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All Journal Pendidikan Bahasa dan Sastra Indonesia YUME : Journal of Management Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Imajeri: Jurnal Pendidikan Bahasa dan Sastra Indonesia ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indo-MathEdu Intellectuals Journal Economic Reviews Journal Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Jurnal Penelitian Ilmu Pendidikan Indonesia SOCIETIES: Journal of Social Sciences and Humanities Horizon: Indonesian Journal of Multidisciplinary Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia ADM : Jurnal Abdi Dosen dan Mahasiswa HUMANIORASAINS Jurnal Cendekia Ilmiah Aksara
Anhar Anhar
Sekolah Tinggi Ilmu Ekonomi Balikpapan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Representasi Bahasa Promosi dalam Algoritma Media Sosial : Pengenalan Produk dan Penguatan Merek Dimas Candramulya Santosa; Laurent Cipta Wijaya; Rindu Astuti; Anhar Anhar
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3365

Abstract

The objective of this research is to determine the extent to which social media algorithms play a role in introducing products to the public while simultaneously strengthening brand image. The problem addressed is that many brands still struggle to reach broader target markets despite utilizing social media platforms. The research methodology employed consists of a literature study examining academic journals related to digital marketing, complemented by simple interviews with entrepreneurs who have established brands through social media. The research findings generally indicate that social media algorithms can assist brands in reaching new audiences, enhancing product visibility, and strengthening brand awareness within society. Through appropriate utilization, social media serves not only as a promotional tool but also as a strategy for building brand image and customer loyalty. This study provides insights into the importance of understanding and applying social media algorithms in building a strong brand image, ultimately fostering sustainable growth, improving customer engagement, and enhancing long-term market presence for brands.
Code-Mixing dan Code-Switching dalam Media Sosial: Studi Sosiolinguistik pada Mahasiswa STIE Balikpapan Ainun Nadiva Salsabila; Angel Deswita Elia Ngasi; Maria Ulfa; Ahmad Jamaluddin; Chandra Malik; Anhar Anhar
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 3 (2025): Desember : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i3.7217

Abstract

The digital era has transformed communication patterns among millennials and Gen Z in Indonesia. This study analyzes the phenomenon of code-mixing and code-switching on social media among students at STIE Balikpapan as representatives of the digital generation in a multiethnic environment. Employing a qualitative method with a virtual ethnography approach, data were collected through six months of virtual participant observation and systematic digital documentation across multiple social media platforms. The findings reveal that code-mixing predominantly occurs in intra-sentential and intra-lexical forms, while code-switching takes inter-sentential forms according to communication contexts. The primary factors driving mixed language use are social identity, communication efficiency, and audience adaptation. Balikpapan's multiethnic context enriches these practices through interactions among Indonesian, regional languages, and English. These findings contribute to the field of digital sociolinguistics and serve as a reference for language learning in higher education institutions and the development of Indonesian language policies.  
Konstruksi Literasi Bahasa Indonesia dalam Mengembangkan Kemampuan Berpikir Kritis Mahasiswa Rahmadan, Rizki; Aripin, Samsul; Aisyah, Siti Nur; Hermiati, Hermiati; Anhar, Anhar
Indo-MathEdu Intellectuals Journal Vol. 6 No. 7 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i7.4507

Abstract

This study aims to analyse the role of Indonesian language literacy in improving the critical thinking skills of students in economics study programmes. The study was conducted using a qualitative descriptive approach through literature review and analysis of learning documents related to the development of literacy and critical thinking skills. The data were analysed by examining the relationship between Indonesian language literacy practices, learning strategies, and the academic context in which the learning process took place. The results of the study indicate that Indonesian language literacy plays an important role in shaping students' critical thinking skills. Literacy not only functions as a means of scientific communication, but also as a foundation for building analytical thinking through activities such as reflective writing, academic discussions, and economic text analysis. The use of digital technology, such as writing applications and online discussion forums, supports this process by providing a wider space for interaction and information processing. In addition, lecturer support in integrating literacy with critical learning approaches and a conducive academic environment also strengthens the development of students' critical thinking skills. These findings emphasise that strengthening Indonesian language literacy needs to be an integral part of the education process in the field of economics in order to produce graduates who are communicative, analytical, and able to respond to global developments
Analisis Metode Training of Trainers Dalam Meningkatkan Presentasi Mahasiswa; Studi Kasus Sekolah Tinggi Ilmu Ekonomi Balikpapan Nurhasanah, Nurhasanah; Rovina Utari; Indah Indriani; Desy Putri Mildahsari; Nur Nida Novriyanti Karim; Anhar, Anhar
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12431

