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Rancangan Destination Branding Kabupaten Sinjai, Sulawesi Selatan Alya Ciptaning Rum; Jill Aurora Erick; Monalisa Julian Raba; Andi Ruri Rudansy; Ilham Junaid
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 1, No 2 August (2019)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v1i2.17

Abstract

Kabupaten Sinjai belum memiliki branding khusus pariwisata sehingga dibutuhkan rancangan destination branding yang dapat menjadi alat promosi destinasi. Tujuan penelitian ini adalah 1) untuk mengetahui potensi pariwisata Kabupaten Sinjai; 2) untuk mengusulkan konsep perancangan destination branding Kabupaten Sinjai. Penelitian ini menerapkan pendekatan deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi dan penyebaran angket (kuesioner) yang dilakukan pada bulan September 2018. Hasil penelitian menunjukkan bahwa Kabupaten Sinjai memiliki potensi wisata alam dan budaya dan dibutuhkan cara untuk memperkenalkan potensi tersebut, salah satunya melalui rancangan branding destinasi. Setelah melakukan beberapa tahapan dalam destination branding, hasil penelitian menunjukkan bahwa ikon yang sesuai untuk dijadikan brand pariwisata untuk Kabupaten Sinjai adalah kuda dengan hasil persentase sebesar 72,7% dan keindahan alam yang dimiliki yang mencakup 3 dimensi. Penelitian ini merekomendasikan pentingnya menerapkan rancangan branding yang telah dilakukan hingga tahap interpretasi potensi serta value yang dimiliki Kabupaten Sinjai menjadi suatu brand. Selanjutnya, diharapkan agar melanjutkan ke tahap berikutnya yaitu menggunakan brand yang ada sebagai bahan promosi dan menarik wisatawan melalui brand tersebut. Kajian lanjutan sangat dibutuhkan khususnya yang berkaitan dengan bagaimana implementasi brand destinasi Sinjai yang diusulkan.
Pengelolaan Kampung Nelayan Sebagai Desa Wisata di Kabupaten Majene, Sulawesi Barat Ilham Junaid; Maryam Yusuf; Nur Salam; Muh. Arfin M. Salim; Andi Nur Fauziah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 2, No 1 February (2020)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v2i1.43

Abstract

This research aims at 1) analyzing the tourism potential of Kampung Nelayan (Majene Regency) as tourism village; 2) recommending steps or mechanisms to implement Kampung Nelayan as tourism village. This paper employs a qualitative approach to answer research questions through research visit in July and September 2019. The authors collected research data through in-depth interviews and direct observation. The research reveals that Kampung Nelayan has the potential for tourism village based on community empowerment principles. Kampung Nelayan has potential of marine tourism and cultural tourism. The steps to implement Kampung Nelayan as tourism village including 1) identification of members of community under the categories of internal and external community groups; 2) involving the community members in tourism programs and 3) follow up of community collaboration by the internal and external groups of community.
Pengelolaan Air Terjun Batu Barae dalam Menunjang Pariwisata Berbasis Masyarakat di Kabupaten Sinjai, Sulawesi Selatan Risman Jaya; Ilham Junaid
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 3, No 2 August (2021)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v3i2.93

Abstract

Kabupaten Sinjai adalah merupakan salah satu Daerah Tingkat II di Provinsi Sulawesi Selatan, Indonesia. Ibu kota kabupaten ini adalah Balangnipa yang terletak di Kecamatan Sinjai Utara. Memiliki potensi wisata alam yang luar biasa salah satunya adalah Air Terjun Batu Barae. Dari hasil penelitian penulis menemukan potensi yang luar biasa dari air terjun tersebut untuk mendatangkan wisatawan ke kabupaten sinjai khususnya di kecamatan Sinjai Borong dimana air terjun tersebut berlokasi. Hanya saja karena pemanfaatan potensi yang belum maksimal menyebabkan wisata air terjun Batu Barae tersebut saat ini tidak terlalu banyak dikunjungi wisatawan. Untuk itu perlu langkah yang tepat untuk memaksimalkan potensi tersebut. Kerja sama antara pemerintah dengan masyarakat setempat dapat menjadi solusi tepat, agar pengelolaan destinasi wisata tersebut dapat berjalan dengan baik yang tentu saja kedepannya diharapkan dapat menjadi salah satu sumber pemasukan daerah melalui peningkatan kunjungan wisatawan ke lokasi Air Terjun Batu Barae tersebut.
Organoleptic Test of Butter Substitution Formulation with Avocado Flesh (Persea Americana Mill) On the Thousand Layers Roll Putri Rizkiyah; Ilham Junaid; Dewi Andriani
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 1 February (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i1.103

