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All Journal Jurnal Manajemen Pemasaran Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Insan Cendikia Buletin Pengabdian Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
M Subhan
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY M. Syariful Alam; Khairina AR; Ikramuddin; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1322

Abstract

This study aims to analyze the influence of price, product quality, consumer satisfaction, and variety seeking tendencies on brand switching decisions. A case study was conducted on 100 Tri card users at the Faculty of Economics and Business, Malikussaleh University. Data were collected through an online questionnaire and analyzed using the Partial Least Square (PLS) method. The results showed that price did not have a significant influence on brand switching decisions. This indicates that consumer perceptions of price, whether considered expensive or competitive, were not a major factor in brand switching decisions. Conversely, product quality was proven to have a positive and significant influence on brand switching decisions. Signal quality, network stability, data package durability, and service features were the dominant factors that encouraged consumers to switch to another brand. Consumer satisfaction did not have a significant influence on brand switching decisions, which means that even though consumers were quite satisfied, this did not guarantee they would remain loyal to using Tri cards. In addition, variety seeking also did not have a significant influence on brand switching decisions. Thus, brand switching decisions among Tri card users were more influenced by product quality aspects than by price, satisfaction, or the tendency to try new products.
CAPITAL ANALYSIS ON SHARIA EMPLOYEE COOPERATIVES PT. PUPUK ISKANDAR MUDA (PIM) Sutra maulana; Radja alvarezi; Maysarah; Cut Zahrani; M.Subhan
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 2 (2022): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i2.29

Abstract

As one of the business fields, cooperatives require funds to be used to run their business. In general, cooperatives are faced with the problem of increasing working capital needs to develop their business, on the other hand, the available working capital is very limited. Therefore, every cooperative is required to collect working capital from both members and non-members. In law number 25 of 1992, it is stated that sources of cooperative capital consist of own capital and loan capital. Own capital can be in the form of: principal savings, compulsory savings, reserve funds and grants. Based on Law number 25 of 1992 concerning cooperatives, in article 1 it is explained, cooperatives are business entities consisting of persons or cooperative legal entities based on their activities based on cooperative principles, as well as a people''s economic movement based on the principle of kinship. Whereas Sharia Cooperatives are business activities engaged in the field of savings and loans or services, financing and investment based on a profit sharing system (sharia).The PT Pupuk Iskandar Muda Sharia Employee Cooperative (Kopkarsyah PT PIM) was established by employees of PT Pupuk Iskandar Muda based on deed Number 1749/BH/XII/1985 dated January 11, 1985. The Articles of Association of Kopdar PT PIM have been approved by the Minister of Cooperatives and Small Entrepreneur Development of the Republic Indonesia by Decision Letter Number: 109/BH/PAD/KWK, 1/11/1997 dated March 29, 1997, then amended by the deed of Statement of Decision on Meeting Amendment to the Articles of Association Number 02 dated March 6, 2018 at Notary Nila Rufaida, SH., and has ratified by the Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number: 000897/PAD/M.KUKM.2 /1/2019 dated January 21 2019. Based on the results of research on capital in the PT.PIM Syariah Employee Cooperative, it can be concluded that capital in KOPKARSYAH PT.PIM is obtained from members'' savings and borrowed back by these members. In managing capital, Kopkarsyah PT.PIM uses the sharia system so that the problems encountered regarding capital are very minimal. The scope of the cooperative environment is very limited, because this cooperative is only intended for employees who work within the scope of PT.PIM.
THE EFFECT OF LEVERAGE, SYSTEMATIC RISK, FIRM SIZE, GROWTH OPPORTUNITY AND ROA ON EARNING RESPONSE COEFFICIENT IN PHARMACEUTICAL COMPANIES ON THE INDONESIA STOCK EXCHANGE Ferian; Chairil Akhyar; Rico Nur Ilham; M. Subhan
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 3 (2023): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i3.44

