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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia SEIKO : Journal of Management & Business Dinasti International Journal of Education Management and Social Science IICS Berajah Journal Jurnal Pengabdian Kepada Masyarakat Indonesian Community Journal Postgraduate Management Journal Jurnal Pengabdian Ibnu Sina International Journal of Economics, Business and Innovation Research Jurnal Semesta Ilmu Manajemen dan Ekonomi
Andika Prasetya Nugraha
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CUSTOMER JOURNEY MAPPING: UNDERSTANDING CONSUMER BEHAVIOR DIGITALLY Prasetya Nugraha, Andika; Mulyadi, Mulyadi; Suriani, Suci
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.322

Abstract

In the current digital age, understanding consumer behavior through customer journey mapping has become crucial for companies to provide better and more relevant experiences to their customers. This research aims to explore the concept of customer journey mapping in the digital context and analyze the factors influencing consumer behavior and marketing strategies that can be implemented to enhance the customer experience. Employing a mixed-methods approach combining qualitative and quantitative methods, this research collects data through in-depth interviews, observations, digital data analysis, and surveys. The findings identify the key stages in the digital customer journey and factors such as user experience, trust, personalization, speed, and multi-channel integration that influence consumer behavior. Based on these findings, companies can develop customer-centric marketing and sales strategies, including digital touchpoint optimization, content personalization, multi-channel integration, data-driven marketing, and improved customer service. This research provides valuable insights for business practitioners and academics in understanding digital consumer behavior and optimizing customer experiences in the ever-evolving digital landscape.
Pengaruh Keramahan, Ketepatan Waktu, dan Harga terhadap Kepuasan Pelanggan Emas Mini Gold di Kota Batam Tri Febriani Natashah Putri; Andika Prasetya Nugraha; Mulyadi
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 4 (2025): Edisi Juni
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i4.339

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh simultan dari tiga variabel independen (keramahan, ketepatan waktu, dan harga) terhadap kepuasan pelanggan Emas Mini Gold di Kota Batam. Urgensi penelitian ini terletak pada pentingnya meningkatkan kepuasan pelanggan sebagai faktor penentu loyalitas dan keputusan pembelian. Kepuasan pelanggan tidak hanya mempengaruhi tingkat pembelian berulang, tetapi juga menjadi kunci dalam membangun citra merek yang kuat di pasar yang kompetitif. Hasil penelitian menunjukkan bahwa ketiga variabel memiliki pengaruh signifikan terhadap kepuasan pelanggan, dengan ketepatan waktu dan harga memberikan pengaruh yang lebih besar dibandingkan keramahan. Berdasarkan hasil analisis regresi, model yang menggabungkan ketiga variabel ini dapat menjelaskan sekitar 82,7% dari variabilitas kepuasan pelanggan. Ketepatan waktu terbukti menjadi faktor yang paling berpengaruh, diikuti oleh harga dan keramahan. Hasil uji F menunjukkan bahwa variabel-variabel ini secara simultan memiliki pengaruh yang sangat signifikan terhadap kepuasan pelanggan. Dengan demikian, perusahaan disarankan untuk meningkatkan aspek ketepatan waktu dalam pelayanan dan menjaga harga yang kompetitif, serta mempertahankan keramahan dalam setiap interaksi dengan pelanggan. Penelitian ini menyarankan agar perusahaan lebih memperhatikan faktor-faktor tersebut untuk memperkuat loyalitas pelanggan dan meningkatkan pengalaman pelanggan secara keseluruhan, yang pada gilirannya akan mendukung pertumbuhan dan keberlanjutan bisnis di masa depan.
PENGUATAN SUMBER DAYA MANUSIA MUDA MENUJU UMKM BERKELANJUTAN DI KELURAHAN GALANG BARU, BATAM Prasetya Nugraha, Andika; Zulaikha, Rana; Herlianto, Muhammad Zidane; Ananda, Dea; Perdana, Anugrah Bagus; Falus, Candri; Nuryani, Ela; Purwanti, Agnes Fia Bayu
Jurnal Pengabdian Ibnu Sina Vol. 4 No. 2 (2025): Juli 2025
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/j-pis.v4i2.1172

