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Advances in Data-Driven Marketing Technologies: A Bibliometric Analysis of Indonesian Research Trends Yuaniko Paramitra; Syamsu Rijal; Guellica Agnesia Claudia Thanos; Toong Hai Sam; Intan Nurrachmi; Darwis Robinson Manalu; Rahim, Robbi
Journal of Applied Science, Engineering, Technology, and Education Vol. 6 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci3811

Indonesia, the largest economy in Southeast Asia, has experienced an increase in need for innovative, data-driven marketing research given its fast economic expansion. Business strategy and decision making depend on this study as it let companies adjust to the specificities of local markets affected by socioeconomic, technological, and demographic variables. This study aims to assess the direction and breadth of the research as well as identify any knowledge gaps or underutilized studies in the field of marketing, especially in Indonesia. Bibliometrics is the technique utilized by means of data analysis drawn from the Scopus database in January 2024. Ratih Hurriyati of the Indonesian Education University, with 11 publications to her credit and 209 citations to her works, is the most active writer in this area. The results show the key trends in Indonesian marketing research. Apart from that, the "International Journal of Data and Network Science" is the most often published journal source with 36 papers altogether. Particularly in relation to the use of digital technology to improve consumer satisfaction and promote loyalty in innovative markets, these findings provide new ideas for policy development and more research. Marketing research done in Indonesia has a huge possibility to considerably add to the literature in the globe when one considers both local and global dynamics.

The Influence of Mutations and the Impact of the Workplace on Employee Performance Pajriyan, Khoirul; Razak, Ismail; Paramitra, Yuaniko; Loen, Mishelei
Human Capital and Organizations Vol. 2 No. 2 (2025): APRIL 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v2i2.330

This study aimed to determine and analyze the effect of mutation and work environment on employee performance at PT. Kereta Api Indonesia (Persero) DAOP 1 Jakarta. The technique used for sampling was saturated sampling; respondents in this study were employees of PT. Kereta Api Indonesia (Persero) DAOP 1 Jakarta. The primary data used in this study was obtained through the distribution of questionnaires to PT employees. Kereta Api Indonesia (Persero) DAOP 1 Jakarta as respondents. The study's results showed that mutations affected employee performance, and the work environment had a positive and significant effect on employee performance. The managerial implication is that effective management of mutations and the work environment will improve individual performance and strengthen the performance of the team and the organization as a whole. In this case, a proactive manager will create a productive work environment that supports employee growth and development.

Sosialisasi Masyarakat Sadar Lingkungan di Kecamatan Pondokgede Kota Bekasi Loen, Mishelei; Rosdiana, Rosdiana; Rahmawantari, Dhistianti Mei; Reztrianti, Diajeng; Puspitaningtyas, Ayu; Gustinya, Diana; Rejeki, Dewi; Utomo, Fajar Cahyo; Maulana, M. Kausar; Paramitra, Yuaniko; Safrianto, Arief Syaf; Herbayu, Tatag; Syahputra, Arry Dwi; Subagja, Iwan kurniawan; Saleh, Nino Nopriandi; Assegaf, Arief Rachmawan; Harri, Muhammad; Guswandi, Guswandi
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1504

Waste management is one of the greatest challenges faced by global communities today. Understanding the types, sources, and forms of waste is essential to raise awareness. This study aims to increase awareness and promote positive behavior in household waste management, focusing on the Environmentally Aware Community (MasDarLing) in Pondokgede District, which consists of 5 sub-districts and 78 neighborhood units (RW), through the UNKRIS Community Service Program (KKN). This research employs a qualitative analysis method with several stages, including preparation, implementation, and evaluation. The results show that 67% of the community understands the importance of not littering, 84% are aware of the need to sort waste before disposal, and 97% are conscious of the negative impacts of waste on the environment. Additionally, 84% of the community deposits inorganic waste at waste banks, and 97% have knowledge about composting and biopore absorption holes. The positive impacts of this activity include a cleaner environment, increased environmental awareness, and the establishment of more waste banks in Pondokgede District.

