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All Journal Journal on Education JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Ilomata International Journal of Management Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Journal of Artificial Intelligence and Digital Business Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital EDUKASI Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS)
Neila Aisha
STIE Ganesha
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan dan Pengembangan Sumber Daya Manusia pada UMKM Melalui Keterampilan Digital dalam Produksi Pangan Adiguna, Patria; Sutariyono, Sutariyono; Aisha, Neila; Herawati, Tuti; Nurrahman, Syafran; Saefullah, Aep; AR, Rasmawati; Hakim, Melati Puspita; Syaputra, Riawan; Sitohang, Ronny Marthin
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/v1sgmx97

Abstract

This training aims to address human resource management (HRM) in the digital era and efforts to enhance the productivity of small and medium enterprises (SMEs). The challenges faced by SMEs, such as low productivity, added value, and product quality, are also a primary focus of this training. The activity was conducted on Saturday, May 25, 2024, at Jl Benda Permai III, Kampung Parakan Rt 06 Rw 09 Pondok Benda, Pamulang District, South Tangerang. The implementation methods included seminars, discussions, and hands-on practice. The participants consisted of 10 lecturers from STIE Ganesha and 20 business owners of Dimsum and cricket farmers. The training results indicated that HR professionals need to master strategic competencies, including understanding organizational values, talent management, leadership, and the use of digital technology. Additionally, they need to position the business strategically, build trust-based relationships, and manage various business pressures. The training also emphasized the importance of modernizing business systems and systematic policies as an alternative to increasing regional competitiveness and improving SME performance. Digital skills development, financial management, and information technology proficiency were identified as crucial needs for SME actors. This training provided valuable insights for HR professionals and SME stakeholders in understanding the importance of HRM in the digital era and enhancing SME productivity. Implementing effective strategies in HRM and productivity improvement will help achieve sustainable SME development goals and make a more significant contribution to the national economy
Integrating Education and Entrepreneurship: Strategic Business Development at Pesantren in the Era of Digital Disruption Siti Nurhasanah Yahya; Mulyawan Safwandy Nugraha; Elvira Sitna Hajar; Neila Aisha; Satria Adi Pradana
EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan Vol. 22 No. 3 (2024): EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan
Publisher : Badan Litbang dan Diklat Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32729/edukasi.v22i3.1926

Abstract

This study aims to conduct an in-depth analysis of business development strategies carried out in various business units in the Pesantren Nurul Iman Parung Bogor in the era of digital disruption. This study uses qualitative descriptive research methods, with data collection methods through observation, interviews, and document collection related to the focus of the research. Data analysis includes data reduction, display, and conclusion drawing/verification. The business development strategy of Pesantren Nurul Iman Parung Bogor follows four key steps aligned with their entrepreneurial practices. First, focus on business idea development by recycling waste to create new opportunities and generate revenue. Second, expand business scale by increasing machine capacity, workforce, and investment capital, as shown by the establishment of 26 business units. Third, expand business scope by opening new locations and developing different types of businesses, such as the Active Carbon and Nurul Iman Animation ventures. Lastly, they pursue expansion through partnerships, collaborating with PT. Asj Indonesia and the Ministry of Industry to create new business units. These strategies form the foundation of their business growth, emphasizing capacity building and diversification to ensure economic sustainability. This research highlights the potential of pesantren-based business models in encouraging economic sustainability by integrating entrepreneurial practices into pesantren operations. This research is also a reference to promote the development of policies supporting entrepreneurship education integration in faith-based educational institutions. This Pesantren is a concrete example of how collaboration between academic institutions, the industrial sector, and the government can create an educational ecosystem oriented toward economic sustainability.
Transformational Virtual Leadership and Marketing Team Performance in the E-Commerce Sector: An Integrated Review Neila Aisha; Amelia Meisyah Putri; Aep Saefullah
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/61s4qb32

Abstract

The rapid advancement of digital technology has transformed leadership dynamics within e-commerce organizations operating under virtual work systems. This study aims to explore the impact of virtual transformational leadership on the performance of marketing teams using a descriptive qualitative approach. Conducted over three months (February–April 2025), the research involved direct observation and in-depth interviews with marketing teams from three digital companies. The analysis identified five dominant aspects—idealized influence, inspirational motivation, intellectual stimulation, individualized consideration, and active digital communication—that significantly enhance team creativity, collaboration, motivation, and loyalty. These findings reaffirm the relevance of transformational leadership theory in remote work settings and highlight the importance of developing digitally competent and empathetic leaders capable of sustaining engagement and productivity in virtual environments. The study concludes that responsive, human-centered leadership is essential for achieving sustainable success in the evolving e-commerce industry
SWOT Analysis for Enhancing the Competitiveness of STIE Ganesha South Tangerang as a Higher Education Institution Putri Noor Ramayanti; Zulkifli Zainuddin; Siti Mulasih; Neila Aisha
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/4pyxz850