Abstract

This study examines the effect of Leverage, Systematic Risk, Firm Size, Growth Opportunity, and ROA on the Earning Response Coefficient of Pharmaceutical Companies on the Indonesia Stock Exchange. The data used in this study are secondary data for 2019-2021. In sampling, the author uses a purposive sampling technique, namely the sampling method based on specific criteria. The sample in this study was 7 pharmaceutical companies conducted from the first Quarter of 2019 to Quarter 4 2021, so the number of observations in this study amounted to 84 observations using panel data regression analysis. Data is obtained from the publication of the Indonesia Stock Exchange. The results indicate that Leverage negatively and significantly affects Earning Response Coefficient of Pharmaceutical Companies on the Indonesia Stock Exchange, Systematic Risk negatively and significantly affects the Earning Response Coefficient of Pharmaceutical Companies on the Indonesia Stock Exchange, while Firm Size positively and significantly affects the Earning Response Coefficient of Pharmaceutical Companies on the Indonesia Stock Exchange. Growth Opportunity does not influence the Earning Response Coefficient of Pharmaceutical Companies on the Indonesia Stock Exchange, and ROA negatively and significantly affects the Earning Response Coefficient of Pharmaceutical Companies on the Indonesia Stock Exchange..
THE INFLUENCE OF ECONOMIC FACTORS ON THE STOCK PRICE OF KIMIA FARMA COMPANIES ON THE INDONESIAN STOCK EXCHANGE M. Subhan; Chairul Rizal; Putri Rahmayani; Hastanti Listya Ningtiyas
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.91

Abstract

This scientific work aims to analyze the effect of economic factors on the stock price of the Farma chemical company on the Indonesia Stock Exchange. This research is based on the understanding that economic factors have an important role in determining the behavior of a company's stock price.This study uses a linear regression analysis method to examine the relationship between economic factors and the stock price of the Farma chemical company. The economic factors studied included macroeconomic variables such as economic growth, inflation and interest rates, as well as microeconomic variables such as company performance and industrial factors that influenced the Farma chemical sector.The data used in this study is historical data on the stock prices of Kimia Farma companies and data related to economic factors during a certain period. Data were analyzed quantitatively using the relevant statistical software.The results of this study are expected to provide a better understanding of the influence of economic factors on the stock price of the Farma chemical company on the Indonesia Stock Exchange. These findings can be a source of information for investors, decision makers and other related parties in anticipating changes in share prices and managing investment risk in the Farma chemical sector.The conclusion of this study is expected to provide new insights about the relationship between economic factors and the stock price of the Farma chemical company. This research can also provide input for the Farma chemical company in planning a more effective and sustainable investment strategy. In addition, the results of this study can form the basis for further research in the same or related fields in the future.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, CREATIVITY AND SELF EFFICACY IN DEVELOPING ENTREPRENEURSHIP INTERESTS IN STUDENTS OF THE ENTREPRENEURSHIP STUDY PROGRAM, FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY Yusmalina; Samsidar; Agustinawati; M. Subhan
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 3 (2026): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21307107

Abstract

This study aims to analyze the influence of entrepreneurship education, creativity, and self-efficacy on entrepreneurial interest among students in the Entrepreneurship Study Program at the Faculty of Economics and Business, Malikussaleh University. The research background is based on the low number of entrepreneurs in Indonesia and the high rate of educated unemployment, which encourages the need to cultivate an entrepreneurial spirit from the start of study. The research method used was quantitative descriptive-verification, with a population of 138 active students. Data analysis techniques included multiple linear regression and other statistical tests. The results indicate that entrepreneurship education, creativity, and self-efficacy have a positive and significant effect on entrepreneurial interest, both partially and simultaneously. These findings reinforce the importance of formal education and psychological factors in shaping entrepreneurial interest among students and recommend the integration of practical approaches and character development into the entrepreneurship learning process to produce graduates who are ready to become entrepreneurs.
Co-Authors A Hadi Arifin Adnan Adnan Agustinawati Akhyar, Chairil Amsyal Simanjuntak Chairul Rizal Chalirafi, Chalirafi Cut Ulandari Cut Zahrani Ferian Fira Aziza Simanjuntak Hamdiah Hamdiah Harvina Sawitri Hastanti Listya Ningtiyas Ibnu Sina Ikramuddin, Ikramuddin Isna Apriliza Aisyah Jullimursyida Jumadiah Khairina AR Likdanawati Lilinesia Lilinesia M Sayuti M. Syariful Alam Mangasi Sinurat Mariyudi Mariyudi Matriadi, Faisal Maysarah Mhd Aldiani Muhammad Pavel Askari Munandar Munandar Naufal Bachri, Naufal Putri Rahmayani Radja alvarezi Rahmatillah Rico Nur Ilham Risna Dewi Rusydi Abubakar Saifuddin Yunus Samsidar Suryani Sutra maulana Sutriani Teuku Zulkarnaen Ulvia Ajnura Yusmalina