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Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides Ahmad Hudaiby Galih Kusumah; Tomy Andrianto
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.72

This study provides insights into the numerous storytelling techniques tour guides offer to provide visitors with memorable experiences. The study employs an autoethnographic methodology centered on the researchers' extensive background as tourist sector practitioners. The researcher identifies three fundamental tourism storytelling techniques: places, people, and objects. The use of sensory experiences that create a realistic view of a location, strong emotional connections with well-known personalities, the sharing of cultural insights, contrasting and comparing cultures at various locations, highlighting hidden gems, and the use of symbolism or themes to describe a location are all examples of techniques for telling stories about places. Using person-centered storytelling, tour guides can create engrossing narratives by focusing on the character's traits, abilities, and weaknesses, as well as personal tales and journeys. These techniques result in a more authentic and gripping narrative experience. The final approach involves discussing products or physical objects. Guides can narrate the origin and evolution of a product, its cultural significance, future use and potential advancements. This approach provides visitors with a deeper understanding and appreciation of the products unique to the destination. This study contributes to a better understanding of how tour guides can leverage storytelling techniques to enhance visitor experiences and offers practical insights for professional tour guides to improve their narrative delivery.

Desain Ransel Sekolah khusus produksi usaha Mikro (Studi Perspektif Kepuasan dan kebutuhan Pasar) Dedy Saefulloh; Tomy Andrianto
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk memberikan masukan kepada para pendamping UMKM pengrajin tas ransel sekolah dalam merancang desain tas ransel sebagai bagian dari pengembangan produk berdasarkan pemahaman perspektif kepuasan dan kebutuhan pasar. Hal ini diperlukan untuk mengurangi ketergantungan usaha mereka kepada mitra usaha pemberi order maklun dan memberikan bekal tambahan aspek produksi yaitu desain tas ketika mereka siap mandiri. Survey kepuasan dan kebutuhan dilakukan selama bulan Juli-Agustus tahun 2021 melalui kuesioner yang disebarkan secara elektronik Google forms. Terdapat 225 responden yang memenuhi syarat dan terlibat aktif menjawab keseluruhan pertanyaan. Survey kepuasan menunjukkan mereka rata rata cukup puas dengan kepuasan paling tinggi terletak pada kekuatan bahan, kualitas jahitan, dan desain tas. Sedangkan survey kebutuhan menunjukkan daya tahan ransel, fungsi dan kapasitas termasuk jumlah kantong yang lengkap menjadi prioritas responden. Selain itu desain alas punggung yang nyaman dan empuk juga menjadi tambahan termasuk fungsi lain atau mulitfungsi dari tas untuk olahraga dan aktifitas luar lainnya.

How to Sustain Visitors’ Interest during The Crisis: The Case Study of Pangandaran Beach Ribka Nauli Sitorus; Tomy Andrianto; Dinarsiah Chendraningrum
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i2.39

Pangandaran, one of Indonesia's well-known tourist destinations, has never been vacant when allowed to visit, even during the COVID-19 Pandemic. This study aims to understand the factors that that sustain visitors' interest in Pangandaran during the COVID-19 Pandemic. Qualitative description was used in this study by conducting semi-structured interviews with eleven visitors visiting Pangandaran during a pandemic. This study found five main factors that sustained visitors' interest in visiting Pangandaran during the Pandemic. First is the internal factor in traveling to the beach, longing for the atmosphere and nature of Pangandaran. Second is the distance, and the third is the popularity of Pangandaran. Four factors are the destination's affordable facilities, such as hotels and Restaurants. Last is the strategic location of the west and east coast meet at the same destination. Those five factors accumulated a strong power that sustains visitor's interest in visiting Pangandaran even in crises such as Pandemic Covid-19.

Perilaku Pendakian Gunung di Masa Kenormalan Baru (Analisis Perspektif Pendaki Gunung di Jawa Barat) Syifaa Novianti; Fauziah Farhah Zamilah; Tomy Andrianto
Journal of Event, Travel and Tour Management Vol. 2 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v2i1.785

The aim of this study is to understand the behavior of mountaineer during the new normal of the Covid-19 pandemic. Although during the pandemic, mountaineering is still a favorite tourist outdoor activity to avoid crowds. The mountain attraction operator also claims to have implemented strict health protocols. However, only a few or none of studies discussing the mountaineer’s behavior during new normal. This study uses a qualitative method by conducting semi-structured interviews from 16 mountaineers in June-July 2021. The data were processed through several stages, namely reducing data, improving the appearance, one-stage coding and conducting content analysis. As the result, mountaineers tend to ignore health protocols, especially removing masks and rarely washing their hands during moountaineering. However, mountaineers mostly able to keep their distance and still pay attention to the environmental sustainability. In addition, mountaineers appreciate the operator which have implemented the CHSE procedures (cleanliness, health, safety and environmental sustainability) especially at the starting point of the mountaineering.

