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Consumer Behavior and Business Strategy During the Early Stages of the COVID-19 Pandemic Andhy Setyawan; Fandy Tjiptono; Dadi Adriana
Manajemen dan Bisnis Vol 21, No 2 (2022): September 2022
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v21i2.611

Consumer behavior is dynamic and contextual. An individual’s consumption habit is formed over time and is influenced by many internal and external factors. The consumption habit itself reflects what, where, when, why, and how to choose, purchase, consume, and dispose goods and services. When the COVID-19 pandemic hit, all consumers around the globe were forced to adapt into the never-happened-before realities, such as regional and national lockdowns, stay-at-home campaign, social/physical distancing policy, mandatory quarantine, and self-isolation. Utilizing available and accessible published materials, this paper aims to examine the significant impacts of the outbreak on consumer behavior in Indonesia and identify how the businesses respond to the changes in consumer behavior caused by the coronavirus. The timeframe of the analysis focuses on the early stages of the pandemic. Using the framework developed by Sheth (2020), the present study found supporting evidence of the eight impacts of COVID-19 on consumer behavior (e.g., hoarding behavior, improvisation, and the adoption of digital technology) in Indonesia. Furthermore, companies were found to respond to the pandemic and changes in consumer behavior by employing a combination of four business strategies: survival strategy, synchronizing strategy, stretching strategy, and shifting strategy.

Pemberdayaan Karang Taruna Untuk Pengembangan Wisata Berbasis Potensi dan Kearifan Lokal di Desa Belik Kecamatan Trawas Mojokerto Asmawati, Endah; Lianto, Benny; Fajrin, Ahmad Miftah; Setyawan, Andhy; Mijiarto, Joko; Khosasih, Mikhael Ming
UN PENMAS (Jurnal Pengabdian Masyarakat untuk Negeri) Vol 4 No 2 (2024): UN PENMAS Vol 4 No 2
Publisher : LPPM Universitas Narotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/un-penmas.v4i2.2969

Desa Belik merupakan salah satu desa wisata di Kecamatan Trawas Kabupaten Mojokerto. Potensi wisata di Desa Belik cukup besar, namun belum digunakan secara maksimal, salah satunya adalah hutan bambu. Karangtaruna sebagai salah satu organisasi pemuda yang aktif berkegiatan di desa Belik mempunyai peranan besar dalam pengembangan desa wisata. Oleh sebab itu pada pengabdian masyarakat ini, dilakukan pemberdayaan karangtaruna untuk mengembangkan wisata berbasis potensi dan kearifan lokal desa Belik. Kegiatan yang dilakukan antara lain pelatihan pengembangan wisata dan sapta pesona, pelatihan pelayanan prima, pembuatan konsep pengembangan hutan bambu, dan menampilkan budaya lokal pada acara desa yang sudah terjadwal. Tujuan program ini adalah memberdayakan karangtaruna Desa Belik dalam mengembangkan wisata sehingga dapat meningkatkan ekonomi masyarakat. Metode pelaksanaan adalah fasilitasi dan partisipasi melalui diskusi, pelatiham, dan pendampingan. Hasil dari pelaksanaan pengabdian masyarakat ini adalah karangtaruna memahami dan dapat menerapkan sapta pesona, dapat melayani pelanggan dengan prima. Selain itu juga terbentuk kelompok sadar wisata.

Consumer Behavior and Business Strategy During the Early Stages of the COVID-19 Pandemic Andhy Setyawan; Fandy Tjiptono; Dadi Adriana
Manajemen dan Bisnis Vol 21, No 2 (2022): September 2022
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v21i2.611

Consumer behavior is dynamic and contextual. An individual’s consumption habit is formed over time and is influenced by many internal and external factors. The consumption habit itself reflects what, where, when, why, and how to choose, purchase, consume, and dispose goods and services. When the COVID-19 pandemic hit, all consumers around the globe were forced to adapt into the never-happened-before realities, such as regional and national lockdowns, stay-at-home campaign, social/physical distancing policy, mandatory quarantine, and self-isolation. Utilizing available and accessible published materials, this paper aims to examine the significant impacts of the outbreak on consumer behavior in Indonesia and identify how the businesses respond to the changes in consumer behavior caused by the coronavirus. The timeframe of the analysis focuses on the early stages of the pandemic. Using the framework developed by Sheth (2020), the present study found supporting evidence of the eight impacts of COVID-19 on consumer behavior (e.g., hoarding behavior, improvisation, and the adoption of digital technology) in Indonesia. Furthermore, companies were found to respond to the pandemic and changes in consumer behavior by employing a combination of four business strategies: survival strategy, synchronizing strategy, stretching strategy, and shifting strategy.