Abstract

The aim of this study was to describe the effect of the substitution of butter with avocado flesh on the organoleptic properties of the thousand layers roll. The second objective of this study was to describe the community's acceptance of the hedonic test on the substitution of butter with avocado flesh on a thousand layers roll. Based on the Duncan test, the entire treatment had significant differences in texture and taste. Whereas color and scent have differences in treatment F0 and F1 but have significant differences in treatment F2 and F3. This is because the texture and taste are largely determined by the level of maturity of the avocado, not all avocados can be precise and the weight ratio used between treatments. In addition, the fiber and fat in the avocado are stronger so that the more avocado content, the thicker it will be and dominate the rolled legit layer cake. In terms of quality of treatment F3 (60% butter, 40% avocado) has the highest value with color 5.68 (like category), texture (like category), scent 5.48 (somewhat like category) and taste 5.84 (like category). Of the four treatments, there was one treatment that was somewhat disliked by the panelists, namely F0 where the composition of 0% avocado butter with an inaccurate formula resulted in the finished product of rolled legit rolls, which differed greatly from the finished results of the other three treatments (F1, F2 and F3). This is because the avocado content cannot fully replace the function of butter in the thousand layers roll.
Sustainable Tourism Management in Sekotong: Potentials and Challenges Surayyal Hizmi; Ilham Junaid
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.258

Abstract

Sustainable tourism management is a crucial aspect that needs attention to improve the quality of destinations. Sekotong, an area in West Lombok regency, has a lot of potential that can be developed to support sustainable tourism, while studies on identifying the potential and implementing sustainable tourism in this area are still limited. This study aims to identify tourism potential in Sekotong as a tourism product and evaluate the implementation of sustainable tourism management in each destination of Sekotong. Data collection was carried out through the observation of four representative destinations, namely Mangrove Sekotong Tengah and Elak-Elak Beach representing marine tourism, Mareje Village for rural tourism, and 3 Gilis (Naggu, Tangkong, Sudak) representing island tourism. The research was conducted by observing the potencies of these destinations and then reviewing the implementation of the concept of sustainability. To obtain more information, researchers interviewed managers or tourism operators at each destination. The observation and interview referred to 4 pillars of the GSTC sustainable tourism standards. The results showed that there is a potential for cultural tourism products in Mareje village, marine and underwater tourism activities in 3 Gilis and Elak-Elak beach, as well as marine-based educational tours in Mangrove Sekotong Selatan. Referring to the 4 pillars in sustainable tourism, however, the management and provision of facilities need to be standardized and improved. In addition, several important strategies need to be implemented in improving the quality of these destinations such as synchronization among stakeholders and training in implementing destination management by considering all sustainable tourism concepts in accordance with the 4 pillars in the GSTC criteria.
Analisis Pelatihan Pembuatan Rempeyek Ebi oleh Mahasiswa Destinasi Pariwisata Junaid, Ilham; Muhtasom, Ali; Herry Rachmat Widjaja; Ardi
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v1i1.175

