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All Journal Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Journal of Accounting and Investment Jurnal Riset Bisnis dan Manajemen Tirtayasa Proceeding of National Conference on Accounting & Finance International Journal Of Science, Technology & Management (IJSTM) TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Abdi Cendekia: Jurnal Pengabdian Masyarakat Marcommers : Jurnal Marketing Communication and Advertising Agridev Journal : Agribusiness Digitalization & Community Development SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat Al-Fatimah Menulis: Jurnal Penelitian Nusantara JABI (Journal of Accounting and Business Issues) DIMENSIA (Diskursus Ilmu Manajemen STIESA) Ascendia: Journal of Economic and Business Advancement Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Gapura (Garba Pembangunan Masyarakat)
Mutqi Sopiawadi
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
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PREPATION AND IMPLEMENTATION MARKETING PLAN: SOCIAL MEDIA MARKETING PROGRAM AT SUBANG HOSPITAL Gugyh Susandy; Mutqi Sopiawadi; Edi Susanto; Feti Khoerunnisa; Rizal Septiana
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
Publisher : STIESA-PRESS

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Health promotion is a process of community empowerment through informing and influencing activities. Along with developments in time and technology, social media has developed which is considered to be an effective and efficient health promotion medium. Social media is a medium that makes it easier for people to get information about various things because social media can be easily accessed by all groups. The descriptive research method uses a qualitative approach, so the data that has been collected will be analyzed more deeply in a qualitative descriptive manner. The data will be arranged systematically and explained in words that provide a clearer picture. The results of a systematic review of this research show how effective and important the use of social media is in marketing trends in hospitals and it turns out that many hospitals in their marketing use more than one social media platform in order to influence reputation, increase trust and sharing as one of the hospital's marketing strategies.
PREPATION AND IMPLEMENTATION: MARKETING TOOLS PROGRAM (CASE STUDY AT SUBANG HOSPITAL) Gugyh Susandy; Mutqi Sopiawadi; Kevin Wahab N; R.Gerry Oktaviandie L; Raphael Rukito Beatus S.
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
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Student service in promoting hospital institutions is an initiative that combines higher education with significant social benefits. Students as agents of social change have a key role in improving the image and quality of hospital services, as well as making real contributions to society and the surrounding environment. This research aims to present a comprehensive picture of student service in promoting hospitals, the methods used, and the resulting impact. The impact of this student service is very significant. First, hospitals gain benefits in the form of improved image and reputation in society, which in turn can increase patient visits and public trust. Furthermore, the community also benefits from student service, such as increased knowledge about health, better access to health information, and support in overcoming certain health problems.
PREPARATION AND IMPLEMENTATION OF MARKETING PLAN : PODCAST PROGRAM AT SUBANG HOSPITAL Gugyh Susandy; Mutqi Sopiawandi; Gandhes Dwi Puspaningtyas; Wiwin Widiawati
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 1 (2023): Oktober
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It is hope that the subang regional general hospital will be able to further increase the activeness of the existing hospital’s social media by routinely dessimenating information on hospital program activities and disseminating health information to the public. It is hoped that the hospital can improve its markeing management trough podcast media and maximize podcast media management so that it can attractpublic attention and can also increase the number of home social media followers. This research is only an illustration of the uss of podcast media published on instagram, therefore it is recommended for further research to carry our further research regarding the impact of podcast media on hospital performance. It is recommended that the ministry of health conduct training on managing the us of social media. Subang Hospital must further increase promotional/marketing activities regarding safe and comfortable inpatient services as long as patient/families implement health protocols, both in the internal and external environment of the hospital by utilizing electronic media owned by the RSUD (Instagram, Whatsapp Group, Facebook, Website) radio media, and other electronic media as well as through binders, leaflets, pamphlets, and banners, brochures, print media and other media).
PENYUSUNAN DAN IMPLEMENTASI RENCANA PEMASARAN: PROGRAM BRAND STORY PADA RSUD SUBANG Gugyh Susandy; Mutqi Sopiawadi; Tina Rahayu; Nabila Ocktaviani; Sintia Nuraeni; Mita Aulia Amanda; Vania Aurelian; Dhea Anastasya
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 2 (2024): February
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Salah satu indikator keberhasilan pembangunan suatu wilayah adalah keberhasilan dalam penanganan masalah - masalah kesehatan, khususnya dalam hal penyediaan sarana dan prasarana serta pelayanan kesehatan yang berkualitas dan terjangkau oleh masyarakat. Tujuan umum penelitian ini untuk mengetahui hubungan pemasaran rumah sakit dengan tingkat kunjungan pasien di RSUD Subang. Kajian ini bertujuan untuk menelaah lebih lanjut bagaimana strategi branding pada pemasaran perumahsakitan dan menilai implikasinya terhadap loyalitas jenis layanan dari konsumen. Pengaruh pada persepsi dan citra RSUD Subang: Dengan menggunakan brand story, analisis mungkin menunjukkan bahwa RSUD Subang berhasil membangun citra yang lebih positif dan humanis di mata masyarakat. Hal ini dapat membantu mengubah persepsi mereka tentang pelayanan kesehatan dan meningkatkan kepercayaan terhadap RSUD Subang. Keterlibatan masyarakat: Program storytelling dapat meningkatkan keterlibatan masyarakat dengan RSUD Subang. Menggunakan cerita-cerita nyata dari pasien, tenaga medis, atau pihak terkait lainnya dapat membuat orang merasa lebih terhubung dengan RSUD Subang dan memberikan kesempatan bagi masyarakat untuk berbagi pengalaman mereka.