Abstract

Penelitian ini bertujuan menganalisis efektivitas metode Training of Trainers (ToT) dalam meningkatkan kemampuan presentasi mahasiswa di Sekolah Tinggi Ilmu Ekonomi Balikpapan. Aspek yang dikaji meliputi struktur materi, penggunaan media bantu, kepercayaan diri, dan interaksi dengan audiens. Penelitian menggunakan desain kuasi-eksperimen pretest-posttest one group dengan melibatkan 40 mahasiswa yang mengikuti pelatihan ToT selama tiga hari. Data diperoleh melalui rubrik penilaian presentasi, kuesioner, observasi, dan wawancara, kemudian dianalisis dengan paired sample t-test, deskriptif, serta tematik. Hasil penelitian menunjukkan peningkatan signifikan, ditandai kenaikan skor rata-rata kepercayaan diri dari 62 menjadi 80 (p < 0,01). Struktur materi lebih sistematis, media bantu lebih variatif, dan interaksi audiens lebih baik. Faktor pendukung meliputi fasilitator, materi praktis, dan umpan balik; hambatan mencakup keterbatasan waktu, fasilitas, dan variasi kemampuan awal. Kesimpulannya, metode ToT efektif meningkatkan kualitas presentasi, dengan rekomendasi memperpanjang pelatihan, menambah latihan, dan memperbaiki fasilitas.
Adaptasi Semantik Istilah Asing dalam Terminologi Reksa Dana Bahasa Indonesia: Kajian Linguistik Terapan Nuraini, Rani Rianti; Dwi Putri Ramadhani; Nabyla Patma Agustina; Anhar, Anhar
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4304

Abstract

This study analyzes the semantic adaptation of foreign terms in Indonesian mutual fund terminology. A descriptive qualitative approach was employed to examine data sourced from documents issued by the Financial Services Authority (OJK), mutual fund prospectuses, and investment manager websites. Drawing on the theoretical frameworks of Haugen (1972) and Weinreich (1953), the study identifies four patterns of adaptation: (1) direct translation (e.g., alokasi aset [asset allocation]), (2) indirect translation (e.g., manajer investasi [investment manager]), (3) direct use of foreign terms (e.g., NAV, portfolio), and (4) semantic modification (e.g., penarikan unit [unit withdrawal] for redemption). The findings indicate that semantic adaptation plays a significant role in enriching vocabulary, reducing ambiguity, establishing terminological consistency, and supporting financial literacy. The study concludes that this process serves as a crucial strategy for bridging global concepts with local understanding, facilitating effective communication, and reinforcing the identity of the Indonesian language in the financial domain
Pengalaman Mahasiswa Pekerja dalam Pembelajaran Hybrid: Studi Kasus di Sekolah Tinggi Ilmu Ekonomi Balikpapan Anhar, Anhar; Rezki, Faizah Mualaf Fania; Rahmadani, Fitri; Shabah, Jernie Aliefa; Erianty, Najwa Nabila; Sari, Ratna
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4323

Abstract

This study aims to analyze the experiences of working students in hybrid learning at higher education institutions by highlighting the challenges, strategies, adaptations, and their implications. The study uses an interpretative phenomenological analysis (IPA) qualitative approach, with participants being early-semester students who work part-time. Data were collected through interviews, observations, and diary entries, then analyzed based on the six stages of IPA with reference to communication theory, academic integration, and communication anxiety. Data analysis was conducted using the Interpretative Phenomenological Analysis (IPA) approach. Research results show that hybrid learning increases motivation, digital literacy, independence, and time efficiency, but also presents technical, academic, and psychological obstacles, particularly related to time management, communication anxiety, and infrastructure limitations. The success of working students is greatly influenced by individual readiness, lecturer support, social environment, and campus policies. This study concludes that hybrid learning is a relevant and adaptive learning model, but requires a targeted implementation strategy to minimize obstacles
Analisis Penggunaan Bahasa Indonesia dalam Komunikasi Pemain Online Game: Studi Pengaruh Sosial Anhar, Anhar; Donita W, Eva Celia; Muliadi, Felicia; Valent, Jill; Hamidah, Zellica Gani
Indo-MathEdu Intellectuals Journal Vol. 6 No. 7 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i7.4558

