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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Binus Business Review International Journal of Social Science and Business Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Bisnis Event KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat Kalam Sadar Wisata: Jurnal Pariwisata
Anwar Basalamah, Anwar
Universitas Agung Podomoro
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Komunikasi Pemasaran Hotel seiring bertumbuhnya Homestay Daring: Kasus Hotel Berbintang di Jawa Edvi Gracia Ardani; Anwar Basalamah
Bisnis Event Vol. 1 No. 2 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.9 KB) | DOI: 10.32722/bev.v1i2.5406

Abstract

In the information age of the 21st century today, various peer-to-peer platforms have emerged, collectively known as platform-based economies, which are now used by many groups around the world, especially for the accommodation industry in the form of homestay-based in network or online. For the public, this platform provides easy accommodation for trips to areas of interest to explore, especially for rural tourism. As a provider of accommodation services, of course the competition with commercial hotels is very strong. The phenomenon that exists in various countries in the world shows, this platform is a threat to hotel managers who certainly provide rooms at prices higher than online-based homestays. The impact is certainly not only on the sales strategy, but also on the communication strategy. The platform threat becomes disruptive where this threat can change the management pattern of the accommodation business due to different rules and can make hotel managers think hard to change their hotel communication strategy or not at all. The availability of a free platform in the hotel chain provides hope for hotel managers to explore possibilities and anticipate perceived disruption.
Penguatan Kapasitas Guru SMK Melalui Implementasi Model Pembelajaran Berbasis Proyek (PjBL) Anwar Basalamah; Sri Fajar Ayuningsih; Ahmad Junaedi Abas; Antonius Adi; Budi Riyanto
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 1 No. 2 (2022): Menuju Smart Society
Publisher : Prisani Cendekia

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Abstract

Project-Based Learning is an innovative learning method that is student-centered and utilizes the teacher as a motivator and facilitator. Students are directed to explore, assess, interpret, synthesize, and provide information in order to produce a variety of learning outcomes. The aim of Community Service activities with SMK Negeri 27 Jakarta teachers as target partners is to improve teacher skills in implementing this learning model. This study's research methodology is associated to approaches being used community service activities, particularly: (1) providing project-based learning materials to participants; (2) conducting pre- and post-tests to assess participants' comprehension of the material; (3) hands-on practical training so that participants can develop project-based learning programs for students and present them in training forums; and (4) discussion and evaluation. This activity resulted in a better comprehension of the subject and the creation of five project-based instructional materials with competency abilities in the sectors of tourism (accommodation and tourism service business), fashion design, catering, and beauty management.
Wirausaha Frozen Food Rumahan Untuk Ketahanan Keluarga Pasca Covid 19 Anwar Basalamah; Sri Fajar Ayuningsih; Ahmad Junaedi Abas Abas; Timotius Agus Rachmat Rachmat; Fitri Abdillah Abdillah; Asep Syaiful Bahri Asep Syaiful Bahri
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 2 No. 2 (2023): Mengedukasi Masyarakat Untuk Siap Menghadapi Tatanan Ekonomi Baru
Publisher : Prisani Cendekia

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Abstract

Changes in behaviour and lifestyle during the Covid-19 pandemic have resulted in a greater demand for ready-to-eat food that lasts a long time, making this a great opportunity right now. Furthermore, the flexibility to offer food products can be done in a variety of ways, from selling door-to-door, selling in canteens, restaurants, and restaurants, to selling online through digital platforms (social media and marketplaces). This expands the possibilities for a home-based frozen food business that can be run by housewives. The goal of this Community Service program with PKK member is to support capacity building for housewives to fill in more productive time, which can support providing additional family income. The target partner is homewifes as member of PKK at Perumnas 1, RW 007, Cibodasari Village, Cibodas District, Tangerang City. The research methodology associated with the strategy used in this activity includes (1) basic entrepreneurial knowledge, (2) debriefing materials on home-scale frozen food business opportunities, (3) material regarding the importance of food safety aspects for processed frozen food products, (4) demonstration of making simple frozen food, and (5) discussion and exploration of frozen food product ideas. As a result of this activity, housewives have more self-confidence and are more likely to start their own home culinary business. 30% of training participants have decided to start a home-based culinary business. The majority of participants were encouraged to accept frozen food orders and market them via social media.
Features that Guarantee High-Quality Authorship for Social E-Commerce Anwar Basalamah; Edvi Gracia Ardani; Widya Novitasari
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 8 No. 2 (2024): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v8i2.82737