DESIGN OF FORMULATION AND IMPLEMENTATION OF BUSINESS STRATEGIES FOR MAS HEN'S FRIED NICE IN CINANGSI Mutqi Sopiawadi; Hilda Mardiana Putri; Daeng M. Nazier; Edi Prabowo; Riznaldi Akbar
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 2 (2024): February
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Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengkhususkan diri dalam hidangan nasi goreng menarik minat konsumen dengan pengalaman kuliner yang sederhana namun memikat, baik dari segi rasa maupun jenis, menjadikannya pilihan yang diutamakan. Daya tarik tidak hanya terletak pada aksesibilitas dan harga yang terjangkau, tetapi juga pada kemampuan tempat tersebut untuk menjaga kualitas dan keaslian rasa. Pelaku UMKM yang inovatif dalam penyajian nasi goreng. Formulasi Implementasi strategi di butuhkan demi bertahan nya umkm seperti nasi goreng Mas Hen yang usaha nya bertahan lama di Kota Subang. Sebuah studi kualitatif yang dilakukan di nasi goreng Mas Hen menghasilkan analisis SWOT dan matriks, menguraikan visi, misi, dan strategi. Program strategis melibatkan pertumbuhan kualitas sumber daya manusia, nilai aset, penjualan, dan inovasi menu. Rekomendasi mencakup ekspansi infrastruktur parkir dan peningkatan promosi melalui kerjasama dengan layanan ojek online serta di facebook untuk mencapai segmentasi pasar di Kota Subang.
DESAIN STRATEGI BISNIS PADA UMKM JAJANAN MANTAN DAN PRENCHIPS Mutqi Sopiawadi; Tigin Lugiani; Panji Agnyoto; Jojo Jojo
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
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The aim of this research is to produce a design for the formulation and implementation of business strategies for MSMEs for former snacks and prenchips with the method used in this research, namely using qualitative methods with data sources obtained from the results of discussions and interviews with the owner. The results of the SWOT matrix analysis, the vision, mission and strategy of the MSMEs for Former Snacks and Prenchips was born, namely, the vision is to be able to export products abroad and to become a vehicle that can help other people to do business too. To achieve this vision, MSMEs Snacks Former and Prenchips strive to provide extra quality products and offer more menu variants. And from the results of the matrix analysis, the MSMEs of Former Snacks and Prenchips in making the program refer to growth strategies, growth in the quality of human resources, growth in asset value, sales growth, and the number of products that have been innovated, new and more varied food menus. The MSME program for Former Snacks and Prenchips emphasizes programs for human resources and marketing, throughout these programs the percentage of the MSME Snacks Former and Prenchips budget for one year is greater for improving financial programs, and the remainder for operational production, marketing and quality improvement programs. tbsp.
SOSIALISASI DAN PEMETAAN KELAYAKAN USAHA MIKRO KECIL MENENGAH DI KABUPATEN SUBANG Estu Widarwati; Devy Widya Apriandi; Nunik Nurmalasari; Bismantara Bismantara; Kuncorosidi Kuncorosidi; Mutqi Sopiawadi; Tigin Lugiani; Gugyh Susandy
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
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The level of contribution to the performance of SMEs is needed by the Subang regional government as a booster of the Subang economy, but the fact is that the contribution of MSME performance in Subang Regency has not been evenly distributed which is possible due to differences in information, knowledge, and access to capital. The Covid-19 pandemic period triggered a decline in MSME performance and an increase in the risk of bankruptcy. Business feasibility is an important point for MSMEs to decide on the choice of strategy to survive in competition. Errors in analyzing business performance can cause MSMEs to fall due to decision errors such as segment determination errors, inability to compete, and losses due to poor financial management. The practice of socialization and mapping of the business feasibility of Subang MSMEs is needed by academics, practitioners, and local governments to information on the constraints and obstacles to the performance of Subang SMEs. The implementation of socialization practices and business feasibility mapping was carried out in August 2020 with 30 randomly selected respondents in Subang Regency whose businesses have been running for at least 2 (two) years. The stages of implementing activities are the delivery of material through workshops, structured questionnaires, and feedback evaluation with quantitative, descriptive, and exploratory approaches. The results of socialization and mapping practices show the main obstacles to MSME business in Subang Regency based on rankings, namely capital, product/service marketing, human resources, and fulfillment of formal licenses. Furthermore, MSMEs in Subang Regency need assistance in improving performance to be sustainable both financially and non-financially, including the fields of marketing products/services such as digital marketing, finance in the form of simple recording and accounting, HR management through increasing employee skills and competencies according to the business field, and assistance in the formal licensing application process.
