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All Journal Jurnal Mirai Management Economics and Digital Business Review Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi Ebisnis Manajemen Bersama : Jurnal Pengabdian Masyarakat JIMEK
Siti Hasbiah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Social Media Marketing Terhadap Keputusan Pembelian Konsumen pada Rumah Kuning Kecamatan Sinjai Barat Annisa Nur Awalia; Tenri S.P Dipoatmodjo; M. Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2704

Abstract

This research aims to determine the impact of Social Media Marketing on purchase decisions at Rumah Kuning in Sinjai Barat District. The data used in this research is primary data with a total of 80 samples. This type of research is classified as quantitative research. The population in this study consists of the consumers of Rumah Kuning in Sinjai Barat District who follow the Rumah Kuning Instagram account. Data collection was carried out using questionnaires and documentation. The method used to analyze the relationship between the independent and dependent variables includes the Classical Assumption Test, namely the Normality Test and Heteroscedasticity Test, Validity Test, Reliability Test, Hypothesis Test (t-test), and Simple Regression Analysis using Statistical Product and Service Solution (SPSS). The results of this study align with (H1), which states that Social Media Marketing has a positive and significant effect on consumer purchase decisions at Rumah Kuning in Sinjai Barat District.
Pengaruh Live Streaming dan Affiliate Marketing Terhadap Keputusan Pembelian Online Melalui Media Sosial TikTok (Studi pada Mahasiswa Manajemen Pengguna TikTok) Salsabila Nuarindah Ramli; M. Ikhwan Maulana Haeruddin; Muhammad Ilham Wardhana Haeruddin; Siti Hasbiah; Nurul Fadilah Aswar
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2705

Abstract

This study aims to determine the influence of live streaming and affiliate marketing on online purchasing decisions through social media Tiktok. Marketing has experienced significant developments in conventional methods such as print or television advertising that requires large costs, to social media the main tool for companies and consumers. This research is a quantitative study with a descriptive approach. The sample used was 102 students of the Management Study Program Faculty of Economics and Business, Makassar State University, Class of 2020-2022. Data collectionwas carried out using observation methods, literature studies, and surveys using questionnaires. The data analysis method uses multiple linear regression analysis using two statistical test methods, namely, partial test (t test) and simultaneous test (f test) using statistical product and service solutions (SPSS). Based on the research results, the results of the f-test hypotesis show that the calculated f value (155,779) > f table (3.088) with a significance level of (0,000) < (0,05) which means that the independent variables (Live Streaming X1 and Affiliate Marketing X2) simultaneously have a positive and significant influence on the Y variable (Purchase Decision). Meanwhile, the results of the t-test obtained the calculated t value of the live streaming variable (5.895) > t table (1.985) with a significance level of (0.000) < (0,05) which means that the X1 variable (Live Streaming) partially has a positive and significant influence on the Y variable obtained a calculated t value (4.870) > t table (1.984) with a significance level of (0,000) < (0,05) which means that the variable X2 (Affiliate Marketing) partially has a positive and significant influence on the variable Y (Purchase Decision).
Pengaruh Content Marketing dan Online Costumer Review pada TikTok Shop Terhadap Keputusan Pembelian Produk MS Glow : Studi pada Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar Syamsidar Syamsidar; Andi Mustika Amin; Ichwan Musa; Siti Hasbiah; Nurul Fadilah Aswar
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4381

Abstract

This study aims to determine the effect of content marketing and online customer reviews on TikTok Shop on purchasing decisions for MS Glow products. This research is quantitative research with a descriptive approach. The sample used was 100 students of the Management Study Program, Faculty of Economics and Business, Makassar State University. Data collection was carried out using observation, literature study, and survey methods using a questionnaire. The method of data analysis uses Multiple Linear Regression Analysis using two statistical test methods, namely the t test (partial test) and the f test (simultaneous test) using Statistical Product and service Solution (SPSS). Based on the research results, the results of the F test hypothesis show the value of F count (74.023) > F table (3.09) with a significance level of 0.001 < 0.05, which means that the independent variables (content marketing X1, and online costumer review X2) simultaneously (together) have a positive and significant influence on purchasing decisions (Y). Meanwhile, the t test results obtained the t value on the Content Marketing variable (3.232) > t table (1.660) with a significance level of 0.002 < 0.05, which means that the Content Marketing variable (variable X1) partially has a positive and significant effect on purchasing decisions (variable Y). The Online Customer Review variable has a t value (4.701) > t table (1.660), with a significance level of 0.001 < 0.05, which means that the Online Customer Review variable (variable X2) partially has a positive and significant effect on purchasing decisions (variable Y).
Pengaruh Disiplin Kerja dan Fasilitas Kerja terhadap Kinerja Pegawai pada Kantor BPBD Kabupaten Mamuju Tengah Muhammad Yunus; Anwar Anwar; Zainal Ruma; Siti Hasbiah; Resky Amalia Hamka
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4383

