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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Abdi Insani Journal of Applied Science, Engineering, Technology, and Education Jurnal Akuntansi dan Bisnis Krisnadwipayana Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Unram Journal of Community Service (UJCS) AKM: Aksi Kepada Masyarakat Jurnal PKM Manajemen Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Research of Accounting and Governance Research of Business and Management Research of Finance and Banking Sinergi Akademisi dan Masyarakat Entrepreneurship and Community Development JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik Human Capital and Organizations
Yuaniko Paramitra
Fakultas Ekonomi Universitas Krisnadwipayana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Increasing Purchasing Decisions on Starbucks Coffee Customers in Depok City Indonesia: Yuaniko Paramitra Yuaniko Paramitra
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 1 No. 2 (2023): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/6wzdmk34

Abstract

The purpose of this study was to analyze simultaneously and partially the effect of brand image, product quality on purchase decision Starbucks Coffee consumers in Depok City. Respondents in this study were the consumers of Starbucks Coffee in Depok City, the analytical method used was regression. The results of the study stated that the influence of brand image and product quality on Purchase Decision simultaneously have a significant influence. the influence of brand image  on purchase decision partially have a significant influence and the influence of product quality on purchase decision also have a significant influence.
Co-Authors Ahmadi Putri, Alifah Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Aulia Anwar, Naia Ayu Puspitaningtyas Budiantoro, Harry Daniel Tumpal H. Aruan Darwis Robinson Manalu Dhistianti Mei Rahmawan tari Dhistianti Mei Rahmawantari Diajeng Reztrianti Fadillah, Yusuf Rachmat Fajar Cahyo Utomo Febrianty Valentine Guellica Agnesia Claudia Thanos Gustinya, Diana Guswandi, Guswandi Guswandi, Guswandi Harry Indra Herbayu, Tatag Hidayatullah, Ridho Imam Wibowo Indriyanto, Irwan Intan Nurrachmi Ismail Razak Iwan Kurniawan Subagja Junitasari, Septi Laila, Zulfa Loen, Mishelei M. Kausar Maulana Maulana, M. Kausar Mei R, Dhistianti Mellynia Tari Andini Merlizha Genzia Manuhutu Mery Dwi Syavira Mishelei Loen Muhammad Harri Muhammad Syarif Hartawan Munawaroh - Nerani Saramitha Nicholas Alfredo Nikki Rossinta Wigati Nino Nopriandi Saleh Nuridin Nuridin Oktavia, Dinda Pajriyan, Khoirul Palloge, Arya Narendra Andi Perdana Wahyu Santosa Rahmawantar, Dhistianti Mei Razak, Ismail Rejeki, Dewi Riski, Pernanda Robbi Rahim Rosdiana Rosdiana Rosdiana Rosdiana Rosdiana Rosdiana Safrianto, Arief Syaf Saleh, Nino Nopriandi Saoloan S, Partogi Siwi Nur Indriyani Syamsu Rijal Tatag Herbayu Latukismo Toong Hai Sam Willyam, Nico Zahra, Nurfadhilah Zhafiraah, Nazma Riska