Article Per Year (5 Year)
p-Index From 2020 - 2025
4.248
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Administrasi dan Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Value: Jurnal Manajemen dan Akuntansi Jurnal EK dan BI Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Economica: Journal of Economic and Economic Education Jurnal Pengabdian Masyarakat dan Riset Pendidikan Tax and Finance
Dwi Irnawati
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
ANALISIS STRATEGI BISNIS WARALABA MIE GACOAN DI BOJONEGORO Dwi Irnawati; Geraldi Eka Prasetya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.39532

Abstract

Dalam dunia pemasaran, bisnis waralaba menghadapi tantangan unik yang melibatkan lebih dari sekadar promosi dan penjualan produk. Strategi pemasaran dalam waralaba mencakup pengelolaan hubungan dengan franchisee dan konsumen sekaligus menjaga integritas merek. Setiap unit waralaba menghadapi kebutuhan pemasaran yang berbeda, bergantung pada lokasi, demografi konsumen, dan faktor lainnya. Strategi ini bertujuan tidak hanya untuk meningkatkan penjualan, tetapi juga membangun hubungan jangka panjang dengan semua pihak. Franchisee membutuhkan dukungan pemasaran yang efektif untuk mencapai keberhasilan.Penelitian ini berfokus pada strategi bisnis Mie Gacoan dalam waralaba, mengevaluasi faktor keberhasilan, dan memberikan rekomendasi peningkatan. Metode kualitatif digunakan melalui observasi, wawancara, dan dokumentasi, diolah dengan reduksi data, penyajian, dan penarikan kesimpulan. Temuan menunjukkan pengelolaan berbasis strategi 7P: Product, People, Physical, Process, Place, Price, dan Promotion, serta alternatif strategi baru untuk mendukung pengembangan bisnis waralaba Mie Gacoan.
Empowering Farmer Groups in Ponggok District, Blitar Regency in the Creative Economy Era with Digital Marketing Anggapratama, Reza; Irnawati, Dwi; Yudha, Danang Ananda; Azhari, Azhari
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3266

Abstract

The creative economy plays a vital role in business growth and economic growth. The rapid growth of the internet results from technological advances in today's digital era. One strategy to overcome competition and boost income is to empower farmer groups with digital marketing in the creative economy era. The farmer group in Ponggok District, Blitar Regency, is one of them. Farmer groups in Ponggok District process waste from coconut shells often found in Ponggok District Blitar Regency. Natural pesticides or biopesticides (BIOPEST) can be made from coconut shells processed by Ponggok District, Blitar Regency farmer groups. Digital marketing and education in the creative economy are discussed in this report. This did because the farmer groups in Ponggok District, Blitar Regency, still needed to understand. As a result, this activity aims to educate farmer groups on how to market digitally in the future. This activity focuses on developing quality capabilities to face business competition in the creative economy sector by using digital marketing, such as packaging, adding economic value, becoming a commodity, and managing a business.
Biopest Product Franchise Business Assistance in The Creative Economy of Farmer Groups, Ponggok District, Blitar Regency Irnawati, Dwi; Anggapratama, Reza
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3357

Abstract

The Farmer Group of Ponggok District, Blitar Regency has now used coconut shells which used to be waste around the Blitar community. And from the coconut shells produce natural pesticide products called BIOPEST products. BIOPEST products have been marketed among themselves and the environment of the city of Blitar. And the farmer group wants to further market its target market reach through a franchise business so that it is more developed and better known by the wider community and improves the economy in Blitar city, especially in Ponggok district. But the farmer group has obstacles related to branding, distribution, marketing and making booths for the BIOPEST product franchise business. Because the understanding of the business members of the farmer group is still insufficient. So that this activity provides assistance for these farmer groups to better understand and practice the BIOPEST product franchise business. The method used in this activity is to start with a survey first to identify the current business situation of the Ponggok sub-district farmer group, after that socialization is held to provide an understanding of the importance of franchise business in a business, then it will be accompanied for packaging and branding, making booths for selling and marketing through social media and distribution of franchise products to consumers. And the last is an evaluation by providing questionnaires or tests that must be filled out by all participants. This test is given at the beginning and end of mentoring to find out how much the participants' understanding of the assistance has increased. The result of the evaluation is that participants experienced an increase in understanding of about 50% from before. So that this mentoring activity is effective in providing understanding accompanied by packaging practices, branding, booth making and how to market BIOPEST products through social media.
Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

Abstract

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.
Pendampingan Rebranding Dan Digital Marketing Pada Usaha Keripik Singkong Cap Alam 22 Irnawati, Dwi; Kustaji, Kustaji; Saputra, Muhammad Yoga Aditya; Arifuddin, Iza
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juli 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/vbrdqm88

