Garuda - Garba Rujukan Digital

MINAT BELI PENGGUNA ASURANSI AXA MANDIRI YOGYAKARTA DIPENGARUHI OLEH HARGA DAN KUALITAS PRODUK Anggapratama, Reza; Irnawati, Dwi; Kustaji, Kustaji; Rizqi Agustino, Muhammad; Noor, Fauzian; Fadila, Esti Nur; Niswah, Syifa’un; Selviana, Sova
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5727

This exploration aims to see if cost and item quality impact buying interest in AXA Mandiri Yogyakarta. Various Straight Relapse is the examination approach. This examination shows how cost and item quality impact shoppers' longing to purchase AXA Mandiri Yogyakarta. For this examination, non-likelihood inspecting was utilized. To gather information, every respondent was given a poll of 100 individuals. The examination system uses various direct relapses. Research discoveries show that factors that impact cost and, by and large, item quality impact purchasers' purchasing propensities, with a determined F of 25.536 F table of 3.09. The discoveries additionally show that cost impacts buying choices when the count is 6.030 ttable 1.988. The item quality variable impacts buy expectations with a count of 2.504, more prominent than the ttable of 1.984. In light of the coefficient of assurance definition test (adjusted R2), the cost and item quality factors contribute 33.4% to the variety of buying interest factors. Interestingly, factors other than this exploration added to an abundance of 66.6%. The cost and nature of products can impact customers' longings to purchase AXA Mandiri Yogyakarta. AXA Mandiri Yogyakarta, the board guarantees that the objective market finds the item quality alluring and cost stable.

Pelatihan Re-Branding Produk Biopest Pada Kelompok Tani Kecamatan Ponggok Kabupaten Blitar Irnawati, Dwi; Anggapratama, Reza; Barata, Mula Agung
Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 01 (2024): Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Lembaga Peneliian dan Pengabdian Masyarakat (LPPM) Universitas Islam Madura (UIM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/darmabakti.2024.5.01.22-26

Kelompok tani kecamatan ponggok kabupaten blitar mempunyai usaha pembuatan Pestisida Alami yang terbuat dari Batok kelapa dan akan dipasarkan ke masyarakat luas, tetapi seluruh anggota kelompok tani tidak memiliki kemampuan untuk mem-branding dan mengemas produk pestisida alami tersebut agar menarik konsumen oleh karena itu kemasan yang diberikan saat ini hanya biasa saja tanpa merek. Tujuan kegiatan ini yaitu untuk membantu kelompok tani kecamatan ponggok kabupaten blitar dalam pemberian brand dan mengemas produk pestisida alami agar menarik konsumen yang mempunyai daya jual tinggi. Metode pelaksanaan kegiatan ini melakukan soslialisasi, pelatihan, dan pendampingan serta yang terakhir ada evaluasi . Hasil kegiatan ini kelompok tani dapat membuat merek dan mengemas produk pestisida alami yang saat ini disebut BIOPEST lebih menarik minat konsumen. Peningkatan kemampuan kelompok tani dalam pembuatan merek dan pengemasan produk biopest yaitu 55%, yang awalnya hanya 20% saja yang mengetahui supaya produk menjadi menarik dan setelah adanya pelatihan dan pendampingan sudah meningkat menjadi 75%.

Analisis Strategi Digital Marketing Dan Inovasi Produk Untuk Meningkatkan Penjualan Produk UMKM Di Kabupaten Bojonegoro Irnawati, Dwi; Anggapratama, Reza; Saputra, Muhammad Yoga Aditya; Cahya, Kevin Dwi Nur
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25394