Abstract

Online games have become a popular communication space for various age groups, forming unique patterns of language interaction among players. This study aims to analyse the use of Indonesian in online game player communication and examine the social influences that arise from such language practices. The research uses a qualitative descriptive method by observing player conversations, analysing the content of communication in the game, and reviewing the forms of language use that emerge, such as slang, abbreviations, code-mixing, and emotional expressions. The results show that players tend to use non-standard language, including slang and abbreviations, which affect the accuracy of Indonesian language usage. In addition, the use of foul language was also found to have a negative impact on the dynamics of interaction and communication culture in the gamer community. These findings indicate that language practices in online games not only reflect group identity but also influence the formation of attitudes and social relationships among players.
Peran Dosen dalam Mengembangkan Inovasi Pembelajaran Berbasis Teknologi Digital: Studi Kasus di Sekolah Tinggi Ilmu Ekonomi Balikpapan Maisurah, Anisah; Falah, Nur Azizah; Raihani, Raihani; Aisyah, Siti; Anhar, Anhar
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4589

Abstract

In the era of digital transformation, lecturers have a strategic role as facilitators and innovators in the learning process to create an academic environment that is adaptive to technological developments. This study aims to analyze the role of lecturers in developing technology-based learning innovations at the Sekolah Tinggi Ilmu Ekonomi (STIEPAN). This study uses a qualitative approach with a case study method. Data collection techniques are carried out through three main methods, namely semi-structured in-depth interviews, non-participatory observation, and documentation. Data analysis uses the Miles and Huberman model, which consists of data reduction, data display, and drawing conclusions, supported by NVivo 12 software for coding and categorizing findings. The research results show that lecturers at STIEPAN have utilized various digital technologies, such as the Academic Information System (SIAKAD), online conferencing applications, and academic social media, to enhance interaction, effectiveness, and flexibility in learning. However, some obstacles were also found, such as limited technological competence and supporting facilities. Overall, this study emphasizes the importance of improving lecturers' digital literacy as well as institutional support in promoting sustainable learning innovation at higher education institutions
Interaksi Sosial dan Interaksi Virtual Terhadap Variasi Bahasa Generasi Z di Media Digital: Kajian Pragmatik Farhan, Muhammad Ya'mar; Irham, Muhammad; Antoni, Isnayla Putri; Ghazali, Raudlotul Jannah Al; Wildana, Novan; Anhar, Anhar
Indo-MathEdu Intellectuals Journal Vol. 7 No. 1 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i1.4996

Abstract

This study aims to analyse the language variations of Generation Z in face-to-face social interactions and virtual interactions on digital media from a pragmatic perspective. The study focuses on platforms widely used by Generation Z, namely TikTok, Instagram, and Twitter/X. The study uses a descriptive qualitative method with a virtual ethnographic approach. Data was collected through participant observation, note-taking techniques, and in-depth interviews with 15 informants aged 18–24 years. In addition, data was collected from posts, comments, and forms of digital interaction that represent Generation Z's distinctive language use. Data analysis was carried out through the stages of data reduction, grouping of linguistic units, interpretation of speech context, and drawing conclusions based on the pragmatic functions of speech, such as intent, implicature, and communication strategies used. The results of the study show that Generation Z's language variation is formed through dynamic interactions between offline and online social spaces. Terms such as FYP, POV, Reels, OOTD, sender, and retweet have undergone shifts in meaning and function to become slang that is expressive, creative, and contextual. This language variation serves as a marker of group identity, a means of social solidarity, and an adaptive strategy in digital communication.
Peningkatan Keterampilan Menulis Artikel Ilmiah Mahasiswa Berbasis Artificial Intelligence melalui Modifikasi Prompt Anhar Anhar; Haryadi Jaka Susila; Raihan Raihan; Sasi Septiani; Muthia Nadaul Riskiyah
Aksara Vol 37, No 2 (2025): AKSARA, EDISI DESEMBER 2025
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v37i2.4905.354-368

