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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Mandiri Jurnal Mantik EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Enrichment : Journal of Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Jurnal Abdimas Perbanas Matriks Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Gani Wiharso
Universitas Nusa Mandiri, Jakarta, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE REGRESI LINIER Ferdiansyah, Ryan; Rahman, Alliza Lia; Fauzi, Sulistia; Dewi, Verawati; Fathoni, Vika Rizky; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.5019

Abstract

This research was conducted to explore and evaluate whether product quality affects customer satisfaction at the Mixue branch in Margonda. The study participants were customers who purchased ice cream or drinks at the Mixue Margonda branch. The sample consisted of 50 respondents selected through an online questionnaire distribution. The approach used was quantitative, and SPSS version 26 was used for data analysis. The validity and reliability of the research instruments were tested. Data analysis employed simple linear correlation and regression with product quality (x) and customer satisfaction (y) variables. The correlation results demonstrated a significant positive relationship between product quality and customer satisfaction. Simple linear regression showed the equation y = 3.341 + 0.746x, and partially, the product quality variable had a relevant impact on customer satisfaction. This research confirms that product quality significantly impacts customer satisfaction at the Mixue outlet, highlighting the importance of improving product quality to enhance customer satisfaction.
PERAN HARGA DALAM MEMPENGARUHI MINAT PEMBELIAN KEBAYA DI BUTIK IMAS COLLECTION Febriyanti, Rika; Ambarita, Inka Fiorentina; Putri, Yoshi Malika; Rofiudin, Muhamad Yusuf; Madika, Gilang Vahera; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.6127

Abstract

The fashion industry in Indonesia continues to experience rapid growth, with traditional clothing such as kebaya gaining increasing popularity. Price is one of the key factors influencing consumer interest, particularly in niche markets like kebaya boutiques. This study aims to evaluate the role of price in influencing consumer purchase interest through a case study at Butik Imas Collection. A qualitative approach was used with a case study method, involving in-depth interviews with the boutique owner and 10 female consumers, as well as direct field observations. The findings reveal that although price is a significant factor, consumers also consider other aspects such as fabric quality, kebaya design, and customer service. These findings support the price perception theory by Kotler and Armstrong and align with previous research by Sawitri et al. (2024), which states that the combined application of price and product quality can enhance purchasing decisions. This study provides strategic insights for boutique managers on the importance of maintaining competitive pricing without compromising quality. A combination of competitive pricing, superior product quality, and excellent customer service can boost consumer purchase interest while strengthening Butik Imas Collection's position in the kebaya market.
Analysis of the Impact of CR and DAR on NPM at PT Bank BNI Tbk for the Period 2013-2023 Wiharso, Gani; Basudani, Wahid Akbar
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.3885

Abstract

This study aims to examine how the Current Ratio (CR) and Debt to Asset Ratio (DAR) influence the Net Profit Margin (NPM) of Bank Negara Indonesia (BNI) over the period from 2013 to 2023. The data used in this research consists of the bank's annual financial reports spanning 11 years, sourced internally from the bank. The research method applied is multiple linear regression analysis, with data processing carried out using SPSS software. The findings show that neither the Current Ratio nor the Debt to Asset Ratio significantly impacts the Net Profit Margin. The coefficient of determination is low (R² = 0.077), indicating that these two variables explain only 7.7% of the variation in Net Profit Margin. The F-test results also confirm that these variables do not have a significant collective effect on Net Profit Margin. Based on these results, it is recommended that BNI focus on other factors, such as cost control and operational efficiency, to enhance its profitability in the future.
The role of green and digital marketing in driving impulsive buying Prasetyo, Johan Hendri; Wiharso, Gani
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6161

