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All Journal JAM : Jurnal Aplikasi Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan AkMen JURNAL ILMIAH Jurnal Ekonomi dan Bisnis Kontemporer Economics and Digital Business Review Asian Management and Business Review Journal of Career Development Lajagoe Pustaka Jurnal Bisnis dan Kewirausahaan Jurnal Manajemen dan Ekonomi Terapan Lajagoe Journal of Management and Business JAS (Jurnal Akuntansi Syariah) Atestasi : Jurnal Ilmiah Akuntansi Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Misrah Misrah
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Religion Aerospace Engineering Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Liquidity and Rentability to Share Price Naninsih, Nur; Umar, Rahmawati; Tarawiru, Yasri; Misrah, Misrah; Bintari, Wisang Candra
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.738

Abstract

This study aims to determine the effect of liquidity and profitability on stock prices simultaneously and partially in food and beverage companies listed on the Indonesia Stock Exchange (IDX). In this study, liquidity is measured by the quick ratio, and rentabili-tas is measured by return on equity. This research is quantitative. The population in this study were all food and beverage industry companies listed on the Indonesia Stock Exchange, as many as 18 companies. The sampling technique used is purposive sampling, where, based on predetermined criteria, a sample of 10 companies is obtained. The data source of this research is secondary data, namely data obtained from the company's financial statements. The data analysis methods used in this research are descriptive statistical analysis, partial test, simultaneous test, and determination coefficient test. The results showed that the liquidity and profitability variables partially had a positive and insignificant effect on the share price of food and beverage companies listed on the Indonesia Stock Exchange (IDX). Simultaneously, liquidity and profitability variables affect stock prices.
Relationship Of Financial Leverage On Investment Decisions And Firms' Value: Evidence From Indonesia Manufacturing Companies Misrah, Misrah; Arifin, Arifin
JAS (Jurnal Akuntansi Syariah) Vol 8 No 2 (2024): JAS (Jurnal Akuntansi Syariah) - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jas.v8i2.1897

Abstract

This study aims to analyze and empirically test the impact of financial leverage on investment decisions, firms' value, and the role of investment decisions as a mediator. This study uses a quantitative approach with secondary data. Manufacturing companies listed on the Indonesia Stock Exchange in 2016-2022 are the research population. Sampling was done using purposive sampling, and a sample of 117 companies was obtained. The data analysis technique used structural equation modeling. The study's results showed that leverage did not affect investment decisions. However, leverage showed a positive effect on firms' value. Investment decisions have a positive effect on firms' value. Investment decisions can mediate the effect of leverage on firms' value. This study theoretically offers a framework for understanding the role of financial leverage on firm value through investment decisions. In addition, this study can be a reference for further research. Practically, this study can be a reference for investors in choosing stock investments and stakeholders in manufacturing companies to overcome obstacles, maximize market value, and optimize capital structure.
MEMBANGUN DAYA TARIK DAN DAYA SAING USAHA MELALUI MAKSIMALISASI TEKNOLOGI BISNIS Murni Ningsih; Oktavianty; Misrah; Ahmad Farhan; Alamsyah Agit
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.365

Abstract

Kemampuan untuk dapat bersaing dengan berbagai bisnis serupa tentu merupakan suatu hal yang ingin dicapai para pemilik UMKM, untuk sampai pada kemampuan ini pemilik usaha harus terlebih dahulu membangun daya tarik atau nilai tambah pada bisnisnya. Teknologi sebagai salah satu instrumen usaha dinilai dapat mendorong kinerja usaha, serta mampu memaksimalkan penciptaan daya tarik dan daya saing usaha, terkhusus di era modern ini. Penelitian ini bertujuan untuk melakukan analisis terhadap teknologi dan kapabilitasnya untuk membangun daya tarik dan daya saing usaha. Menggunakan metode kualitatif dan pendekatan systematic literature review, penelitian menganalisis artikel-artikel penelitian, review, dan konseptual untuk memformulasikan hasil penelitian dengan menggunakan metode berpikir deduktif. Hasil penelitian ini menonjolkan peran teknologi di era modern, banyak dari usaha-usaha ini menggunakan teknologi untuk kegiatan administrasi usaha, dan promosi produk, dan kegiatan-kegiatan operasional lainnya. Melalui penggunaan teknologi yang maksimal dan tepat maka pemilik usaha akan lebih mampu bersaing, dan memiliki daya tarik tersendiri dari popularitas yang diperoleh secara online. Penelitian ini menjelaskan bahwa selain dengan literasi digital yang baik, dibutuhkan peran pemerintah untuk senantiasa memberikan pelatihan dan penyuluhan agar pemilik UMKM bisa memaksimalkan penggunaan teknologi dalam kegiatan operasional usahanya.
PENCEGAHAN KEKERASAN SEKSUAL DI LINGKUNGAN KAMPUS DENGAN METODE INTERVENSI BANTU Alqadri, Dinar; Misrah, Misrah; Kasim, Hasanudin; Khaedar, Muh
Journal of Career Development Vol 3, No 2 (2025): Journal of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v3i2.206