In achieving company goals through product marketing, an appropriate marketing strategy is needed. Products must continue to innovate to match the direction of the marketing media used. Digital marketing has become a common choice for companies and MSMEs. Both on a micro and macro scale, digital marketing is considered an effective strategy to introduce products to the wider community. Creating efficient marketing flows and continuously innovating products, companies can increase profits and sales significantly. This study aims to evaluate the influence of digital marketing and product innovation on increasing product sales. The method used in this study is using a discriptive quantitative approach, the population in the study is producers and consumers of RENA Fashion Bojonegoro which amounts to 18 people from producers and 1,005,671 people from consumers. Then for sampling using the slovin formula to produce a sample of 97 people, and the data analysis technique used is using SPSS 22. RENA Fashion Bojonegoro was the subject of research. The results showed that digital marketing and product innovation either together or individually had a positive effect on increasing product sales

PENGARUH GREEN MARKETING TERHADAP KEPUASAN PELANGGAN: STUDI KASUS PADA TOKO RITEL MODERN LION SUPERINDO BOJONEGORO Noor, Fauzian; Irnawati, Dwi; Kustaji, Kustaji; Agustino, Muhammad Rizqi
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1857

This study aims to investigate the influence of green marketing on customer satisfaction at the Lion Superindo retail store in Bojonegoro. The research employs a quantitative approach with a cross-sectional survey design. The study population consists of Lion Superindo Bojonegoro customers, with a sample of approximately 200 respondents selected randomly.Data were collected using a specially designed questionnaire, which included questions on customers' perceptions of green marketing practices at Lion Superindo Bojonegoro and their satisfaction levels as customers. The data collection methods involved surveys conducted both online and directly in-store. The findings reveal that the green marketing variables of green product and green price do not significantly affect customer satisfaction at Lion Superindo Bojonegoro. In contrast, the variables of green place and green promotion have a significant influence on customer satisfaction in this modern retail outlet. These results highlight the importance of focusing on strategic green marketing efforts, particularly in terms of green place and promotion, to enhance customer satisfaction in the competitive retail environment.

EDUKASI MASYARAKAT MELALUI BIDANG PERTANIAN DAN UMKM SEBAGAI UPAYA MENINDAKLANJUTI ZERO POVERTY DALAM MEWUJUDKAN PEMBANGUNAN BERKELANJUTAN Irnawati, Dwi; Nur Karismah, Adita; Salsabila Amin, Shaloma
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 11 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i11.4700-4706

Desa Gamongan merupakan salah satu desa termiskin di Bojonegoro, sehingga kami melakukan pengabdian masyarakat di desa tersebut. Tujuan pengabdian masyarakat ini yaitu berupaya mngurangi angka kemiskinan di Bojonegoro. Kegiatan pengabdian yang kami lakukan yaitu memberikan edukasi kepada masyakat terkait pembuatan pupuk organik padat dan cair, Pengambangan UMKM keripik Singkong, Pembuatan Taman Baca, dan Pelatihan pembuatan Pot Cocopeat. Tujuan produksi pupuk organik adalah untuk meningkatkan kesuburan tanah, mengurangi dampak lingkungan dan meningkatkan kualitas tanaman. Sedangkan Pengembangan UMKM untuk meningkatkan keterampilan dan pengetahuan pengelolaan usaha, serta membantu pengelola mengembangkan strategi pemasaran yang efektif. Kemudian taman baca bertujuan untuk meningkatkan literasi anak-anak, dan pelatihan pembuatan pot cocopeat bertujuan untuk menambah keterampilan masyarakat desa Gamongan. Metode yang digunakan yaitu sosialisasi, pelatihan dan pendampingan. Hasil pengabdian masyarakat ini yaitu masyarakat Desa Gamongan lebih sadar dan paham terkait pembuatan pupuk organik padat dan cair. Lebih bisa mengembangkan usaha kripik singkong yang digeluti dengan pemasaran digital untuk meningkatkan penjualan, lebih meningkatkan antusias anak-anak terkait literasi dan giat belajar, lebih menambah ketrampilan ibu-ibu PKK dengan membuat kerajinan pot cocopeat. Hal tersebut dibuktikan dengan hasil evaluasi setiap kegiatan yang dijalankan