Abstract

Consumer awareness of environmental issues has driven businesses to adopt green and digital marketing strategies to influence purchasing behavior. This study examined the impact of green marketing and digital marketing on impulsive buying, focusing on environmentally friendly product attributes, sustainability-focused promotions, social media engagement, and influencer endorsements. Using a quantitative approach, data were collected from 210 respondents through purposive sampling and analyzed using multiple regression analysis. The results showed that green marketing had a significant positive effect on impulsive buying (? = 0.742, p = 0.000), while digital marketing also significantly influenced impulsive buying (? = 0.342, p = 0.005). Moreover, the combined effect of green and digital marketing was statistically significant (F = 92.71, p = 0.000), with an R² value of 0.645, indicating that 64.5% of the variance in impulsive buying was explained by both variables. These findings suggest that integrating sustainability initiatives with digital engagement enhances impulsive purchasing tendencies. However, this study is limited by its sample characteristics and the exclusion of moderating factors such as financial constraints and brand loyalty. Future research should explore these aspects and assess the long-term impact of green and digital marketing on impulsive buying
Pelatihan dan Pendampingan Branding Modern dalam Peningkatan Kualitas Produk UMKM: Program Pengabdian kepada Masyarakat Sarasati, Fajar; Wiharso, Gani; Prasetyo, Johan Hendri
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 2 (2025): April - September 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i2.1544

Abstract

This community service program was conducted to address challenges faced by micro, small, and medium enterprises (MSMEs) under the Genggam Teman Indonesia Foundation, particularly in product quality, branding, and technology use. Held in a hybrid format at Nusa Mandiri University, Jatiwaringin Campus, the program involved 21 MSME participants. The training aimed to strengthen knowledge and skills in branding, product design, raw material selection, production standards, and quality control. Methods included preliminary surveys, lectures, interactive discussions, and evaluations through pre- and post-training questionnaires. Results indicated improvements in participants’ understanding of product design and branding, ability to select quality raw materials, application of production standards, and implementation of quality control. Confidence in marketing products also increased. Active involvement of participants, who presented their products as case studies, made the sessions more contextual and practical. However, limited capital, restricted distribution channels, and varying digital literacy remained obstacles. In conclusion, the program enhanced MSMEs’ capacity in product quality and branding. Future activities should emphasize sustainable mentoring and collaboration with stakeholders to expand access to financing, distribution, and raw materials, thereby creating a stronger support system for MSME growth.
Affiliate marketing, live streaming, and impulsive buying: evidence from generation Z TikTok consumers Prasetyo, Johan Hendri; Ariawan, Joko; Wiharso, Gani; Basudani, Wahid Akbar
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2395

Abstract

In the rapidly expanding digital economy, businesses increasingly rely on online promotional tools to attract and retain customers. This study investigated the effect of affiliate marketing on consumer purchase decisions. Grounded in consumer behavior and digital marketing theories, the research aimed to understand how affiliate marketing strategies influence purchasing behavior in online environments. A quantitative approach was employed using a structured questionnaire distributed to online shoppers who had interacted with affiliate marketing content. Data were analyzed using multiple regression analysis to examine the relationship between affiliate marketing and purchase decision variables. The findings revealed that affiliate marketing had a significant and positive influence on consumer purchase decisions. The results indicated that effective affiliate strategies, such as personalized recommendations and transparent product reviews, increased consumer trust and purchase intention. Theoretically, the study contributed to the development of digital marketing literature by confirming the role of affiliate strategies in shaping online consumer decision-making. Practically, the results provided insights for marketers to design more credible and targeted affiliate campaigns that enhance consumer engagement and conversion rates. It was concluded that affiliate marketing served as an important promotional tool that shaped consumer decision-making patterns in the digital marketplace. Future studies were suggested to explore the role of influencer credibility and technological innovation in strengthening the impact of affiliate marketing.
The Effect of Tax Planning, Accrual Basis, Company Growth, and Operating Cash Flow on Profit Management Wahid Akbar Basudani; Wiharso, Gani
EAJ (Economic and Accounting Journal) Vol. 8 No. 1 (2025): EAJ (Economics and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v8i1.y2025.p66-74

Abstract

The objective of this research is to analyze the impact of tax planning, accrual basis, growth, and operating cash flow on earnings management. This research is an associative quantitative research. The data used are in the form of secondary data of the audited financial report and published by each manufacturing company within the consumer goods industry listed on the Indonesia Stock Exchange (IDX) for the period 2015– 2019. The sampling technique in this study uses purposive sampling technique, from the 56 company population determined in the consumer goods industry listed on the Indonesia Stock Exchange obtained a sample of 16 companies for 5 years so that the total sampled is 80 samples. The data analysis in this research uses panel data regression which is processed with the help of the Eviews 9 program. The results of this study indicate that tax planning, accrual basis, growth, and operating cash flow simultaneously affect earnings management. Partially, tax planning has no effect on earnings management. The accrual basis has a positive effect on earnings management. Growth has no effect on earnings management. Operating cash flow has a negative effect on earnings management.
Pelatihan Pengenalan Teknologi san Digitalisasi untuk Bisnis UMKM Prasetyo, Johan Hendri; Fabrianto, Luky; Wiharso, Gani; Puspita, Ratna
Jurnal Abdimas Perbanas Vol. 6 No. 1 (2025): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v6i1.796

