Article Per Year (5 Year)
p-Index From 2021 - 2026
2.908
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Biologi Tropis Minda Baharu Agriecobis : Journal of Agricultural Socioeconomics and Business Abdimasku : Jurnal Pengabdian Masyarakat Journal of Agri Socio Economics and Business Agrimansion: Agribusiness Management & Extension Jurnal Ilmiah Membangun Desa dan Pertanian paradigma agribisnis paradigma agribisnis
Herlyna Novasari Siahaan
Universitas Satya Terra Bhinneka
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Social Sciences Veterinary Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Pemberdayaan Siswa Dalam Implementasi Digital Marketing Pada Produk Pertanian Nofitasari, Rahmi; Sihombing, Vista Uli; Siahaan, Herlyna Novasari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2023): September 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v6i3.1598

Abstract

Lokasi Pengabdian Kepada Masyarakat (PKM) di SMK Delisha yang merupakan salah satu lokasi penghasil produk pertanian terbesar di Sumatera Utara dan sebagian besar anak-anak muda tersebut merupakan anak petani. Namun belakangan ini disinyalir bahwa anak-anak muda di tingkat sekolah tersebut tidak banyak yang termotivasi memasarkan produk pertanian melalui digital marketing. Pengabdian ini bertujuan untuk (1) peningkatan digitalisasi marketing pada produk pertanian pada siswa SMA Delisha di Kecamatan Hamparan Perak Kabupaten Deli Serdang, dan (2) Evaluasi penguasaan digitalisasi marketing pada produk pertanian pada siswa SMA Delisha di Kecamatan Hamparan Perak Kabupaten Deli Serdang. Pelaksanaan kegiatan pengabdian dilakukan pada 23-24 Mei 2023 di Yayasan Pendidikan Delisha Deliserdang. Pelaksanaan kegiatan dilakukan penyuluhan dan pelatihan siswa untuk memanfaatkan teknologi informasi dan komunikasi dalam memasarkan produk dengan menerapkan content marketing. Pengumpulan data dilakukan dengan memberikan pretest, post test dan evaluasi kegiatan yang diberikan kepada 31 orang siswa berpartisipasi. Data kemudian diolah untuk mendapatkan nilai rata-rata, terendah dan tertinggi. Hasil kegiatan yaitu terjadinya peningkatan penguasan digital marketing, dengan dibuktikan sebelum mendapatkan pelatihan, sebanyak 45,16% siswa cukup menguasai digital marketing, setelah dilakukan pelatihan sebanyak 51,16% siswa meningkat menjadi menguasai digital marketing. Pada evaluasi penguasaan digital marketing, siswa cukup memahami pentingnya dan peluang digital dalam pemasaran produk pertanian.
Intentions And Behavior Of Partner Palm Oil Farmers PT Hari Sawit Jaya On Sustainable Palm Oil Management Siahaan, Herlyna Novasari; Waluyati, Lestari; Masyhuri, Masyhuri
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.45

Abstract

Sustainable palm oil management needs to be supported by all oil palm actors, both smallholders and oil palm plantation companies. PT Hari Sawit Jaya through the created share value program empowers independent smallholders around the company to become partner farmers to support a sustainable palm oil program. The present study aimed (1) to find out the factors that influence the intention of farmers to carry out sustainable palm oil management and (2) to determine the effect of intention on the behavior of partner farmers. The population was composed of partner farmers PT Hari Sawit Jaya located in Labuhan Batu district, North Sumatra of whom 90 farmers were sampled using the cluster proportional random sampling method. The research instrument was s questionnaire Data was analyzed by SmartPLS. Results showed that attitudes, subjective norms, behavioral control, moral norms, and knowledge had a positive effect on farmers' intention to manage sustainable oil palm and the intention had a positive effect on farmers' behavior. However, there are sustainable palm oil management behaviors in accordance with good agricultural practices that have not been carried out by partner farmers to plant oil palm on peatlands and have not used certified seeds.
PEMBERDAYAAN KEWIRAUSAHAAN KELOMPOK WANITA TANI RAMPAH ESTATE MANDIRI UNTUK MEWUJUDKAN KETAHANAN PANGAN DAN PENINGKATAN EKONOMI KELUARGA MELALUI SISTEM AKUAPONIK Varwasih, Mia Wananda; Siahaan, Herlyna Novasari; Ifanda, Dayun
MINDA BAHARU Vol 9, No 2 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i2.8414