Abstract

Demand for flower arrangements from various market segments in Indonesia is growing along with increasing consumer interest in using social media-based online sales platforms. Creative money bouquet product ideas are one of the newest trends in the flower arrangement business. The risk of lower product quality often arises after the delivery process, where the product received does not match the image published on the platform. Customer dissatisfaction often occurs in similar transactions due to the role of product packaging in increasing the quality of the money bouquet product. The aim of this research is to find out how appropriate product packaging can increase the selling power of a product on the market. This research uses a qualitative with a narrative approach as the research methodology.  The sampling method used in this research was purposive sampling. The research object is @Moneyrist.id and The subjects in this research are IE-social customers.commerce. Observation and unstructured interviews were used to collect data, with the findings showing that product packaging is designed according to customer needs and must consider safety factors. This is a guarantee that the product will reach the customer's hands in good condition. The implications of this research focus on increasing customer trust through features that ensure the quality of money arrangements on social e-commerce platforms, with a case study on Moneyrist.id.
Penerapan Kriteria Desa Wisata pada Desa Wisata Batulayang, Bogor, Jawa Barat Bahri, Asep Syaiful; Basalamah, Anwar; Abdillah A, Fitri; Rahmat, Timotius Agus
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 2, No 1 (2023): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v2i1.428

Abstract

The reasons why people travel have changed in recent years, and now alternative tourism and tourist villages are preferred over mass tourism. The concept of this tourist village emerged in Indonesia and presents interesting tourist offerings, one of which is the Batulayang tourism village in Bogor, West Java. The goal of this study is to examine the implementation of criteria in the Batulayang tourism village in Bogor, West Java, as well as the classification of the tourist village there. Purposive sampling was used in conjunction with descriptive methodology as the research design for this study. The data was collected from respondents, all of whom were tourists at Batulayang tourism village. Descriptive analysis was used to examine the information using frequency tabulation and scatter. The findings of this study show that, in accordance with recommendations from the Ministry of Tourism, Batulayang has largely implemented the requirements for a tourist village.ABSTRAKAlasan wisatawan bepergian telah berubah dalam beberapa tahun terakhir, dan sekarang pariwisata alternatif seperti desa wisata lebih disukai daripada pariwisata massal. Konsep desa wisata ini bermuncul di tanah air dan menghadirkan sajian wisata yang menarik, salah satunya desa wisata Batulayang di Bogor, Jawa Barat. Tujuan penelitian ini adalah untuk mengkaji penerapan kriteria di desa wisata Batulayang Bogor, Jawa Barat, serta menganalsisa klasifikasi desa wisata tersebut. Purposive sampling digunakan bersama dengan metodologi kualitatif dengan pendekatan deskriptif sebagai desain penelitian ini. Data dikumpulkan dari responden yang merupakan pengunjung di Desa Wisata Batulayang. Analisis deskriptif digunakan untuk menguji informasi menggunakan tabulasi frekuensi dan pencar. Temuan studi ini menunjukkan bahwa sesuai dengan rekomendasi dari Kementerian Pariwisata, Batulayang sebagian besar telah menerapkan persyaratan desa wisata.
Coffee Tourism Development Potential in Banyuwangi Regency, East Java Basalamah, Anwar; Abdillah, Fitri; Susanto, Shandy; Permata, Stella; Windawaty, Herry
Sadar Wisata: Jurnal Pariwisata Vol. 6 No. 2 (2023): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v6i2.1219

Abstract

Cultural diversity and local wisdom become a promising attraction in advancing Indonesian tourism. Coffee Tourism is one of the tourist attractions that can offer a unique travel experience. The aim of this research is to know the potential and strategy of development of Coffee Tourism in Banyuwangi district, East Java. Using qualitative research methods, data processing is carried out through observations, interviews and documentation related to the potential and development strategies of Coffee Tourism in the region. Sample on this study was more focused on stakeholders related to coffee tourism, such as local governments, local tourism agencies, coffee farmers, coffee entrepreneurs, coffee-based micro business, and tourists. This study focuses on four dimensions of tourist attraction components: attractions, accessibility, amenities, and ancillary services. The study's findings indicate that Banyuwangi Regency's tourism attraction component has sufficient potential as a coffee tourism. The four tourist attraction components in the Banyuwangi district have generally met the requirements for the development of coffee tourism, despite some remaining flaws. Because of Banyuwangi's distinct cultural advantages, coffee tourism in this region can be intriguing and promising
Modal Sosial Masyarakat Sebagai Akselerator Pengembangan Destinasi Pariwisata Premium Abdillah, Fitri; Basalamah, Anwar; Rachmat, Timotius; Ayuningsih , Sri Fajar
Sadar Wisata: Jurnal Pariwisata Vol. 7 No. 2 (2024): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v7i2.2655