Women Empowerment in Bekasi City Turning Catfish into Frozen Food Indriyanto, Irwan; Paramitra, Yuaniko; Syarif Hartawan, Muhammad; Laila, Zulfa; Hidayatullah, Ridho
Unram Journal of Community Service Vol. 6 No. 2 (2025): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i2.1034

The position of women as family financial managers is emphasized from a series of productive efforts that strategically utilize the potential of social capital in the socio-community environment The purpose of the community service activity is to implement a series of activities that will have beneficial value to strengthen the knowledge and skills capacity of the Bina Karya Srikandi housewife group to be able to utilize the results of the residents' catfish harvest into a variety of frozen food by utilizing technology in the production and marketing process. The form of community service that the author uses in this activity divided into two, namely, Training Method and Provision of catfish product processing equipment. Training that provided in this activity focuses on 3 areas, namely partner HR development, product development and marketing process development, the development carried out is an effort by the author to help overcome the problems experienced by partners. The results of the activity is we develop our partner in 3 areas such as, HR development, Product and marketing development, we providing training on processing catfish meat into frozen food made from catfish, such as catfish meatballs, ready-to-fry catfish, and catfish otak otak to increase their awareness about their brand image and engagement with social media marketing by provide social media Instagram for Bina Karya Srikandi to promote their product. We also help them create brand logo. Bina Karya Srikandi now have more variant catfish product and more marketing channel.

Pemberdayaan Perempuan Bekasi: Inovasi Pengolahan Lele Menjadi Produk Makanan Beku Indriyanto, Irwan; Paramitra, Yuaniko; Hartawan, Muhammad Syarif; Laila, Zulfa; Hidayatullah, Ridho
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/44xn4a31

The position of women as family financial managers is emphasized from a series of productive efforts that strategically utilize the potential of social capital in the socio-community environment The purpose of the community service activity is to implement a series of activities that will have beneficial value to strengthen the knowledge and skills capacity of the Bina Karya Srikandi housewife group to be able to utilize the results of the residents' catfish harvest into a variety of frozen food by utilizing technology in the production and marketing process. The form of community service that the author uses in this activity divided into two, namely, Training Method and Provision of catfish product processing equipment. Training that provided in this activity focuses on 3 areas, namely partner HR development, product development and marketing process development, the development carried out is an effort by the author to help overcome the problems experienced by partners. The results of the activity is we develop our partner in 3 areas such as, HR development, Product and marketing development, we providing training on processing catfish meat into frozen food made from catfish, such as catfish meatballs, ready-to-fry catfish, and catfish otak otak to increase their awareness about their brand image and engagement with social media marketing by provide social media Instagram for Bina Karya Srikandi to promote their product. We also help them create brand logo. Bina Karya Srikandi now have more variant catfish product and more marketing channel.

Pelatihan Manajemen Keuangan, Solusi Daya Saing dan Omzet POKDAKAN Naminasang Farm & Co Budiantoro, Harry; Santosa, Perdana Wahyu; Paramitra, Yuaniko; Palloge, Arya Narendra Andi; Zahra, Nurfadhilah
Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): Desember
Publisher : Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jippmas.v4i2.387

Pemberdayaan kelompok usaha di sektor perikanan, khususnya Kelompok Pembudidaya Ikan (POKDAKAN), menjadi penting dalam meningkatkan daya saing dan keinginan usaha. POKDAKAN Naminasang Farm & Co menghadapi tantangan dalam pengelolaan keuangan yang efektif, yang berdampak pada keterbatasan kemampuan bersaing dan pencapaian omzet yang optimal. Oleh karena itu, program Pengabdian Kepada Masyarakat (PKM) ini dirancang untuk memberikan pelatihan manajemen keuangan yang terintegrasi dengan tujuan meningkatkan pengetahuan dan keterampilan anggota POKDAKAN dalam mengelola keuangan usaha. Metode yang digunakan meliputi workshop, pendampingan intensifikasi, dan monitoring implementasi strategi keuangan. Hasil evaluasi menunjukkan peningkatan pemahaman peserta sebesar 87% dalam konsep-konsep dasar manajemen keuangan setelah pelatihan (pre-test dan post-test). Peningkatan ini juga diiringi dengan penerapan strategi keuangan yang lebih baik, berkontribusi pada peningkatan daya saing usaha. Dengan demikian, pelatihan ini memberikan solusi nyata dalam menghadapi tantangan keuangan dan memperkuat posisi POKDAKAN dalam industri perikanan.

Peran Mahasiswa Kuliah Kerja Nyata (KKN) dalam Gerakan Konservasi Lingkungan dan Penerapannya di Kecamatan Pondokgede Mishelei Loen; Imam Wibowo; Harry Indra; Ismail Razak; Nuridin Nuridin; Munawaroh Munawaroh; Rosdiana Rosdiana; Dhistianti Mei Rahmawantari; Diajeng Reztrianti; M. Kausar Maulana; Yuaniko Paramitra; Tatag Herbayu; Arry Dwi Syahputra; Nino Nopriandi Saleh; Arief Rachmawan Assegaf; Arief Syaf Safrianto; Iwan kurniawan Subagja; Muhammad Harri
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5246

