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All Journal Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Administrasi dan Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Value: Jurnal Manajemen dan Akuntansi Jurnal EK dan BI Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Management Studies and Development Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Economica: Journal of Economic and Economic Education Jurnal Pengabdian Masyarakat dan Riset Pendidikan Tax and Finance Business and Economic Analysis Journal
Dwi Irnawati
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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ANALISIS STRATEGI BISNIS WARALABA MIE GACOAN DI BOJONEGORO Irnawati, Dwi; Prasetya, Geraldi Eka
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.39532

Abstract

Dalam dunia pemasaran, bisnis waralaba menghadapi tantangan unik yang melibatkan lebih dari sekadar promosi dan penjualan produk. Strategi pemasaran dalam waralaba mencakup pengelolaan hubungan dengan franchisee dan konsumen sekaligus menjaga integritas merek. Setiap unit waralaba menghadapi kebutuhan pemasaran yang berbeda, bergantung pada lokasi, demografi konsumen, dan faktor lainnya. Strategi ini bertujuan tidak hanya untuk meningkatkan penjualan, tetapi juga membangun hubungan jangka panjang dengan semua pihak. Franchisee membutuhkan dukungan pemasaran yang efektif untuk mencapai keberhasilan.Penelitian ini berfokus pada strategi bisnis Mie Gacoan dalam waralaba, mengevaluasi faktor keberhasilan, dan memberikan rekomendasi peningkatan. Metode kualitatif digunakan melalui observasi, wawancara, dan dokumentasi, diolah dengan reduksi data, penyajian, dan penarikan kesimpulan. Temuan menunjukkan pengelolaan berbasis strategi 7P: Product, People, Physical, Process, Place, Price, dan Promotion, serta alternatif strategi baru untuk mendukung pengembangan bisnis waralaba Mie Gacoan.
MENUMBUHKAN KREATIVITAS DAN INOVASI TERHADAP MOTIVASI BELAJAR ANAK DESA NGREJENG, KECAMATAN GRABAGAN, KABUPATEN TUBAN Irnawati, Dwi; Muntahana, Farida; Vio Lugianto, Wendy; Rizki Febrianti, Ayunda; Rizki Febrianti, Melinda; Nurcholis, M.
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1238-1243

Abstract

Latar belakang dalam pengabdian ini yaitu pada bidang pendidikan dengan kurangnya tenaga pengajar dan proses belajar mengajar yang monoton sehingga membuat siswa kurang cepat dalam memahami mata pelajaran yang diterima. maka dari itu tim pengabdian masyarakat ini memberikan kontribusi untuk membantu mengajar dan metode yang dipakai menggunakan mind mapping atau mambantu memberikan pemahaman bagaimana cara belajar menggunakan cara yang lebih inovatif agar proses belajar mengajar tidak monoton dan bisa di jadikan sarana pengembangan kreatifitas anak. Melalui mind mapping ini juga dapat menambah kreatifitas anak-anak. Metode yang dipakai dalam pengabdian ini lebih memanfaatkan kreatifitas siswa dalam belajar baik di dalam sekolah (SDN Ngrejeng 1) maupun diluar sekolah (TPQ Thoriqul Janah). Hasil dari pengabdian ini yaitu siswa-siswi SDN Ngrejeng 1 dapat membuat mind mapping dengan tepat dan menarik serta siswa-siswi lebih asyik dalam belajar. Sedangkan di TPQ Thoriqul Janah siswa siswi merasa senang karena bisa membuat kesenian kaligrafi sesuai kemampuan masing-masing yang disukai tanpa ada paksaan dalam menggambar, karena merasa senang dalam mengimplementasikan kreatifitas masing-masing siswa.
Peran SCM terhadap Keputusan Pembelian Ritel Konvensional (Toko Madura) di Bojonegoro Cahya, Kevin Dwi Nur; Anggapratama, Reza; Irnawati, Dwi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4447

