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All Journal Jurnal Mirai Management Economics and Digital Business Review Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi Al-Zayn: Jurnal Ilmu Sosial & Hukum Ebisnis Manajemen Bersama : Jurnal Pengabdian Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation
Siti Hasbiah
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Analisis Rasio Keuangan Untuk Mengukur Kinerja Keuangan Berdasarkan Standar BUMN Pada PT. Semen Tonasa (Persero) Periode 2016-2021 Risdayanti Idris; Romansyah Sahabuddin; Nurman; Hety Budiyanti; Siti Hasbiah
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 6 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i6.705

Abstract

This study aims to determine the financial performance of PT. Semen Tonasa based on financial ratios using SOE Standards for the 2016-2020 period. This research is a quantitative descriptive study. The population in this research is the financial statements of PT. Semen Tonasa for the 2016-2020 period. The sample in this study is the statement of financial position and profit and loss of PT. Semen Tonasa Period 2016-2020. Data collection techniques in this study are using interviews and documentation techniques. The results of the research that has been done show that the financial ratio analysis of PT. Semen Tonasa (Persero) for the 2016-2020 period based on the Decree of the Minister of BUMN No: KEP-100/MBU/2002 it can be concluded that the financial performance in 2016-2020 earned the AA category with the HEALTHY predicate, except in 2017 it received the A category with the HEALTHY predicate, with a total score of 64.5 in 2016, 53 in 2017. 60.5 in 2018 and 59.5 in 2019-2020 years.
Pengaruh Pemasaran Media Sosial terhadap Niat Beli Ulang Melalui Perceived Value Konsumen Produk Skintific : Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar My Sarah Imran; Anwar Ramli; Siti Hasbiah; Isma Azis Riu; Rahmat Riwayat Abadi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2058

Abstract

This study aims to analyze the effect of social media marketing on repurchase intention of Skintific products through perceived value by consumers, especially among students of the Faculty of Economics and Business, Makassar State University. The type of research used in this study is quantitative research with an explanatory approach. The population in this study consisted of active students who use Skintific products, with a sample of 150 respondents selected using purposive sampling technique. Data collection was carried out through a Likert scale-based questionnaire distributed to respondents. The data collected is then processed using the SmartPLS 3.2.9 analysis tool and this research method uses Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results showed that social media marketing has a positive and significant influence on repurchase intentions. In addition, social media marketing also has a positive and significant effect on consumer perceived value. Perceived value of consumers is also proven to have a positive and significant effect on repurchase intentions. Further analysis shows that perceived value acts as a significant mediator in the relationship between social media marketing and repurchase intentions.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Non Fisik terhadap Kepuasan Kerja Pegawai pada Kantor Kecamatan Tanete Rilau Kab. Barru Aulya Nur’Rahma; Ikhwan Maulana Haeruddin; Siti Hasbiah; Agung Widhi Kurniawan; Muhammad Ichwan Musa
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3181

Abstract

This study aims to analyze the influence of organizational culture and the non-physical work environment on employee job satisfaction at the Tanete Rilau Sub-district Office, Barru Regency. The research adopts an associative quantitative approach with a saturated sampling technique, involving 32 employees as respondents. Data collection was conducted through observation and questionnaires, while data analysis utilized validity and reliability tests, descriptive analysis, multiple regression analysis, the coefficient of determination, classical assumption tests, and hypothesis testing using the Statistical Product and Service Solution (SPSS) software. The findings reveal that organizational culture and the non-physical work environment each have a positive and significant effect on job satisfaction, both partially and simultaneously. The regression results indicate that the non-physical work environment exerts a more dominant influence compared to organizational culture. The coefficient of determination (R²) shows that 41% of the variation in employee job satisfaction is explained by these two variables, while the remaining 59% is influenced by other factors outside the model. These findings emphasize that strengthening a collaborative, communicative, and supportive organizational culture, along with creating a conducive non-physical work environment, are critical strategies for improving employee job satisfaction and ultimately enhancing the quality of public service delivery at the sub-district level. The study contributes practically by providing insights for local government institutions to design policies and interventions that foster motivation, loyalty, and productivity among employees.  
Pengaruh Live Streaming dan Promo Free Shipping Terhadap Impulse Buying Produk Somethinc pada Aplikasi Shopee : Studi pada Mahasiswa Fakultan Ekonomi dan Bisnis Universitas Negeri Makasar Nurul Aszizah Adelia Putri Nur; Anwar Ramli; Ilma Wulansari Hasdiansa; Siti Hasbiah; Isma Azis Riu
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3215