DESIGN OF FORMULATION AND IMPLEMENTATION OF BUSINESS STRATEGIES IN THE “SANJAYA HIBRIDA” BROILER DUCK FARMING BUSINESS, CIPEUNDEUY SUB-DISTRICT, SUBANG REGENCY Mutqi Sopiawadi; Kuncorosidi Kuncorosidi
Gapura (Garba Pembangunan Masyarakat) Vol. 2 No. 1 (2024): Oktober
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Dampak dari globalisasi yang terus meningkat mengakibatkan lingkungan bisnis modern telah menjadi lebih kompleks, rumit, dan penuh persaingan. Peternakan unggas adalah salah satu industri yang berusaha untuk tetap mampu bersaing. Salah satu dari banyak jenis bebek pedaging yang diternakkan di Indonesia adalah hibrida. Bebek hibrida memiliki rasa daging yang gurih dan empuk, dan bertelur lebih awal daripada jenis lain. Para peternak bebek biasanya melakukan survei tentang kebiasaan masyarakat dan apa yang menjadi permintaan pasar. Di sinilah pentingnya dalam menjalankan bisnis karena semakin sulit untuk memprediksi perubahan situasi dan kondisi eksternal yang terus berubah. perusahaan dituntut untuk bisa mengikuti kondisi yang terus dinamis. Rancangan formulasi dan Implementasi strategi memiliki posisi penting dalam perumusan strategi langkah awal, sistem perumusan strategi merupakan tahap pertama yang terpisah dari tahap perencanan stratejik, penyusunan program, dan penyusunan anggaran. Untuk itu diperlukan sebuah perencanaan strategi yang sesuai dengan konteks yang akan di hadapi oleh Usaha Peternakan Bebek Pedaging "Sanjaya Hibrida". Penelitian ini bersifat perancangan karena memerlukan penggalian data secara mendalam melalui serangkaian wawancara dan diskusi, serta eksplorasi sumber informasi di berbagai situs web. Dalam penelitian ini, data dan informasi dikumpulkan melalui observasi, wawancara, dan studi dokumentasi dari literatur dan kebijakan pemerintah. hasil analisis SWOT yang dilakukan pada Peternakan Bebek Pedaging Sanjaya Hibrida, diketahui dari lingkungan eksternal-nya bahwa peternakan Sanjaya Hibrida ini memiliki peluang yang baik untuk pengembangan bisnis. Dari segi internal, peternakan Sanjaya Hibrida ini memiliki lebih banyak kekuatan daripada kelemahan. hasil analisis Matriks SWOT, terbentuklah Visi, Misi, dan Strategi Peternakan Bebek Pedaging Sanjaya Hibrida.
ACTIVITY BASED COSTING DESIGN ON SHREDDED ONCOM PRODUCTS BUMDES DAWUAN KALER Mutqi Sopiawadi; Yayan Taryana; Raphael Rukito; Maya Aditya; Raisha Rahma Khairunissa; Raisha Rahma Khairunissa; Vania Aurelian; Vania Aurelian; Mita Aulia Amanda; Gandhes Dwi Puspaningtyas; Syauqy Maulana Harbi; Wahyu Imam Ibrohim
Gapura (Garba Pembangunan Masyarakat) Vol. 2 No. 2 (2025): Februari
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As technology and information advance, companies must adapt to stay competitive globally. Small and medium enterprises (SMEs) in Indonesia and other countries are key drivers of the economy. SMEs can enhance accuracy in cost determination by replacing traditional cost accounting methods with the Activity-Based Costing (ABC) system. ABC calculates costs for each activity, focusing on production process costs. This research examines the application of ABC in the shredded oncom business unit of Bumdes Kaler Subang. The study aims to determine the effectiveness of ABC in this context, using a descriptive qualitative approach with data collected through direct interviews. The results show that the ABC method accurately allocates overhead costs, resulting in a total production cost per unit of Rp. 14,572.