The Community Service Program (KKN) of the Faculty of Economics, UNKRIS, aims to raise awareness and change behavior among the community in Pondokgede sub-district regarding the environment, starting with the household environment in handling organic and inorganic waste through composting and the use of Biopori Infiltration Pits (LRB), waste banks, and greening for Green Open Spaces (RTH). The method used in this study is qualitative analysis. Before the KKN FE UNKRIS activities were implemented, several steps were taken to ensure the smoothness and effectiveness of the program, including preparation, implementation, and evaluation. Overall, the KKN FE UNKRIS program in the environmental conservation movement and its implementation in Pondokgede sub-district has had a positive impact on accelerating the development of Pondokgede sub-district, as evidenced by the improvement in community behavior toward the environment and the level of community satisfaction with the KKN FE UNKRIS program. The implications of this KKN program include the need for continuous monitoring to ensure that community awareness of a clean and healthy environment continues to increase. Additionally, the program should be continued until the stage of utilizing the results of waste processing generated by each community in Pondokgede.

Women Empowerment in Bekasi City Turning Catfish into Frozen Food Indriyanto, Irwan; Paramitra, Yuaniko; Syarif Hartawan, Muhammad; Laila, Zulfa; Hidayatullah, Ridho
Unram Journal of Community Service Vol. 6 No. 2 (2025): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i2.1034

The position of women as family financial managers is emphasized from a series of productive efforts that strategically utilize the potential of social capital in the socio-community environment The purpose of the community service activity is to implement a series of activities that will have beneficial value to strengthen the knowledge and skills capacity of the Bina Karya Srikandi housewife group to be able to utilize the results of the residents' catfish harvest into a variety of frozen food by utilizing technology in the production and marketing process. The form of community service that the author uses in this activity divided into two, namely, Training Method and Provision of catfish product processing equipment. Training that provided in this activity focuses on 3 areas, namely partner HR development, product development and marketing process development, the development carried out is an effort by the author to help overcome the problems experienced by partners. The results of the activity is we develop our partner in 3 areas such as, HR development, Product and marketing development, we providing training on processing catfish meat into frozen food made from catfish, such as catfish meatballs, ready-to-fry catfish, and catfish otak otak to increase their awareness about their brand image and engagement with social media marketing by provide social media Instagram for Bina Karya Srikandi to promote their product. We also help them create brand logo. Bina Karya Srikandi now have more variant catfish product and more marketing channel.

PELATIHAN DIFERENSIASI PRODK BERBASIS ZERO WASTE SOLUSI DAYA SAING DAN OMZET POKDAKAN NAMINASANG FARM & CO Budiantoro, Harry; Santosa, Perdana Wahyu; Paramitra, Yuaniko; Zhafiraah, Nazma Riska; Oktavia, Dinda
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1919

Zero waste-based product differentiation training as a solution to improve the competitiveness of the Naminasang Farm & Co. fish farming group (POKDAKAN). Zero waste is an approach that optimizes the use of resources and reduces waste, resulting in environmentally friendly and more economically valuable products. This training aims to provide understanding and skills to POKDAKAN members in developing varied, innovative, and sustainable processed catfish products by utilizing waste from fish farming and processing. Through the zero waste approach, POKDAKAN Naminasang Farm & Co can create various new products such as animal feed from fish waste, organic fertilizer from fish farming waste, and healthy snacks from fish skin or bones. The results of this training are expected to improve operational efficiency, reduce production costs, and expand market share through sustainability-based product innovation. Thus, zero waste-based product differentiation is expected to be an effective strategy to improve the competitiveness of POKDAKAN Naminasang Farm & Co in local and global markets, as well as contribute to the circular economy and sustainable development.

The Power of Interest Coverage and Free Cash Flow in Enhancing Firm Value Rosdiana, Rosdiana; Paramitra, Yuaniko
Research of Finance and Banking Vol. 3 No. 2 (2025): October 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rfb.v3i2.518

This research aims to analyze the effects of the interest coverage ratio and free cash flow on the value of PT Indofood CBP Sukses Makmur Tbk. The data are analyzed using multiple linear regression on secondary data in SPSS 16, sourced from the financial reports of PT Indofood CBP Sukses Makmur Tbk for the period 2017–2024. The results of the F-test indicate that both the interest coverage ratio and free cash flow have a significant effect on the firm's value. The t-test results indicate that the Interest Coverage Ratio (ICR) has a significant negative effect on the firm's value. In contrast, Free Cash Flow (FCF) has a significant positive effect. The findings of this study provide important implications for firm management and investors. For management, the results emphasize the need to balance debt repayment capacity with investment in growth-oriented projects to avoid negative market perceptions and sustain long-term firm value. For investors, the findings highlight that Free Cash Flow serves as a strong signal of financial flexibility and growth potential, providing a key indicator for investment decisions in capital-intensive industries such as food and beverages.

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