Abstract

The purpose of this study is to explain and analyze the influence of work discipline and work facilities on employee performance. The independent variables in this study were work discipline and work facilities. The dependent variable in this study is employee performance. The population in this study is 84 employees at the Central Mamuju Regency Regional Disaster Management Agency office, consisting of 12 ASN employees and 72 contract employees. The sample determination method used in this study is total sampling, which is a method of taking the entire population as a sample. The sample used in this study is a saturated sample, namely the entire population of 84 employees The analysis method used in this study is the multiple linear regression analysis method using Statistical Product And Service Solution (SPSS). The results of this study show that work discipline has a significant effect on employee performance and work facilities have a significant effect on employee performance and simultaneously work discipline and work facilities have a significant effect on employee performance.
Analisis Kualitas Layanan Daerah Air Minum terhadap Kepuasan Pelanggan : Studi pada PDAM Bersujud Kabupaten Tanah Bumbu Kalimantan Selatan Raudatul Jannah; Anwar Ramli; Muhammad Ilham Wardhana Haeruddin; Siti Hasbiah; Muhammad Ichwan Musa
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.586

Abstract

This research aims to determine the effect of service quality on customer satisfaction at the Regional Water Utility (PDAM Bersujud) in Tanah Bumbu Regency. The independent variable in this study is service quality, while the dependent variable is customer satisfaction. This is a quantitative study employing a descriptive approach. The sample consists of 100 individuals, all active customers of the Regional Water Utility Bersujud in Tanah Bumbu Regency up until 2023. Data collection was carried out using a questionnaire survey method. The data analysis technique utilized statistical tests, including Regression and t-tests, with the help of Statistical Product and Service Solution (SPSS) software. The results of this study indicate that service quality (X) has a positive and significant effect on customer satisfaction (Y) at the Regional Water Utility (PDAM) Bersujud in Tanah Bumbu Regency.
Analisis Arus Kas dalam Menilai Kinerja Keuangan pada PT. Telkom Indonesia (Persero) Tbk Tahun 2019-2023 Rivan Syarif Kaisar; Siti Hasbiah; Nurman Nurman; Romansyah Sahabuddin; Anwar Anwar
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3073

Abstract

The study aims to determine how the financial performance of PT. Telkom Indonesia (Persero) Tbk is when assessed using cash flow statements and cash flow ratios. Data collection was carried out using Library research techniques and documentation. The population in this study is the 2019-2023 financial statements of PT. Telkom Indonesia (Persero) Tbk. The entire population in this study is also a sample. The research method uses descriptive analysis using cash flow from operating activities, investment, and financing as well as ratio analysis, namely the Operating Cash Flow ratio (AKO), Fund Flow Coverage Ratio (CAD), Cash Flow Coverage Ratio to Interest (CKB), Cash Coverage Ratio to Current Liabilities (CKHL), Capital Expenditure Ratio (PM), and Cash Flow Adequacy Ratio (KAK). The results of this study show that the amount of the company's cash flow during the 2019-2023 period shows that the company is in a liquid condition when assessed in terms of its operational activities. With the ratio analysis that has been done, it can be concluded that there is an increase in cash flow, especially in operating activities each year and the company's ability to overcome its current liabilities can still be overcome. This shows that PT. Telkom Indonesia (Persero) Tbk is in a fairly good position during the 2019-2023 period.
Pengaruh Pelatihan Dan Disiplin Kerja Terhadap Kinerja Pegawai Balai Perikanan Budidaya Air Payau (BPBAP) Takalar Astuti Astuti; Chalid Imran Musa; Abdi Akbar Idris; Siti Hasbiah; Tenri S.P Dipoatmodjo
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i4.228

Abstract

His research is to determine the effect of training and work discipline on the performance of employees of the Balai Perikanan Budidaya Air Payau (BPBAP) Takalar. The sample in this study was all employees of the Takalar Brackish Water Aquaculture Fisheries Center (BPBAP), totaling 83 employees. The data used is primary data and secondary data. Data collection was carried out using questionnaires, interviews and documentation. The data analysis techniques used in this research consist of validity tests, reliability tests, classical assumption tests, autocorrelation tests, multiple linear regression analysis, hypothesis tests and R determinant tests. The results of the research after the data were processed with SPSS.13 show that there is a positive influence between the Training variable (X1) on Employee Performance (Y) and the positive influence of Work Discipline (X2) on Employee Performance (Y) which can be shown through the results of the hypothesis test (t test) where the calculated t result is greater than the t table. Based on this description, it can be concluded that training and work discipline have a positive and significant effect on the performance of the employees of the Balai Perikanan Budidaya Air Payau (BPBAP) Takalar.
Analysis of Strategies in Increasing Competitiveness at E11evenkick Academy in Makassar City Muhammad Rifqi Azhar; Anwar; Muh. Ichwan Musa; Siti Hasbiah; Muhammad Ilham Wardhana Haeruddin
Economics and Business Journal (ECBIS) Vol. 1 No. 3 (2023): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i3.20

