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All Journal Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Journal of Accounting and Investment Jurnal Riset Bisnis dan Manajemen Tirtayasa Proceeding of National Conference on Accounting & Finance JASS (Journal of Accounting for Sustainable Society) International Journal Of Science, Technology & Management (IJSTM) TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Abdi Cendekia: Jurnal Pengabdian Masyarakat Marcommers : Jurnal Marketing Communication and Advertising Agridev Journal : Agribusiness Digitalization & Community Development SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat Al-Fatimah Menulis: Jurnal Penelitian Nusantara JABI (Journal of Accounting and Business Issues) DIMENSIA (Diskursus Ilmu Manajemen STIESA) Ascendia: Journal of Economic and Business Advancement Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Gapura (Garba Pembangunan Masyarakat)
Mutqi Sopiawadi
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
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DESIGN OF FORMULATION AND IMPLEMENTATION OF BUSINESS STRATEGIES FOR MAS HEN'S FRIED NICE IN CINANGSI Mutqi Sopiawadi; Hilda Mardiana Putri; Daeng M. Nazier; Edi Prabowo; Riznaldi Akbar
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 2 (2024): February
Publisher : STIESA-PRESS

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Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengkhususkan diri dalam hidangan nasi goreng menarik minat konsumen dengan pengalaman kuliner yang sederhana namun memikat, baik dari segi rasa maupun jenis, menjadikannya pilihan yang diutamakan. Daya tarik tidak hanya terletak pada aksesibilitas dan harga yang terjangkau, tetapi juga pada kemampuan tempat tersebut untuk menjaga kualitas dan keaslian rasa. Pelaku UMKM yang inovatif dalam penyajian nasi goreng. Formulasi Implementasi strategi di butuhkan demi bertahan nya umkm seperti nasi goreng Mas Hen yang usaha nya bertahan lama di Kota Subang. Sebuah studi kualitatif yang dilakukan di nasi goreng Mas Hen menghasilkan analisis SWOT dan matriks, menguraikan visi, misi, dan strategi. Program strategis melibatkan pertumbuhan kualitas sumber daya manusia, nilai aset, penjualan, dan inovasi menu. Rekomendasi mencakup ekspansi infrastruktur parkir dan peningkatan promosi melalui kerjasama dengan layanan ojek online serta di facebook untuk mencapai segmentasi pasar di Kota Subang.
DESAIN STRATEGI BISNIS PADA UMKM JAJANAN MANTAN DAN PRENCHIPS Mutqi Sopiawadi; Tigin Lugiani; Panji Agnyoto; Jojo Jojo
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
Publisher : STIESA-PRESS

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The aim of this research is to produce a design for the formulation and implementation of business strategies for MSMEs for former snacks and prenchips with the method used in this research, namely using qualitative methods with data sources obtained from the results of discussions and interviews with the owner. The results of the SWOT matrix analysis, the vision, mission and strategy of the MSMEs for Former Snacks and Prenchips was born, namely, the vision is to be able to export products abroad and to become a vehicle that can help other people to do business too. To achieve this vision, MSMEs Snacks Former and Prenchips strive to provide extra quality products and offer more menu variants. And from the results of the matrix analysis, the MSMEs of Former Snacks and Prenchips in making the program refer to growth strategies, growth in the quality of human resources, growth in asset value, sales growth, and the number of products that have been innovated, new and more varied food menus. The MSME program for Former Snacks and Prenchips emphasizes programs for human resources and marketing, throughout these programs the percentage of the MSME Snacks Former and Prenchips budget for one year is greater for improving financial programs, and the remainder for operational production, marketing and quality improvement programs. tbsp.
SOSIALISASI DAN PEMETAAN KELAYAKAN USAHA MIKRO KECIL MENENGAH DI KABUPATEN SUBANG Estu Widarwati; Devy Widya Apriandi; Nunik Nurmalasari; Bismantara Bismantara; Kuncorosidi Kuncorosidi; Mutqi Sopiawadi; Tigin Lugiani; Gugyh Susandy
Gapura (Garba Pembangunan Masyarakat) Vol. 1 No. 3 (2024): Juni
Publisher : STIESA-PRESS