MENINGKATKAN POTENSI UMKM KERUPUK MICIN MELALUI OPTIMALISASI PACKAGING DAN BRANDING DI DESA CAMPUREJO KABUPATEN BOJONEGORO Anggapratama, Reza; Irnawati, Dwi; Shalzabilla Meta Firanka, Sofie; Ivoka Junea, Amelia
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3916-3923

UMKM kerupuk micin Bu Tutik sebenarnya menghadapi banyak permasalahan, termasuk rendahnya pemanfaatan inovasi maju. Serta belum adanya informasi dalam penggunaan packaging dan branding mengenalkan barang ke pelanggan. Pelaku UMKM kerupuk micin Bu Tutik masih fokus pada penukaran barang namun belum melakukan packaging dan branding dengan baik. Ketidaksadaran dan ketiadaan informasi, citra diri yang berlebihan dan rasa takut serta kedekatan pelaku terhadap pemikiran-pemikiran inovatif dan perasaan langsung senang dengan pendekatan pertukaran yang telah selesai. Sebagai dosen, membantu memberikan solusi dengan melibatkan mahasiswa dalam pengabdian kepada masyarakat meliputi pengarahan dan pelatihan strategi branding produk UMKM kerupuk micin Bu Tutik guna mendukung stabilitas usaha dan memperluas jangkauan pasar. Metode pengabdian dilakukan secara langsung dilokasi UMKM kerupuk micin Bu Tutik di Desa Campurejo Kabupaten Bojonegoro.

Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.

Empowering Farmer Groups in Ponggok District, Blitar Regency in the Creative Economy Era with Digital Marketing Anggapratama, Reza; Irnawati, Dwi; Yudha, Danang Ananda; Azhari, Azhari
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3266

The creative economy plays a vital role in business growth and economic growth. The rapid growth of the internet results from technological advances in today's digital era. One strategy to overcome competition and boost income is to empower farmer groups with digital marketing in the creative economy era. The farmer group in Ponggok District, Blitar Regency, is one of them. Farmer groups in Ponggok District process waste from coconut shells often found in Ponggok District Blitar Regency. Natural pesticides or biopesticides (BIOPEST) can be made from coconut shells processed by Ponggok District, Blitar Regency farmer groups. Digital marketing and education in the creative economy are discussed in this report. This did because the farmer groups in Ponggok District, Blitar Regency, still needed to understand. As a result, this activity aims to educate farmer groups on how to market digitally in the future. This activity focuses on developing quality capabilities to face business competition in the creative economy sector by using digital marketing, such as packaging, adding economic value, becoming a commodity, and managing a business.

Biopest Product Franchise Business Assistance in The Creative Economy of Farmer Groups, Ponggok District, Blitar Regency Irnawati, Dwi; Anggapratama, Reza
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3357

The Farmer Group of Ponggok District, Blitar Regency has now used coconut shells which used to be waste around the Blitar community. And from the coconut shells produce natural pesticide products called BIOPEST products. BIOPEST products have been marketed among themselves and the environment of the city of Blitar. And the farmer group wants to further market its target market reach through a franchise business so that it is more developed and better known by the wider community and improves the economy in Blitar city, especially in Ponggok district. But the farmer group has obstacles related to branding, distribution, marketing and making booths for the BIOPEST product franchise business. Because the understanding of the business members of the farmer group is still insufficient. So that this activity provides assistance for these farmer groups to better understand and practice the BIOPEST product franchise business. The method used in this activity is to start with a survey first to identify the current business situation of the Ponggok sub-district farmer group, after that socialization is held to provide an understanding of the importance of franchise business in a business, then it will be accompanied for packaging and branding, making booths for selling and marketing through social media and distribution of franchise products to consumers. And the last is an evaluation by providing questionnaires or tests that must be filled out by all participants. This test is given at the beginning and end of mentoring to find out how much the participants' understanding of the assistance has increased. The result of the evaluation is that participants experienced an increase in understanding of about 50% from before. So that this mentoring activity is effective in providing understanding accompanied by packaging practices, branding, booth making and how to market BIOPEST products through social media.

Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.

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