Abstract

In today’s fast-paced digital era, MSMEs in Bekasi City face significant challenges in integrating digital technology into their business operations. Many lack the knowledge and skills needed to adopt technology effectively, making them vulnerable to competitive disadvantages, limited market expansion, and exposure to digital security threats. To address these issues, comprehensive digital literacy training is essential to empower MSME actors to utilize technology in a safe and efficient manner that supports business growth. The "Introduction to Technology and Digitalization for MSME Businesses" training program is designed to equip participants with foundational knowledge of computers and the internet, effective use of social media as a marketing tool, and the basics of digital security to safeguard business information. By participating in this program, MSME actors from the UMKM Naik Kelas community in Bekasi are expected to improve their ability to adopt digital solutions, expand market reach, and enhance competitiveness. This initiative aims to produce tangible outcomes, including increased understanding of digital tools, practical application of social media for business promotion, and heightened awareness of cybersecurity measures. These skills will enable MSME actors to modernize their operations, better integrate technology, and ultimately strengthen their business resilience and economic contributions. With enhanced digital capabilities, MSMEs can achieve sustained growth, reinforce their presence in the marketplace, and contribute more effectively to local economic development.
User Experience Sebagai Media Manajemen Validasi Atas Kebutuhan User Prakoso, Bobby Suryo; Prasetyo, Johan Hendri; Fabrianto, Luky; Wiharso, Gani; Safitri, Rizky Ade
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 1 No. 1 (2022): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2022
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.443 KB) | DOI: 10.33480/jasdim.v1i1.3394

Abstract

Digital Banking: Assessing Customer Satisfaction through Product Quality Wiharso, Gani; Akbar Basudani, Wahid; Theresia Simamora, Valentine; Mulyadi, Hary
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1436

Abstract

The fastest growth of information technology and the digital disruption which massively increase brought a huge impact to the banking field to continue their efforts to innovate the products. This research aims to explore whether the quality of the products offered by Bank Syariah Indonesia can improve the quality of its customers. The method that currently applied on this research was quantitative by causal approach. The sample which has been studied were 75 Indonesian Islamic Bank customers who were selected by random sampling technique. The technique chooses to selected the data was through a questionnaire. And These research reveals that an innovative product quality can be a factor that will improve the customer satisfaction area. With this research, Bank Syariah Indonesia is expected to implement and innovate their ultimate digital banking products which kindly difficult to imitate, and have high use value and cannot be replaced by other products, so as to achieve customer satisfaction and sustainable competitive advantage.
Co-Authors Abdullah, Hamzah Ali Afriano, Daniel Chandra Ambarita, Inka Fiorentina Bobby Suryo Prakoso Bobby Suryo Prakoso Dewi, Verawati Fabrianto, Luky Fathoni, Vika Rizky Fauzi, Sulistia Febrianti, Nurlia Febriyanti, Rika Ferdiansyah, Ryan Hary Mulyadi Johan Hendri Prasetyo Joko Ariawan Khasanah, Miladiyah Luky Fabrianto Luky Fabrianto Madika, Gilang Vahera Maushal, Nisa Febrina Moch. Benny Alexandri Muhammad Abdullah Muhammad Abdullah Mulyadi, Hary Nabilah, Saripah Nidzar, Saifun Novianti Madhona Faizah Prakoso, Bobby Suryo Prasetyo, Johan Hendri Putri, Yoshi Malika Rahman, Alliza Lia Ranjevi, Yanetia Ratna Puspita, Ratna Rofiudin, Muhamad Yusuf Safitri, Rizky Ade Samiaji, Danang Rusdawindra Sarasati, Fajar Valentine Theresia Simamora Valentine Theresia Simamora Wahid Akbar Basudani Yuwanda, Henny