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Optimalisasi Peran Petani Millenial Dalam Usahatani Sayuran sebagai Pendukung Rumah Pangan Lestari di Desa Kelising Kabupaten Bulungan Zulhafandi; Aulia, Wella; Agang, MW; Santoso, Dwi; Mubarak, Ahmad; Hendris, Hendris; Arbain, Muhammad; Banyuriatiga, Banyuriatiga; Khaerunnisa, Khaerunnisa; sari, Nove Kurnianti; Tanjung, Hery Bachrizal
Jurnal Mandala Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v5i1.336

Abstract

Millennial farmers are a young generation who have great potential in bringing positive changes in the agricultural sector. To maintain food security and the environment, it takes an active role of farmers, especially millennial farmers, in developing vegetable farming as a supporter of sustainable food houses. With the number of productive age population, it allows them to be actively involved in maintaining family food security by utilizing yard land to be planted with vegetables and various medicinal plants. Service activities were carried out in Kelising Village, Sekatak District, Bulungan Regency, North Kalimantan. The mechanism of activities is divided into several stages, namely survey, socialization, training and evaluation of activities. Training activities are the main activities in this service by providing training through skills in cultivating land/planting media, vegetable cultivation, vegetable care and marketing. This service activity was followed by quite high enthusiasm from the people of Kelising Village because previously they did not want to be involved in agriculture due to wrong perceptions about agriculture. With the assistance, training and motivation provided, it is hoped that the interest of the community, especially the young ones, to become millennial farmers will increase and it is hoped that Kelising Village can become a leader in the use of yard land through its millennial farmers.
PENGEMBANGAN STRATEGI PEMASARAN BERAS DI KECAMATAN SEBATIK TIMUR KABUPATEN NUNUKAN (STUDI KASUS GAPOKTAN MAMMINASAE) Banyuriatiga, Banyuriatiga; Setiawan, Rusdy; Sari, Nove Kurniati; Zamri, Muhammad
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3781

Abstract

The potential of rice in the Eastern Sebatik district is quite high, supported by the presence of the domestic industry of processing rice plant into rice. However, the industry often encounters barriers, one of which is related to marketing. Rice marketing has always used a direct sales system. Along with the rapid development of technology, marketing activities continue to undergo significant changes. The consumer market itself is a method used lately by entrepreneurs to balance the current of development in an era where markets are no longer determined by traders but by consumers' markets. The problem formulation obtained based on the context of research is how to build competitive advantages of rice up to the micro level so that rice products available in Eastern Sebatik can be absorbed into the market according to the principle of the consumer market by considering three main factors: brand, product, and consumer. The objective of this research is to (1) Explore internal and external factors; (2) Analyze strategic factors based on SWOT analysis and analyze the most appropriate rice marketing strategy used in the Eastern Sebatik district. The research uses descriptive quantitative methods where descriptive analysis is required to describe the conditions of the rice industry to be used as the object of research, identifying internal and external factors. Quantitative analysis is needed to formulate marketing strategies using SWOT method. The research was carried out in April–June 2023 in Sebatik Eastern District, Nunukan District, Northern Kalimantan Province. Research results showed that the rice marketing strategy that can be used in Gapoktan Mamminasae is the SO strategy. Keywords : Marketing; Rice; SWOT INTISARIPotensi padi sawah di Kecamatan Sebatik Timur cukup tinggi dan didukung dengan keberadaan industri rumah tangga pengolahan padi menjadi beras. Namun, industri kerap kali menemui kendala salah satunya terkait dengan pemasaran. Pemasaran beras selama ini hanya menggunakan sistem penjualan langsung. Seiring dengan perkembangan teknologi yang semakin pesat membuat kegiatan pemasaran juga terus mengalami perubahan yang signifikan. Consumers market sendiri merupakan metode yang belakangan digunakan oleh para pelaku usaha untuk mengimbangi arus perkembangan zaman, di sini pasar tidak lagi ditentukan oleh pedagang tetapi oleh pasar konsumen. Rumusan masalah yang didapat berdasarkan konteks riset adalah bagaimana membangun keunggulan daya saing (competitive advantages) beras sampai pada tingkat mikro agar produk beras yang ada di Sebatik Timur bisa terserap pasar sesuai dengan prinsip consumers market dengan mempertimbangkan 3 faktor utama, yaitu brand, product, dan consumer. Tujuan penelitian ini adalah (1) Menelaah faktor internal dan eksternal; (2) Menganalisis faktor strategi berdasarkan analisis SWOT dan menganalisis strategi pemasaran beras yang paling tepat digunakan di Kecamatan Sebatik Timur. Penelitian ini menggunakan metode kuantitatif deskriptif, di sini analisis deskriptif diperlukan untuk menjabarkan kondisi industri beras yang akan digunakan sebagai objek penelitian, mengidentifikasi faktor internal dan eksternal. Analisis kuantitatif diperlukan untuk merumuskan strategi pemasaran dengan menggunakan metode matriks SWOT. Penelitian ini dilaksanakan pada bulan April – Juni 2023 di Kecamatan Sebatik Timur, Kabupaten Nunukan, Provinsi Kalimantan Utara. Hasil penelitian menunjukkan strategi pemasaran beras yang dapat digunakan di Gapoktan Mamminasae adalah strategi SO. Kata Kunci : Beras; SWOT; Pemasaran.
Value Added and Profitability Analysis of Innovative Seaweed Buoy Production in North Kalimantan Banyuriatiga; Khaerunnisa; Andri Yogi Adyatma Prasetyo
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1488