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Mahasiswa destinasi pariwisata menyelenggarakan pelatihan sebagai wujud implementasi pengabdian kepada masyarakat. Program pelatihan yang menjadi pilihan mahasiswa adalah pelatihan pembuatan Rempeyek Ebi di pulau Laelae. Penelitian ini bertujuan untuk 1) menguraikan proses perencanaan dan implementasi pelatihan pembuatan Rempeyek Ebi oleh mahasiswa pariwisata; 2) menganalisis evaluasi pelatihan; dan 3) mengusulkan upaya atau langkah dalam mengoptimalkan pencapaian tujuan dan manfaat pelatihan bagi masyarakat lokal di pulau Laelae. Penulis melakukan wawancara mendalam kepada mahasiswa mengenai proses perencanaan, pelaksanaan dan evaluasi pelatihan. Penulis melakukan observasi selama perencanaan dan pelaksanaan pelatihan yang dilaksanakan pada bulan Mei tahun 2023. Hasil penelitian menunjukkan bahwa tahap perencanaan terdiri atas konsolidasi stakeholder, penyiapan administrasi dan penyiapan hal-hal teknis pelatihan. Tiga tahap implementasi pelatihan adalah cara atau proses pembuatan adonan, proses pembuatan Rempeyek Ebi dan pengemasan, dan pemasaran produk. Evaluasi pelatihan menunjukkan minat yang baik dari peserta dan pelatihan berdampak positif terhadap peningkatan kompetensi mahasiswa sebagai pelaksana pelatihan. Dukungan institusi pendidikan pada program pengabdian kepada masyarakat oleh mahasiswa dapat mendukung pelaksanaan pelatihan yang lebih optimal. Kolaborasi dengan stakeholder eksternal dapat menjadi strategi dalam mengoptimalkan program pelatihan bagi masyarakat di wilayah kepulauan. Penelitian ini memberikan gambaran (insights) tentang pelaksanaan pelatihan dari perspektif mahasiswa pariwisata sebagai penyelenggara kegiatan pengabdian kepada masyarakat.
Community Resilience on Marine Tourism Destination: A Case Study at Pulau Dua, Banggai Regency Junaid, Ilham; Salam, Nur; Maoudy, Andi Fatimah; Nurjannah, Nurjannah
Journal of Indonesian Tourism and Development Studies Vol. 12 No. 1 (2024)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2024.012.01.05

Abstract

Tourism literature that explains community resilience in the context of island destinations still requires in-depth study. This research aims to 1) identify the impact of COVID-19 on marine tourism attractions; 2) analyse the determining factors for sustainable marine tourism management; 3) analyse community efforts to revive marine tourism after COVID-19. A case study approach guided the authors in understanding marine tourism and issues related to COVID-19 and community resilience in Pulau Dua, Banggai Regency (Indonesia). The authors collected research data through interviews with residents, tourism business actors, and direct observation in research areas in August 2023. The research reveals that the COVID-19 pandemic is an unexpected event and affects the sustainability of marine tourism management. COVID-19 is the primary reason for the damage to tourism facilities. There are two key factors determining the sustainability of marine tourism: COVID-19 and the successful execution of events. Tourism stakeholders should seize the opportunity presented by the post-COVID-19 period to rebuild the marine tourism sector. This research proposes strategies that tourism stakeholders can implement to enhance community resilience. The local government can enhance resilience by planning and rebuilding tourist facilities on Pulau Dua. The regional government's commitment to sustaining the success of tourism events in Pulau Dua is a testament to its resilience. Local institutional resilience is a solution to restore Pulau Dua's image as a tourism icon and marine destination.
Determinant Factors in Managing Tourism Village: A Destination Attributes Approach Herman Herman; Putri Rizkiyah; Herry Rachmat Widjaja; Ilham Junaid
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 1 (2023)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i1.1129

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Studies on destination attributes mainly focused on the motivation or experience of tourists and their relation to these attributes. Therefore, in-depth reports are required to fully understand tourism villages as destinations, particularly in relation to the factors that contribute to their success. This study aimed to (1) identify tourism products in tourism villages, (2) identify the determinants of tourism destination attributes, and (3) recommend efforts to improve the management of destination attributes in developing as tourism villages. A qualitative approach was used which was conducted at Kuta Village, Lombok, in 2022. The results showed the tourism products in Kuta Village are the local population's natural landscape, culture, and hospitality. The determining factors that support the management of destination products were strategic locations, various tourist attractions and activities, availability of amenities, as well as good accessibility. However, the village managers needed to address essential issues, such as parking facilities, transportation, and limited skilled personnel in providing services to tourists. This study recommended three steps for managing destination attributes, namely training in sustainable home stay management, improving tourism-supporting facilities and infrastructure, as well as regulating physical infrastructure and accessibility. Moreover, there were arguments (insights) regarding the existence of a village as a destination with the management of attributes and determinants. These served as the key to the successful management of tourism destination.
Property Management Systems And Hotel Employee Performance In South Sulawesi: The Mediating Role Of System Benefits Kurnia Yusniar Rahman; Herry Rachmat Widjaja; Ilham Junaid; Muaz Azinuddin
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 20 No. 1 (2026): JKI Edisi Juni 2026
Publisher : Ministry of Tourism Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v20i12026.1-20