Abstract

This study was conducted to analyze the influence of the live streaming feature and free shipping promo on impulse buying behavior for Somethinc brand beauty products on the Shopee e-commerce platform. The background of this study is based on the increasing competition in digital businesses, especially in the beauty industry, which encourages business actors to utilize creative marketing strategies to attract consumers' attention. The live streaming feature is present as an interactive media that allows sellers to communicate directly with buyers, show product authenticity, and create a more personalized shopping experience. Meanwhile, the free shipping promo is considered one of the most effective marketing strategies to encourage spontaneous purchasing decisions, because it can reduce the burden of additional costs that are usually a consumer consideration. The research method used is quantitative with a descriptive approach. The research sample consisted of 100 students of the Faculty of Economics and Business, Makassar State University who had purchased Somethinc products through Shopee. Data collection was carried out using a structured questionnaire, then analyzed using multiple linear regression techniques to determine the effect of independent variables on the dependent variable. The results showed that both live streaming and the free shipping promo have a positive and significant influence on impulse buying. Live streaming can foster a sense of spontaneous buying desire because of its attractive, informative, and persuasive nature. On the other hand, the free shipping promotion is a powerful incentive for consumers to shop without much consideration. Simultaneously, these two factors contribute to increased consumer interest in Somethinc products on Shopee. This finding provides important implications for e-commerce and the beauty industry to further optimize digital marketing strategies based on interactivity and cost incentives to increase consumer impulse purchases.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian iPhone melalui Minat Beli Sebagai Variabel Intervening A Muhammad Ikbal; Siti Hasbiah; Zainal Ruma; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1827

Abstract

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.
Pengaruh Brand Ambassador Dan Sosial Media Marketing Tiktok Terhadap Keputusan Pembelian Scarlett Whitening Pada Mahasiswa Program Manajemen St Halija; Hety Budiyanti; M.Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2505

Abstract

ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The variables studied are brand ambassador and social media marketing as independent variables and purchasing decisions as the dependent variable. The population in this study were active students of the Management Study Program at Makassar State University with a sample using purposive sampling of 100 people. This research is quantitative research which was tested using the multiple linear regression method via SPSS 23.The results of this research show that brand ambassadors partially have a positive effect of 0.115 but are not significant on purchasing decisions with a significance value of 0.229 > 0.05, social media marketing partially has a positive effect of 0.765 and is significant on purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, brand ambassadors and TikTok social media marketing influence purchasing decisions with a significance value of 0.000 < 0.05.
Pelatihan Penganggaran Kas pada Pelaku UMKM Katering di Jalan Alauddin Kota Makassar Ilma Wulansari Hasdiansa; Siti Hasbiah
Bersama : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Bersama : Jurnal Pengabdian Masyarakat
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/bersama.v2i1.607

Abstract

Tujuan kegiatan pengabdian kepada Masyarakat ini adalah pelaku UMKM Katering yang belum mampu Menyusun anggaran usaha. Kemampuan Menyusun anggaran sangat bermanfaat untuk mengatasi ketidakstabilan keuangan dengan memantau pengeluaran dan pemasukan setiap periode. Penyusunan anggaran juga bermaksud untuk membuat sasaran usaha agar jelas, sehingga terhindar dari ketidakstabilan usaha dari pihak luar.metode yang digunakan adalah survei, wawancara, sosialisasi, edukasi, pelatihan dan evaluasi. Pelatihan berupa pemberian teori dan praktik pembuatan laporan anggaran. Setelah dilakukanya pelatihan penyusunan anggaran tingkat pemahaman pelaku usaha terhadap pengetahun menyusun anggaran meningkat yang dapat dilihat dari hasil pre test dan post test peningkatan tersebut meningkat pada anggaran penjualan, anggaran produksi, anggaran bahan baku, dan anggaran kas, dengan tingkat pemahaman rata rata 40% sebelum dilakukan kegiatan pengabdian dan meningkat hingga 90% setelah dilakukan pengabdian. Dengan adanya pelatihan ini usaha Katering di Jl. Alauddin dapat berkembang.
The Impact Of Profitability And Solvency On Company Value Coal Mining Subsector Businesses Listed On The Stock Exchange Of Indonesia 2020–2024 Uswatun Hasanah; Siti Hasbiah; Annisa Paramaswary Aslam; Anwar; Nurman
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1158