Abstract

Pengembangan destinasi wisata pada prinsipnya adalah Upaya menarik pengunjung dan memaksimalkan manfaat bagi pelaku usaha lokal. Tujuan penelitian adalah menganalisis modal sosial yang berkembang pada masyarakat Labuan Bajo yang berkontribusi terhadap pengembangan destinasi premium. Penelitian ini adalah kualitatif. Data dikumpulkan dengan wawancara mendalam terhadap unsur-unsur pentahelix pemangku kepentingan pariwisata Labuan Bajo. Hasil penelitian menunjukkan bahwa modal sosial yang teridentifikasi adalah optimisme terhadap perkembangan pariwisata, kerukunan beragama, keterkaitan dengan budaya, partisipasi perempuan, solidaritas sosial, dan norma sosial.  Melihat kedekatan masyarakat Labuan Bajo dan Taman Nasional Komodo dengan budayanya, maka penguatan kebudayaan lokal menjadi keharusan dengan menciptakan nuansa budaya dalam semua aktivitas kehidupan masyarakat. Penelitian selanjutnya diharapkan dapat mendalami bagaimana modal sosial berdampak terhadap pengembangan destinasi premium
Peningkatan Ketrampilan dan Pembelajaran Kearifan Lokal Dalam Pembuatan Minuman Kopi Di Desa Wisata Kemiren, Kabupaten Banyuwangi, Jawa Timur Basalamah, Anwar; Ayuningsih, Sri Fajar; Abdillah, Fitri; Susanto, Sandi; Rachmat, Timotius Agus; Prihandrijanti, Maria
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1238

Abstract

Coffee is a beverage that is a drink of friendship for the Osing people in Banyuwangi. Coffee is also the main drink in the development of the Kemiren tourism destination. The aim of PkM is to increase the ability of local communities in serving and marketing coffee through social media. The implementation of this activity is focused on the needs of the Kemiren tourism village partners. The form of activity is a training and coaching clinic consisting of training on serving coffee drinks, developing a coffee menu and training on product styling & photography. The location was centered at Jaran Goyang Cafe, Kemiren Village, Banyuwangi with the number of participants reaching 25 people. The PkM results show the enthusiasm of the community following the program and discussing the development of Osing Coffee. Several trainings that have been carried out show differences in the closeness of interactions which influence the enthusiasm to improve the quality of coffee serving. Evaluation is carried out by holding a small competition among participants and assessed by the PkM team.  These indicators are expected to strengthen the program's impact in increasing the community's skills and enthusiasm to develop Osing Coffee as part of a local tourism attraction. Suggestions for the next PKM activity are to provide the required training materials in the form of basic barista skills and optimize social media as a means of promotion and marketing
STRATEGI PENGEMBANGAN KULINER BERBAHAN DASAR KOPI DI DESA WISATA SIRNA JAYA KECAMATAN SUKAMAKMUR, KABUPATEN BOGOR Rahmat, Timotius Agus; Basalamah, Anwar; Lim, Chelses; Felicia; Bahri, Asep Syaiful; Susanto, Shandy; Rianto, Budi
JURNAL GASTRONOMI INDONESIA Vol 13 No 2 (2025): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v13i2.2199

Abstract

This study aims to formulate a strategy for developing coffee-based culinary products to enhance economic value and strengthen the identity of Sirna Jaya Tourism Village, Sukamakmur District, Bogor Regency. A qualitative case study approach was employed, supported by SWOT and Analytic Hierarchy Process (AHP) analyses. Data were collected through field observations, in-depth interviews, Focus Group Discussions (FGDs), and literature studies. The findings reveal that coffee-based culinary products hold strong development potential, with priority given to coffee-based food, ready-to-drink bottled coffee (RTD), and coffee ice cream. The dominant strategic factor was market potential (0.45), followed by tourism attractiveness (0.25), production cost (0.18), and technological feasibility (0.12). Recommended strategies include diversifying coffee-based culinary products, enhancing community capacity through training, and strengthening the village’s digital branding. The study highlights the importance of integrating culinary innovation, agrotourism, and the creative economy to foster sustainable, community-based tourism (CBT).
Co-Authors Ahmad Junaedi Abas Ahmad Junaedi Abas Abas Angeline Fransisca Antonius Adi Ardani, Edvi Gracia Asep Syaiful Bahri Asep Syaiful Bahri Asep Syaiful Bahri, Asep Syaiful Ayuningsih , Sri Fajar Ayuningsih, Sri Fajar Budi Riyanto Edvi Gracia Ardani Edvi Gracia Ardani FELICIA Fitri Abdillah A Fitri Abdillah Abdillah Fransisca, Angeline Herry Windawaty Lim, Chelses Maria Pia Adiati, Maria Pia Permata, Stella Prihandrijanti, Maria Rachmat, Timotius Rahmat, Timotius Agus Rianto, Budi Sri Fajar Ayuningsih Susanto, Sandi Susanto, Shandy Timotius Agus Rachmat Rachmat Timotius Agus Rachmat, Timotius Agus Widya Novitasari