Abstract

This study aims to analyze the influence of Supply Chain Management (SCM) dimensions, including Delivery Information Management, Quality Control, and Customer Relationship, on purchasing decisions in conventional stores (Toko Madura) in Bojonegoro. The research is motivated by the crucial role of SCM in enhancing the competitiveness of traditional retail businesses amid the dominance of modern retail and e-commerce. A quantitative descriptive approach, with 100 consumer respondents conventional stores (toko madura) in Bojonegoro. The results indicate that Quality Control and Customer Relationship have a significant effect on purchasing decisions, while Delivery Information Management shows no significant effect. Simultaneously, the three SCM dimensions significantly influence purchasing decisions, with a determination coefficient value of 61.5%. These findings highlight the importance of improving product quality and customer relationships as key strategies for conventional retailers to maintain customer loyalty and enhance competitiveness in the digital era.
Peran SCM terhadap Keputusan Pembelian Ritel Konvensional (Toko Madura) di Bojonegoro Cahya, Kevin Dwi Nur; Anggapratama, Reza; Irnawati, Dwi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4447

Abstract

This study aims to analyze the influence of Supply Chain Management (SCM) dimensions, including Delivery Information Management, Quality Control, and Customer Relationship, on purchasing decisions in conventional stores (Toko Madura) in Bojonegoro. The research is motivated by the crucial role of SCM in enhancing the competitiveness of traditional retail businesses amid the dominance of modern retail and e-commerce. A quantitative descriptive approach, with 100 consumer respondents conventional stores (toko madura) in Bojonegoro. The results indicate that Quality Control and Customer Relationship have a significant effect on purchasing decisions, while Delivery Information Management shows no significant effect. Simultaneously, the three SCM dimensions significantly influence purchasing decisions, with a determination coefficient value of 61.5%. These findings highlight the importance of improving product quality and customer relationships as key strategies for conventional retailers to maintain customer loyalty and enhance competitiveness in the digital era.
Customer Relationship Management (CRM) Strategies and Service Quality in Building Customer Loyalty: A Case Study of the Grab Application in Bojonegoro, East Java, Indonesia Esti Nur Fadila; Reza Anggapratama; Dwi Irnawati
Journal of Management Studies and Development Vol. 5 No. 01 (2026): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.001675

Abstract

The expansion of application-based online transportation services has intensified competition across platforms at national and global levels, compelling companies to adopt strategies that foster long-term customer loyalty. This study examines the effects of CRM and service quality on customer loyalty toward Grab in Bojonegoro Regency, Indonesia. This study employs a quantitative approach using a survey method, in which data were collected through questionnaires distributed to Grab customers. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using the t-test, F-test, and the coefficient of determination (R²). The results indicate that CRM has a positive and significant effect on customer loyalty. Service quality is also found to have a positive and significant effect on customer loyalty. Furthermore, CRM and service quality simultaneously have a significant effect on Grab customer loyalty. The coefficient of determination indicates that CRM and service quality explain part of the variation in customer loyalty, while the remaining variation is influenced by other factors outside the research model. These findings underscore the importance of integrating CRM strategies and enhancing service quality in fostering customer loyalty within the online transportation industry. This study is expected to provide an empirical contribution to the development of service marketing management literature and serve as a practical reference for online transportation companies in designing sustainable customer retention strategies within both regional and global market contexts.
Enhancing Fisheries Sustainability Through Supply Chain Efficiency with Business Intelligence (Machine Learning) at Auction Sites Dwi Irnawati; Fauzian Noor; Sofie Shalzabila Meta Firanka
Marine Fisheries : Journal of Marine Fisheries Technology and Management Vol. 17 No. 1 (2026): Marine Fisheries: Journal of Marine Fisheries Technology and Management
Publisher : Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/cvsk7c61

