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Journal : International Journal of Community Service Learning

Sign System as Visual Communication for SMEs in Malang Idris, Idris; Purnomo, Agus; Adi, Khofifatu Rohmah
International Journal of Community Service Learning Vol 6, No 1 (2022): February 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v6i1.41476

Abstract

Small and Medium Enterprises (SMEs) is one of the fields whose presence can help the regional or national economy. SMEs also have an influence on the absorption of labor. This paper aims to to develop a sign system as a visual communication in the Tasik Madu area. This service is carried out through several stages, Pre-Activity, Implementation of Activities and Post-Activities. Pre-activities are carried out by starting a survey of the location where the sign system will be installed, after finding the location for the installation of road signs, the next thing to do is to design a road sign design and place an order for a sign system. Then, there is the implementation of activities whose activities include the installation of a sign system at a predetermined location. This activity was carried out by students, lecturers as well as representatives of local environmental officials. The last stage is post-activity whose activities include closing and compiling community service reports. The development of the sign system is expected to be a visual communication so that it is easier for visitors to find the location of each woven craftsman in Tasik Madu.
Sign System as Visual Communication for SMEs in Malang Idris, Idris; Purnomo, Agus; Adi, Khofifatu Rohmah
International Journal of Community Service Learning Vol. 6 No. 1 (2022): February 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.323 KB) | DOI: 10.23887/ijcsl.v6i1.41476

Abstract

Usaha tenun merupakan salah satu potensi yang dapat dikembangkan oleh masyarakat desa Tasik Madu, Malang. Namun, hanya sedikit pengunjung yang mengetahui dan dapat mengunjungi UKM Tenun Tasikmadu. Hal ini dikarenakan masalah kurangnya akses petunjuk arah menuju lokasi weaving center masih menjadi kendala bagi pengunjung. Tulisan ini bertujuan untuk mengembangkan sistem tanda sebagai komunikasi visual di kawasan Tasik Madu. Pengabdian ini dilakukan melalui beberapa tahapan, Pra Kegiatan, Pelaksanaan Kegiatan dan Pasca Kegiatan. Kegiatan ini dilakukan oleh mahasiswa, dosen serta perwakilan dari pejabat lingkungan setempat. Selain itu juga ada acara penutupan dan penyusunan laporan pengabdian masyarakat. Pengembangan sign system ini diharapkan dapat menjadi komunikasi visual sehingga memudahkan pengunjung untuk mengetahui lokasi masing-masing pengrajin tenun di Tasik Madu.