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Journal : UNEJ e-Proceeding

COSTUMER SATISFACTION ANALYSIS OF RICE BRAN COFFEE PRODUCTS Winda Amilia; Clara Septaria Melinda; Andrew Setiawan Rusdianto; Nita Kuswardhani; Miftahul Choiron
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Legendaris Koka is a company that provides various kinds of coffee innovations, one of them is ricebran coffee is located on Jl. Letjen. Panjaitan No. 22 Jember Regency. Rice bran coffee is a coffee blended with rice bran after roasting process with the aim of creating a distinctive taste and aroma from the combination of coffee and rice bran. The purpose of this research is to determine the attributes of importance and the value of suitability of importance on performance and consumer satisfaction "Legendaris Koka" ricebran coffee product. Implementation of this research is analyzing data from consumer questionnaires ricebran coffee Legendary Koka using Importance Performance Analysis (IPA) methods to determine the value of suitability of importance in the performance and Customer Satisfaction Index (CSI) methods to determine the value of customer satisfaction. The method Importance Performance Analysis (IPA) shows that the main priority attributes to improve their performance are those in quadrant I, that is a taste attribute with a suitability value of 83.221%. The results of Customer Satisfaction Index (CSI) is 74.529% with the predicate satisfied. Keywords: Rice Bran Coffee, Healthy drink, Customer Satisfaction, marketing, Customer Satisfaction Index
THE COMMUNITY SERVICE TO CREATE PACKAGING DESIGN FOR BATIK SILABANGO Miftahul Choiron; Bertung Suryadharma; Ardiyan Dwi Masahid; Winda Amilia; Andrew Setiawan Rusdianto
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat Periode II Tahun 2022
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Batik is an ancestral art which is Indonesia's cultural wealth. Each region has a distinctive motif that characterizes the origin of the batik. Silabango Batik is batik developed by one of the MSMEs in Arjasa village, Arjasa sub-district, Jember district. The uniqueness, beauty, and exclusivity of Silabango's hand-written batik motifs have not been packaged properly, so they are not in accordance with the branding they want to create. Therefore, this community empowerment aims to build the brand image of Silabango batik through the development of packaging designs. Packaging is designed using white paper, 200 grams grammatical, single wall for exclusive product packaging, packaging for premium products using kraft paper, 140 gram grammatical, single wall. Keywords: batik, packaging,color, SME