Abstract

Kelompok Wanita Tani (KWT) Rampah Estate Mandiri merupakan kelompok produktif yang beranggotakan 24 orang ibu rumah tangga di Desa Rampah Estate, Kecamatan Sei Bamban, Kabupaten Serdang Bedagai, Sumatera Utara. Kelompok ini menghadapi berbagai permasalahan, antara lain keterbatasan lahan, minimnya akses teknologi pertanian modern, serta rendahnya pemahaman mengenai kewirausahaan dan pemasaran hasil pertanian. Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk memberikan solusi melalui pelatihan dan penerapan sistem akuaponik yang terintegrasi dengan pemberdayaan kewirausahaan. Metode pelaksanaan meliputi sosialisasi, persiapan pelatihan, penerapan teknologi akuaponik dengan komoditas ikan lele dan bayam, serta pelatihan pengolahan produk menjadi abon lele dan keripik bayam. Hasil kegiatan menunjukkan bahwa anggota KWT memperoleh peningkatan pengetahuan dan keterampilan dalam budidaya terpadu, pengolahan produk, serta pengelolaan usaha kelompok. Sistem akuaponik terbukti efektif sebagai teknologi pertanian alternatif untuk lahan sempit, sekaligus mampu mendukung ketahanan pangan keluarga dan membuka peluang usaha baru. Namun, tahap lanjutan berupa kewirausahaan dan pendampingan pemasaran masih perlu dilaksanakan untuk memastikan keberlanjutan program.
PENERAPAN PEKARANGAN PANGAN LESTARI MELALUI VERTIKULTUR PADA KWT RAMPAH ESTATE MANDIRI SERDANG BEDAGAI Siahaan, Herlyna Novasari; Varwasih, Mia Wananda
MINDA BAHARU Vol 9, No 2 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i2.8349

Abstract

Program pekarangan pangan Lestari (P2L) adalah sebuah Upaya yang bertujuan untuk meningkatkan pemanfaatan lahan pekarangan. Program ini membantu masyarakat dalam pemenuhan bahan pangan untuk mendukung ketahanan pangan keluarga. KWT “Rampah Estate Mandiri” adalah salah satu kelompok Wanita tani yang ada di Desa Rampah Estate Kabupaten Serdang Bedagai. Kegiatan PKM dilakukan di KWT “Rampah Estate Mandiri” yang berlokasi di Desa Rampah Estate kecamatan Bamban Kabupaten Serdang Bedagai. Lokasi ini berjarak sekitar 80 km dari Universitas Satya Terra Bhinneka. Kegiatan PKM dilaksanakan pada Agustus- September 2025 di Kantor Desa Rampah Estate Serdang Bedagai. Kegiatan PKM dilakukan dengan 3 tahapan yaitu persiapan, pelaksanaan dan evaluasi kegiatan. Hasil kegiatan PKM adalah (1) adanya pemahaman kepada kelompok terkait program pekarangan pangan lestari (P2L) yang dapat mendukung ketahanan pangan keluarga melalui kegiatan sosialisasi tentang vertikultur dan memberikan pemahaman kepada kelompok mitra pentingnya pemanfaatan pekarangan lahan sebagai sumber mata pencaharian kelompok wanita tani melalui sosialisasi, dan (2) memberikan pemahaman kepada kelompok melalui praktek budidaya hortikultura melalui sistem budidaya vertikultur dan (3) Evaluasi kegiatan dan keberlanjutan Program.
SOCIAL LIFE CYCLE ASSESSMENT OF ARABICA COFFEE PRODUCTION BASED ON ITS MANAGEMENT SYSTEM IN SAMOSIR REGENCY, NORTH SUMATRA PROVINCE, INDONESIA Putra, Hendris Syah; Siahaan, Herlyna Novasari
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.2005

