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Diversifikasi Produk Olahan Ubi Ungu dan Pelatihan Teknik Foto Produk sebagai Penunjang Kegiatan Pemasaran secara Digital Ni Made Nike Zeamita Widiyanti; Eka Nurminda Dewi Mandalika; Fadli; Shelly Sylvia Agustina; Muhammad Nursan
Jurnal SIAR ILMUWAN TANI Vol. 6 No. 2 (2025): Jurnal Siar Ilmuwan Tani
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jsit.v6i2.229

Abstract

Sektor usaha mikro, kecil, dan menengah menjadi sector yang strategis dalam mendukung perekonomian nasional. Melalui pemberdayaan masyarakat dan sumber daya lokal dapat menjadi peluang dalam meningkatkan kesejahteraan masyarakat. Kelompok Wanita Tani (KWT) Maju Mandiri di Desa Batu Mekar Kecamatan Lingsar merupakan salah satu KWT yang aktif dalam upaya peningkatan kapasitas anggotanya melalui kegiatan pengolahan. Namun kegiatan pengolahan belum terfokus pada sumber daya yang banyak terdapat pada daerah tersebut. Komoditas ubi ungu merupakan salah satu sumber daya pertanian yang melimpah dilokasi tersebut, namun belum dimanfaatkan untuk pengolahan oleh masyarakatnya, sehingga pendapatan yang dihasilkan belum didapatkan dengan maksimal. Selain itu, anggota KWT juga belum memiliki keterampilan dalam membuat foto produk yang baik untuk menunjang kegiatan pemasaran secara digital. Oleh karena itu, tim pengabdian membuat kegiatan pelatihan pengolahan ubi ungu menjadi brownies dan pelatihan teknik foto produk yang menarik. Kegiatan ini dilakukan melalui 3 tahapan, yaitu: persiapan, pelaksanaan, evaluasi dan monitoring. Metode yang diagunakan adalah metode demontrasi. Jumlah peserta sebanyak 24 orang. Berdasarkan hasil kegiatan, peserta menilai kegiatan ini secara umum tergolong sangat baik dan bermanfaat bagi para peserta. Kegiatan pelatihan pengolahan ubi ungu dapat meningkatkan kreativitas anggota KWT Maju Mandiri. Olahan ini tidak hanya dijadikan sebagai bahan cemilan untuk konsumsi pribadi, namun juga dijual untuk dapat meningkatkan penghasilan. Selain itu, pelatihan teknik foto produk dapat menjadi bekal keterampilan bagi peserta untuk menghasilkan foto produk yang menarik, tidak hanya untuk produk brownies namun juga produk-produk lainnya yang diproduksi oleh para peserta. Keterampilan ini sangat baik untuk menunjang kegiatan pemasaran secara online.
Dari Ubi ke Bolu : Sosialisasi Pengolahan Ubi Ungu menjadi Bolu Kukus sebagai Strategi Peningkatan Nilai Tambah dan Pendapatan Rumah Tangga pada Kelompok Tani Pade Girang. Ainun Jamil, Farah; Rifani Nur Sindy Setiawan; Eka Nurminda Dewi Mandalika; Ni Made Nike Zeamita Widiyanti; Shelly Sylvia Agustina
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13688

Abstract

This community service activity aims to increase the understanding of the Pade Girang Farmers Group about the importance of product innovation in agriculture to improve added value and family income. The socialization was held on July 4, 2025, in Landah Village, Praya Timur District, using three main stages: preparation, socialization, and monitoring and evaluation. The preparation stage included field observation and the development of materials based on the needs of the farmers. During the socialization stage, participants received information about the economic potential of processing purple sweet potatoes into steamed sponge cake, supported by visual examples and interactive discussions. The evaluation stage was carried out through questions and group reflection to understand participants’ comprehension and responses. The results showed that participants gained new knowledge about processing agricultural products into higher-value items and showed interest in developing similar products in the future. This activity became an initial step in building awareness, motivation, and innovative thinking among the farmers in managing local potential more productively.
The PEARSON CORRELATION ANALYSIS OF PRODUCTION COSTS ON THE LAND AREA OF SALT FARMERS IN BOLO SUB-DISTRICT, BIMA DISTRICT Anna Apriana Hidayanti; Eka Nurminda Dewi Mandalika
Jurnal Inovasi Pendidikan dan Sains Vol 4 No 1 (2023): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jips.v4i1.1444

Abstract

Salt is broadly divided into 3 (three) groups, namely salt for human consumption, salt for salting and various foods and, salt for industry. In Indonesia, salt is widely produced by evaporating seawater on a piece of coastal land with the help of wind and sunlight as a source of evaporation energy. The situation above is supported by the condition of the waters of Indonesia, one of which is Bolo District, Sanolo village ranks first in terms of salt production in Bima Regency so that many residents work as salt farmers, production costs in salt farmers in Bolo kecamata include elements of labor wages, depreciation costs of production equipment such as (pump machines, crowbars, sacks, windmills) gasoline costs in activating production aids then tax costs per year. Based on the above explanation, the researcher aims to determine the level of closeness of the relationship between variables in the production cost factor terhadapa land area with the Pearson Correlation Test method. There are 60 samples of salt farmers obtained by purposive sampling obtained the results of the Person Correlation Analysis Test results in the table above it is known that labor costs on the land area of salt farmers have a significant value of 0.000. The significant value between labor costs and the area of paddy rice farming land is 0.000 <0.05, so that the significant value is less than 0.05, it can be concluded that Ho is rejected and H1 is accepted, meaning that there is a significant relationship between labor costs and the land area of salt farmers. From the results of the analysis that has been done, it can be concluded that for variable gasoline costs, variable depreciation of tools, land tax costs and labor costs have a unidirectional and significant relationship, and variable tax costs have the highest correlation with the area of land owned by salt farmers, the more land owned by salt farmers in Bolo District, Bima Regency, the higher the cost of gasoline, variable depreciation of tools, land tax costs and labor costs.