Abstract

This study addresses a critical gap in strategic management literature by focusing on private higher education competitiveness in Indonesia's evolving academic landscape. The research aims to analyze STIE Ganesha South Tangerang's strategic positioning and identify key factors influencing its competitive development. Utilizing a mixed-methods approach, the study incorporated in-depth interviews, documentation analysis, and questionnaires with 29 participants, following Miles & Huberman's analytical framework through IFAS, EFAS, and SWOT matrices. Empirical findings demonstrate the institution's strong competitive advantages in faculty expertise, accreditation status, and industry-aligned curricula, while revealing significant challenges in marketing effectiveness and infrastructure development. External analysis identified digital transformation and governmental policies as pivotal opportunities, alongside intensifying competition and regulatory changes as major threats. The study's implications suggest implementing aggressive growth strategies emphasizing human capital development, digital integration, and strategic industry partnerships to enhance institutional positioning. These findings provide a actionable framework for private higher education institutions seeking to navigate competitive challenges while maintaining educational quality and market relevance
Peningkatan Kapasitas Manajemen Risiko Keuangan UMKM Berbasis Wisata melalui Penyuluhan dan Pendampingan di Pantai Carita Aep Saefullah; Ahmad Fadli; Ramadani Pardian; Devid Putra Arda; Nizar Zulkarnain; Farhat Abas; Fahri Fahri; Fuad Gagarin Siregar; Tuti Herawati; Neila Aisha; Moh. Tahang; Cinta Rahmi; Tetty Nur Intan Rifia; Abdul Muhaimin
Journal of Community Research & Engagement Vol. 3 No. 1 (2026): July 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/b8nat239

Abstract

Tourism-based micro, small, and medium enterprises (MSMEs) play a crucial role in supporting local economic activities, particularly in coastal tourism areas such as Pantai Carita. However, their high dependence on tourist arrivals exposes them to significant financial risks, including income instability, rising operational costs, and cash flow constraints. This community service activity aims to strengthen the financial risk management capacity of MSME actors through practical and context-based interventions. The program was conducted on 15–17 December 2025, involving 50 tourism MSME actors from culinary, rental, and service sectors. A participatory approach was applied through counseling and direct mentoring. Counseling sessions covered financial risk concepts and simple bookkeeping, while mentoring focused on the practical implementation of daily cash flow recording and risk identification. The results show significant quantitative improvements: understanding of financial risk increased from 22% to 78%, daily cash flow recording from 18% to 72%, and emergency fund allocation from 10% to 60%. In addition, the ability to identify business risks rose from 25% to 80%, while financial-based decision making improved from 28% to 73%. These results indicate that simple and practical interventions effectively enhance financial awareness, managerial capability, and adaptive behavior of MSMEs in managing business risks
GROW Coaching as a Strategy to Enhance Personal Commitment in Professional Development a Literature Study Tuti Herawati; Neila Aisha
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 4 No. 3 (2026): August 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/1stzqt55

Abstract

Professional development requires not only technical competence and increased knowledge, but also a strong personal commitment to achieving long-term goals. In various professional contexts, individuals often experience difficulties in maintaining consistency, motivation, and responsibility for their self-development and career. Therefore, an effective coaching approach is needed to strengthen individual commitment on an ongoing basis. This study aims to analyze the role of the GROW coaching model as a strategy in increasing personal commitment to professional development through a literature study approach. The study used a qualitative descriptive method with a narrative literature review approach through a review of various scientific journals, books, and academic publications related to GROW coaching, personal commitment, self-awareness, and professional development. The results of the study indicate that the GROW model, consisting of Goal, Reality, Options, and Will, contributes significantly to the formation of self-awareness, intrinsic motivation, a sense of responsibility, and ownership of personal goals. The "Will" stage in particular plays a crucial role in encouraging individuals to transform intentions into concrete actions and ongoing commitment. Furthermore, the literature shows that commitment tends to be stronger when solutions and action plans emerge from an individual's own awareness rather than from external direction. This study concludes that the GROW coaching model is not only a communication framework for coaching practice, but also a strategic development approach capable of strengthening personal commitment in professional and organizational contexts. This research also provides theoretical and practical implications for leadership, human resource development, education, and professional coaching practice
Pengalaman Pelanggan Digital dan Personalisasi Layanan dalam Membangun Loyalitas Konsumen melalui Kepercayaan Digital pada Platform E-Commerce Neila Aisha; Patria Adiguna; Siti Mulasih
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 2 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i2.1513

