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All Journal Jurnal Manajemen Teknologi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) International Journal of Artificial Intelligence Research Jurnal Komunikasi Profesional Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian Masyarakat (ABDIRA) PELS (Procedia of Engineering and Life Science) Indonesian Journal of Society Development (IJSD) Akses : Journal of Public and Business Administration Science Indonesian Journal of Health Information Management Services (IJHIMS) International Journal of Integrative Sciences International Journal of Asian Business and Management (IJABM) Journal of Indonesia Marketing Association Journal of Sustainable Economic and Business
Ali Hanafiah
Universitas Mercu Buana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMB)

 1 
PENGARUH ELECTRONIC WORD OF MOUTH, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG GENERASI Z PADA DESTINASI WISATA HALAL PROVINSI JAWA BARAT Ali Hanafiah; Mas Wahyu Wibowo; Fitria Damayanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2020): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v6i3.10095

Abstract

This study aims to examine the visiting intention of Generation Z to West Java as a halal tourism. West Java has the potential to become the leading halal tourism in Indonesia. West Java also has a crucial role in the development of the Sharia economy, considering that 46.5 million people in this country live in this area. This province also has a wealth of attractive artistic treats, a fairly thick culture, and the potential for natural resources (geographical factors) which are considered to be the selling point as a tourist destination. There are three variables that will be tested in this study to predict the visiting intention, namely Electronic Word of Mouth, Promotion and Service Quality. The questionnaire was distributed to 170 generation Z respondents and the data were processed using SmartPLS version 3.2.9. Electronic Word of Mouth, Promotion, and Service Quality have a positive and significant impact on generation Z's interest in visiting West Java as a halal tourist destination. West Java has a destination facility that offers open space, and facilitates generation Z to take selfies with a unique background. All these facilities are provided to accommodate the needs of Muslims to carry out their prayers.
Empirical Investigation Of Muslim Gen-Z On Revisit Intention Towards Halal Tourism Of Bandung City Ali Hanafiah; Gian Rafi Firjatullah; Mas Wahyu Wibowo; Indriyani Handyastuti
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i1.13620

Abstract

The city of Bandung is the capital of the province of West Java with the majority of the population being Muslim. Currently, Indonesian tourism has a new concept, namely halal tourism. The purpose of this study was to see and analyze the influence of Muslim-friendly amenities, selfie promotion, and service quality on the interest in returning Muslim Generation Z tourists to Halal tourism in Bandung. The object of this research was Generation Z with 147 respondents. The approach used in this study is the Co-variance based Structural Equation Modeling with the Smart-PLS 3.2.8 analysis tool. The results showed that Muslim-friendly communities had a positive and significant influence on the interest in visiting Generation Z Muslims. The results showed that promotional selfies had a positive and significant influence on the interest of Generation Z Muslim visits and service quality had a positive and significant influence on the interest in the return visits of Generation Z Muslims.
PENGARUH PROMOSI TERHADAP BRAND IMAGE PADA PENGAMBILAN KEPUTUSAN MENJADI MAHASISWA UNIVERSITAS MERCU BUANA Ali Hanafiah; Arief Bowo Prayoga Kasmo
Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 2 (2016): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v2i2.3697

Abstract

The purpose of this study was to examine the effect of promotion on brand image to decision to be astudentofUniversity ofMercu Buana.This research have limitation that focus on facultyofeconomicsandbusiness Regular Class in Campus Meruya. With a spread of 259 questionnaires where divided withproportional method are 138 (Management S1), 98 (AccountingS1), 9 (Management D3), 13 (AccountingD3). Based on the results of data processing with AMOS obtained evidence that there is a statisticallysignificantpositiveeffectbetweenPromotionwithBrand Image.Similarly,BrandImagewithDecisiontobeastudentofUniversityofMercuBuanaandPromotionwithDecisiontobeastudentofUniversityofMercuBuana. Moreover, descriptive statistic examine that mostly student of high school knows more about UMBfromattendedoneducationexpo.
Understanding the Appeal of Local Cosmetics of Mustika Ratu Cosmetics in Shaping Indonesian Generation Z Purchase Intentions Annisa, Nur; Hanafiah, Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i3.31041

Abstract

Indonesia is a promising market for cosmetics and personal care products, providing opportunities for domestic and international manufacturers. The Indonesian cosmetics market is estimated to have reached around US$8.8 billion in 2021 and is expected to continue growing. One of the prominent local cosmetic companies is PT Mustika Ratu Tbk, which is renowned for its natural-based beauty products that combine traditional Indonesian ingredients with modern technology. However, Mustika Ratu faces challenges in maintaining its market position, particularly among Generation Z consumers, who represent a significant and growing demographic in Indonesia. This study aims to examine the factors influencing the purchase intention of Mustika Ratu's products among Indonesian GenZ, focusing on brand image, product quality, and price perception. Using a quantitative approach, data were collected through structured questionnaires from 168 respondents in the Jabodetabek area and analyzed using Partial Least Square (PLS) software version 3.2.9. The results of this study indicate that Brand Image, Product Quality, and Price Perception has a positive and significant influence on purchase intention of Mustika Ratu cosmetic products in Indonesian Generation Z.
Examining Indonesian Gen Z Muslim Consumers' Purchase Intentions for Muslim Fashion on Shopee: A TPB Extension Perspective Fortunata, Sabrina; Hanafiah, Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.26598

Abstract

Shopee is the leading online shopping platform in Southeast Asia and Taiwan. Currently, there is competition in the Islamic market through e-commerce. The purpose of this study was to examine and analyze the effect of e-wom, product quality, attitudes, subjective norms, and perceived behavioral control on the purchase intention of shopee e-commerce. The object of this research is Generation Y and Z Muslim women in Indonesia asmany as 231 respondents. The approach used in this research is quantitative. From the PLS-SEM data analysis method, with analysis tool Smart-PLS 3.2.9., it show that e-wom has a positive and significant effect on purchase intention, and quality product has a positive and significant effect on purchase intention. Moreover, the initial predictor variables derived from TPB (attitude, subjective norms, perceived behavioral control) continue to exhibit a positive correlation with the behavioral intention to purchase Muslim fashion among Generation Z individuals in Indonesia, aligning with the original TPB theory.
Co-Authors Adiba, Farah Ahmad, Fauziah Sh Aina, Asri Nur Aldino, Aldino Ali Assegaf, Nurhayati Ali, Anees Jane Arief Bowo Prayoga Kasmo Dessy Kusuma Dewi Dewi Nusraningrum, Dewi Djabbar, Renaldi Utama Dudi Permana Dwyliego septo wicaksono Fauziah Sh. Ahmad Fitria Damayanti Fitriyana Fortunata, Sabrina Gian Rafi Firjatullah Hariyono, Angella Sevyandini Indriyani Handyastuti Karyatun, Subur Kumalasari, Klara Laylatushufa, Nazilah Leila Mona Ganiem Lestia, Suci Nirma M. Rafid Mas Wahyu Wibowo Mochamad Soelton Muhamad Bakhar Muhammad Hery Santoso Nur Annisa Oktoriani, Ervita Nindy Puspita , Dyah Rangga Rhamadany , Musthafa Sandi, Kemal SETIAWAN JODI, I WAYAN GEDE ANTOK Setya Pramono Sumarto, Agus Herta Suria Alamsyah Putra Sutrisno Sutrisno Syafruddin Rais, Syafruddin Syaputra, M. Virgiawan Thoullon, Muhammad Shirhan Yulian Purnama Zainal Abidin, Alie