Abstract

Program pengembangan UMKM menjadi instrumen vital untuk memperkuat daya beli masyarakat dan berfungsi sebagai penyangga ekonomi saat terjadi krisis moneter. Di era digital saat ini, banyak UMKM yang belum sepenuhnya memanfaatkan teknologi digital, termasuk usaha Keripik Singkong Cap Alam 22 yang masih beroperasi secara offline dan mengandalkan jaringan pelanggan dari kalangan kenalan saja. Pengabdian ini bertujuan untuk membantu usaha Keripik Singkong Cap Alam 22 dalam memasarkan produknya secara digital, yang kini menjadi kebutuhan utama bagi para pelaku usaha agar dapat berkembang lebih optimal. Metode yang digunakan dalam kegiatan ini mencakup pengumpulan informasi, penetapan tujuan, pelatihan pemasaran digital, implementasi, dan evaluasi kegiatan. Hasil dari kegiatan ini yaitu mempunyai identitas usahanya baik secara online (akun marketplace atau media sosial) maupun offline (Banner dan juga kemasan yang menarik). Pemilik usaha menyampaikan apresiasi dan merasa puas terhadap hasil kegiatan pendampingan yang telah dilakukan. Sehingga pendampingan rebranding dan digital marketing ini sangat penting untuk dikembangkan lagi kedepannya.
Pengaruh Visual Merchandising terhadap Perilaku Pembelian Impulsif Konsumen Ritel di Bojonegoro Irnawati, Dwi; Kustaji; Saputra, Muhammad Yoga Aditya
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.3924

Abstract

Visual merchandising has long been considered an essential marketing tool in the retail world. In this study, the researcher wanted to find out how much influence visual structuring had on customers' impulse buying behavior. This study takes Najah Fashion as a case study and involves customers as a sample. The methods used are descriptive to help understand this concept more deeply, as well as to provide information that can help the company make decisions. Data were collected using a structured questionnaire and analyzed to determine the effect of visual merchandising on impulse buying. The research sample consisted of 100 purposively selected respondents in Bojonegoro. The study found that impulse buying significantly contributed to sales across various product types, with 46% of respondents stating that they had made unplanned purchases after being exposed to certain visual elements. Among the four visual merchandising factors examined, promotional signage at the store entrance proved to have the greatest influence on impulse buying behavior, with a regression coefficient of β = 0.956 and a significance level of p < 0.05. This indicates that promotions strategically displayed at the entrance area have a strong appeal in encouraging consumers to make spontaneous purchases.
Pendekatan Business Model Canvas (BMC) Dan SWOT Analysis untuk Menciptakan Competitive Advantage Di Greenwood Coffee Shop Bojonegoro Agustino, Muhammad Rizqi; Kustaji, Kustaji; Pratama, Reza Angga; Noor, Fauzian; Irnawati, Dwi
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.5645

Abstract

years, driven by increasing domestic coffee consumption and changes in lifestyle, with coffee shops becoming important social spaces. Greenwood Coffee Shop, operating in Bojonegoro, faces the challenge of maintaining its relevance and competitiveness amidst the fierce local market competition. This study aims to identify the factors influencing the competitiveness of Greenwood Coffee Shop by using the Business Model Canvas (BMC) approach and SWOT analysis. The research uses a qualitative approach with a case study on Greenwood Coffee Shop, where data were collected through interviews with the owner, employees, and customers, as well as document analysis and field observations. The results show that Greenwood Coffee Shop has the potential to enhance its competitive advantage through product innovation, leveraging digital media for marketing, and improving service quality. However, the company has not fully utilized a structured business model and SWOT approach in formulating competitive strategies. Therefore, it is recommended that Greenwood Coffee Shop implement a more structured strategy in managing its business to maintain its competitiveness and relevance in the local market
ANALYSIS OF THE INFLUENCE OF FINANCIAL LITERACY AND LIFESTYLE ON THE PERSONAL FINANCIAL MANAGEMENT OF BOJONEGORO UNIVERSITY STUDENTS Anggapratama, Reza; Irnawati, Dwi; Kustaji, Kustaji; Agustino, Muhammad Rizqi; Noor, Fauzian; Meta Firanka, Shofie Shalzabilla
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 2 (2025): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2025.v13.i2.9581