Abstract

Kekerasan seksual adalah momok yang sangat menakutkan, sejak tahun 2021 sampai dengan tahun 2024 tercatat sedikitnya terdapat 82 kasus kekerasan seksual yang terjadi di lingkungan kampus yang terdaftar di Komnas Perempuan, angka ini masih terbilang sedikit dengan melihat banyaknya kasus yang belum sempat dilaporkan atau bahkan cenderung ditutup-tutupi. Fenomena seperti ini sering kita sebut dengan fenomena gunung es, dimana kasus yang muncul dipermukaan hanya segelintir namun kenyataannya kasus serupa sangat banyak yang tidak terekspose. Kasus kekerasan seksual setidaknya telah diatur dalam Undang undang No. 12 Tahun 2022 tentang Tindak Pidana Kekerasan Seksual, Permendikbudristek No. 30 Tahun 2021 tetang Pencegahan dan Penanganan Kekerasan Seksual di Lingkungan Perguruan tinggi, kemudian diperbaharui menjadi Permendikbudristek No. 55 Tahun 2024 tentang Pencegahan dan Penanganan Kekerasan di Lingkungan Perguruan Tinggi (PPKPT). Regulasi yang hadir nyatanya masih menyisakan tanda tanya karena kekerasan seksual masih saja kita temukan, untuk itu hadir sebuah metode baru dalam hal penanganan dan pencegahan kekerasan seksaul yang dikenal dengan metode intervensi BANTU yang melibatkan semua elemen masyarakat dengan tujuan betul-betul memberantas tindak kekerasan seksual di lingkungan kampus dengan membangun kesadaran bersama oleh setiap warga kampus. Kata kunci: Kekerasan, Seksual, Metode, BANTU
Digital Transformation in Financial Management: Its Impact on Investment Decision Making Misrah; Majid, Abdul
Jurnal Manajemen Dan Bisnis Vol 4 No 1 (2026): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/lajumen.v4i1.171

Abstract

The development of information technology has encouraged companies to carry out digital transformation, especially in the field of financial management, in order to improve the quality of financial information and support more effective and efficient investment decision-making. This study aims to analyze how the implementation of digital transformation in financial management is carried out, how it affects the quality of financial information, and to what extent it contributes to the effectiveness and efficiency of investment decision-making in companies. The research method used is a qualitative descriptive approach with data collection techniques through in-depth interviews, observations, and documentation studies in several companies that have implemented a digital financial management system. The results of the study show that digital transformation is implemented through digitalization of financial processes, transaction automation, cross-functional data integration, and the use of big data technology and artificial intelligence (AI). The application of this technology has been proven to increase the accuracy, relevance, and speed of financial information so as to support management in conducting a more comprehensive investment feasibility analysis. In addition, digital transformation also contributes to accelerating the decision-making process, reducing operational costs, and increasing the company's responsiveness to market changes. This study recommends that companies continue to invest in technology and human resource competency development to optimize the benefits of digital transformation in supporting higher quality investment decisions.
Trends in Switching Coffee Consumption from Traditional Coffee Shops to Modern Cafés: A Push-Pull-Mooring Framework Perspective Afiati, Lely; Misrah; Ardani, Edvi Gracia
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The rapid growth of Indonesia’s coffee industry reflects changes in consumer behavior, where coffee consumption has become part of lifestyle and social interaction. The coexistence of traditional coffee shops and modern cafés in Semarang City has intensified competition and encouraged consumer switching behavior. This study examines the influence of push, pull, and mooring factors on consumers’ switching intentions using the Push–Pull–Mooring (PPM) framework. A quantitative survey was conducted with 150 consumers in Semarang City who had experience visiting both traditional coffee shops and modern cafés. Data were collected through online questionnaires and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results show that the push and pull effects positively and significantly influence consumers’ switching intentions from traditional coffee shops to modern cafés, whereas the mooring effect negatively and significantly influences these intentions. Dissatisfaction with traditional coffee shops and the attractiveness of modern cafés encourage consumers to switch, whereas emotional attachment, habitual behavior, familiarity, and switching costs restrain switching intention. The pull effect demonstrates the strongest influence among the examined variables. However, this study focuses on switching intention rather than actual switching behavior, as consumers may simultaneously consume coffee in both traditional coffee shops and modern cafés. This study extends the application of the PPM framework into an offline experiential consumption context and suggests that coffee businesses should strengthen emotional engagement and relationship-based strategies to sustain consumer loyalty in increasingly competitive coffee markets.
Co-Authors , Andi Tenri Uleng Akal A. Nur Asri Ainun Abdul Majid Abubakar, Herminawaty Afiati, Lely Agus umar Gazali, Agus umar Gazali Ahmad Farhan Alamsyah Agit Alqadri, Dinar Andi Aris Mattunruang Andi Muhammad Irwan, Andi Muhammad Irwan Ardani, Edvi Gracia Arifin Arifin Asrini Asrini Darnawati, Darnawati Gaffar, Samsu Haeril Haeril Hasanudin Kasim Juniarmita, Andi Sartika Khaedar, Muh Kurnia M, Fakhruddin Muhammad Tamrin, Muhammad Mujahida, Sitti Murni Ningsih Mustafa, Mustafa Nur Naninsih Nur Naninsih Nurlaela, Nurlaela Oktavianty Oktavianty Purnama Sari Rahmawati Umar Ris Akril Nurimansjah Sari, S.E., M.M, Purnama Sarnawiah, Sarnawiah Sewang Syamsul Bakhtiar Ass. Umar, Rahmawati Wisang Candra Bintari Wisang Candra Bintari Yasri Tarawiru