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All Journal Majalah Ilmiah Bijak Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Ubhara Journal of Management - Small and Medium Enterprises (SME's) NERACA : JURNAL AKUNTANSI TERAPAN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Mandiri Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Ekonomi Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Proceeding of International Conference on Entrepreneurship (IConEnt) Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI IEFBR: Islamic Economics, Finance, and Banking Review Global Leadership Organizational Research in Management Journal of Advanced Studies in Management International Journal of Economics and Management Research
Woelandari Pantjolo Giningroem, Dewi Sri
Fakultas Ekonomi Dan Bisnis, Universitas Bhayangkara Jakarta Raya - Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Citra Merek, Kualitas Produk, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian Produk Skincare Madame Gie (Studi Kasus Pada Mahasiswa Prodi Manajemen Universitas Bhayangkara Jakarta Raya Angkatan 2020) Nurul Khotimmah; Dewi Sri Woelandari Pantjolo Giningroem; Bayu Seno Pitoyo
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

Penelitian yang dilakukan ini bertujuan untuk mengetahui secara simultan dan parsial dari variabel bebas yaitu Citra Merek, Kualitas Produk, Online Customer Review, dan Online Customer Rating variabel terikat yaitu keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, dimana dalam penelitian ini menggunakan perhitungan Purposive Sampling dengan rumus slovin. Populasi dalam penelitian ini adalah Mahasiswa Prodi Manajemen Universitas Bhayangkara Jakarta Raya Angkatan 2020 dengan sampel 200 responden, dimana kriteria responden ini yaitu Mahasiswa Universitas Bhayangkara Jakarta Raya Angkatan 2020 dan konsumen produk skincare Madame Gie. Berdasarkan hasil penelitian menunjukan bahwa variabel independent 1) Citra Merek memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian, 2) Kualitas Produk memiliki pengaruh positif signifikan terhadap Keputusan Pembelian, 3) Online Customer review memiliki pengaruh positif signifikan terhadap Keputusan Pembelian, 4) Online Customer rating memiliki pengaruh positif signifikan terhadap Keputusan Pembelian.
Pengaruh Work Life Balance, Lingkungan Kerja Dan Motivasi Terhadap Kinerja Guru Pada SMA Martia Bhakti Kota Bekasi Prastiani, Niken Dwi; Pitoyo, Bayu Seno; Giningroem, Dewi Sri Woelandari Pantjolo; Amanda, Okky Wahyu
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.480

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh work life balance, lingkungan kerja dan motivasi terhadap kinerja guru pada SMA Martia Bhakti Kota Bekasi. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif, melibatkan seluruh populasi guru sebanyak 40 orang sebagai responden. Pengumpulan data dilakukan menggunakan kuesioner. Analisis data dilakukan dengan SPSS versi 26. Hasil penelitian menunjukkan bahwa : 1) work life balance tidak berpengaruh signifikan terhadap kinerja guru, 2) lingkungan kerja berpengaruh signifikan terhadap kinerja guru, 3) motivasi berpengaruh signifikan terhadap kinerja guru, 4) Secara simulan, work life balance, lingkungan kerja dan motivasi berpengaruh signifikan terhadap kinerja guru.
Pengaruh Disiplin kerja, Reward, Dan Motivasi Kerja Terhadap Kinerja karyawan PT. Toyota Motor Manufacturing Indonesia Felisyana, Risma; Pitoyo, Bayu Seno; Giningroem, Dewi Sri Woelandari Pantjolo; Amanda, Okky Wahyu
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.485

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja, reward, dan motivasi kerja terhadap kinerja karyawan pada PT Toyota Motor Manufacturing Indonesia. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan non-probability sampling jenis purposive sampling. Jumlah responden sebanyak 220 orang yang ditentukan menggunakan rumus Slovin. Pengolahan dan analisis data dilakukan dengan bantuan perangkat lunak SPSS versi 27. Hasil uji parsial menunjukkan bahwa variabel disiplin kerja berpengaruh signifikan terhadap kinerja karyawan, variabel reward juga berpengaruh signifikan terhadap kinerja karyawan, sementara itu variabel motivasi kerja tidak berpengaruh signifikan terhadap kinerja karyawan. Hasil uji simultan menunjukkan bahwa ketiga variabel secara bersama-sama berpengaruh signifikan terhadap kinerja karyawan.
Pengaruh Work Life Balance, Kepemimpinan Transformasional Dan Motivasi Terhadap Kinerja Karyawan Pada PT. Andes Agro Investama Tarigan, Gita Claudia Br; Pitoyo, Bayu Seno; Giningroem, Dewi Sri Woelandari Pantjolo; Amanda, Okky Wahyu
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.487

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Work-life balance, Kepemimpinan Transformasional, dan Motivasi terhadap Kinerja Karyawan pada PT. Andes Agro Investama – Air Merah Estate. Penelitian menggunakan pendekatan kuantitatif. Teknik pengambilan sampel dilakukan secara non-probability sampling dengan metode convenience sampling. Jumlah responden ditentukan berdasarkan rumus Slovin, sebanyak 177 orang. Data dikumpulkan melalui kuesioner dan dianalisis dengan SPSS versi 27. Hasil uji parsial menunjukkan bahwa Work-life balance dan Kepemimpinan Transformasional berpengaruh signifikan terhadap Kinerja Karyawan, sedangkan Motivasi tidak berpengaruh signifikan. Namun secara simultan, ketiga variabel secara bersama-sama berpengaruh signifikan terhadap Kinerja Karyawan.
Consumer Behavior Analysis of Generation Z in Using Batik in the Industrial Era 5.0 Hadita Hadita; Dovina Navanti; Dewi Sri Woelandari Pantjolo Giningroem; Farhan Saputra
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.340