Abstract

Coal mining firms listed on the Indonesia Stock Exchange (IDX) are the subject of this study between 2020 and 2024. These Businesses have a very important part in the national economy but simultaneously face difficulties like price volatility, shifts in global demand, and renewable energy transition policies. The study is motivated by previous various research results regarding impact of solvency and profitability on company value, necessitating further empirical examination. This study's objective is to evaluate the impact of profitability and solvency on company value. A quantitative causal-associative approach was employed using panel data from eight businesses that consistently release yearly reports throughout the study period, generating 40 observations. Analysis of multiple linear regression was performed on the data using SPSS version 30. The findings reveal that profitability, represented by Return on Assets (ROA), has a negative yet insignificant impact on company value as measured by Price to Book Value (PBV). Conversely, solvency, proxied by Debt to Equity Ratio (DER), demonstrates a beneficial and noteworthy impact on the company's value. Collectively, profitability and solvency explain 20.3% of company value variation. These results underscore the importance of maintaining a balanced capital structure to enhance investor confidence and corporate valuation. Academically, this research enriches financial management literature within the energy sector, while practically offering insights for managers and investors in financial decision-making.
Efek Mediasi Customer Trust dalam Memediasi Hubungan antara Affiliate Marketing TikTok dan Impulse Buying Pada Generasi Z di Kota Makassar Nadia Mawaddah; Andi Mustika Amin; Isma Azis Riu; Siti Hasbiah; Muhammad Ilham Wardhana Haeruddin
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4384

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis efek mediasi customer trust dalam memediasi hubungan antara affiliate marketing dan impulse buying pada Generasi Z di Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory. Populasi dalam penelitian ini adalah Generasi Z yang merupakan pengguna aktif media sosial TikTok dan pernah melakukan pembelian melalui tautan atau keranjang affiliate marketing di media sosial TikTok di Kota Makassar. Sampel yang digunakan dalam penelitian ini berjumlah 120 responden yang dipilih menggunakan teknik probability sampling dengan metode simple random sampling. Data dikumpulkan melalui kuesioner yang disebarkan secara daring menggunakan Google Form. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Penelitian ini memberikan implikasi bagi pelaku usaha dan pemasar digital untuk meningkatkan kualitas strategi affiliate marketing yang berfokus pada kredibilitas dan kepercayaan konsumen guna mendorong perilaku pembelian impulsif.
Pengaruh Electronic Word of Mouth terhadap Niat Beli Smartphone Merek iPhone yang di Mediasi Oleh Citra Merek: Studi pada Mahasiswa Manajemen Universitas Negeri Makassar Nurul Afiah Almunawarah; Siti Hasbiah; Ilma Wulansari Hasdiansa; Isma Azis Riu; Nurul Fadilah Aswar
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 2 (2026): June: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i2.3990

Abstract

This study aims to analyze the influence of electronic word of mouth (E-WOM) on purchase intention of iPhone brand smartphone through brand image as a mediating variable in Management students of Makassar State University. This study is motivated by the rapid development of digital technology and the increasing use of social media as a source of information that influences consumer perceptions and purchasing decisions, especially among students. The phenomenon of the rise of online product reviews, comments, and recommendations makes E-WOM an important factor in shaping brand image and driving consumer purchase intention. This study uses a quantitative explanatory approach survey method with purposive sampling technique, then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results show that electronic word of mouth (E-WOM) has a positive and significant effect on purchase intention and brand image, brand image also has a positive and significant effect on purchase intention, and is able to significantly mediate the relationship between E-WOM and purchase intention of iPhone brand smartphone. These findings indicate that the better the quality of information and reviews conveyed through E-WOM, the stronger the brand image formed and the higher the consumer's purchase intention.
Co-Authors A Muhammad Ikbal A.Alwansyah Abadi, Rahmat Riwayat Abdi Akbar Idris Agung Widhi Kurniawan Andi Mustika Amin Anita Cemerlang Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Ramli Astuti Astuti Aulya Nur’Rahma Burhanuddin Burhanuddin Chalid Imran Musa Finta Luka Hety Budiyanti Ichwan Musa Ilma Wulansari Hasdiansa Inda Alfiah N Isma Azis Riu Jaya, Ikhlazul Amal Karman M. Ikhwan Maulana Haeruddin Muhammad Ilham Wardana Haeruddin Muhammad Ilham Wardhana Haeruddin Muhammad Rifqi Azhar My Sarah Imran Nadia Mawaddah Nur Intan Pratiwi Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadillah Nurul Fanaysillah Muchtar Putri Audina Ragil Aditya Raudatul Jannah Resky Amalia Hamka Risdayanti Idris Rivan Syarif Kaisar Romansyah Sahabuddin Ruma, Zainal Salsabila Nuarindah Ramli Sri Mudefi Sri Wahyuni Rumpa St Halija Syamsidar Syamsidar Tenri S.P Dipoatmdjo Tenri Sayu Puspitaningsih Dipoatmodjo USWATUN HASANAH Zainal Ruma