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All Journal Jurnal AGROTEKNOLOGI Jurnal Sosial Ekonomi Pertanian Agrointek Jurnal Penelitian Pascapanen Pertanian Pelita Perkebunan agriTECH Jurnal Agroindustri UNEJ e-Proceeding Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Indonesian Food Science and TechnologyJournal AGRITEKNO, Jurnal Teknologi Pertanian J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Agritechno International Journal on Food, Agriculture and Natural Resources (IJFANRES) Journal La Lifesci Journal of Food Engineering JURNAL TEKNIK INDUSTRI Jurnal Penelitian Sains dan Teknologi Indonesia Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember Dental Agromedis
Miftahul Choiron
Fakultas Teknologi Pertanian, Universitas Jember
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Sosial Ekonomi Pertanian

 1 
STUDI KELAYAKAN USAHA DAN DAYA SAING PADA INDUSTRI TEPUNG TAPIOKA DI KECAMATAN POGALAN KABUPATEN TRENGGALEK Winda Amilia; Miftahul Choiron
Jurnal Sosial Ekonomi Pertanian (J-SEP) Vol 10 No 2 (2017)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v10i2.5654

Abstract

Small and Medium Enterprises play an important role for economic growth in Indonesia. As an agricultural country, development on agricultural sector should be done to meet the needs of industries. As agricultural commodities, cassava requires processing efforts to increase the product value. Anis Jaya has been processing tapioca flour since 1983 in the center of tapioca flour on Pogalan, Trenggalek Regency. Since 2015, Anis Jaya has decreased production number, due to the decline on market demand. This has an impact on the decline of cassava purchasing price by industry. Therefore, the objective of this research is to analyze the feasibility of Anis Jaya business and to analyze business competitiveness using Porter’s Diamond model approach for business development. The analysis shows that the Net Present Value is Rp. 88.690.571,74 (NPV > 1), Internal Rate of Return is 54,98% and Payback Period less than 1 year. Net B/C ratio of Anis Jaya is 2,82 which indicates that the industry is still worth continuing. The formulated development strategy is making efficiency by adding capital, improving product and service quality, optimizing labor performance, and managing raw material inventory and auxiliary materials.
Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops Lestari, Dwi Indah; Amilia, Winda; Rusdianto, Andrew Setiawan; Choiron, Miftahul; Mahardika, Nidya Shara
JSEP (Journal of Social and Agricultural Economics) Vol. 16 No. 3 (2023): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

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Abstract

Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary data and secondary data. The analysis method used is a descriptive analysis of marketing strategies that refers to the concept of the 4P Marketing mix (product, price, promotion, and place) using SWOT analysis (Strength, Weakness, Opportunity, and Threat) and QSPM (Quantitative Strategic Planning Matrix) matrix analysis. The results of the marketing strategy planning analysis according to the company's position in the IE matrix can use market penetration strategies by improving product quality, market development by increasing promotions and reaching new segments, and product development by making Kahyangan Coffee product innovations to increase sales volume of Kahyangan Coffee. The priority strategy of marketing strategy planning is to maintain quality and increase product licenses.
Co-Authors Adila, Hifdzil Aini, Anggita Arifatul Alleyda, Nadia Azro Amandia D.P.Shita Andi Eko Wiyono, Andi Eko Andrew Setiawan Andriani, Windy Nur Ardyan Dwi Massahid Azkiyah, Lailatul Bertung Suryadharma, Bertung Chosa, Tadashi Clara Septaria Melinda Deni Antra Pusuma Dian Purbasari Dwi K.Apriyono Dwi Masahid, Ardiyan EKA RURIANI Ekky Audina Rusita Firdyan Septyatha Firstandika, Leader Hendy Firmanto Herlina . Herry Purnomo, Bambang Hifdzil Adila Ida Bagus Suryaningrat Iftitah Ariyanti Safitri Intania Cahaya Rani Iwan Taruna Jayus Jayus Lathifa, Anisa Millatul Lestari, Dwi Indah Mahardika, Nidya S Mahardika, Nidya Shara Maharlika Pemuda Bhakti Nagara Maria Belgis Mas Anang Fuad Rifa’i Masahid , Ardiyan Dwi Masahid, Ardiyan Dwi Mukhammad Fauzi Nadie Fatimatuzzahro Nafi', Ahmad Nidya Shara Mahardika Nita Kuswardhani Noer Novijanto Oryzatania Windaru Runteka Prameswari, Dayintaguna Purborini, Ajeng Gendis Putri, Chantika Rendra C.Prasetya Retha Talia Shasabilah Rokhani Rusdianto, Andrew Setiawan Sapta, Muhammad Sadam Putra Saputra, Rifki Sulistyani, Ika Suwasono, Sony Tojo, Seishu Ucik Nurul Hidayati Wahyuni, Livia Wardhani, Dyah Ayu Kusuma Winda Amilia Winda Amilia Windria, Renata Sita Wiyono, Andi E Yhulia Praptiningsih Yuli Dewi Puji Astutik Yuli Witono Zhafirah Arifin, Thalita