Abstract

This study aims to determine the effect of financial literacy and lifestyle on the personal financial management of Bojonegoro University students, given the low level of financial literacy in Indonesia and the importance of adequate understanding of finance to support economic growth and financial well-being. This study also aims to determine whether financial literacy and lifestyle jointly affect the personal financial management of these students. The research method used is a mixed-method approach using a sample of 100 Bojonegoro University students. Data were collected through the use of questionnaires and interviews. Quantitative data were analyzed using validity, reliability, normality, multicollinearity, heteroscedasticity, t-test, F test, and R test with the help of the SPSS version 21 application. The results showed that financial literacy had a significant effect on the personal financial management of Bojonegoro University students, while lifestyle had no significant effect. In addition, financial literacy and lifestyle together have a significant effect on the personal financial management of these students simultaneously. Financial literacy and lifestyle variables together contribute 34.92% to the personal financial management of Bojonegoro University students.
Pengabdian Masyarakat Dalam Mendukung Sertifikasi Halal Bagi UMKM Kerupuk Micin di Desa Campurejo Kabupaten Bojonegoro Anggapratama, Reza; Irnawati, Dwi; Fadila, Esti Nur; Selviana, Sova; Septian, Esa
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 5 (2025): September 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i5.836

Abstract

Sertifikasi halal merupakan aspek penting dalam meningkatkan daya saing produk pangan, khususnya bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Program pengabdian masyarakat ini bertujuan untuk mendukung proses sertifikasi halal bagi UMKM kerupuk micin di Desa Campurejo, Kabupaten Bojonegoro, dengan memberikan pendampingan dalam pemenuhan standar halal. Kegiatan yang dilakukan meliputi sosialisasi mengenai pentingnya sertifikasi halal, pelatihan tentang prosedur pengajuan sertifikasi, serta bimbingan dalam penerapan standar halal pada bahan baku dan proses produksi. Hasil dari program ini menunjukkan bahwa UMKM binaan memiliki pemahaman yang lebih baik mengenai proses sertifikasi halal dan menyadari pentingnya menjaga kualitas produk sesuai dengan regulasi yang berlaku. Dengan adanya pendampingan yang berkelanjutan, diharapkan semakin banyak UMKM yang dapat memperoleh sertifikasi halal sehingga produk mereka memiliki nilai jual yang lebih tinggi dan mampu bersaing di pasar yang lebih luas. 
Optimalisasi Pengembangan Biosite Sendang Pradok di Hutan Jati sebagai Daya Tarik Wisatawan Dwi Irnawati; Putri, Irga Ayu Kartika; Saputri, Firly Nanda
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 5 (2025): September 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i5.841

Abstract

Tujuan utama kegiatan ini adalah meningkatkan daya tarik wisata, melestarikan lingkungan, memberdayakan masyarakat sekitar, serta mendukung pengembangan geopark di Bojonegoro. Latar belakang kegiatan ini adalah potensi wisata Sendang Pradok yang belum dikenal luas, keterbatasan sarana dan prasarana (bangunan usang, minimnya papan informasi dan identitas lokasi, serta belum adanya rumah sanyo), kurangnya promosi baik offline maupun online, serta potensi ekonomi warga sekitar yang belum tergarap optimal. Metode pelaksanaan meliputi perbaikan infrastruktur, pemasangan papan informasi, promosi digital, serta uji laboratorium kualitas air sendang. Sasaran kegiatan meliputi pelaku UMKM, siswa sekolah, pemuda karang taruna, Pokdarwis, Perhutani, dan masyarakat Desa Bubulan. Hasil kegiatan menunjukkan peningkatan popularitas Sendang Pradok, perbaikan infrastruktur sendang pradok, tersedianya informasi yang lebih lengkap, serta hasil uji laboratorium yang menyatakan kualitas air sendang baik dan aman dikonsumsi masyarakat umum
Co-Authors Agustino, Muhammad Rizqi Amelia Ivoka Junea Anggapratama Arifuddin, Iza Azhari Azhari Azhari, Azhari Budianto Budianto Cahya, Kevin Dwi Nur Danang Ananda Yudha Esa Septian Esti Nur Fadila Fadila, Esti Nur Fajar Kurniawan Fera Nurlaila Safitri Geraldi Eka Prasetya Ivoka Junea, Amelia Iza Ariffudin Khafia Juniar Al Kadhafie Kustaji Mei Anggraeni Meta Firanka, Shofie Shalzabilla Mugito Mugito Mula Agung Barata Niswah, Syifa’un Noor, Fauzian Nur Karismah, Adita Nurul Cholifah Pratama, Reza Angga Putri, Irga Ayu Kartika Reza Anggapratama Salsabila Amin, Shaloma Saputra, Muhammad Yoga Aditya Saputri, Firly Nanda Selviana, Sova Shalzabilla Meta Firanka, Sofie Sofie Shalzabilla Meta Firanka Sova Selviana Syifa’un Niswah Vicky Eka Prasetya