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All Journal Jurnal Ilmu dan Teknologi Kelautan Tropis Jurnal Teknik Komputer AMIK BSI JURNAL MEDIA INFORMATIKA BUDIDARMA JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Building of Informatics, Technology and Science JURNAL LENTERA BISNIS G-Tech : Jurnal Teknologi Terapan REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Abdimas Sangkabira Bulletin of Computer Science Research Journal of Information Technology (JIfoTech) Abditeknika - Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Bhinneka Jurnal Informatika dan Multimedia Jurnal Komunikasi, Sains dan Teknologi (JKST) Jurnal Pengabdian Masyarakat UNIPOL Journal of Artificial Intelligence and Digital Business Jurnal Inovatif Wira Wacana Jurnal Sistem Informasi dan Ilmu Komputer SISFOTENIKA
Gudiato, Candra
Institut Shanti Bhuana
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : JURNAL LENTERA BISNIS

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ANALISIS GAYA KEPEMIMPINAN PADA PRAKTIK STUDI KELAYAKAN BISNIS DALAM ERA EKONOMI DIGITAL DI DAERAH PERBATASAN Yeremia Niaga Atlantika; Sabinus Beni; Eligia Monixa Salfarini; Benedhikta Kikky Vuspitasari; Candra Gudiato
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1257

Abstract

This study aims to describe the leadership styles applied in the business evaluation process, specifically through business feasibility studies in the digital economy era. The research adopts a descriptive method with a qualitative approach. The study was conducted with informants from business actors in Bengkayang Regency, West Kalimantan. The informants included five individuals from agricultural, plantation, culinary, and service business clusters. The research shows that in the digital economy era, market aspects have become increasingly complex due to rapid changes in consumer behavior. Companies must adopt a comprehensive approach, utilizing digital data, social media, and big data to more accurately identify market segments and consumer preferences. High competition in the digital market demands adaptation and innovation to stay relevant. In the garment business, focusing on accurately identifying product demand is crucial, while service businesses, such as traditional clothing rentals, adjust marketing strategies based on consumer needs. Effective leadership in managing markets involves professionalism and active consumer participation. A participative leadership style proves effective in addressing complex business challenges.
Co-Authors Adha Maulana Aditya Pratama Ariana, Elisabet Cahyaningtyas, Christian Charitas Fibriani Deli, Anggelia Dima, Yansensius Reins Eko Sediyono Eligia Monixa Salfarini Hakiki, Rolland Roy Hindriyanto Dwi Purnomo Irwan Sembiring Kondang, Petronela Kurniati Kusnanto Kusnanto Kusnanto kusnanto kusnanto Listra Frigia Missianes Horhoruw Listra Frigia Missianes Horhoruw Manggu, Blasius Maya Sari Maya Sari Merryana Lestari Mira Mira Mira Mira Mira Mira Noviyanti Noviyanti, Noviyanti Noviyanti P Noviyanti P. Noviyanti. P Nurcahyo, Azriel Christian Oktoberrikho, Stevanus P, Noviyanti Person, Jimmy Purwanti, Benecta Ina Rendy Rupina Rupina Sabinus Beni Salfarini, Eligia Monixa santi thomas Silvester, Silvester Sri Yulianto Joko Prasetyo Totok Victor Didik Saputro Veronika, Defi Vuspitasari, Benedhikta Kikky Wahyu Prayitno Yeremia Niaga Atlantika Yerik Afrianto Singgalen Yuda, Yuda Yuliana Yuliana Yuliana