Abstract

This research aimed to enhance students' academic article writing skills through a metacognitive-based prompt modification framework to address the significant gap between AI technology adoption and the accuracy of AI responses in academic writing instruction. Specific research objectives included: (1) analyzing the effectiveness of each stage of prompt modification in improving the quality and relevance of AI responses, (2) developing an integrated systematic framework grounded in metacognitive knowledge that is adaptable to various learning contexts, and (3) evaluating the comprehensive impact of human-AI interaction on enhancing academic article writing skills and fostering critical cognitive awareness among students. The study employed qualitative methodology with an exploratory case study design involving all first-semester students at the School of Economics Balikpapan, Academic Year 2025/2026. Primary data were collected through comprehensive digital documentation of prompt modification responses and structured recording systems during implementation of a six-stage framework: pre-writing, draft development, prompt evaluation, modification with metadata synthesis, multi-stage implementation with metacognitive student intervention. Data analysis utilized a staged approach encompassing article categorization, contextual evaluation of content substance, and iterative processes to ensure publication-quality articles. The research findings demonstrate that prompt modification proved effective in transforming learning from spontaneous approaches toward structured guided discovery with significant improvements in coherent argumentation skills and systematic idea organization. Findings confirm the synergistic effect of integrating prompt engineering with metacognitive principles that optimize AI-based academic writing skills. The research contributes theoretically to developing culturally responsive pedagogy through contextual frameworks addressing the linguistic, cognitive, and cultural characteristics of Indonesian students, while providing evidence-based practical guidelines for implementing responsible AI integration in academic writing curricula within higher education institutions. AbstrakPenelitian ini bertujuan untuk meningkatkan keterampilan framework modifikasi prompt berbasis metakognitif untuk mengatasi gap signifikan antara penggunaan teknologi AI dengan tingkat akurasi jawaban AI dalam pembelajaran menulis artikel ilmiah mahasiswa. Tujuan spesifik penelitian  meliputi: (1) menganalisis efektivitas setiap tahapan modifikasi prompt dalam meningkatkan kualitas dan relevansi jawaban AI, (2) mengembangkan framework sistematis terintegrasi pengatahuan  metakognitif yang dapat diadaptasi berbagai konteks pembelajaran, dan (3) mengevaluasi dampak interaksi manusia dengan pemanfaat AI terhadap peningkatan keterampilan menulis artikel ilmiah dan peningkatan kesadaran kognitif yang harus ditingkatkan oleh mahasiswa. Penelitian menerapkan metodologi kualitatif dengan desain studi kasus eksploratif yang melibatkan seluruh mahasiswa semester I Sekolah Tinggi Ilmu Ekonomi Balikpapan tahun akademik 2025/2026. Data primer dikumpulkan melalui dokumentasi digital jawaban dari modifikasi prompt secara komprehensif dan sistem pencatatan terstruktur selama implementasi framework enam tahap: pra-penulisan, pengembangan draft, evaluasi prompt, modifikasi dengan sintesis metadata, implementasi multi-tahap dengan interfensi meta kofnitif mahasiswa. Analisis data menggunakan pendekatan bertahap dengan kategorisasi artikel, evaluasi kontekstual substansi konten, dan proses iteratif untuk artikel berkualitas yang telah dipublikasikan publikasi. Penelitian