Abstract

The growing global demand for coffee has heightened concerns about its social sustainability, particularly in smallholder-based production systems where empirical evidence remains limited. This study assesses the social impacts of Arabica coffee production in Samosir Regency, North Sumatra, Indonesia, using the Social Life Cycle Assessment (S-LCA) framework and the 2020 United Nations Environment Programme (UNEP) reference-scale approach. Six micro-scale Arabica coffee enterprises representing three management systems—private enterprises, middlemen, and a farmer group—were evaluated across six stakeholder categories and 26 social subcategories. All management systems achieved a “highly sustainable” rating, with social sustainability index scores of 0.88 for private enterprises, 0.87 for the farmer group, and 0.86 for middlemen. Key social hotspots were identified in occupational health and safety, the absence of written employment contracts, and limited employer-provided social security coverage. The findings indicate that targeted, low-cost interventions—such as basic OHS provision, simple employment contract templates, and facilitated enrolment in social security schemes—could significantly strengthen social outcomes without imposing excessive financial burdens on micro-enterprises, thereby enhancing social equity and resilience within Indonesia’s Arabica coffee value chain.
Performance Analysis of the Village Unit Cooperative (KUD) “Suka Makmur” Using the Balanced Score Card Herlyna Novasari Siahaan; Mia Wananda Varwasih; Rahmi Nofitasari
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35333

Abstract

This study aims to analyse the performance of the village unit cooperative (KUD) “Suka Makmur” using the Balanced Scorecard instrument because cooperatives must be run with good management by implementing Good Corporate Governance (GCG). Therefore, it is necessary to measure the performance of cooperatives that focus on financial and non-financial performance. This research was conducted from July to October 2023 at the KUD “Suka Makmur”. Mixed methods are used for primary and secondary data. According to the results of research on customer and membership perspectives, it shows that the existing membership at the KUD “Suka Makmur” totals 1,978 people, where the 2021-2022 membership comparison has no cooperative members who have resigned. Second, the financial aspect shows that the results of financial ratios (liquidity, solvency, and profitability) of the KUD “Suka Makmur” are in good condition, the third aspect of the cooperative business is related to the business of buying and selling FFB, UKM Mart, agricultural production facilities unit and savings and loan unit. According to the fourth learning and growth perspective, there are efforts made by cooperatives aimed at improving the ability of cooperative human resources through cooperative training and education, as well as assistance from the Ministry of Cooperatives and the West Tanjung Jabung Cooperative Office.
Commodity Regional Analysis and the Role of Smallholder Arabica Coffee Plantations in the Regional Development of North Sumatra Province Hendris Syah Putra; Herlyna Novasari Siahaan
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 9 No. 3 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v9i3.1139

Abstract

Sustainable development goals now include efforts to achieve economic prosperity for people while complying with international agreements. Evidence has shown that the agricultural sector plays an essential role in driving the Gross Regional Domestic Product (GRDP) of North Sumatra Province in 2022. The plantation crops sub-sector is the most significant contributor to the agricultural business sector. Coffee, an excellent agricultural commodity, is essential in developing neighboring regions. There are many small coffee plantations in North Sumatra, and local communities highly depend on its production. Arabica coffee development should be based on the capacity and prospects of the commodity in the region. The objectives of this study are to (1) describe the main areas where small-scale Arabica coffee producers operate in North Sumatra Province; (2) analyze the distribution patterns of small-scale Arabica coffee producers in North Sumatra Province; and (3) determine the extent to which Arabica coffee producers contribute to regional development. A descriptive-quantitative methodology was used in this study. Information was obtained from secondary data sources for the period 2019-2021. Location quotient (LQ) analysis, specialization, and localization analysis, primary service ratio (BSR), and regional multiplier (RM) analysis were used for data analysis. The analysis results show that Mandailing Natal, South Tapanuli, South Tapanuli, South Tapanuli, and South Tapanuli are the significant regions in the region.
Pengaruh Fluktuasi Harga Pangan dan Kontribusinya terhadap Perubahan Inflasi di Kota Medan Sumatera Utara Rahmi Nofitasari; Herlyna Novasari Siahaan; Indah Kartika Sandra; Tepti Natgar Br Aritonang
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 3 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i3.2095