Abstract

Strategy Analysis in Increasing Competitiveness at E11evenkick Academy in Makassar City. Thesis Faculty of Economics and Business, Makassar State University Supervised by Anwar and Muh. Ichwan Musa. This study aims to determine strategies for increasing competitiveness at E11evenkick Academy in Makassar City. The type of research used is descriptive qualitative. Descriptive, namely research that aims to describe the nature, circumstances, phenomena, of an individual or group that you want to study. Qualitative research emphasizes quality not quantity and the data collected does not come from questionnaires but comes from interviews, direct observation and other related documents, and in this study the respondents are known as resource persons. The findings of this study explain that E11evenkick Academy is being faced with threats from outside the company but currently these threats can be suppressed and minimized by maximizing and optimizing the internal strengths of E11evenkick Academy. Based on the SWOT analysis, E11 Evenkick Academy is in quadrant II of the SWOT diagram. The strategy that must be implemented is to use the company's strengths to take advantage of long-term opportunities by way of a diversification strategy. The diversification strategy in question is how E11evenkick Academy can increase growth, sales and profits through expanding its market sector. This strategy will serve as the basis for E11evenkick Academy to increase competitiveness, especially in Makassar City.
The Effect of Workload and Work Stress on Employee Performance at PT PLN (Persero) Customer Service Unit Karebosi City of Makassar Karman; Chalid Imran Musa; Tenri S.P Dipoatmodjo; Siti Hasbiah; Uhud Darmawan Natsir
Economics and Business Journal (ECBIS) Vol. 1 No. 3 (2023): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i3.21

Abstract

This study was to determine the effect of workload and work stress on employee performance in PT PLN (Persero) Karebosi Customer Service Unit Makassar City. the sample of this study were 58 employees. This type of research is Quantitative research. The data used are primary data and secondary data obtained using the questionnaire distribution technique. The results of the study shows that there is a positive influence between the workload variable (X1) on employee performance (Y) and there is a negative influence between the work stress variable (X2) on the employee performance variable which can be shown through the multiple linear regression equation, namely Y = 38. 355 + 0.265 - 0.294 + e and has a significant effect with the t_ (calculated) value of each variable of 3.711> t_ (table) (X1) and -2.612> t_ (table) (X2), with a significance level of 0.003 <0.05 (X1) and 0.012 <0.05 (X2). The R Square value of 0.501 this figure shows that the workload variable and the work strea variable in this study contributed an influence of 50.1%.
Pengaruh Reward terhadap Kinerja Karyawan CV Teknika Kreasindo di Kota Makassar Inda Alfiah N; Siti Hasbiah; Agung Widhi Kurniawan
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1671

Abstract

This research aims to determine the effect of rewards on the performance of CV Teknika Kreasindo employees in Makassar City. The variables in this research consist of the independent variable, namely Reward, and the dependent variable, namely employee performance. The population and sample in this research are all CV employees. Teknika Kreasindo in Makassar City. The data collection techniques used were observation and questionnaires. The data analysis technique used is simple linear regression analysis with SPSS version 26 software to prove the hypothesis. The results of this research show that there is a positive and significant influence between the rewards given by the company on employee performance. These findings indicate that providing appropriate rewards can increase employee motivation and work productivity, so that they can contribute to organizational achievements. It is hoped that this research can provide a reference for companies in designing effective reward systems to improve employee performance.
Co-Authors A Muhammad Ikbal A.Alwansyah Abadi, Rahmat Riwayat Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Ali Yassar Ranti Andi Mustika Amin Anita Cemerlang Annisa Nur Awalia Anwar Anwar Anwar Anwar Ramli Astuti Astuti Aulya Nur’Rahma Burhanuddin Burhanuddin Chalid Imran Musa Finta Luka Hety Budiyanti Ichwan Musa Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Inda Alfiah N Isma Azis Riu Jaya, Ikhlazul Amal Karman M. Ikhwan Maulana Haeruddin M.Ilham Wardhana Haeruddin Muhammad Ilham Wardana Haeruddin Muhammad Rifqi Azhar Muhammad Yunus My Sarah Imran Nur Intan Pratiwi Nurman Nurman Nurman Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadillah Nurul Fanaysillah Muchtar Putri Audina Ragil Aditya Raudatul Jannah Resky Amalia Hamka Risdayanti Idris Rivan Syarif Kaisar Romansyah Sahabuddin Ruma, Zainal Salsabila Nuarindah Ramli Sayu Puspitaningsih Dipoatmodjo Sri Mudefi Sri Wahyuni Rumpa St Halija Syamsidar Syamsidar Tenri S.P Dipoatmdjo Tenri Sayu Puspitaningsih Dipoatmodjo Zainal Ruma