PENGARUH PERILAKU INDIVIDU TERHADAP KINERJA ORGANISASI: STUDI KASUS DI BENGKEL RESMI YAMAHA ARISTA SUBANG Jojo jojo; Agus Ibrahim; Imelda Imelda; riska putri T; Mutqi Sopiawadi; Kuncorosidi Kuncorosidi
Gapura (Garba Pembangunan Masyarakat) Vol. 3 No. 1 (2025): Oktober
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This research aims to analyze the influence of individual behavior on organizational performance at the Official Yamaha Arista Workshop. The research background is the important role of individual behavior such as attitude and motivation in the automotive service work environment, where human resources are the key to the success of company productivity. The method used is quantitative with a survey approach involving several employees as respondents. Data was collected through questionnaires and analyzed using multiple linear regression with the help of statistical software. The research results show that individual behavior does not have a significant positive effect on organizational performance. These findings do not confirm that developing employee behavior is a strategic step in improving service quality and company productivity. However, this research also provides practical implications for management to continue to pay attention to aspects of human resource development. The limitations of this research lie in the sample which only took one official workshop and the measurements were based on respondents' perceptions, so further research is needed with wider coverage and other additional variables.
Co-Authors Aditya, Maya Agus Ibrahim Agus Ibrahim Agustian, Rio Dwi Agustina, Dea Al Fitriani Alie Haq Nur Shofari Alvito Panzi Rahayu Amanda, Mita Aulia Amelia Julianti Ana Frasipa ana, Rika Ak Andi Muhammad Fahril Hafidz Andrea Ananda Anastasya Apriandi, Devy Widya Asep Kurniawan Baruni, Maulidya Bilqies Bismantara Bismantara Clarissa Salma Aqilla Erdini Daeng M. Nazier Damayanti, Risa Aprilia Dandi Muhammad Rizky Dhea Anastasya Dima Rianda E Wityasminingsih Edi Prabowo Edi Susanto Eka Marlianaa Eksa Audya G Erny Wityasminingsih Estu Widarwati Estu Widarwati Estu Widarwati Fadillah, Mita Fauzi, Ade Guntara Fera Indriyani Feti Khoerunnisa Gandhes Dwi Puspaningtyas Gandhes Dwi Puspaningtyas Gugyh Susandy Gugyh Susandy Gugyh Susandy Herliana, Fatihah Hilda Mardiana Putri Iman Muhammad Abdullah Imelda Imelda Imelda Sari Indah Ayu Lestari Jojo Jojo Kevin Wahab N Kuncorisidi Kuncorisidi Kuncorosidi Kuncorosidi Kuncorosidi Kuncorosidi Kuncorosidi Kuncorosidi Kuncorosidi Kuncorosidi Kuncorosidi, Kuncorosidi lah, Winda Padi Lestari, Siti Widya M Rizal Syarif H Maharani, Suci Maya Aditya Mentari, Nurhaliza Putri Mita Aulia Amanda Mita Aulia Amanda Muhamad Naufal Efendy Muhammad Fahrul Hirzi Mutiara, Hatina Nabila Nur Rohmah Nabila Ocktaviani Naifah, Zalfa Nico Mei Xeastro Limbong Novia Rizky Azzahra Nunik Nurmalasari Nunik Nurmalasari Nunik Nurmalasari Nurdiansyah, Nopa Nurmala, Alis Arifah Nurul Ayudia Hartanti Panji Agnyoto Panji Agnyoto Paujiah, Wari Pipit Rengganis Puspa, Welga Putri, Dahlia Novita Putri, Maudy Anesha R.Gerry Oktaviandie L rahmah, Nazmah Noviatu Rahmawati, Rahmi Raisha Rahma Khairunissa Raisha Rahma Khairunissa Raphael Rukito Raphael Rukito Beatus S. Reni Yulistiawati Reno Afriyadi Mayandika Pasha Reza Achmad Fahrezi riska putri T Rista Herlina Rizal Septiana Riznaldi Akbar Rohayati Suci Indrianingsih Rohmah, Nabila Nur Sabrina Zahra Bilqis Salshadila, Widia Silmi Yuthika Sany Sinta Lintang Kinasih Sintia Nuraeni Sofyatul Latifah Al-Farisi Suci Maharani Susanti, Atik Susi Wulandari Syauqy Maulana Harbi Tigin Lugiani Tina Rahayu Tita Nurmalinasari Hidayat Tri Nur Mujizat Usi Komalasari Vania Aurelian Vania Aurelian Vania Aurelian Wahab, Kevin Wahyu Imam Ibrohim Wijaya, Anadyas Putri Mulya Wilda Julliana Wina, Neng Winengsih, Wiwin Wisnu Saputra WISNU SAPUTRA Wiwin Widiawati Wulandari, Sri Asti Wulandari, Susi Yayan Taryana Yunifa, Rossa Zahra Kirana, Regina