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The level of contribution to the performance of SMEs is needed by the Subang regional government as a booster of the Subang economy, but the fact is that the contribution of MSME performance in Subang Regency has not been evenly distributed which is possible due to differences in information, knowledge, and access to capital. The Covid-19 pandemic period triggered a decline in MSME performance and an increase in the risk of bankruptcy. Business feasibility is an important point for MSMEs to decide on the choice of strategy to survive in competition. Errors in analyzing business performance can cause MSMEs to fall due to decision errors such as segment determination errors, inability to compete, and losses due to poor financial management. The practice of socialization and mapping of the business feasibility of Subang MSMEs is needed by academics, practitioners, and local governments to information on the constraints and obstacles to the performance of Subang SMEs. The implementation of socialization practices and business feasibility mapping was carried out in August 2020 with 30 randomly selected respondents in Subang Regency whose businesses have been running for at least 2 (two) years. The stages of implementing activities are the delivery of material through workshops, structured questionnaires, and feedback evaluation with quantitative, descriptive, and exploratory approaches. The results of socialization and mapping practices show the main obstacles to MSME business in Subang Regency based on rankings, namely capital, product/service marketing, human resources, and fulfillment of formal licenses. Furthermore, MSMEs in Subang Regency need assistance in improving performance to be sustainable both financially and non-financially, including the fields of marketing products/services such as digital marketing, finance in the form of simple recording and accounting, HR management through increasing employee skills and competencies according to the business field, and assistance in the formal licensing application process.
DESIGN OF FORMULATION AND IMPLEMENTATION OF BUSINESS STRATEGIES IN THE “SANJAYA HIBRIDA” BROILER DUCK FARMING BUSINESS, CIPEUNDEUY SUB-DISTRICT, SUBANG REGENCY Mutqi Sopiawadi; Kuncorosidi Kuncorosidi
Gapura (Garba Pembangunan Masyarakat) Vol. 2 No. 1 (2024): Oktober
Publisher : STIESA-PRESS

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Dampak dari globalisasi yang terus meningkat mengakibatkan lingkungan bisnis modern telah menjadi lebih kompleks, rumit, dan penuh persaingan. Peternakan unggas adalah salah satu industri yang berusaha untuk tetap mampu bersaing. Salah satu dari banyak jenis bebek pedaging yang diternakkan di Indonesia adalah hibrida. Bebek hibrida memiliki rasa daging yang gurih dan empuk, dan bertelur lebih awal daripada jenis lain. Para peternak bebek biasanya melakukan survei tentang kebiasaan masyarakat dan apa yang menjadi permintaan pasar. Di sinilah pentingnya dalam menjalankan bisnis karena semakin sulit untuk memprediksi perubahan situasi dan kondisi eksternal yang terus berubah. perusahaan dituntut untuk bisa mengikuti kondisi yang terus dinamis. Rancangan formulasi dan Implementasi strategi memiliki posisi penting dalam perumusan strategi langkah awal, sistem perumusan strategi merupakan tahap pertama yang terpisah dari tahap perencanan stratejik, penyusunan program, dan penyusunan anggaran. Untuk itu diperlukan sebuah perencanaan strategi yang sesuai dengan konteks yang akan di hadapi oleh Usaha Peternakan Bebek Pedaging "Sanjaya Hibrida". Penelitian ini bersifat perancangan karena memerlukan penggalian data secara mendalam melalui serangkaian wawancara dan diskusi, serta eksplorasi sumber informasi di berbagai situs web. Dalam penelitian ini, data dan informasi dikumpulkan melalui observasi, wawancara, dan studi dokumentasi dari literatur dan kebijakan pemerintah. hasil analisis SWOT yang dilakukan pada Peternakan Bebek Pedaging Sanjaya Hibrida, diketahui dari lingkungan eksternal-nya bahwa peternakan Sanjaya Hibrida ini memiliki peluang yang baik untuk pengembangan bisnis. Dari segi internal, peternakan Sanjaya Hibrida ini memiliki lebih banyak kekuatan daripada kelemahan. hasil analisis Matriks SWOT, terbentuklah Visi, Misi, dan Strategi Peternakan Bebek Pedaging Sanjaya Hibrida.
ACTIVITY BASED COSTING DESIGN ON SHREDDED ONCOM PRODUCTS BUMDES DAWUAN KALER Mutqi Sopiawadi; Yayan Taryana; Raphael Rukito; Maya Aditya; Raisha Rahma Khairunissa; Raisha Rahma Khairunissa; Vania Aurelian; Vania Aurelian; Mita Aulia Amanda; Gandhes Dwi Puspaningtyas; Syauqy Maulana Harbi; Wahyu Imam Ibrohim
Gapura (Garba Pembangunan Masyarakat) Vol. 2 No. 2 (2025): Februari
Publisher : STIESA-PRESS