Abstract

Seaweed cultivation requires supporting facilities, including buoys to maintain the stability of cultivation lines in marine waters. In coastal areas of Nunukan, discarded plastic bottles and shrimp feed containers are widely used as buoy materials, contributing to marine plastic waste accumulation. This study employed a single case study approach focusing on a pioneer entrepreneur producing recycled seaweed buoys in Mamolo, Southern Nunukan. The research aimed to analyze the value added and profitability of this business. Data were obtained from one respondent who actively manages buoy production, and the Hayami method was applied to estimate value added from processing plastic waste into seaweed buoys. The results showed that value added reached Rp 47,702.70. Margin distribution indicated that 2.83% was allocated to labor income, 10% to other inputs, and 87.22% to entrepreneur profit. The Margin of Safety was 75.08%, the MIR was 49.26%, and profit reached 36.99%, demonstrating both economic and environmental potential.
Eksplorasi Desain TPACK dalam Pengembangan Smart Hydroponic System Berbasis IoT sebagai Media Peningkatan Kemampuan STEM Siswa Nove Kurniati Sari; Zulhafandi Zulhafandi; Banyuriatiga Banyuriatiga; Syaddam Syaddam
Jurnal Terapan Teknologi Informasi Vol 10 No 1 (2026): Jurnal Terapan Teknologi Informasi
Publisher : Fakultas Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jutei.2026.101.474

Abstract

STEM education is an interdisciplinary approach that integrates various disciplines to equip Students to face the challenges of the digital era and the Industrial Revolution 4.0. The success of this innovative learning implementation depends on how a teacher designs a cohesive instructional scenario. In designing STEM learning that integrates the latest technology, Teachers need specific competencies outlined in the TPACK framework. The purpose of this research is to develop a learning design model based on the TPACK framework that integrates STEM approaches via IoT instruments, using a case study of the Smart Hydroponic System project, to hone Students' computational thinking logic using block code. In the research method employed, qualitative descriptive and experimental technical approaches with exploratory characteristics are used. This study succeeded in formulating seven elements of TPACK to convert complex STEM materials into "Playing Logic" activities that align with the cognitive capacity of elementary school Students. The development of the Arduino- and Tinkercad-based prototypes demonstrated the overall functionality of all components through black-box testing. The integration of IoT with the Project-Based Learning approach, as documented in the literature, has proven effective in transforming abstract concepts into concrete, interactive experiences without requiring mastery of complex textual programming. Overall, this framework provides practical solutions for Teachers/Educators in creating an exploratory STEM learning ecosystem, while significantly improving Students' computational thinking skills.
Penguatan Kompetensi Sales Force melalui Pelatihan Penjualan Berbasis Praktik pada Karyawan PT. Telkomsel Kota Tarakan Andri Yogi Adyatma Prasetyo; Agustina Agustina; Sasando Dewi Soeksin; Rotua Astrina Lumban Gaol; Banyuriatiga Banyuriatiga
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/1rgx1n44

Abstract

Persaingan industri telekomunikasi yang semakin ketat menuntut perusahaan untuk memiliki sumber daya manusia yang kompeten, khususnya karyawan sales force sebagai ujung tombak penjualan. Hasil observasi awal di PT. Telkomsel Kota Tarakan menunjukkan adanya keterbatasan pemahaman produk, keterampilan komunikasi persuasif, serta penerapan strategi penjualan yang belum sistematis. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi sales force melalui program pelatihan yang terstruktur dan aplikatif. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi identifikasi kebutuhan pelatihan, penyusunan materi, pelaksanaan pelatihan berbasis teori dan praktik, evaluasi, serta monitoring pasca pelatihan. Pelatihan dilaksanakan melalui ceramah, diskusi, studi kasus, dan simulasi penjualan (role play). Hasil evaluasi menunjukkan adanya peningkatan kompetensi peserta pada seluruh indikator yang dinilai, meliputi pemahaman produk dan layanan, keterampilan komunikasi, strategi penjualan, kemampuan negosiasi, kepercayaan diri, dan profesionalisme pelayanan. Metode simulasi dan role play terbukti efektif dalam meningkatkan keterampilan praktis dan kepercayaan diri peserta. Secara keseluruhan, program pelatihan ini efektif dalam memperkuat kompetensi sales force PT. Telkomsel Kota Tarakan dan berpotensi meningkatkan kinerja penjualan serta kepuasan pelanggan secara berkelanjutan.
Optimalisasi Penanganan Pascapanen sebagai Strategi Peningkatan Nilai Tambah dan Pendapatan Petani di Kelurahan Juata Permai Kota Tarakan Banyuriatiga Banyuriatiga; Andri Yogi Adyatma Prasetyo
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/7xpg2p90

Abstract

Permasalahan utama yang dihadapi petani di Kelurahan Juata Permai Kota Tarakan adalah tingginya tingkat kehilangan hasil dan rendahnya nilai tambah produk akibat penanganan pascapanen yang belum optimal. Produk pertanian umumnya dijual tanpa proses sortasi, pengemasan yang baik, serta tanpa klasifikasi mutu sehingga harga jual relatif rendah dan pendapatan petani belum maksimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas petani dalam penerapan teknik penanganan pascapanen yang tepat guna guna menurunkan kehilangan hasil, meningkatkan mutu produk, dan mendorong kenaikan pendapatan. Metode yang digunakan adalah pendekatan partisipatif berbasis pemberdayaan masyarakat melalui tahap identifikasi masalah, pelatihan dan demonstrasi praktik, pendampingan lapangan, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya penurunan kehilangan hasil secara signifikan, peningkatan kemampuan teknis petani dalam sortasi dan pengemasan, serta kenaikan harga jual produk setelah dilakukan klasifikasi mutu. Selain itu, terjadi penguatan kerja sama kelompok dalam pengelolaan pengemasan secara kolektif. Secara keseluruhan, optimalisasi penanganan pascapanen terbukti efektif dalam meningkatkan nilai tambah produk dan pendapatan petani.