Abstract

The fisheries industry faces complex challenges in supply chain efficiency that impact sector sustainability and the welfare of fishermen. This study aims to analyze the implementation of machine learning-based business intelligence systems to improve supply chain efficiency at Palang Fish Auction Place (TPI), Tuban Regency. The research method employs a mixed-methods approach, combining qualitative methods through in-depth interviews with fisheries stakeholders with quantitative methods using linear regression models to predict fish catch volumes for the 2022-2024 period. Qualitative data analysis employs the Miles & Huberman framework, which involves data reduction, data presentation, and conclusion drawing. In contrast, quantitative data is evaluated using metrics such as MAE, MAPE, and RMSE. The results reveal five primary factors influencing supply chain efficiency: catch volume with distinct seasonal patterns, auction price stability influenced by demand and import policies, distribution constraints resulting from inefficient payment systems, significant weather and environmental impacts, and the potential for technology adoption with positive acceptance among fishermen. The machine learning model successfully predicts catch volume with increasing accuracy from MAPE 18.5% (2022) to 12.8% (2024). The implementation of machine learning-based business intelligence systems has proven capable of improving fisheries supply chain efficiency, stabilizing fish prices, reducing resource waste, and supporting the sustainability of the fisheries sector in accordance with the Sustainable Development Goals. Keywords:   Business intelligence, fish auction place, fisheries, machine learning,   supply chain efficiency
ANALYSIS OF THE INFLUENCE OF FINANCIAL LITERACY AND LIFESTYLE ON THE PERSONAL FINANCIAL MANAGEMENT OF BOJONEGORO UNIVERSITY STUDENTS Reza Anggapratama; Dwi Irnawati; Kustaji Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Shofie Shalzabilla Meta Firanka
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 2 (2025): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2025.v13.i2.9581

Abstract

This study aims to determine the effect of financial literacy and lifestyle on the personal financial management of Bojonegoro University students, given the low level of financial literacy in Indonesia and the importance of adequate understanding of finance to support economic growth and financial well-being. This study also aims to determine whether financial literacy and lifestyle jointly affect the personal financial management of these students. The research method used is a mixed-method approach using a sample of 100 Bojonegoro University students. Data were collected through the use of questionnaires and interviews. Quantitative data were analyzed using validity, reliability, normality, multicollinearity, heteroscedasticity, t-test, F test, and R test with the help of the SPSS version 21 application. The results showed that financial literacy had a significant effect on the personal financial management of Bojonegoro University students, while lifestyle had no significant effect. In addition, financial literacy and lifestyle together have a significant effect on the personal financial management of these students simultaneously. Financial literacy and lifestyle variables together contribute 34.92% to the personal financial management of Bojonegoro University students.
Pendampingan Rebranding Dan Digital Marketing Pada Usaha Keripik Singkong Cap Alam 22 Dwi Irnawati; Kustaji Kustaji; Muhammad Yoga Aditya Saputra; Iza Arifuddin
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juli 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/vbrdqm88

Abstract

Program pengembangan UMKM menjadi instrumen vital untuk memperkuat daya beli masyarakat dan berfungsi sebagai penyangga ekonomi saat terjadi krisis moneter. Di era digital saat ini, banyak UMKM yang belum sepenuhnya memanfaatkan teknologi digital, termasuk usaha Keripik Singkong Cap Alam 22 yang masih beroperasi secara offline dan mengandalkan jaringan pelanggan dari kalangan kenalan saja. Pengabdian ini bertujuan untuk membantu usaha Keripik Singkong Cap Alam 22 dalam memasarkan produknya secara digital, yang kini menjadi kebutuhan utama bagi para pelaku usaha agar dapat berkembang lebih optimal. Metode yang digunakan dalam kegiatan ini mencakup pengumpulan informasi, penetapan tujuan, pelatihan pemasaran digital, implementasi, dan evaluasi kegiatan. Hasil dari kegiatan ini yaitu mempunyai identitas usahanya baik secara online (akun marketplace atau media sosial) maupun offline (Banner dan juga kemasan yang menarik). Pemilik usaha menyampaikan apresiasi dan merasa puas terhadap hasil kegiatan pendampingan yang telah dilakukan. Sehingga pendampingan rebranding dan digital marketing ini sangat penting untuk dikembangkan lagi kedepannya.
Pengabdian Masyarakat Dalam Mendukung Sertifikasi Halal Bagi UMKM Kerupuk Micin di Desa Campurejo Kabupaten Bojonegoro Reza Anggapratama; Dwi Irnawati; Esti Nur Fadila; Sova Selviana; Esa Septian
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 5 (2025): September 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i5.836