menunjukkan modifikasi prompt   terbukti efektif mentransformasi pembelajaran dari pendekatan spontan menuju guided discovery yang terstruktur dengan peningkatan signifikan dalam keterampilan argumentasi koheren dan organisasi ide secara sistematis. Temuan mengkonfirmasi synergistic effect integrasi prompt engineering dengan metacognitive principles yang mengoptimalkan keterampilan menulis artikel ilmiah berbasi AI. Penelitian berkontribusi teoritis pada pengembangan culturally responsive pedagogy melalui contextual framework untuk karakteristik aspek linguistik kognitif mahasiswa Indonesia, serta menyediakan evidence based guidelines praktis bagi implementasi responsible AI integration dalam kurikulum penulisan akademik perguruan tinggi.
Co-Authors Adilah Putri Ramadhani Afiifah, Nailah Nur Ainun Nadiva Salsabila Aisyah Aisyah Ajiziyah, Nur Amalia, Niszla Rina Angel Deswita Elia Ngasi Antoni, Isnayla Putri Ar, Lisda Yanti Arthamivera, Meica Asmawati, Mala Asyura, Irna Audria Balqis Aufafatih, Shandy Rifqah Aulia, Nadila Rahma Aura May Safira Aura Natasya Nur Putri Aurellia Nazwa Azahrah, Anissya Azzah Masarroh Balqis, Audria Cantika, Norika Parlinda Chandra Malik Darwis, Syarpina Dea F, Ananda Dea Larasati Desy Putri Mildahsari Dimas Candramulya Santosa Donita W, Eva Celia dwi putri ramadhani Erianty, Najwa Nabila Esti, Nia Fadhilah, Arista Avanda Falah, Nur Azizah Farhan, Muhammad Ya'mar Farhanah, Refa Fatimah, Nina Febrely Cahya Tsabitah Febriani, Shella Nur Febriani, Widya Feliana, Hana Fitri Rahmadani, Fitri Fitriyani Nasirroh Ghazali, Raudlotul Jannah Al Gita Sephia Putri Hamidah, Zellica Gani Haryadi Jaka Susila Hasrianti, Hasrianti Haura, Inaya Kaisa Al Hazlin, Nur Azra Amanda Hermiati, Hermiati Hilwa, Nazwa Alya Imaniar T, Gracia Zeeanya Indah Indriani Irawan, Nayshila Istikomah, Anggita Jamaluddin Ahmad Julaika, Dila Rahma Juniar, Aulia Juniyani, Lusi Asri Kartika, amalia Kheyla Ayu N.D Khoirunnisa Khoirunnisa Kirana, Chintya Aprilia Ladislapenny, Sabilla Bias Laurent Cipta Wijaya Maisurah, Anisah Mardianto, Putri Sekar Maria Ulfa Massayu, Novi Maufiroh, Siti Muhammad Irham Muliadi, Felicia Muslimah, Nur Afifah Sarah Muthia Nadaul Riskiyah Nabyla Patma Agustina Nahira Ayuningtyas Naila Ghefira Aisy Najmu Muzaqia Najwa Putri. A Nazwa Narehza Salsabilla Ni Nyoman Delanova Abjayoni Tantri Nisa, Alya Zahratun Nisa, Diva Icha Nisrina, Ade Nur Ilmi Nur Nida Novriyanti Karim Nuraini, Rani Rianti Nurbidayah, Diandra Nurhasanah Nurhasanah Nurhidayatussholikhah, Siti Octaviana, Nadyla Shafa Oktaviana, Ressa Pagirik, Shara Pangesti, Rizky Prahisa, Nurlela Pranata, Raynaldi Pratama, Rozikin Adi Pratiwi, Aura Ayudya Puspita, Ephine Khaylilla Puter, Sherin Auliya Putri A, Intan Nova Putri, Bilfina Safira Arum Putri, Fazila Aulia Putri, Gracia Christiani Putri, Syalsa Ariesta Widya Putri, Synta Aulia Qanskamila, Alvina Rahmadan, Rizki Rahmah Rahmah Rahman, Syafa Aulia Raihan Raihan Raihani Raihani Ramadhani , Selvi Tiara Ramadhani Ramadhani Ramadhani, Elisa Ramadhani, Nur Fatimah Ramadhany, Chusnul Lintang Ratna Sari Raudatul Hasanah Rezki, Faizah Mualaf Fania Rezky Putri Aprilia Rindu Astuti Riski, Yurika Nur Rizka Fitria, Rizka Rovina Utari Ryndu, Aisyah Bunga Salmia, Salmia Samsul Aripin Sanjaya, Sidney Caroline Sasi Septiani Selviana Selviana Septiani, Sasi Septianti, Lisa Shabah, Jernie Aliefa Simanjuntak, Adelia Siti Aisyah Siti Nur Aisyah Sugiarlyna, Bunga Jeassica Sulistiowati, Rini Tampubolon, Mesi Florenza Tanjung, Karina Tasya, Tasya Toban, Gracelia Trinanda, Reva Elgi Tsalisa, Syafarani Valent, Jill Wardhani, Novita Sari Wildana, Novan Wulansari, Rini Yanni, Desvita Risma Yuni Amalia. A Zahra Anggraeni Zakiya, Nadhia Khoiri Zalianty, Nayla Zuen Shaqila