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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Sricommerce: Journal of Sriwijaya Community Services International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomi, Teknologi dan Bisnis International Journal of Indonesian Business Review Jurnal Komunikasi Indonesia Journal of Fundamental Management (JFM)
Yuli Harwani, Yuli
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Aerospace Engineering Arts Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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Journal : Journal of Fundamental Management (JFM)

 1 
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN DISPLAY PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK TELEVISI (Studi pada Transmart Wilayah Jabodetabek) Bahtiar, Firman Adam; Harwani, Yuli
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17920

Abstract

This study aims to determine and analyze the effect of price perception, service quality, and product display on television product purchasing decisions. The population of this research is Transmart consumers in the Greater Jakarta area who shop for television, with a sample of 105 respondents based on the Hair Method. The design of this research is descriptive, with a quantitative approach in associative form. Collecting data using a survey method with the research instrument is a questionnaire. The data is processed using Partial Least Square (PLS) version 3.0. Based on the measurement and structural tests that perception of price and service quality, each has a positive and significant effect on consumer decisions to buy television products at Transmart, while product displays have a positive but not significant effect. Theoretically, this research is expected to be able to contribute in increasing scientific knowledge. And practically the researchers hope that the results of this study can be used as a reference in determining the company's strategic policies to improve sales performance.
PENGARUH ELECTRONIC WORD OF MOUTH, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN SISWA MENGIKUTI KURSUS DI KAMPOENG BAHASA ENGLISH COURSE Oktaviani, Bella; Harwani, Yuli
Journal of Fundamental Management (JFM) Vol 3, No 3 (2023): NOVEMBER 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i3.17913

Abstract

This research was conducted due to a slight decrease in students attending the course. This study aims to analyze the effect of electronic word of mouth, brand image and brand trust on students' decisions to take courses at Kampoeng Bahasa English Course. The population in this study were 200 students who took English courses at the Kampoeng Language English Course institution for at least 3 months in all grades. The sample used was 133 students, calculated based on the Slovin formula. The sampling method used purposive sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method in this study is the Structural Equation Model (SEM) with the Smart-PLS version 3.2.9 analysis tool. The results of this study prove that Electronic Word of Mouth, Brand Image and Brand Trust each have a positive and significant effect on students' decisions to take courses at Kampoeng Bahasa English Course. 
Co-Authors Adi Nurmahdi, Adi Adipradana, Yoga Ali, Anees Janee Arief Bowo Prayoga Kasmo Arsih, Yayuk Budhi Bahtiar, Firman Adam Daru Asih Dharmawati, Desy Ditra Krahara, Yuwan Dudi Permana Erna Sofriana Imaningsih Granita, Widya Hareka, Muhammad Bimo Hesti Maheswari Karyatun, Subur Larasati, Tri Yuni Mahadewi, Erlina P. Mochamad Soelton Muhammad Thamrin Oktaviani, Bella Panigoro, Erwin Petan, Fredik Alexander Rahmad, Khozaeni Bin Rina Astini Ririn Wulandari Sianita, Pricillia Priska Surip, Ngadino Tine Yuliantini