Abstract

Sertifikasi halal merupakan aspek penting dalam meningkatkan daya saing produk pangan, khususnya bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Program pengabdian masyarakat ini bertujuan untuk mendukung proses sertifikasi halal bagi UMKM kerupuk micin di Desa Campurejo, Kabupaten Bojonegoro, dengan memberikan pendampingan dalam pemenuhan standar halal. Kegiatan yang dilakukan meliputi sosialisasi mengenai pentingnya sertifikasi halal, pelatihan tentang prosedur pengajuan sertifikasi, serta bimbingan dalam penerapan standar halal pada bahan baku dan proses produksi. Hasil dari program ini menunjukkan bahwa UMKM binaan memiliki pemahaman yang lebih baik mengenai proses sertifikasi halal dan menyadari pentingnya menjaga kualitas produk sesuai dengan regulasi yang berlaku. Dengan adanya pendampingan yang berkelanjutan, diharapkan semakin banyak UMKM yang dapat memperoleh sertifikasi halal sehingga produk mereka memiliki nilai jual yang lebih tinggi dan mampu bersaing di pasar yang lebih luas. 
Optimalisasi Pengembangan Biosite Sendang Pradok di Hutan Jati sebagai Daya Tarik Wisatawan Dwi Irnawati; Irga Ayu Kartika Putri; Firly Nanda Saputri
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 5 (2025): September 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i5.841

Abstract

Tujuan utama kegiatan ini adalah meningkatkan daya tarik wisata, melestarikan lingkungan, memberdayakan masyarakat sekitar, serta mendukung pengembangan geopark di Bojonegoro. Latar belakang kegiatan ini adalah potensi wisata Sendang Pradok yang belum dikenal luas, keterbatasan sarana dan prasarana (bangunan usang, minimnya papan informasi dan identitas lokasi, serta belum adanya rumah sanyo), kurangnya promosi baik offline maupun online, serta potensi ekonomi warga sekitar yang belum tergarap optimal. Metode pelaksanaan meliputi perbaikan infrastruktur, pemasangan papan informasi, promosi digital, serta uji laboratorium kualitas air sendang. Sasaran kegiatan meliputi pelaku UMKM, siswa sekolah, pemuda karang taruna, Pokdarwis, Perhutani, dan masyarakat Desa Bubulan. Hasil kegiatan menunjukkan peningkatan popularitas Sendang Pradok, perbaikan infrastruktur sendang pradok, tersedianya informasi yang lebih lengkap, serta hasil uji laboratorium yang menyatakan kualitas air sendang baik dan aman dikonsumsi masyarakat umum
Co-Authors Agus Sulistiawan Agustino, Muhammad Rizqi Amelia Ivoka Junea Anggapratama Ariffudin, Iza Azhari Azhari Azhari, Azhari Budianto Budianto Cahya, Kevin Dwi Nur Cahyadi Supyansuri Danang Ananda Yudha Defi Tristio Putri Eka Prasetya, Geraldi Esa Septian Esti Nur Fadila Esti Nur Fadila Fadila, Esti Nur Fajar Kurniawan Fauzian Noor Fera Nurlaila Safitri Firly Nanda Saputri Geraldi Eka Prasetya Hartiningsih Astuti Irga Ayu Kartika Putri Ivoka Junea, Amelia Iza Ariffudin Iza Arifuddin Juniar Al Kadhafie, Khafia Khafia Juniar Al Kadhafie Kustaji M. Nurcholis, M. Mei Anggraeni Mohammad Anshori Mugito Mugito Muhamad Risal Tawil Muhammad Yoga Aditya Saputra Muhammad Yoga Aditya Saputra Mula Agung Barata Muntahana, Farida Niswah, Syifa’un Nur Karismah, Adita Nurul Cholifah Prasetya, Geraldi Eka Pratama, Reza Angga Reza Anggapratama Rini Nuraini, Rini Rizki Febrianti, Ayunda Rizki Febrianti, Melinda Salsabila Amin, Shaloma Saputra, Muhammad Yoga Aditya Selvia Dwi Safitri Selviana, Sova Shafira Nikensari Shalzabilla Meta Firanka, Sofie Shofie Shalzabilla Meta Firanka Sofie Shalzabila Meta Firanka Sofie Shalzabilla Meta Firanka Sova Selviana Sova Selviana Sova Selviana Susilo, Joko Hadi Sutrisno Syifa’un Niswah Taufik, Deni Ahmad Vicky Eka Prasetya Vio Lugianto, Wendy