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All Journal Journal on Education JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Jurnal Inovasi Pengabdian Masyarakat Pendidikan Indonesian Journal of Business Analytics (IJBA) Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS)
Neila Aisha
STIE Ganesha
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan dan Pengembangan Sumber Daya Manusia pada UMKM Melalui Keterampilan Digital dalam Produksi Pangan Adiguna, Patria; Sutariyono, Sutariyono; Aisha, Neila; Herawati, Tuti; Nurrahman, Syafran; Saefullah, Aep; AR, Rasmawati; Hakim, Melati Puspita; Syaputra, Riawan; Sitohang, Ronny Marthin
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/v1sgmx97

Abstract

This training aims to address human resource management (HRM) in the digital era and efforts to enhance the productivity of small and medium enterprises (SMEs). The challenges faced by SMEs, such as low productivity, added value, and product quality, are also a primary focus of this training. The activity was conducted on Saturday, May 25, 2024, at Jl Benda Permai III, Kampung Parakan Rt 06 Rw 09 Pondok Benda, Pamulang District, South Tangerang. The implementation methods included seminars, discussions, and hands-on practice. The participants consisted of 10 lecturers from STIE Ganesha and 20 business owners of Dimsum and cricket farmers. The training results indicated that HR professionals need to master strategic competencies, including understanding organizational values, talent management, leadership, and the use of digital technology. Additionally, they need to position the business strategically, build trust-based relationships, and manage various business pressures. The training also emphasized the importance of modernizing business systems and systematic policies as an alternative to increasing regional competitiveness and improving SME performance. Digital skills development, financial management, and information technology proficiency were identified as crucial needs for SME actors. This training provided valuable insights for HR professionals and SME stakeholders in understanding the importance of HRM in the digital era and enhancing SME productivity. Implementing effective strategies in HRM and productivity improvement will help achieve sustainable SME development goals and make a more significant contribution to the national economy
Transformational Virtual Leadership and Marketing Team Performance in the E-Commerce Sector: An Integrated Review Aisha, Neila; Saefullah, Aep; Putri, Amelia Meisyah
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): Mei 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The rapid advancement of digital technology has transformed leadership dynamics within e-commerce organizations operating under virtual work systems. This study aims to explore the impact of virtual transformational leadership on the performance of marketing teams using a descriptive qualitative approach. Conducted over three months (February–April 2025), the research involved direct observation and in-depth interviews with marketing teams from three digital companies. The analysis identified five dominant aspects—idealized influence, inspirational motivation, intellectual stimulation, individualized consideration, and active digital communication—that significantly enhance team creativity, collaboration, motivation, and loyalty. These findings reaffirm the relevance of transformational leadership theory in remote work settings and highlight the importance of developing digitally competent and empathetic leaders capable of sustaining engagement and productivity in virtual environments. The study concludes that responsive, human-centered leadership is essential for achieving sustainable success in the evolving e-commerce industry
Co-Authors Adiguna, Patria Aep Saefullah Ahmad Fadli AR, Rasmawati Asep Surya Lesmana Bekti Setiadi Daffa Anisah Nabila Dewi Ulfah Arini Ekky Noviar Farah Zhila Balqis Fisy Amalia Fuad Gagarin Siregar Hakim, Melati Puspita Joned C. Saksana Khoirul Ibad Mahilan, Ahdan Ninin Nurhidayati Nurhayati Nurhayati Nurrahman, Syafran Nyimas Ema Holiza Putra, Devid Putri, Amelia Meisyah Rasmawati AR Riyawan Saputra Saefullah, A Sitohang, Ronny Marthin Sukardi Sukardi Sutariyono, Sutariyono Syaban Maulana Alfarisi Syaputra, Riawan Tohiroh Tohiroh Tohiroh, Tohiroh Tuti Herawati Zubair Arza Zulkarnain, Nizar