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As technology and information advance, companies must adapt to stay competitive globally. Small and medium enterprises (SMEs) in Indonesia and other countries are key drivers of the economy. SMEs can enhance accuracy in cost determination by replacing traditional cost accounting methods with the Activity-Based Costing (ABC) system. ABC calculates costs for each activity, focusing on production process costs. This research examines the application of ABC in the shredded oncom business unit of Bumdes Kaler Subang. The study aims to determine the effectiveness of ABC in this context, using a descriptive qualitative approach with data collected through direct interviews. The results show that the ABC method accurately allocates overhead costs, resulting in a total production cost per unit of Rp. 14,572.
PENGARUH PERILAKU INDIVIDU TERHADAP KINERJA ORGANISASI: STUDI KASUS DI BENGKEL RESMI YAMAHA ARISTA SUBANG Jojo jojo; Agus Ibrahim; Imelda Imelda; riska putri T; Mutqi Sopiawadi; Kuncorosidi Kuncorosidi
Gapura (Garba Pembangunan Masyarakat) Vol. 3 No. 1 (2025): Oktober
Publisher : STIESA-PRESS

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This research aims to analyze the influence of individual behavior on organizational performance at the Official Yamaha Arista Workshop. The research background is the important role of individual behavior such as attitude and motivation in the automotive service work environment, where human resources are the key to the success of company productivity. The method used is quantitative with a survey approach involving several employees as respondents. Data was collected through questionnaires and analyzed using multiple linear regression with the help of statistical software. The research results show that individual behavior does not have a significant positive effect on organizational performance. These findings do not confirm that developing employee behavior is a strategic step in improving service quality and company productivity. However, this research also provides practical implications for management to continue to pay attention to aspects of human resource development. The limitations of this research lie in the sample which only took one official workshop and the measurements were based on respondents' perceptions, so further research is needed with wider coverage and other additional variables.
EMPOWERMENT OF BEGINNER INDEPENDENT WORKERS (TKMP) THROUGH FINANCIAL MANAGEMENT AND DIGITAL MARKETING TRAINING Jojo Jojo; Ana Frasipa; Asep Kurniawan; Kuncorosidi Kuncorosidi; Mutqi Sopiawadi; Devy W. Apriandi
Gapura (Garba Pembangunan Masyarakat) Vol. 3 No. 2 (2026): Februari
Publisher : STIESA-PRESS

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Program Tenaga Kerja Mandiri Pemula (TKMP) merupakan salah satu kebijakan strategis Kementerian Ketenagakerjaan Republik Indonesia dalam upaya menekan angka pengangguran dan mendorong penciptaan wirausaha baru yang mandiri dan berkelanjutan. Namun demikian, keberhasilan program ini tidak hanya ditentukan oleh pemberian bantuan sarana usaha, tetapi juga sangat dipengaruhi oleh kemampuan manajerial peserta, khususnya dalam aspek manajemen keuangan dan pemasaran digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan peserta TKMP Tahun 2025 di Kabupaten Cianjur melalui pelatihan dan pendampingan manajemen keuangan usaha mikro serta pemasaran digital. Metode pengabdian yang digunakan meliputi pelatihan, pendampingan partisipatif, praktik langsung, dan evaluasi berkelanjutan terhadap 30 peserta TKMP dengan jenis usaha campuran yang mencakup sektor kuliner, perdagangan, dan jasa. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta dalam melakukan pencatatan keuangan sederhana, pemisahan keuangan usaha dan pribadi, serta pemanfaatan media digital sebagai sarana pemasaran. Selain itu, peserta mulai menunjukkan perubahan perilaku usaha yang lebih terencana dan adaptif terhadap perkembangan teknologi. Kegiatan ini memberikan kontribusi nyata dalam memperkuat keberlanjutan usaha peserta TKMP serta mendukung efektivitas program ketenagakerjaan berbasis pemberdayaan ekonomi masyarakat.
Analisis Deskriptif Job Analisis Struktur Organisasi Manajer Divisi Desa Wisata Sidajaya: Indonesia Mutqi sopiawadi; Tigin Lugiani; Alie Haq Nur Shofari; Al Fitriani; Sinta Lintang Kinasih; Andi Muhammad Fahril Hafidz; Muhammad Fahrul Hirzi; Andrea Ananda Anastasya; Muhamad Naufal Efendy; Alvito Panzi Rahayu; Sabrina Zahra Bilqis; Reni Yulistiawati; Fera Indriyani; Clarissa Salma Aqilla Erdini; Sofyatul Latifah Al-Farisi
Gapura (Garba Pembangunan Masyarakat) Vol. 3 No. 2 (2026): Februari
Publisher : STIESA-PRESS

