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All Journal International Journal of Evaluation and Research in Education (IJERE) PROGRESIF: Jurnal Hukum Prominent : Journal of English Studies JURNAL KOMUNIKASI DAN BISNIS International Journal of Social Science Jurnal Manajemen Jurnal Ekonomi Jurnal Ekonomi Perusahaan Jurnal Penelitian Pendidikan Indonesia Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Global Research on Economy, Business, Communication, and Information
Elisabeth Vita Mutiarawati
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Work Discipline and Leadership Style on Employee Performance Through Work Effectiveness Franklin Benedick; Hendratmoko Hendratmoko; Elisabeth Vita Mutiarawati
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1271

Abstract

This research aims to analyze the influence of work discipline and leadership style on employee performance through work effectiveness. Research was conducted on employees of PT. Elektrindo Sarana Abadi. The sampling technique used saturated sampling with a total of 60 respondents. The research uses Structural Equation Modeling (SEM) using smartPLS 4.0. The research results show that work discipline has a positive and significant influence on work effectiveness. Leadership style has no effect on work effectiveness. Work discipline has a significant positive effect on employee performance. Leadership style has no effect on employee performance. Work effectiveness has a positive and significant influence on employee performance. Work discipline influences employee performance through work effectiveness. Leadership style does not affect employee performance through work effectiveness.
Revisiting the Privacy Paradox: Transparency, Trust, and the Effectiveness of Behavioural Analytics in Digital Marketing Yosef Dema; Elisabeth Vita Mutiarawati; Ari Hadi Prasetyo; Yohanes Langgar Billy
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.2099

Abstract

This study revisits the privacy paradox in data-driven marketing by examining whether privacy concerns constrain the effectiveness of behavioural analytics and whether transparency plays a more influential role in shaping consumer purchase decisions. Drawing on the Theory of Planned Behaviour, Privacy Calculus Theory, and research on algorithm aversion, behavioural analytics is conceptualized as a digital choice architecture that influences consumer decision-making. Survey data from 228 digitally active consumers were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that behavioural analytics positively influences purchase decisions, while privacy concerns do not significantly moderate this relationship, supporting the persistence of the privacy paradox. In contrast, transparency significantly strengthens the effect of behavioural analytics by enhancing consumer trust and perceived procedural fairness. These findings suggest that transparency, rather than privacy concern, is the key mechanism supporting effective personalization. From a managerial perspective, organizations should complement behavioural analytics with transparent data governance, explainable algorithmic practices, and clear communication regarding data use to strengthen consumer trust. This study advances digital marketing research by reframing the privacy paradox as a question of legitimacy and trust in responsible data-driven marketing.
A Qualitative Semiotic Analysis of Social Values in the Official Poster and Soundtrack Lyrics of Zootopia 2 Rangga Permana; Dery Purnama Saefudin; Siti Nurani; Elisabeth Vita Mutiarawati; Adah Puadah
Prominent Vol. 9 No. 2 (2026): Prominent: Journal of English Studies
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/pro.v9i2.17573

Abstract

This study examines how verbal and visual semiotic resources interact in the promotional materials of Zootopia 2 to construct social meanings and ideological messages. Drawing on Barthes’ concepts of denotation, connotation, and myth and Kress and van Leeuwen’s multimodal framework, the study employs a qualitative multimodal semiotic approach to analyze the official movie poster and soundtrack lyrics. Data were analyzed through iterative coding focusing on representational, interactive, and compositional meanings across verbal and visual modes. The findings reveal three interconnected themes: diversity and inclusivity, collective resilience and cooperation, and optimism and self-actualization. The lyrics promote social inclusion, collaboration, and personal empowerment through explicit linguistic expressions, while the poster reinforces these meanings through character positioning, visual composition, color, and symbolic representation. The interaction between verbal and visual signs constructs a broader cultural narrative that presents diversity as a social asset, resilience as a collective process, and optimism as a pathway to personal growth. The study contributes to multimodal semiotic scholarship by demonstrating how promotional media function not only as marketing tools but also as cultural texts that communicate social values and ideological meanings through the integration of multiple semiotic resources.
Modeling Organizational Mediation A STEM Analysis of Work-Life Balance Determinants Hendratmoko; Elisabeth Vita Mutiarawati
Global Research on Economy, Business, Communication, and Information Vol. 3 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v3i2.1928

Abstract

This study aims to examine the influence of individual and organizational factors on work-life balance (WLB) as well as the mediating role of organizational factors, and the relationship between individual factors and WLB. This study uses a quantitative method with a total of 165 respondents working in Jakarta during December 2025. Data analysis using PLS-SEM. The results showed that individual factors had a significant effect on WLB (β=0.570) and organizational factors (β=0.650). Organizational factors also had a strong direct effect on WLB (β=0.518). This study also proves that organizational factors function as significant partial mediators with indirect effects = 0.337. This update in the research understands and confirms the mediation mechanism of organizational factors. Implicitly, organizational policies and culture need to be developed to reinforce individual factors towards WLB.
Co-Authors Abdul Rasyid Saliman Abdullah Rakhman Abhishek Pursnani Adah Puadah Ari Hadi Prasetyo Billy, Yohanes L. Bilson Simamora Brastoro Brenda Aurellia Carmel Meiden Carmel Meiden david tanujaya Dery Purnama Saefudin Elis Sondang Dasawaty Franklin Benedick Hendratmoko Hendratmoko Heri Prabowo Leonard Pangaribuan Martha Ayerza Esra Muhammad Fuad Prima Apriwenni Rangga Permana Retno Puji Astuti Rizka Indri Arfianti Saliman Saliman Siti Nurani Sugi Suhartono Suheriyatmono Triyani, Yustina YOHANES LANGGAR BILLY Yosef Dema Yosef Dema Zulfikar Ikhsan Pane