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All Journal Binus Business Review JBMP (Jurnal Bisnis, Manajemen dan Perbankan) al-Uqud : Journal of Islamic Economics SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Misykat al-Anwar Jurnal Kajian Islam dan Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Motor Bakar : Jurnal Teknik Mesin Jurnal Pengabdian Masyarakat Asia Humanism : Jurnal Pengabdian Masyarakat Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdiraja KARYA: Jurnal Pengabdian Kepada Masyarakat Improvement: Jurnal Manajemen dan Bisnis Journal of Halal Science and Research Jurnal Pengabdian Inovasi Masyarakat Indonesia Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Jurnal Svasta Harena Rafflesia Journal of Manufacturing in Industrial Engineering & Technology Journal of Halal Lifestyle and Sustainability ABDIMAS NUSANTARA
Andre Ridho Saputro
Universitas Muhammadiyah Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Hilirization of Nori Sawi, Hydroponic Management Training, and Digitalization at Larangan Mega Asri Sidoarjo Kusnanto, Hadi; Sari, Meirna Dewita; Marina, Nurul Fitria; Saputro, Andre Ridho; Putra, Andhika Cahyono; Syammakh, Isa Ma'ruf
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2795

Abstract

Purpose: This community service program was implemented at the Larangan Mega Asri, Sidoarjo with the aim of increasing the economic independence of residents through three main approaches, hilirization of dried nori mustard greens products, hydroponic management training, and social media digitalization training. Method: Method is designed with a participatory approach that actively involves partners from the planning, implementation, to evaluation stages. Practical Applications: The results of the activity show that the community has acquired new skills in processing mustard derivative products, is able to manage the hydroponic system independently, and is more adaptive to the use of social media as a marketing tool. This program is a positive first step in terms of increasing productivity, business diversification, and strengthening the digital marketing network of Larangan Mega Asri. Conclusion: The combination of product hilirization, strengthening hydroponic cultivation, and marketing digitalization has created a synergy that encourages the community-based creative economic ecosystem.
ANALISIS PENERAPAN PRINSIP HACCP DAN IMPLIKASINYA TERHADAP MUTU GIZI PRODUK OLAHAN LAUT UMKM DI KENJERAN SURABAYA Sari, Meirna Dewita; Saputro, Andre Ridho; Rahmatari, Bandaru
JURNAL SVASTA HARENA RAFFLESIA Vol 4 No 2 (2025): Volume 4 Nomor 2 Desember 2025
Publisher : Poltekkes Kemenkes Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33088/shr.v4i2.1145

Abstract

Seafood-based micro, small, and medium enterprises (MSMEs) play a vital role in the local economy of Kenjeran, Surabaya, yet many still lack sufficient knowledge of food safety systems. This study aimed to assess the understanding of MSME actors regarding the seven principles of the Hazard Analysis and Critical Control Points (HACCP) system and its implications for the nutritional quality of processed seafood products. A quantitative descriptive method was used, involving 24 closed-ended questionnaire items distributed to seafood-processing MSMEs in Kenjeran through purposive sampling. The research was conducted from January to March 2025. The instrument was validated through expert review and tested using Pearson correlation and Cronbach’s Alpha for reliability (α = 0.93). Data analysis employed descriptive statistics to identify patterns of understanding across HACCP principles. Results showed that overall comprehension was moderate, with the highest mean score on Principle 6 (Verification: 3.36), followed by Principles 2, 3, 4, and 7. However, Principle 1 (Hazard Analysis: 2.97) and Principle 5 (Corrective Actions: 2.98) had the lowest average scores, indicating critical gaps in recognizing food hazards and responding to deviations. These weaknesses may negatively impact the nutritional quality of seafood products, including protein degradation and vitamin loss due to poor control measures. It is recommended that targeted technical training, expert mentoring, improved documentation systems, and government support be implemented to enhance HACCP adoption. Strengthening food safety practices in MSMEs not only ensures product quality but also increases competitiveness in both local and global markets.
Pemberdayaan ekonomi melalui digitalisasi dan pelatihan manajemen bisnis untuk produk TOGA di Desa Kebontunggul Kabupaten Mojokerto Putra, Andhika Cahyono; Novita, Dina; Astomo, Reynanda Bagus Widyo; Saputro, Andre Ridho; Marina, Nurul Fitria; Kusnanto, Hadi; Hafizha, Naufal Atha
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37780

