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All Journal Journal on Education JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Ilomata International Journal of Management Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Indonesian Journal of Business Analytics (IJBA) Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS)
Neila Aisha
STIE Ganesha
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Maximizing After Sales Service and Service Recovery to Increase Customer Satisfaction : Literature Review of Industrial Control System customers in Indonesia Gaffar, Ichsan; Hajar, Elvira Sitna; Aisha, Neila
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1944

Abstract

After-sales service (ASS) and service recovery (SR) are increasingly recognized as critical elements in sustaining customer satisfaction and supplier credibility. While prior studies have examined these concepts across consumer and manufacturing sectors, their specific role in Industrial Control Systems (ICS) remains underexplored, particularly within the Indonesian context. ICS represents a high-value, capital-intensive asset that requires continuous operation and long-term supplier support, making after-sales activities a strategic necessity. This study aims to analyze the extent to which ASS and SR contribute to strengthening customer satisfaction and safeguarding supplier reputation in the ICS sector. Unlike earlier research that largely repackages established concepts, this paper critically frames the unique challenges of ICS such as warranty limitations, post-warranty risks, and the vulnerability of installed bases to highlight gaps in both theory and practice. The methodology employed is a structured literature review, drawing from peer-reviewed journals indexed in Scopus, Google Scholar, and Semantic Scholar, complemented with ICS technical references and supplier documentation. From this synthesis, the paper develops a conceptual framework positioning ASS and SR as antecedents of customer satisfaction, which subsequently reinforces supplier reputation and long-term loyalty in capital-intensive industries. The study concludes that effective ASS and SR are not only operational requirements but also strategic levers that determine competitiveness. By contextualizing these concepts within ICS in Indonesia, the research contributes a more critical perspective and offers both theoretical insights and practical implications for sustaining supplier–customer relationships.
Peningkatan Kapasitas Manajemen Risiko Keuangan UMKM Berbasis Wisata melalui Penyuluhan dan Pendampingan di Pantai Carita Saefullah, Aep; Fadli, Ahmad; Pardian, Ramadani; Arda, Devid Putra; Zulkarnain, Nizar; Abas, Farhat; Fahri, Fahri; Siregar, Fuad Gagarin; Herawati, Tuti; Aisha, Neila; Tahang, Moh.; Rahmi, Cinta; Rifia, Tetty Nur Intan; Muhaimin, Abdul; Syaifullah, Aef
Journal of Community Research & Engagement Vol. 3 No. 1 (2026): July 2026
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/b8nat239

Abstract

Tourism-based micro, small, and medium enterprises (MSMEs) play a crucial role in supporting local economic activities, particularly in coastal tourism areas such as Pantai Carita. However, their high dependence on tourist arrivals exposes them to significant financial risks, including income instability, rising operational costs, and cash flow constraints. This community service activity aims to strengthen the financial risk management capacity of MSME actors through practical and context-based interventions. The program was conducted on 15–17 December 2025, involving 50 tourism MSME actors from culinary, rental, and service sectors. A participatory approach was applied through counseling and direct mentoring. Counseling sessions covered financial risk concepts and simple bookkeeping, while mentoring focused on the practical implementation of daily cash flow recording and risk identification. The results show significant quantitative improvements: understanding of financial risk increased from 22% to 78%, daily cash flow recording from 18% to 72%, and emergency fund allocation from 10% to 60%. In addition, the ability to identify business risks rose from 25% to 80%, while financial-based decision making improved from 28% to 73%. These results indicate that simple and practical interventions effectively enhance financial awareness, managerial capability, and adaptive behavior of MSMEs in managing business risks
Transformational Virtual Leadership and Marketing Team Performance in the E-Commerce Sector: An Integrated Review Neila Aisha; Amelia Meisyah Putri; Aep Saefullah
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The rapid advancement of digital technology has transformed leadership dynamics within e-commerce organizations operating under virtual work systems. This study aims to explore the impact of virtual transformational leadership on the performance of marketing teams using a descriptive qualitative approach. Conducted over three months (February–April 2025), the research involved direct observation and in-depth interviews with marketing teams from three digital companies. The analysis identified five dominant aspects—idealized influence, inspirational motivation, intellectual stimulation, individualized consideration, and active digital communication—that significantly enhance team creativity, collaboration, motivation, and loyalty. These findings reaffirm the relevance of transformational leadership theory in remote work settings and highlight the importance of developing digitally competent and empathetic leaders capable of sustaining engagement and productivity in virtual environments. The study concludes that responsive, human-centered leadership is essential for achieving sustainable success in the evolving e-commerce industry
SWOT Analysis for Enhancing the Competitiveness of STIE Ganesha South Tangerang as a Higher Education Institution Putri Noor Ramayanti; Zulkifli Zainuddin; Siti Mulasih; Neila Aisha
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This study addresses a critical gap in strategic management literature by focusing on private higher education competitiveness in Indonesia's evolving academic landscape. The research aims to analyze STIE Ganesha South Tangerang's strategic positioning and identify key factors influencing its competitive development. Utilizing a mixed-methods approach, the study incorporated in-depth interviews, documentation analysis, and questionnaires with 29 participants, following Miles & Huberman's analytical framework through IFAS, EFAS, and SWOT matrices. Empirical findings demonstrate the institution's strong competitive advantages in faculty expertise, accreditation status, and industry-aligned curricula, while revealing significant challenges in marketing effectiveness and infrastructure development. External analysis identified digital transformation and governmental policies as pivotal opportunities, alongside intensifying competition and regulatory changes as major threats. The study's implications suggest implementing aggressive growth strategies emphasizing human capital development, digital integration, and strategic industry partnerships to enhance institutional positioning. These findings provide a actionable framework for private higher education institutions seeking to navigate competitive challenges while maintaining educational quality and market relevance
Co-Authors Abas, Farhat Abdul Muhaimin, Abdul Adiguna, Patria Aep Saefullah Ahmad Fadli Amelia Meisyah Putri AR, Rasmawati Arda, Devid Putra Asep Surya Lesmana Bekti Setiadi Cinta Rahmi Daffa Anisah Nabila Dewi Ulfah Arini Elvira Sitna Hajar Fahri Fahri Farah Zhila Balqis Fisy Amalia Fuad Gagarin Siregar Hakim, Melati Puspita Ichsan Gaffar Joned C. Saksana Khoirul Ibad Mahilan, Ahdan Moh. Tahang Ninin Nurhidayati Nurhayati Nurhayati Nyimas Ema Holiza Putra, Devid Putri Noor Ramayanti Ramadani Pardian Riyawan Saputra Saefullah, A Siti Mulasih Sitohang, Ronny Marthin Sukardi Sukardi Sutariyono Sutariyono Syaban Maulana Alfarisi Syafran Nurrahman Syaifullah, Aef Syaputra, Riawan Tetty Nur Intan Rifia Tohiroh Tohiroh Tohiroh, Tohiroh Tuti Herawati Zubair Arza Zulkarnain, Nizar Zulkifli Zainuddin