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All Journal Jurnal Teknologi Industri Pertanian Jurnal Ilmu Tanah dan Lingkungan (Journal of Soil Science and Environment) BIOTIK: Jurnal Ilmiah Biologi Teknologi dan Kependidikan Jurnal Agroindustri Jurnal Teknologi Agro-Industri AGRITROPICA : Journal of Agricultural Sciences Agroindustrial Technology Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Agrienvi : Jurnal Ilmu Pertanian Economics and Digital Business Review Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Akuntansi'45 Jurnal Cakrawala Ilmiah Jurnal Kaharati Jurnal Bakti UPPR JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI
Odi Andanu
Agroindustrial Technology Study Program, Faculty Of Agriculture, University Of Palangka Raya, Central Kalimantan Province, Indonesia
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Journal : Akuntansi'45

 1 
Pengembangan Strategi Bisnis Pada Desa Wisata Gamplong Kabupaten Sleman Sebagai Penggerak Agrowisata Berbasis Ekonomi Kreatif Erni Dwi Puji Setyowati; Odi Andanu; Utari Yolla Sundari
AKUNTANSI 45 Vol. 4 No. 2 (2023): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v4i2.1755

Abstract

This research presents SWOT analysis in Gamplong tourism village which has natural fiber craft agroindustry based on creative economy Sleman Regency. Internal and external conditions are needed to identify problems that occur to launch the best strategy in developing tourism villages. This reserach was conducted by doing an observation to figure out that tourism village based on creative economy has its own characteristics in developing the local potential especially in independent tourism villages because it can be role model for developing and growing tourism villages to develop their local potential. Conducting interviews to get internal and external factors of the tourism village The SWOT analysis is done by performing quantitative weighting and ranking against these factors by ten respondents from internal and external of tourism villages. The results of this research indicates that Gamplong Tourism Village is in cell V of Matrix IE where cell V presents growth and stability phase. The best strategy for this position is concentration through horizontal integration that is expanding the company how to develop business in other locations, and improve the types of products and services.
Co-Authors Ahmad Irawan, Ahmad AHMAD RIDUAN Aprilyansyah, Mahdi Surya Ardi Sandriya Dwijayanti, Rts. Sherly Erni Dwi Puji Setyowati Erni Dwi Puji Setyowati, Erni Dwi Puji Erni Setyowati Evi Faridawaty Evi Faridawaty Faqih Udin Faridawaty, Evi Fauziah Fiardilla Fina Pradika Putri Hanik Atus Sangadah Hidayat Koto Idsan, Rakha Satya Jaya, Herry Palangka Kristanto Suryadhi Kurniawati, Neny Kusumadati, Wijantri Lukman Hidayat Made Dirgantara Muhammad Jasa Ni Made Anggi Arlina Putri Puji Setyowati, Erni Dwi Rakha Satya Idsan Reni Agustiani, Reni Samsul Arifin Saputera Saputera, H Saputera, Saputera Satriya Nugraha Selvie Mahrita Semboja, Niko Sri Wulandari Sundari, Utari Yolla Suparno Suparno Suparno Suparno Titi Candra Sunarti Utari Yolla Sundari Yustha, Yulia