Abstract

Inflation is highly detrimental to a country's economy. Inflation can be described as the purchasing power of an exchange rate over a period. Rising food prices can contribute to a country's inflation. The decline in a country's currency's purchasing power will impact the decline in people's purchasing power for daily needs. The purpose of this study was to analyze the relationship between price fluctuations and inflation in Medan City. This study primarily relies on secondary data as its primary source of reference. Secondary data was obtained from the website of the Strategic Food Price Information Center (PIHPS) of North Sumatra Province and the Central Statistics Agency (BPS) of North Sumatra Province. The secondary data used in this study are strategic food price data on rice commodities, fresh chicken meat, beef, chicken eggs, shallots, garlic, curly red chilies, green cayenne pepper, cooking oil, and granulated sugar. Additionally, this study utilizes inflation data from Medan City. Price and inflation data were collected monthly from January 2020 to December 2023, encompassing both the pandemic and the post-COVID-19 period. Quantitative analysis uses an econometric model, namely OLS, which can be formulated using multiple linear regression analysis. Based on the test results, several commodities have an impact on inflation in Medan City, including rice, broiler chicken, beef, shallots, cooking oil, and sugar.
Analisis Kepuasan Petani Karet terhadap Kinerja Pasar Lelang di Provinsi Riau Pendekatan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) Aung Ezra Al'fatah; Herlyna Novasari Siahaan; Juli Adevia
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i5.2184

Abstract

Riau Province is one of Indonesia’s major centers of natural rubber production, with Kuantan Singingi Regency serving as its primary contributor. Since 2018, the regency has implemented an auction system for processed rubber (bokar) through the APKARKUSI institution to improve selling prices and reduce farmers’ dependence on intermediaries. However, the absence of a comprehensive evaluation regarding farmers’ satisfaction with APKARKUSI’s performance, coupled with the emerging trend of farmers reverting to conventional marketing systems, presents a critical issue that warrants further investigation. This study aims to analyze the characteristics of rubber farmers participating in the Bokar auction marketing system facilitated by APKARKUSI and to evaluate their satisfaction levels with the institution’s performance. The research was conducted in Kuantan Singingi Regency, which has the largest rubber plantation area in Riau Province and is the only regency to have consistently implemented the bokar auction system since 2018. Data were collected from 96 farmers selected through purposive sampling between December 2024 and January 2025. Analytical methods included descriptive statistics, the Customer Satisfaction Index (CSI), and Importance-Performance Analysis (IPA). The findings reveal that most farmers have more than ten years of farming experience and possess at least a senior high school education, fostering openness to innovation and active participation in the auction system. The CSI score of 90.32%, classified as “very satisfied,” indicates that APKARKUSI’s performance aligns well with farmers’ expectations. IPA results indicate that marketing, information dissemination, and technological aspects fall within Quadrant II (maintain performance), while financing and agricultural machinery procurement fall within Quadrant I (top priority for improvement). These results provide valuable insights into strengthening institutional performance and can serve as a strategic framework for developing more sustainable marketing systems for other agricultural commodities.
Co-Authors Aung Ezra Al'fatah Girsang, Sahat Marigo Hasibuan, M Fariz Afif Ifanda, Dayun Indah Adelina Siregar Indah Kartika Sandra Juli Adevia Masyhuri Masyhuri Mia Wananda Varwasih Nofitasari, Rahmi Putra, Hendris Syah Rahmi Nofitasari sihombing, vista uli Tamba, Pandapotan Tepti Natgar Br Aritonang Varwasih, Mia Wananda Waluyati, Lestari