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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Nusantara Hasana Journal EKSYA: Jurnal Ekonomi Syariah Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Economics and Finance International Journal of Islamic Finance (IJIF) Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Publikasi Manajemen Informatika
M. Nazori
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Strategi Pemasaran pada Pedagang Kaki Lima Gentala Arasy Jambi Pasca COVID-19 Andi Masruriyah; M. Nazori; Laily Ifazah
Al-DYAS Vol 3 No 2 (2024): Al-DYAS: Jurnal Inovasi dan Pengabdian kepada Masyarakat
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v3i2.2988

Abstract

This study aims to determine the strategies implemented by street vendors after Covid-19 and the obstacles or obstacles faced by street vendors in selling after Covid-19. The type of research used in this research is qualitative. The location of this research was carried out in the gentala arasy bridge area, which is one of the livelihood places for a large number of street vendors. The data sources used in this research are primary and secondary data. Based on the results of research and discussion that has been described in the previous chapter, it can be concluded that: The strategies carried out by street vendors in the gentala arasy area after Covid-19 are: Maintaining product quality which means maintaining cleanliness and taste. The obstacles faced by street vendors in selling can be seen from two internal and external factors, where from internal aspen is the location and business mudal, while from external aspen is weather such as the rainy season.
Co-Authors Abda Abda Agustina Mutia Agustina Mutia Ahmad Dono Ahmad Syukron Prasaja Alawiyah, Rabiyatul Andi Masruriyah Anita, Efni Armaz, Eja Aztyara Ismadharliani Dedek Kusnadi Diki Pernandes Efni Anita Elyanti Rosmanidar Fusfita, Nurlia Inayah, Putri Khairiyani Khusnul Istiqomah Laily Ifazah M. Maulana Hamzah M. Rezha Rizqullah Vahlevi Abas M. Subhan Mellya Embun Baining Mohammad Orinaldi Muhammad Ismail Muslifatul Minanda Nania Saqina Nikmah, Isnadiatun Nofriza, Eri Priska Yunita Putri, Nurrahma Sari Putriana, Marissa Rafidah Rafidah Rafidah Rahma, Sri Rahman, Sakinah Redo Saputra Rian Ade Saputra Rio Iqlandia Risqi Aldian Deni Salsabila Eka Putri Sella Murdini Sulistiono, Agus Usdeldi, Usdeldi Victor Diwantara