Claim Missing Document
Check
Articles

Found 24 Documents
Search

Strategi Marketing Mix Klinik Paradise Parisudha Desa Sumberagung Plosoklaten Kediri dalam Meningkatkan Volume Penjualan Nuzula, Sayda Firdausi; Fauza, Nilna; Shidiqy, Dhiya’u
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1461

Abstract

This study aims to analyze the marketing mix strategy used by the Paradise Parisudha Clinic in increasing the sales volume of their skin care products. This research uses a qualitative approach with primary data obtained through interviews and direct observation, as well as secondary data which includes sales reports, customer files, and related books. The results of this study show that Klinik Paradise Parisudha effectively implements all elements of the 7P marketing mix, including product, price, distribution, promotion, people, process, and physical evidence. However, this study also found that the product element became the most successful marketing strategy in increasing the sales of Paradise Parisudha Clinic. This may indicate that it is important to produce attractive and quality products to attract customers and increase sales. In conclusion, Klinik Paradise Parisudha has successfully implemented a comprehensive marketing mix strategy, with an emphasis on products, to increase their sales volume in the competitive beauty clinic industry.
Authority, Culture, and Sexuality in the Polygamy of Madurese Ulamas Afandi, Moh.; Ramdlany, Ahmad Agus; Fauza, Nilna; Ula, Siti Khoirotul; Ubaidillah, Mohammad Farah
AHKAM : Jurnal Ilmu Syariah Vol. 24 No. 1 (2024)
Publisher : Universitas Islam Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ajis.v24i1.36237

Abstract

Generally, polygamy among Madurese Ulama is carried out arbitrarily and secretly, resulting in suffering and significant discrimination against women. However, in specific instances, certain Madurese Ulama exhibit unique behaviors in constructing polygamous families, fostering comfort and harmony within their households. This research investigates the practice of polygamy among the ulama of Madurese and the influencing factors behind such practices. Employing a qualitative method, primary data sources comprise three polygamous families led by Madurese Ulama, each demonstrating distinctiveness in managing their polygamous households. The findings of this study conclude the existence of two models of polygamy practiced by Madurese Ulama, including polygamy initiated by the husband's desire with consent from the wives and initiated by the wives with consent from the husband. The practice of polygamy among Madurese Ulama is influenced by factors such as sexual needs, the authority held by these Ulama, and the devout religious culture of Madurese society, which tends to venerate Madurese Ulama excessively. Abstrak: Pada umumnya poligami ulama Madura dilakukan secara sewenang-wenang dan siri (tidak dicatat oleh negara), yang mendatangkan penderitaaan dan diskriminasi yang sangat merugikan perempuan. Sebaliknya dalam fenomena tertentu, terdapat ulama Madura yang memiliki perilaku unik dalam membangun keluarga poligami sehingga mendatangkan kenyamanan dan keharmonisan dalam rumah tangga. Penelitian ini menelaah praktik poligami yang dilakukan oleh ulama Madura dan faktor yang mempengaruhi poligami tersebut. Penelitian ini menggunakan metode kualitatif dengan sumber data primernya adalah tiga keluarga ulama Madura yang memiliki keunikan dalam membagun rumah tangga poligamis. Hasil penelitian ini menyimpulkan bahwa terdapat dua model poligami yang dilakukan oleh ulama Madura, yaitu poligami yang dilakukan atas kehendak suami dengan persetujuan para istri dan poligami yang dilakukan atas inisiatif para istri dengan mendapatkan persetujuan  suami. Poligami ulama Madura dipengaruhi oleh faktor kebutuhan seksual dan otoritas ulama Madura, serta budaya hidup masyarakat Madura yang taat beragama dan cenderung berlebihan dalam mengkultus ulamanya.  
Strengthening Collaboration Between Financial Institutions and Universities to Empower a Sustainable Economy Waeno, Mahamadaree; Mushlihin, Imam Annas; Natalina, Sri Anugrah; Sulistyowati, Sulistyowati; Samsuri, Ali; Fauza, Nilna; Zainuddin, Moch; Zunaidi, Arif; Mutafarida, Binti; Utama, Yopi Yudha
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.1229

Abstract

Efforts to strengthen collaboration between financial institutions and universities are a key step in empowering a sustainable economy. This service activity aims to increase cooperation between financial institutions and universities, with a focus on sustainable economic empowerment. The service method is carried out through holding international seminars in a hybrid manner, both face-to-face at the Library Building on the 4th floor of IAIN Kediri and via the Zoom platform. The results of this service include strengthening cooperation between the two entities, broadening students' insight into sustainable financial practices, and contributing to sustainable economic development on campus and in the surrounding community.
Building Waqf Awareness for Improving Orphans' Education through Productive Waqf Education Gamon, Alizaman Dumangcag; Hidayati, Nuril; Utama, Yopi Yudha; Muttaqin, Amrul; Syakur, Ahmad; Kholik, Jamaludin A.; Fauza, Nilna; Hamida, Ulfi Dina; Zunaidi, Arif; Puspitaningrum, Ririn Tri; Mushlihin, Imam Annas
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1828

Abstract

This community service activity aims to increase public awareness and understanding of the importance of productive waqf management in supporting orphan education. Based on existing data, orphan education in Indonesia still faces major challenges in terms of funding, so economic empowerment efforts are needed through productive waqf. This activity was carried out through seminars and training based on service learning and ABCD (Asset-Based Community Development), which involved speakers from waqf experts and sharia financial practitioners. Participants consisted of academics, waqf managers, and community leaders. The activity began with a socialization of the concept of productive waqf, followed by a simulation of waqf asset management planning. The results of the activity showed a significant increase in participant understanding, with 85% of participants claiming to be able to design a productive waqf management model for orphan education. This activity successfully introduced waqf-based solutions as an economic empowerment instrument to support orphan education in a sustainable manner.