Abstract

Abstrak Kurangnya literasi digital dan manejemn bisnis menjadi hambatan utama warga Desa Kebontunggul dalam mengkomersialkan produk TOGA. Program pelatihan digitalisasi dan manajemen bisnis ini bertujuan untuk membekali warga dengan keterampilan pengolahan produk, pemasaran digital, dan manajemen bisnis dengan metode berupa ceramah, demonstrasi, dan pendampingan. Program ini dilaksanakan di Desa Kebontunggul, Mojokerto, mulai 2 September 2025 dengan 25 peserta. Hasil penilaian pra-tes dan pasca-tes menunjukkan terdapat peningkatan pengetahuan yang signifikan yakni sebesar 40%. Secara teknis, 64% perserta (16/25) berhasil membuat akun bisnis serta mengunggah produk di marketplace, dan 40% (10/25) mampu mengembangkan desain kemasan profesional. Program ini berhasil memproduksi beberapa produk turunan TOGA termasuk minuman herbal dan makanan diproduksi dengan kemasan profesional dan dipasarkan secara online. Kesimpulannya, pelatihan ini secara signifikan meningkatkan literasi digital peserta dan keterampilan manajerial warga, sehingga berdampak dalam meningkatkan potensi kemandirian ekonomi dan perluasan akses pasar untuk produk-produk berbasis desa. Kata kunci: TOGA; pelatihan digitalisasi; pengembangan bisnis; produk herbal; ekonomi pedesaan. Abstract This training program on digitalization and business management for family medicinal plants (TOGA) was conducted in Kebontunggul Village, Mojokerto, from 2 September 2025 with 25 participants. The program aimed to equip residents with skills in product processing, digital marketing, and business management through lectures, demonstrations, and mentoring. Pre-test and post-test assessments showed none disagreed with the program, and there was an increase in the number of residents who strongly agreed with the program after the training. Results indicated that 64% of participants (16/25) successfully created business accounts and uploaded products to marketplaces, while 40% (10/25) developed complete product packaging designs. Several TOGA-derived products including herbal drinks and food were produced with professional packaging and marketed online. The program significantly enhanced participants' digital literacy and is expected to improve economic independence and market access for village-based products." Keywords: TOGA; digitalization training; business development; herbal products; rural economy
Consumer Based Competitive Priorities of Via Tuban Shrimp Paste in the Indonesian Market: An Importance Performance Analysis: Prioritas Kompetitif Berbasis Konsumen dari Terasi Udang Via Tuban di Pasar Indonesia: Analisis Kepentingan-Kinerja Enny Widyaningrum, Mahmudah; Saputro, Andre Ridho; Saputra, Eka; Evawati, Diana; Widiana, Muslichah Erma; Prayogi, Yoga Adi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2245

Abstract

This study evaluates the consumer-based competitive priorities of Via Tuban shrimp paste (terasi) by analyzing the gap between perceived importance and performance of key product attributes using Importance–Performance Analysis (IPA). Drawing on the resource-based view and consumer value theory, the research assesses seven attributes; quality, packaging, price, distribution, brand image, food safety, and promotion & innovation through a structured 5-point Likert survey administered to 65 purposively selected consumers. Findings reveal a significant shortfall in performance relative to expectations, with a grand mean importance of 4.26 and performance of 2.63. All attributes show negative gaps; "quality" has the largest gap (−1.81) and falls into Quadrant I (high importance–low performance), marking it as the top priority for improvement. "Packaging," "distribution," and "food safety" fall into Quadrant II (high importance–high performance), indicating existing strengths. In contrast, "price" and "promotion & innovation" are lower priorities, while "brand image" suggests possible overemphasis. The study provides a clear, evidence-based roadmap for capability upgrading in traditional fermented seafood MSMEs and contributes to the strategic management of local food products by linking customer perception to actionable operational improvements. Limitations include a localized sample and reliance on self-reported data, suggesting opportunities for future research expansion.
Co-Authors Achmad Albarru Rohman Adiaksa, Fitrah Thoriq Aditya Galih Fathurochman Afandi , Eldisyah Arifa Putra Agus Purwanto Ahmad Mochtar Jamil Alfi, Aisyah Alfiyan, Mohammad Ali Immanudin Andhika Cahyono Putra As'ad Rizal Baterun Kunsah Bustami, Mohammad Reevany Cahyono, Andhika Choirunnisa, Ananta Dian Berkah Diana Evawati, Diana Dina Novita, Dina Eka Saputra Enny Widyaningrum, Mahmudah Fitri Nuraini Fitri Nuraini, Fitri Futuwwah, Ali Imaduddin Hadi Kusnanto Hafizha, Naufal Atha Huliyyatul Wahdah Huliyyatul Wahdah Ilahiyah, Al Ma’rifati Jamil, Ahmad Mochtar Luluk Latifah Luluk Latifah M. Fadhli Zhafir Maftuh M. Hanifuddin Hakim Maftuh, M. Fadhli Zhafir Meirna Dewita Sari Mohammad Alfiyan Muhammad Anas Muhammad Anas Muslichah Erma Widiana Nina Veronica Nova Ulumiya Nurul Fitria Marina Poniman Poniman Pudji, Soffia Putra, Andhika Cahyono Rahmatari, Bandaru Reynanda Bagus Widyo Astomo Ridho Akbar Rita Ambarwati Sembiring, Rinawati Siswanto, Alfiansya Noval Siti Mardiyah Syammakh, Isa Ma'ruf Thariq Malikul Mulki Tiffany Lovenlya Indy Ayu Putri Kundayadi Wahyu Setiawan Yeti Eka Sispita Yeti Eka Sispita Sari Yoga Adi Prayogi