Abstract

ABSTRAK Keterlibatan generasi muda memegang peranan penting dalam menjaga keberlanjutan Usaha Mikro, Kecil, dan Menengah (UMKM) di tengah dinamika ekonomi yang terus berkembang. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas dan kompetensi generasi muda melalui pelaksanaan Kuliah Kerja Lapangan (KKL). Fokus utama program adalah membekali peserta dengan keterampilan praktis, pengetahuan kewirausahaan, serta kemampuan mengembangkan usaha kecil yang berdaya saing. Untuk mencapai tujuan tersebut, metode yang digunakan meliputi pelatihan terstruktur, diskusi kelompok, pendampingan langsung, serta praktik simulasi usaha. Para peserta dilibatkan secara aktif dalam setiap tahapan, mulai dari perencanaan hingga evaluasi, dengan penerapan langsung di lingkungan masyarakat Kelurahan Galang Baru. Melalui pendekatan edukatif-partisipatif ini, diharapkan peserta mampu menerapkan teori kewirausahaan ke dalam praktik nyata. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam merancang usaha, mengatur strategi pemasaran, serta mengelola keuangan dasar. Selain itu, program ini turut mendorong lahirnya ide-ide kreatif berbasis potensi lokal sebagai pijakan pengembangan usaha ke depan. Dengan demikian, pengabdian ini membuktikan bahwa sinergi antara pembelajaran teoritis dan praktik lapangan mampu menumbuhkan semangat wirausaha di kalangan pemuda secara berkelanjutan. Kata Kunci: Pemberdayaan Pemuda, UMKM Berkelanjutan, Pengembangan SDM, Digitalisasi Usaha Lokal ABSTRACT The involvement of young people in supporting the sustainability of Micro, Small, and Medium Enterprises (MSMEs) has become a crucial element amid the rapid transformation of the economic landscape. Through the implementation of a Field Work Program (Kuliah Kerja Lapangan/KLL), this initiative aims to enhance the capacity of youth by equipping them with practical skills and in-depth knowledge necessary for starting and managing long-term, sustainable small businesses. Participants were actively engaged in a variety of activities, including training sessions, group discussions, and business simulation practices. This approach effectively combines theoretical insights in entrepreneurship with direct application in the community setting of Kelurahan Galang Baru. The program outcomes showed significant improvement in participants' business management abilities, covering areas such as business planning, digital marketing strategies, and basic financial management. Furthermore, the activity successfully sparked new business ideas rooted in local potential. These results indicate that educational and participatory approaches are highly effective in fostering entrepreneurial spirit and motivation among youth. Keywords: Youth Empowerment, Sustainable MSMEs, Human Resource Development, Local Business Digitalization
Quality Culture: Starting Point To Form Competitive Human Resources Andika Prasetya Nugraha; Sarmini Sarmini; Sabri Sabri; Mulyadi Mulyadi; Andi Hidayatul Fadlilah
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.2765

Abstract

The "Quality Culture" program at Nabilah Batam Islamic High School aims to develop competitive human resources through socialization and interactive discussions with students. The material presented covers the importance of quality culture, strong character development, and strategies to enhance competitiveness. Questionnaire results show increased motivation, self-confidence, understanding of quality culture, and students' readiness to improve competitiveness after participating in this program, with a Respondent Achievement Level (TCR) value of 57.65%. The main driving factors are strong commitment from the school, teacher support, and student enthusiasm. Meanwhile, the challenges include limited resources and diverse student backgrounds. The program produces outputs in the form of quality young people and social activities conducted by students. To enhance program effectiveness, strengthening school leadership commitment, implementing sustainable teacher development programs, and actively involving parents and the community are necessary. With these efforts, the school can build a stronger quality culture, improve education quality, and produce high-achieving and competitive graduates in both academic and non-academic fields. The collaboration between the school, teachers, students, and the community has been crucial in overcoming challenges and ensuring the program's success in preparing students to become competitive human resources and contribute positively to society.
Co-Authors Ade Sarmini Adnan Adnan Agus Romi, Hutri Ananda, Dea Andi Hidayatul Fadlilah Asri Mashita Aulya Putri Cahyani Dea Amanda Savitri Dea Faras Nindya Dewi Permata Sari Ela Nuryani, Ela Fadlililah, Andi Hidayatul Falus, Candri Fatimah Dewi Saputri Herlianto, Muhammad Zidane Ice Irawati Indah Wulansari Ita Mustika Kristiani, Selfin Melly Desta Suryani Mulyadi MULYADI Mulyadi Mulyadi Mulyadi Mulyadi Nur Safitri Nurmayunita, Nurmayunita Otvenri, Sihol Perdana, Anugrah Bagus Purwanti, Agnes Fia Bayu Raden Mohamad Herdian Bhakti Robiah, Syadila Rosita Septiani Sabri Sabri Salsabil, Shaffa Millenia Sarmini Sarmini Sarmini Septiani, Naurah Sudianto Sudianto, Sudianto Suriani, Suci Syarifuddin Syarifuddin Thahiratun Nisa Tri Febriani Natashah Putri Yudi Wisra, Mefri Zulaikha, Rana