Abstract

The rapid digitalization of the hotel industry has accelerated the adoption of Property Management Systems (PMS), which promise to improve operational efficiency and service delivery. Despite this, many hotels have not been able to fully translate PMS effectiveness into improved employee performance because the practical benefits perceived by employees are often overlooked. Previous studies have largely emphasized the direct effects of information systems on performance, while less attention has been allocated to the underlying mechanisms explaining how PMS effectiveness contributes to employee work outcomes. Therefore, this study aims to examine the interrelationship between PMS effectiveness, system benefits, and employee performance quality, with particular focus on the mediating role of system benefits. Using a quantitative approach, data were collected from 170 guest service agents employed in star-rated hotels in South Sulawesi, Indonesia. These data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that PMS effectiveness has a significant positive effect on both system benefits and employee performance quality. More importantly, system benefits have been found to significantly mediate the relationship between PMS effectiveness and employee performance, indicating that the successful translation of technological effectiveness into work quality depends on the extent to which employees experience practical operational benefits from the system. Unlike previous hospitality technology studies, which have primarily examined direct relationships between information systems and employee outcomes, this study conceptualizes system benefits as a distinct operational mechanism through which PMS effectiveness translates into employee performance quality. This approach extends existing technology acceptance and information systems success perspectives by emphasizing employee-perceived operational value rather than system usage alone. In addition, this study provides empirical evidence from the underexplored context of developing tourism regions and mid-scale hotels, while offering practical implications for optimizing PMS implementation to enhance workforce productivity and service quality. Nevertheless, the findings should be interpreted with caution, because the study relies on self-reported cross-sectional data collected from guest service agents working in three-star and below hotels in South Sulawesi. This factor limits causal inference and generalizability.
Pengembangan Itinerary dan Aktivitas Wisata Edukasi dalam Program Sehari di PPLH Puntondo, Kabupaten Takalar Ainun Anugrah Ramadhani Sage; Ilham Junaid; Yenny Susanto
ITINERARY: Journal of Travel Operation and Travel Business Vol. 1 No. 2 (2025): ITINERARY: Journal of Travel Operation and Travel Business
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/m7a45h35

Abstract

Penelitian ini bertujuan: 1) Untuk mengembangkan itinerary dalam program sehari di PPLH Puntondo. 2) Untuk mengetahui aktivitas wisata edukasi dalam program sehari di PPLH Puntondo. Pengumpulan data dari penelitian ini diambil dengan menggunakan metode Research and Development (R&D) dengan lima tahap pengembangan, yaitu potensi masalah, pengumpulan data, desain produk, validasi desain, dan revisi produk. Teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi dengan informan pihak PPLH Puntondo. Hasil penelitian ini menunjukkan bahwa pengembangan itinerary program sehari di PPLH Puntondo berhasil dirancang secara sistematis dan informatif. Dengan metode Research and Development (R&D), peneliti menghasilkan itinerary yang telah divalidasi oleh akademisi dan praktisi, disesuaikan dengan kondisi lapangan dan kebutuhan peserta. Itinerary ini mencakup alur kegiatan yang jelas dan durasi waktu yang efektif, mendukung pengalaman wisata yang terarah dan bermakna. Produk akhir berupa dokumen itinerary lengkap dengan aktivitas wisata edukasi yang menarik, mencakup aspek konservasi dan pembelajaran lingkungan ekosistem laut, tracking education, pengolahan sampah, keanekaragaman hayati, teknologi tepat guna, olahan hasil laut, pertanian ekologis, konservasi pesisir, sosiologi desa nelayan, dan fun games for kids/student.