THE ROLE OF BUSINESS MODELS AND MANAGEMENT CONTROL SYSTEMS IN FORVIS MAZARS GROUP’S SUCCESS Alexandra, Putri; Anandya, Dudi; Setyawan, Andhy
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.59133

This study investigates the sustained success of Forvis Mazars Group, a global professional services firm, through the lens of the Business Model Canvas (BMC) framework to analyze its business model. The primary aim is to examine how Mazars' Management Control System (MCS) aligns operational performance with strategic objectives, contributing to the firm's competitive advantage. The journal also explores Forvis Mazars' organizational structure, providing insights into how it facilitates effective communication, collaboration, and decision-making within the firm. Employing a qualitative research approach, the study utilizes a case study method to analyze Forvis Mazars' business model, with data collected from secondary sources that focus on the firm's key activities, resources, partnerships, and control systems to provide a comprehensive overview of its operations. The findings reveal that Forvis Mazars effectively integrates strategic management, operational excellence, and robust control mechanisms to achieve sustained success, highlighting the pivotal role of its MCS in aligning operations with long-term strategic goals while fostering strong client relationships in a highly regulated market. This study offers new insights into Forvis Mazars' approach to business model innovation and organizational growth, serving as a valuable reference for understanding resilience and success in the professional services sector. By applying the BMC framework in this context, the research presents an original perspective on strategic management and control within global markets. Keywords: Business Model Canvas, Management Control System, Organizational Structure

What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets Auliandri, Tuwanku Aria; Setyawan, Andhy; Djayapranata, Grace Felicia; Lestari, Yetty Dwi; Kartika, Nurullaily; Barinta, Dunga Dwi; Khaira, Nurul; Musthofa, Zainul
International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 1 (2025): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i1.2868

This research aims to identify external factors that influence purchase intention in the use of social media for Micro, Small and Medium Enterprises (MSMEs) in emerging markets, focusing on how user attitudes towards social media marketing strategies can influence consumer intentions to purchase MSME products. Quantitative approach is used with an explanatory research type, by collecting survey data from 413 social media users who engage with MSME products in East Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the significance of each factor. The results show that interactivity, informativeness, word of mouth (WOM), personalization, trendiness, entertainment, usefulness, and flow experience significantly positively affect Purchase Intention. Conversely, Irritation has a negative effect. User attitude towards social media is an important mediating factor that strengthens the influence of these variables on purchase intention, suggesting that positive experiences on social media can increase consumers' likelihood of purchase. Limitation of this study is conducted only within specific geographical area (East Java), which may affect the generalizability of the results. Further research can be conducted with a broader sample to validate these findings in other regions and markets. This research provides insights into the role of social media attributes and user experience in driving Purchase Intention in the MSME sector in emerging markets. It highlights the importance of positive user attitudes, thus filling the research gap regarding the impact of social media on consumer behavior in the context of MSMEs.

The Effect of Perceived Customer Effectiveness of Green as Moderator Variable on Eco-Friendly Practices, Green Image and Customer Attitudes in a Canteen at University of Surabaya Rahardja, Christina; Anandya, Dudi; Setyawan, Andhy
Jurnal Aplikasi Manajemen Vol. 16 No. 1 (2018)
Publisher : Universitas Brawijaya, Indonesia

This study aims to examine the relationships customersâ€™ perceived green practices, perceived the green image of a canteen, and attitudes toward a canteen, Keluwih customers and identifies the key green practices that influence customersâ€™ perceptions of a canteenâ€™s green image. The model used for this study adopted from Jeong et al. (2014). The respondents came from the employee, lecturer, and students of University of Surabaya with total 200. Data were analyzed using SEM with AMOS 18. First, the results suggest the perception of green practices affects customersâ€™ perceived green image of a canteen which in turn influences customersâ€™ attitudes toward a canteen. Second, the moderation of PCEG group in the research model between the group of Less Green and Green is not supported.In Less Green group, there is an indirect influence ofenvironmentally friendlypractices on the behavior through the mediation of the image of Keluwih canteen with environmentally friendly. In Green group, there is a direct influence of environmentally friendly practices on the consumersâ€™ attitude of Keluwih canteen. Finally, the paper includes a theoretical model that helps explain customersâ€™ formation of a green image and attitudes toward a canteen Keluwih and offers practical guidelines for effective green marketing management in canteen Keluwih management.

From Campus to Business: The Impact of University Support, Subjective Norms, and Attitudes On Students Entrepreneurial Intentions Setyawan, Andhy; Subali, Stefanus Budi Widjaja; Djayapranata, Grace Felicia
Journal of Entrepreneurship & Business Vol. 6 No. 2 (2025): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i2.7498

Purpose: Entrepreneurship is one solution to overcome the problem of unemployment; therefore, this study aims to determine the factors that influence entrepreneurial intentions Method: This study using 208 data respondents. Collecting data through online survey with judgmental sampling. The data analyzed with SEM Methods. Result: Based on this findings, perceived university support plays important role to boost the subjective norm and positive attitude towards entrepreneurship. The subjective norm and positive attitude had effect on forming entrepreneurial intention. This result has effect on management decision making.

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