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Penelitian ini bertujuan menganalisis struktur organisasi Divisi Desa Wisata Sidajaya Lembur Cigarukgak melalui pendekatan deskriptif kualitatif. Analisis difokuskan pada job analysis masing-masing jabatan, khususnya peran manajer divisi beserta unit-unit pendukungnya. Data penelitian diperoleh dari dokumen struktur organisasi BUMDes Sidajaya, observasi terbatas, dan wawancara singkat dengan pengurus. Hasil penelitian menunjukkan bahwa struktur organisasi memiliki pembagian fungsi utama yang meliputi manajer divisi, keuangan, operasional, dan pemasaran. Meskipun demikian, terdapat kelemahan pada aspek pengelolaan sumber daya manusia karena tidak adanya unit HRD formal. Kondisi ini berpotensi menimbulkan beban kerja berlebih pada manajer divisi maupun manajer operasional. Pembahasan menunjukkan bahwa struktur yang ada cukup mendukung keberlangsungan desa wisata, tetapi perlu penguatan kapasitas SDM, pemisahan peran strategis, serta penambahan unit inovasi produk wisata. Implikasi praktis dari penelitian ini meliputi redistribusi peran jabatan, penguatan SDM, strategi pemasaran terintegrasi, dan evaluasi kinerja yang berkelanjutan. Penelitian ini terbatas pada analisis dokumen dan observasi sehingga diperlukan kajian lebih lanjut dengan pendekatan kuantitatif dan eksplorasi lapangan yang lebih mendalam.
PERANAN MANAJEMEN SUMBER DAYA MANUSIA PADA UMKM SEBLAK PRASMANAN BUNDA REZKY DI KABUPATEN SUBANG: Studi Kasus UMKM Kuliner di Kabupaten Subang Mutqi Sopiawadi; Amelia Julianti; Rista Herlina; Usi Komalasari
Gapura (Garba Pembangunan Masyarakat) Vol. 3 No. 2 (2026): Februari
Publisher : STIESA-PRESS

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Micro, Small, and Medium Enterprises (MSMEs) play an important role in the regional economy, particularly in employment absorption. The success of MSMEs is not only determined by product quality but also by effective human resource management (HRM). This study aims to analyze the role of HRM in Seblak Bunda Rezky Buffet MSMEs in Subang Regency, focusing on production competence, marketing competence, and entrepreneurial competence. This research uses a descriptive qualitative approach through observation and interviews with the business owner. The results show that production competence is relatively good, although it is constrained by workforce flexibility and per-portion cooking processes. Marketing competence has not been optimal due to the absence of dedicated marketing personnel, while the owner’s entrepreneurial competence is considered good. This study concludes that strengthening HRM, especially in marketing and operational systems, is necessary to improve competitiveness and business sustainability.
Designing Business Strategy Formulation and Implementation: A Study on Geprek Neng Eyi in Subang Regency Mutqi Sopiawadi; Alis Arifah Nurmala; Anadyas Putri Mulya Wijaya; Dea Agustina
Jurnal Pengabdian Masyarakat Al-Fatimah Vol. 2 No. 1 (2025): Juni
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