Abstract

The purpose of this study is to determine the influence of consumer behavior on generation Z in Using Batik in the Industrial Era 5.0. The research method used is quantitative descriptive analysis using primary data in the form of respondent responses and other secondary data. The object of this study is undergraduate students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Jakarta Raya, who according to the researcher's observations are students who often use Batik. The research stages are divided into 8 stages, namely introduction and identification of problems, formulating problems, preliminary studies, developing hypotheses, selecting research samples, collecting data, data analysis and interpretation, and concluding the results of the study. The number of samples used in this study was 100 samples. The analysis tool used is SmartPLS 4.1.1. The tests carried out in this study include Validity Reliability Tests, Inner Outer Models and Hypothesis Tests. The results of this study are that Consumer Behavior in Gen Z has a positive and significant effect on the Use of Batik in the Industrial Era 5.0.
Beauty Vloggers Influence: Enhancing Consumer Trust and Purchase Decisions for Make Over Product Pantjolo Giningroem, Dewi Sri Woelandari; Setyawati, Novita Wahyu; Navanti, Dovina; Rohaeni, Heni; Yuniati, Triana
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research aims to explore the influence of the attractiveness of beauty vloggers and consumer trust as social media promotional strategies on purchasing decisions for Make Over product through purchase intention. This research uses a quantitative approach with convenience sampling techniques on 200 respondents. The analysis technique used in this research is Structural Equation Modeling (SEM) with the Smart PLS version 4.0 statistical tools. The research results show that the attractiveness of beauty vloggers and consumer trust have a significant effect on purchasing interest, furthermore the attractiveness of beauty vloggers does not influence purchasing decisions. Meanwhile, consumer trust influences purchasing decisions and purchasing interest also has a significant influence on purchasing decisions. The attractiveness of beauty vloggers and consumer trust have a significant influence on purchasing decisions through purchasing interest as an intervention.
The Interplay of Social Media Marketing Activities, Customer Involvement, and Repurchase Intention in Public Transportation Services Pantjolo Giningroem, Dewi Sri Woelandari; Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Putra PR, M Rivi
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study explores the influence of social media marketing activities on customer engagement and repurchase intentions in the context of PO Bejeu Jepara's bus transportation services. Using quantitative methods, data was collected through in-person interviews and online surveys with 210 respondents. The analysis was conducted using the Structural Equation Modeling (SEM) method with SmartPLS version 4.0 software. The results showed that social media marketing activities have a positive and significant influence on customer engagement, which in turn increases repurchase intentions. However, the direct effect of social media marketing activities on repurchase intentions was found to be negative and insignificant, suggesting partial mediation by customer engagement. These findings underscore the importance of increasing customer engagement through quality social media content to drive brand loyalty and repeat purchases. This research contributes to the literature by highlighting the mediating role of engagement in the relationship between social media marketing activities and repurchase intentions, and provides practical insights for companies to strengthen their marketing strategies on social media.
Pengaruh Promosi, Ketersediaan Produk Dan Penggunaan Paylater Terhadap Impulse Buying Pada E-Commerce Shopee: (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Amelia Putri, Shinta; Pantjolo Giningroem, Dewi Sri Woelandari; Pitoyo, Bayu Seno
Jurnal Bisnis dan Ekonomi Vol 2 No 2 (2024): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v2i2.32

Abstract

The purpose of this research is to identify and analyze the factors influencing impulsive buying behavior, providing insights to businesses on effective strategies to enhance impulsive purchases in their market. This study employs a quantitative method, utilizing data collection through questionnaires implemented in a survey. The number of respondents involved in this research reaches 200 individuals. The data analysis approach in this study utilizes the multiple linear regression analysis method, with the application of SPSS software. The findings of the research indicate that promotions, product availability, and the utilization of pay-later services significantly influence impulsive buying occurrences.
Co-Authors - FACHRURROZIE Adila Rahmawaty Adli Nanda Agus Dharmanto Agus Dharmanto Akbar Dwiansyah Aldi Alfathur Rachman Amanda, Okky Wahyu Amelia Putri, Shinta Ardiva Zakia Bintang Narpati Budi, Ricky Setya Cahyadi Husada Cahyadi Husadha Cayla Salsa Raya Dhea Puspita Sari Dovina Navanti Ery Teguh Prasetyo Farhan Saputra Felisyana, Risma Ferawaty Puspitorini Ferawaty Puspitorini, Ferawaty Hadita Hadita Hadita Hadita Hadita Hadita, Hadita Handayani, Milda Handayani, Novia Heni Rohaeni Indra, Christophorus Jiwo Ramiaji Komaryatin, Nurul Mohamad Rifqy Roosdhani Muhammad Rafly Murthi Wijayanti Navanti, Dovina Novita W Setyawati Novita Wahyu Setyawati Nurul Khotimmah Pitoyo, Bayu Seno Prastiani, Niken Dwi Putra PR, M Rivi Raudhatul Hikmah Ridwan Rizqia Naurah Zulfahra Santi Djailani Sarah Intan Tasia Suci Indah Lestari Supriyanto Tarigan, Gita Claudia Br Ulkhusna, Dewi Cantika Hikmah Vikaliana, Resista Vira Anggita Sukma Widya Meliawati Wijayanti, Murthi Wijayanti, Murti Yuniati, Triana Yunita, Tyna