Abstract

The rapid growth of e-commerce has intensified competition among digital platforms in building and maintaining consumer loyalty. Digital customer experience and service personalization have become increasingly important for creating relevant interactions, while digital trust remains essential due to concerns regarding security, privacy, and transaction reliability. This study examines the effects of digital customer experience and service personalization on consumer loyalty, both directly and indirectly through digital trust. A quantitative explanatory research design was employed involving 200 e-commerce consumers selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital customer experience and service personalization positively affect digital trust and consumer loyalty. Digital trust also positively influences consumer loyalty and partially mediates the effects of digital customer experience and service personalization on loyalty. These findings demonstrate that consumer loyalty is shaped not only by convenient and personalized digital interactions but also by consumers’ confidence in platform reliability. The study implies that e-commerce platforms should integrate customer experience improvement and service personalization with stronger security, privacy protection, and transparency to sustain long-term consumer relationships.
Maximizing After Sales Service and Service Recovery to Increase Customer Satisfaction : Literature Review of Industrial Control System customers in Indonesia Ichsan Gaffar; Elvira Sitna Hajar; Neila Aisha
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1944

Abstract

After-sales service (ASS) and service recovery (SR) are increasingly recognized as critical elements in sustaining customer satisfaction and supplier credibility. While prior studies have examined these concepts across consumer and manufacturing sectors, their specific role in Industrial Control Systems (ICS) remains underexplored, particularly within the Indonesian context. ICS represents a high-value, capital-intensive asset that requires continuous operation and long-term supplier support, making after-sales activities a strategic necessity. This study aims to analyze the extent to which ASS and SR contribute to strengthening customer satisfaction and safeguarding supplier reputation in the ICS sector. Unlike earlier research that largely repackages established concepts, this paper critically frames the unique challenges of ICS such as warranty limitations, post-warranty risks, and the vulnerability of installed bases to highlight gaps in both theory and practice. The methodology employed is a structured literature review, drawing from peer-reviewed journals indexed in Scopus, Google Scholar, and Semantic Scholar, complemented with ICS technical references and supplier documentation. From this synthesis, the paper develops a conceptual framework positioning ASS and SR as antecedents of customer satisfaction, which subsequently reinforces supplier reputation and long-term loyalty in capital-intensive industries. The study concludes that effective ASS and SR are not only operational requirements but also strategic levers that determine competitiveness. By contextualizing these concepts within ICS in Indonesia, the research contributes a more critical perspective and offers both theoretical insights and practical implications for sustaining supplier–customer relationships.
Co-Authors Abdul Muhaimin Aep Saefullah Ahmad Fadli Ahmad Fadli Amelia Meisyah Putri AR, Rasmawati Arda, Devid Putra Asep Surya Lesmana Bekti Setiadi Cinta Rahmi Daffa Anisah Nabila Dewi Ulfah Arini Elvira Sitna Hajar Fadli , Ahmad Fahri Fahri Farah Zhila Balqis Farhat Abas Fisy Amalia Fuad Gagarin Siregar Hakim, Melati Puspita Halim Tjiwidjaja Husnul Khatimah Ichsan Gaffar Joned C. Saksana Khoirul Ibad Mahilan, Ahdan Moh. Tahang Mulyawan Safwandy Nugraha Ninin Nurhidayati Nizar Zulkarnain Noor , M. Arief Nurhayati Nurhayati Nyimas Ema Holiza Patria Adiguna Putra, Devid Putri Noor Ramayanti Ramadani Pardian Ramayanti , Putri Noor RR. Ella Evrita Hestiandari Saefullah, A Saputra, Riyawan Satria Adi Pradana Siti Mulasih Siti Nurhasanah Sitohang, Ronny Marthin Sukardi Sukardi Sutariyono Sutariyono Syaban Maulana Alfarisi Syafran Nurrahman Syaputra, Riawan Tetty Nur Intan Rifia Tohiroh Tohiroh Tuti Herawati Zubair Arza Zulkifli Zainuddin