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This study aims to design the formulation and implementation of business strategies at Ayam Geprek Neng Eyi in Subang Regency. The method used is a descriptive qualitative approach through SWOT analysis, as well as IFAS and EFAS matrices to evaluate the company's internal and external conditions. Data were obtained through observation, interviews with managers, and supporting documentation. The results showed that Ayam Geprek Neng Eyi has competitive advantages in the form of consistency of taste, strategic location, and affordable prices, although there are weaknesses such as limited parking and lack of social media management. Opportunities from population growth and people's preference for local flavors can be maximized through digital promotions. Meanwhile, threats in the form of intense competition and fluctuating raw material prices need to be addressed with innovative strategies. Implementation of the business strategy is focused on strengthening digital promotion, improving service quality, and developing human resources. The program is supported by a budget directed at improving production, operational, and marketing efficiency. With a systematic approach, Ayam Geprek Neng Eyi is expected to achieve the vision of becoming a leading restaurant that reaches more customers through the franchise model
Co-Authors Ade Guntara Fauzi Aditya, Maya Agus Ibrahim Agus Ibrahim Agustian, Rio Dwi Al Fitriani Alie Haq Nur Shofari Alis Arifah Nurmala Alvito Panzi Rahayu Amanda, Mita Aulia Amelia Julianti Ana Frasipa ana, Rika Ak Anadyas Putri Mulya Wijaya Andi Muhammad Fahril Hafidz Andrea Ananda Anastasya Apriandi, Devy Widya Asep Kurniawan Asep Kurniawan Baruni, Maulidya Bilqies Bismantara Bismantara Clarissa Salma Aqilla Erdini Daeng M. Nazier Damayanti, Risa Aprilia Dandi Muhammad Rizky Dea Agustina Devy W. Apriandi Dhea Anastasya Dima Rianda E Wityasminingsih Edi Prabowo Edi Susanto Egit Siswanto Egit Eka Marlianaa Eksa Audya G Eksa Audya Gunawan Erny Wityasminingsih Estu Widarwati Estu Widarwati Estu Widarwati Fadillah, Mita Fera Indriyani Feti Khoerunnisa Gandhes Dwi Puspaningtyas Gandhes Dwi Puspaningtyas Gugyh Susandy Gugyh Susandy Gugyh Susandy Herliana, Fatihah Hilda Mardiana Putri Iman Muhammad Abdullah Imelda Imelda Imelda Sari Imelda Sari Indah Ayu Lestari Jojo Jojo Jojo Jojo Jojo Jojo Kevin Wahab N Kuncorisidi Kuncorisidi Kuncorosidi, Kuncorosidi lah, Winda Padi Lestari, Siti Widya M Rizal Syarif H Maharani, Suci Maudy Anesha Putri Maya Aditya Mita Aulia Amanda Mita Aulia Amanda Muhamad Naufal Efendy Muhammad Fahrul Hirzi Mutiara, Hatina Nabila Nur Rohmah Nabila Ocktaviani Nico Mei Xeastro Limbong Nopa Nurdiansyah Novia Rizky Azzahra Nunik Nurmalasari Nurhaliza Putri Mentari Nurul Ayudia Hartanti Panji Agnyoto Panji Agnyoto Panji Agnyoto Paujiah, Wari Pipit Rengganis Puspa, Welga Putri, Dahlia Novita Putri, Revita Maulida R.Gerry Oktaviandie L rahmah, Nazmah Noviatu Rahmawati, Rahmi Raisha Rahma Khairunissa Raisha Rahma Khairunissa Raphael Rukito Raphael Rukito Beatus S. Reni Yulistiawati Reno Afriyadi Mayandika Pasha Resa Resa Reza Achmad Fahrezi riska putri T Rista Herlina Rizal Septiana Riznaldi Akbar Rohayati Suci Indrianingsih Rohmah, Nabila Nur Rossa Yunifa Sabrina Zahra Bilqis Silmi Yuthika Sany Sinta Lintang Kinasih Sinta Suci Lestari Sintia Nuraeni Sofyatul Latifah Al-Farisi Sri Asti Wulandari Suci Maharani Susanti, Atik Susi Wulandari Syauqy Maulana Harbi Tigin Lugiani Tina Rahayu Tita Nurmalinasari Hidayat Tri Nur Mujizat Usi Komalasari Vania Aurelian Vania Aurelian Vania Aurelian Wahab, Kevin Wahyu Imam Ibrohim Widia Salshadila Wilda Julliana Wina, Neng Winengsih, Wiwin Wisnu Saputra Wisnu Saputra Wisnu Saputra Wiwin Widiawati Yayan Taryana Zahra Kirana, Regina Zalfa Naifah