Masa Depan Hybrid Exhibition dari Perspektif Pelaku Industri Tomy Andrianto; Any Ariani Noor; Ratna Padmi Trihartanty; Tamara Herlinda Erwin; Dinarsiah Chendraningrum; Sri Hastuti; Sherinatasha Firmansyahrani
Journal of Event, Travel and Tour Management Vol. 2 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v2i2.885

Hybrid Exhibition atau Pameran yang dilaksanakan Hibrida secara luring dan daring menjadi trend dan berkembang pesat saat Pandemi Covid-19 terjadi terutama pada tahun 2021. Pembatasan bahkan pelarangan berbagai kegiatan perhelatan termasuk kegiatan pameran mendorong berbagai cara termasuk munculnya inovasi teknologi yang mendukung pameran hibrida. Penelitian ini bertujuan untuk memahami pandangan pelaku industri MICE terhadap pengembangan hybrid exhibition saat ini dan masa depan. Metode penelitian menggunakan pendekatan kualitatif dengan analisis deskriptif dari data yang dikumpulkan melalui wawancara mendalam dan diskusi kelompok menggunakan teknik delphi. Narasumber yang diwawancarai pada penelitian ini adalah tiga pemimpin perusahaan MICE dan satu praktisi penyedia jasa hybrid sedangkan peserta diskusi adalah 5 pimpinan dan dua narasumber ahli dari akademisi. Pengkodean tematik dengan melakukan analisis pengkodean satu siklus menemukan bahwa inovasi teknologi yang sudah dikembangkan belum siap dijalankan ketika masa kenormalan baru terjadi dan pulih nanti. Pelaku Industri melihat penggunaan inovasi teknologi pameran hibrida hanya salah satu pendukung yang memberikan nilai tambah khususnya untuk pasar B2B, namun belum bisa diandalkan menjadi kunci utama suksesnya pameran. Inovasi teknologi yang ada belum mampu menggantikan pengalaman sesungguhnya bahkan bisa jadi tidak akan pernah bisa mengganti suasana pameran secara luring di masa depan.

Preferensi Wisata ala Lelaki (Mancation) Wangsamihardja, Fauzan Fadhillah; Andrianto, Tomy; Chendraningrum, Dinarsiah
Prosiding Industrial Research Workshop and National Seminar Vol. 13 No. 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Semin
Publisher : Politeknik Negeri Bandung

Penelitian ini merupakan kajian awal dari penelitian utama terkait perilaku wisatawan terkait dengan trend wisata ala lelaki atau biasa disebut mancation. Mancation adalah jenis wisata yang hanya memperbolehkan lelaki sebagai pesertanya karena pilihan aktivitas dan destinasi wisatanya dianggap hanya khusus lelaki. Salah satu contohnya seperti aktivitas ekstrim atau sekedar memenuhi kenyamanan jika hanya diikuti lelaki saja. Tujuan dari penelitian awal ini adalah memahami empat atribut preferensi wisatawan ala lelaki yaitu 1) aktivitas wisata, 2) pemilihan destinasi wisata, 3) jenis transportasi, dan 4) fasilitas menginap. Metode penelitian yang digunakan adalah kualitatif dengan analisis deskriptif dari data wawancara yang mendalam kepada lima informan penelitian yang pernah melakukan wisata ala lelaki. Kriteria informan tentu saja lelaki, bersedia diwawancara dan pernah melakukan wisata ala lelaki. Hasilnya aktivitas wisata bukan hanya membutuhkan tenaga ekstra dan ekstrim, namun juga menghabiskan waktu seperti ngobrol sambil bermain games bersama. Destinasi wisata yang banyak dipilih terkait alam termasuk situs bersejarah sampai ke tempat yang nyaman untuk mengobrol bersama. Tidak ada preferensi khusus mengenai transportasi, tetapi kendaraan motor menjadi pilihan utama selain kendaraan umum agar dapat menghabiskan waktu bersama. Begitu halnya dengan penginapan, tidak ada kategori khusus namun mayoritas memilih Villa atau Hotel sebagian lain memilih homestay atau rumah kerabat.

Does a Memorable Experience Exist During the Covid-19 Pandemic? a Natural Attraction Study Andrianto, Tomy; Septyandi, Chandra Budhi; Hukma Shabiyya, Agustin
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i1.31

During Pandemic Covid-19 natural attractions have become one of the favorite place to visit even though there are various restrictions on movement and activities. Most of the visitors try to explore unforgettable visiting experience during their visit. The aim of this research is to understand whether the visitors able to access a memorable experience during the Covid-19 pandemic at natural tourist attractions. This research aplied quantitative methods by using descriptive analysis from online survey of 100 respondents who visited Situ Pattengang as one of natural attraction from May to July 2021. As a result, visitors still able to access several memorable experiences but lacking several others. The highest dimension turns out to be refreshment out of daily activities, then hedonism experience and uniqueness in novelty. Then followed by interaction with local communities. While the third lowest dimension is involvement with activities, meaningfulness, and knowledges.

Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides Galih Kusumah, Ahmad Hudaiby; Andrianto, Tomy
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.72

This study provides insights into the numerous storytelling techniques tour guides offer to provide visitors with memorable experiences. The study employs an autoethnographic methodology centered on the researchers' extensive background as tourist sector practitioners. The researcher identifies three fundamental tourism storytelling techniques: places, people, and objects. The use of sensory experiences that create a realistic view of a location, strong emotional connections with well-known personalities, the sharing of cultural insights, contrasting and comparing cultures at various locations, highlighting hidden gems, and the use of symbolism or themes to describe a location are all examples of techniques for telling stories about places. Using person-centered storytelling, tour guides can create engrossing narratives by focusing on the character's traits, abilities, and weaknesses, as well as personal tales and journeys. These techniques result in a more authentic and gripping narrative experience. The final approach involves discussing products or physical objects. Guides can narrate the origin and evolution of a product, its cultural significance, future use and potential advancements. This approach provides visitors with a deeper understanding and appreciation of the products unique to the destination. This study contributes to a better understanding of how tour guides can leverage storytelling techniques to enhance visitor experiences and offers practical insights for professional tour guides to improve their narrative delivery.

Proposisi Nilai Produk dan Layanan di Atraksi Agrowisata: Studi Kasus Perkebunan Teh Rancabali Mirza, Abyan; Andrianto, Tomy
Jurnal Riset Bisnis dan Investasi Vol. 9 No. 3 (2023): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v9i3.5709

Hanya sedikit penelitian yang mengeksplorasi proposisi nilai produk dan layanan agrowisata, khususnya di Indonesia. Penelitian ini berfokus pada pemahaman bagaimana peta nilai mendefinisikan pelanggan di Perkebunan Teh Rancabali sebagai studi kasus. Penelitian ini menggunakan metode kualitatif dengan melakukan wawancara kepada pihak manajemen dan pengunjung yang pernah berkunjung ke Perkebunan Teh Rancabali. Hasil penelitian ini menyoroti pilihan paket menawan dan layanan terbaik yang memenuhi semua kebutuhan wisatawan, memberikan pengalaman yang tak terlupakan. Namun fasilitas umum yang kurang memadai, kondisi jalan kebun teh yang kecil, dan seringnya terjadi kemacetan dapat menjadi tantangan bagi kepuasan pelanggan. Menariknya, pengunjung tidak melihat aspek edukasi terkait perkebunan teh sebagai alasan utama mereka datang. Dengan demikian, penelitian ini berperan penting dalam membantu pengelola Perkebunan Teh Rancabali dalam meningkatkan value proposition mereka untuk menarik lebih banyak wisatawan, meningkatkan kepuasan pengunjung, dan membangun reputasi yang baik di industri agrowisata.

How the Readiness of Nature-Based Attraction During Pandemic Covid-19? Revisit the Implementation of the CHSE Certification Andrianto, Tomy; Hutahaean, Agnes Fidela Agrefina; Susanto, Eko
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i2.48353

A b s t r a c tThis study aims to understand the readiness of nature-based attractions during the Covid-19 pandemic by revisiting the CHSE (Cleanliness, Health, Safety, and Sustainable Environment) certification the Indonesian government has implemented since 2020. Using a mixed-method approach, first, combining quantitative research by distributing surveys to visitors and qualitatively interviewing the operators of nature-based tourist attractions. This research was conducted from May to July 2021 in Greater Bandung, one of the favorite nature-based destinations in West Java, Indonesia. As a result, nature-based attractions are ready to receive visitors and can implement various health protocols but are asked to close when the virus spread rate is high again, even though there has never been a cluster. Furthermore, this research found that visitors and operators pay little attention to safety and a sustainable environment during a pandemic. Other highlights to maintain the Implementation of CHSE are strict monitoring by the government and, secondly, the operators' commitment to maintaining the supported facilities.Keywords: Destinations readiness; Nature-based attraction; CHSE protocolsA b s t r a kPenelitian ini bertujuan untuk mengetahui kesiapan objek wisata berbasis alam di masa pandemi Covid-19 dengan meninjau kembali sertifikasi CHSE (Cleanliness, Health, Safety, and Sustainable Environment) yang telah diterapkan pemerintah Indonesia sejak tahun 2020. Menggunakan pendekatan metode campuran, terlebih dahulu menggabungkan penelitian kuantitatif dengan menyebarkan survei kepada pengunjung dan wawancara kualitatif dengan operator tempat wisata berbasis alam. Penelitian ini dilakukan pada bulan Mei hingga Juli 2021 di Bandung Raya, salah satu destinasi berbasis alam favorit di Jawa Barat, Indonesia. Alhasil, objek wisata berbasis alam siap menerima pengunjung dan bisa menerapkan berbagai protokol kesehatan namun diminta tutup ketika tingkat penyebaran virus kembali tinggi, padahal belum pernah ada klaster. Selain itu, penelitian ini menemukan bahwa pengunjung dan operator kurang memperhatikan keselamatan dan lingkungan yang berkelanjutan selama pandemi. Sorotan lain untuk mempertahankan Implementasi CHSE adalah pengawasan ketat oleh pemerintah dan kedua, komitmen operator untuk memelihara fasilitas yang didukung.

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