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All Journal Jurnal Akuntansi Muhammadiyah Al-Tahrir: Jurnal Pemikiran Islam Kodifikasia: Jurnal Penelitian Islam JURNAL PILAR Empirisma; Jurnal Pemikiran dan Kebudayaan Islam Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum Jurnal Studi Manajemen dan Bisnis PARAMUROBI Aktiva : Jurnal Akuntansi dan Investasi Jurnal Riset Akuntansi Aksioma JURNAL ILMIAH FEASIBLE (JIF) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Pendidikan MH Thamrin Moderasi; Jurnal Studi Ilmu Pengetahuan Sosial Journal of Economics and Business UBS Humanism : Jurnal Pengabdian Masyarakat Journal of English Language and Education Al-Mazaahib: Jurnal Perbandingan Hukum Eduthink: Jurnal Pemikiran Pendidikan Islam J-ESA (Jurnal Ekonomi Syariah) Indonesian Journal of Multidisciplinary Science Didaktika Religia PENGABDIAN SOSIAL Islam Transformatif : Journal of Islamic Studies Publicness: Journal of Public Administration Studies HUKMY : Jurnal Hukum Jurnal Mahasiswa Mengabdi (JIMAWAbdi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Journal for Quality in Public Health Cendikia Pendidikan Journal of Accounting Law Communication and Technology JUMPA : Jurnal Manajemen Pendidikan Maharot : Journal of Islamic Education Jurnal Tradisi Lisan Nusantara Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis EMPIRISMA: JURNAL PEMIKIRAN DAN KEBUDAYAAN ISLAM Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi indonesian Journal of Administrative Law and Local Government (IJALGOV)
Fathorrahman Fathorrahman, Fathorrahman
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Journal : Maharot : Journal of Islamic Education

 1 
Generation Z Antecedent to Chooses Private Islamic Universities Fathorrahman, Fathorrahman
Maharot : Journal of Islamic Education Vol 8, No 2 (2024)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/maharot.v8i2.1938

Abstract

This study aims to examine the influence of the image of private Islamic universities, service quality, facilities, and achievement motivation of Generation Z on their intention to choose private Islamic higher education institutions in Indonesia. Considering that Generation Z possesses unique characteristics and a high orientation towards technology, selecting a university presents a specific challenge. The research employs a quantitative survey method with a SEM-PLS approach, involving respondents aged 15-23 years. The results indicate that the image of the university has a small positive influence (p-value 0.023), perceived service quality has a significant positive impact (p-value 0.001), while perceived facility quality shows no significant effect (p-value 0.249). Additionally, achievement motivation displays a strong positive influence (p-value 0.000) on the intention to choose. These findings conclude that private Islamic universities need to focus on enhancing their image and service quality to attract prospective students. This research contributes significantly to the development of promotional strategies for higher education within the competitive Gen Z market. The results are expected to serve as a reference for educational institutions to create better services and images, thereby meeting the needs and expectations of future generations.
Co-Authors Abu, Amin Bin Agung Ali Fahmi Agustina, Tin Ahmad Ghufrony Aj, Abdillah AS, Fathor Ayuningtyas, Oktarifany Citra Baqir Ainun, Moh. Christianto, Theodorus Erick Darwis Nizar Djaja, Mohamad Herman Fahruroji, Fahruroji Fathinah, Aqilatul Fauziyah, Tasyarifil Fransiska Br Munte, Fatmawaty Ghozi Mubarok Hardian, Dafyar Eliadi Hari Prasetyo Harmanto, Stevan Ariputra K, Tin Agustina Khoe, Kevin Khoir, Oki Ikbal Kurdi, Syahrul Kusjono, Gatot liyanto, Liyanto Mardjuki, Budi Marthadinata, Suryadi Masduqi, Anis Maswarni Matu, Ivanry Moh. Baqir Ainun Mohammad Anwari Mohammad Fattah Mohammad Rofik Mudhofar, Mudhofar Murtianingsih Murtianingsih, Murtianingsih Nufus, Khayatun Nurdody Zakki Pangesa, Magda Permatasari, Kurnia Dewi Pitaloka, Diah Anggreini Ramadhani, Muhammad Rizqy Rambe, Muhammad Juang Ratna Wardani Rika Syahadatina Ruqoiyah, Siti Sairin, Sairin Setiawan, Dwinanto Subhan Subhan Sugeng Widodo Sugitanata, Arif Sumarsih . . Suryansyah, Ah. Suworo, Suworo Syahrul Ibad Syaiful Anwar Tarigan, Andrian F. A. Tarwijo, Tarwijo Theresia Pradiani Unsul Abrar Uswatun Hasanah Wahyuni, Ummi Wasidi, Wasidi Windi Astuti Yulianti, Mardiana Yunus Handoko Yusuf, Nuraini Yusuf, Nur’aini Zulfa, Ervina