer Credibility on Purchase Intentions among Generation Z in Medan Hikmah Liza Satputri; Dian Purnama Sari
Golden Ratio of Marketing and Applied Psychology of Business Vol. 7 No. 1 (2027): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v7i1.2559

Abstract

The increasing use of social media has changed the way businesses communicate with consumers and influence their purchasing decisions. As one of the most active digital consumer groups, Generation Z often relies on social media platforms and influencer recommendations when evaluating products before making a purchase decision. This study aims to examine the influence of social media marketing and influencer credibility on purchase intention among Generation Z in Medan, Indonesia. A quantitative research approach with an associative design was used. Data were collected through a structured questionnaire from 97 respondents selected using purposive sampling. The collected data were analyzed using IBM SPSS Statistics through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination (R²). The results showed that social media marketing has a positive and significant influence on purchase intention. Influencer credibility also has a positive and significant influence on purchase intention. Simultaneously, both independent variables have a significant effect on purchase intention, with the regression model explaining 83.4% of the variance in purchase intention (R² = 0.834 ). These findings suggest that integrating effective social media marketing strategies with credible influencer endorsements can substantially increase consumer purchase intentions. This study contributes to the digital marketing literature by providing empirical evidence from Generation Z consumers in Medan and offering practical insights for businesses in designing effective digital marketing strategies.
Pelatihan Pembuatan Brosur Informatif Sebagai Media Promosi Usaha Bengkel Las Dengan Aplikasi Photoshop Nasib Marbun; Dian Purnama Sari
ORAHUA : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 01 (2024): Juli
Publisher : Faatuatua Media Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70404/orahua.v2i01.106

Abstract

Di era teknologi informasi saat ini telah banyak aplikasi desain grafis yang dapat digunakan untuk membuat brosur informatif sebagai media promosi usaha.Salah satu aplikasi desain grafis yang sangat populer dan banyak digunakan untuk membuat brosur informatif sebagai media promosi usaha adala Adobe Photoshop atau sering disebut dengan Photoshop. Adapun tujuan dilakukannya pengabdian ini yaitu untuk melakukan pelatihan pembuatan brosur informatif sebagai media promosi usaha bengkel las dengan aplikasi photoshop. Pengabdian ini dilakukan di Bengkel Las Tambund Jhaya. Bengkel Las Tambund Jhaya sejauh ini masih mengandalkan media promosi yang bersifat konvesnional, sehingga masih sulit untuk menjangkau calon pelanggan secara luas. Pelatihan yang kami lakukan mengenai penggunaan aplikasi Photoshop untuk membuat brosur informasi sebagai media promosi bengkel las ini dapat memberikan kontribusi yang sangat berarti bagi bengkel las Tambund Jhaya dalam meningkatkan softskill mereka dalam membuat brosur informasi dengan menggunakan aplikasi desain grafis photoshop. Dapat dijadikan sebagai alat promosi yang menarik untuk menarik perhatian dan minat konsumen. Selain itu, soft skill dalam mendesain brosur informasi dapat membantu Bengkel Las Tambund Jhaya menghemat biaya dan mempromosikan usahanya ke masyarakat luas agar tetap kompetitif dengan kompetitor.
Co-Authors Abdullah Faqih Ahmad Harun Daulay Aisarah Aisarah Aisyah Siregar Anita Zahra Asmaul Husna Aswin Akbar Bagus Prayogi Bobby Hartanto Cahyadi, Lukieto Cai Cen, Cia Dara Mustika Saragih Dea Novita Sari Diana Suksesiwaty Lubis Dito Putro Utomo Dwi Nopitasari Ekatri Ayuningsih Elwardi Hasibuan, Elwardi Fahmi Sulaiman Gangsar Mayang Sari Hablil Ikhwana Hikmah Liza Satputri Imam Saputra Ira Tasya Br Pinem Khayru Aqillah Mangasi Sinurat Mesran Mesran Muhammad Iqbal Muadz Hutahean Muhammad Syahrizal Musparina Nasib Marbun Nazmah Nazmah Rizky Indra Saputra Rumiris Siahaan Siti Wardah Pratidina Sri Eka Wulandari Sri Suci Novianti Suginam Suginam Suriana Suriana Syamsul Bahri Vina Winda Sari Wardayani Wardayani Winda Wardhani Yula Anggi Kristiani Yuni Andri