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Nuzmerini Rauf
Universitas Bina Mandiri Gorontalo
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Strategi Pengembangan Model Bisnis UMKM Konveksi Mutia Gorontalo Melalui Business Model Canvas Nuzmerini Rauf; Wiwin A. Tombolotutu
Jurnal Multidisiplin West Science Vol 5 No 07 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i07.3731

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan model bisnis UMKM Konveksi Mutia Gorontalo melalui pendekatan Business Model Canvas. Konveksi Mutia merupakan usaha mikro, kecil, dan menengah yang bergerak di bidang jasa pembuatan pakaian, seperti sablon baju, pakaian dinas, seragam sekolah, seragam kantor, jaket, kemeja, dan pakaian custom. Permasalahan yang dihadapi usaha konveksi skala UMKM meliputi pengelolaan bahan baku, keterbatasan pemasaran digital, persaingan harga, serta kebutuhan menjaga kualitas produksi agar tetap sesuai dengan permintaan pelanggan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan analisis Business Model Canvas yang terdiri atas sembilan elemen, yaitu key partners, key activities, key resources, value proposition, customer relationships, channels, customer segments, cost structure, dan revenue streams. Data pendukung berupa pemesanan bahan baku dan penjualan selama lima bulan digunakan untuk melihat perkembangan usaha. Hasil penelitian menunjukkan bahwa Konveksi Mutia memiliki peluang pengembangan yang cukup baik karena penjualan meningkat dari Rp17.675.000 pada Januari menjadi Rp36.125.000 pada Mei. Strategi pengembangan yang disarankan adalah memperkuat pemasaran digital, menjaga kualitas bahan baku, membangun kerja sama dengan sekolah, instansi, komunitas, dan UMKM lokal, serta memperbaiki sistem pencatatan pesanan dan stok bahan baku.
THE INFLUENCE OF PRICE AND CONSUMER INCOME ON PRODUCT PURCHASING DECISIONS AT THE ANING SHO, MILANGODAA VILLAGE Karlin Hulantu; Karlina Napu; Nuzmerini Rauf
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 1 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to determine the influence of prince and consumer income on product purchasing decisions at the Aning Shop. This study uses a quantitative approach. The sampling technique in this research used a probability sanmpling technique where the number of samples obtained was 30 respondents.The date analysis technique used is multiple linear regression. The test results show that product prices have a positive and significant affect on product purchasing decicions at the Aning Shop.this is indicated by the caculated t of 2.880 which is greater than the t table value of 2.052. the consumer income variable has a positive and in significant effect on product purchasing decisions at the Aning Shop. This indicated by the calcuted t value of 1.757 which is smaller than the t table value of 2.052
PENGARUH MEDIA SOSIAL DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN BARAMPA COFFEE GORONTALO Fadly Alan Nur Datumula; Sudarsono; Nuzmerini Rauf
Jurnal Ilmu Manajemen dan Bisnis Vol. 14 No. 1 (2026): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v14i1.2338

Abstract

Penelitian ini bertujuan untuk (1) menganalisis pengaruh media sosial terhadap loyalitas pelanggan Barampa Coffee Gorontalo, (2) menganalisis pengaruh citra merek terhadap loyalitas pelanggan Barampa Coffee Gorontalo, dan (3) menganalisis pengaruh media sosial dan citra merek secara simultan terhadap loyalitas pelanggan. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Sampel diambil melalui teknik Purposive Sampling dengan jumlah responden sebanyak 96 pelanggan yang memenuhi kriteria loyalitas. Data dianalisis menggunakan Regresi Linear Berganda, didahului oleh Uji Validitas, Uji Reliabilitas, dan asumsi klasik. Alat uji statistik utama yang digunakan meliputi Uji t (parsial), Uji F (simultan), dan Koefisien Determinasi (R2). Hasil analisis regresi menunjukkan bahwa: (1) Media Sosial (X1) berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan koefisien B1=0.475 dan nilai t-hitung=7.642 (p<0.001). (2) Citra Merek (X2) juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan koefisien B2=0.494 dan nilai t-hitung=5.372 (p<0.001). (3) Secara simultan, media sosial dan citra merek memiliki pengaruh yang signifikan terhadap loyalitas pelanggan, dibuktikan dengan nilai F-hitung=272.393 (p<0.001). Model ini memiliki daya prediksi yang sangat tinggi, di mana kedua variabel mampu menjelaskan 85.4% dari variasi loyalitas pelanggan (R2=0.854).
ANALYSIS OF COMMUNITY ECONOMIC EMPOWERMENT PROGRAMS IN INCREASING HOUSEHOLD INCOME IN POSIGADAN SUB-DISTRICT Cindra Arabi; Ely Ibrahim; Nuzmerini Rauf
Journal of Economic, Business, and Administration (JEBA) Vol. 7 No. 3 (2026): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/57g0ny21

Abstract

This study aims to analyze the implementation of community economic empowerment programs and their contribution to increasing household income in Posigadan Sub-District, Bolaang Mongondow Selatan Regency. A qualitative descriptive research design was employed to explore the experiences and perceptions of community members, government program implementers, and relevant stakeholders. Primary data were collected through in-depth interviews, complemented by relevant documentary sources as secondary data. Data were analyzed using the Miles and Huberman interactive model through data reduction, data display, and conclusion drawing and verification. The findings indicate that empowerment programs focus primarily on agriculture, fisheries and marine activities, and micro, small, and medium enterprises (MSMEs) through assistance, counseling, training, and entrepreneurship-oriented activities. These interventions strengthen community capabilities and create opportunities for productive activities and additional household income. However, the sustainability of economic outcomes remains constrained by limited access to business capital, restricted market opportunities, discontinuity of assistance, and unpredictable weather conditions affecting resource-dependent livelihoods. The study concludes that community empowerment can support household income improvement when capacity building is integrated with productive assistance, financial access, market development, and continuous institutional support. The findings imply that local government should develop more integrated and sustainable empowerment strategies that strengthen community economic resilience and income-generating capacity.
Co-Authors Amna Latif Anani, Siske Cindra Arabi DARMAN Delvi Lihawa Djamila Podungge Dunggio, Titin Ely Ibrahim Fadly Alan Nur Datumula Fatma Abdullah Frista Iin Wahyuni Frista Iin Wahyuni Hunowu, Abd. Hamid Idrus, Rini Angriani Judijanto, Loso Karlin Hulantu karlina napu Maryam Mailantang Ma’ruf, Fatmah Nuralya I Tialo Perlin Kuku Rizal Rizal Sarajudin J Ibrahim Selawati Yahya Sitti Husna Noviana Djou Sudarsono . Tri Setiawati Maulana Wiwin A. Tombolotutu yulandri tobuto