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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Biologi Tropis Minda Baharu Agriecobis : Journal of Agricultural Socioeconomics and Business Abdimasku : Jurnal Pengabdian Masyarakat Journal of Agri Socio Economics and Business Agrimansion: Agribusiness Management & Extension Jurnal Ilmiah Membangun Desa dan Pertanian paradigma agribisnis paradigma agribisnis
Herlyna Novasari Siahaan
Universitas Satya Terra Bhinneka
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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Analisis Pengaruh dan Efisiensi Ekonomi Usahatani Padi Sawah di Rimbo Kedui, Seluma, Bengkulu Nofitasari, Rahmi; Sihombing, Vista Uli; Siahaan, Herlyna Novasari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13496

Abstract

Rice plants are cultivated in more than 100 countries in the world, of which 90% are grown on the Asian continent in the Southeast Asia region. The land area of 152 million hectares produces around 600 million tons annually. The majority of farmers in Rimbo Kedui Village, Seluma Regency, Bengkulu Province work as lowland rice farmers. This research wants to analyze farming efficiency based on land area. Apart from that, this research wants to analyze the influence of land area on income and production of lowland rice farming in Rimbo Kedui Village, Seluma, Bengkulu. The number of samples in this study was 68 people. The research was carried out in Rimbo Kedui Village, West Seluma District, Seluma Regency, Bengkulu Province. Election of Rimbo Kedui Subdistrict. The population in this study were farmers in Rimbo Kedui Village, Seluma Barat District. Data analysis uses income and efficiency analysis, as well as using multiple linear regression data analysis. The results of efficiency calculations show that lowland rice farming with a small land area and a large land area is 1.92 and 181. So lowland rice farming with a small land area with a size of less than 0.5 Ha is more efficient than farming with a land area of more than 0.5 Ha. Based on a simple linear regression test, it shows that land area influences income and production of lowland rice farming. So the larger the land area, the greater the farmer's income and production.
Strategi Peremajaan Sawit Rakyat dan Pengembangan Usaha KUD Sumber Makmur Menggunakan Pendekatan Business Model Canvas Siahaan, Herlyna Novasari; Hasibuan, M. Fariz Afif; Nofitasari, Rahmi; Putra, Hendris Syah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13938

Abstract

KUD Sumber Makmur is one of the Village Unit Cooperatives located in Pelalawan Regency, Riau. As a form of sustainable palm oil management, cooperative members' oil palm lands that have reached economic maturity need to be replanted. Apart from that, managing KUD cooperatives requires a cooperative business development strategy model. This research aims to identify strategies for rejuvenating smallholder palm oil and business development for KUD Sumber Makmur using the Business Model Canvas approach. The research was conducted in September 2023 at KUD Sumber Makmur, Pelalawan Regency, Riau. The data collection methods in this research are primary data and secondary data. The data analysis used in this research uses a qualitative descriptive type. The strategy for rejuvenating smallholder oil palms at KUD Sumber Makmur consists of the data collection stage and the implementation stage of the smallholder oil palm rejuvenation program. The business development strategy at KUD Sumber Makmur is: The Key Partner of the cooperative is PT Asian Agri, Key Activities of the cooperative consist of a savings and loan unit, agricultural production facilities unit, FFB Transportation unit, and FFB Sales unit, Value Proposition consists of cooperative FFB Quality and Palm Oil Certification, Customer relationships consist of efforts to maintain the quality of FFB and establish good communication with offtakers. Customer segments consist of off-taker companies (PT Asian Agri) and BPDPKS. Key resources consist of partner farmers' land, cooperative buildings, and transportation equipment. Channels consist of Direct and Contract methods, Cost Structure consists of production costs and operational costs, Revenue streams consist of FFB Sales
Pemberdayaan Siswa Dalam Implementasi Digital Marketing Pada Produk Pertanian Nofitasari, Rahmi; Sihombing, Vista Uli; Siahaan, Herlyna Novasari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2023): September 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v6i3.1598

Abstract

Lokasi Pengabdian Kepada Masyarakat (PKM) di SMK Delisha yang merupakan salah satu lokasi penghasil produk pertanian terbesar di Sumatera Utara dan sebagian besar anak-anak muda tersebut merupakan anak petani. Namun belakangan ini disinyalir bahwa anak-anak muda di tingkat sekolah tersebut tidak banyak yang termotivasi memasarkan produk pertanian melalui digital marketing. Pengabdian ini bertujuan untuk (1) peningkatan digitalisasi marketing pada produk pertanian pada siswa SMA Delisha di Kecamatan Hamparan Perak Kabupaten Deli Serdang, dan (2) Evaluasi penguasaan digitalisasi marketing pada produk pertanian pada siswa SMA Delisha di Kecamatan Hamparan Perak Kabupaten Deli Serdang. Pelaksanaan kegiatan pengabdian dilakukan pada 23-24 Mei 2023 di Yayasan Pendidikan Delisha Deliserdang. Pelaksanaan kegiatan dilakukan penyuluhan dan pelatihan siswa untuk memanfaatkan teknologi informasi dan komunikasi dalam memasarkan produk dengan menerapkan content marketing. Pengumpulan data dilakukan dengan memberikan pretest, post test dan evaluasi kegiatan yang diberikan kepada 31 orang siswa berpartisipasi. Data kemudian diolah untuk mendapatkan nilai rata-rata, terendah dan tertinggi. Hasil kegiatan yaitu terjadinya peningkatan penguasan digital marketing, dengan dibuktikan sebelum mendapatkan pelatihan, sebanyak 45,16% siswa cukup menguasai digital marketing, setelah dilakukan pelatihan sebanyak 51,16% siswa meningkat menjadi menguasai digital marketing. Pada evaluasi penguasaan digital marketing, siswa cukup memahami pentingnya dan peluang digital dalam pemasaran produk pertanian.
Intentions And Behavior Of Partner Palm Oil Farmers PT Hari Sawit Jaya On Sustainable Palm Oil Management Siahaan, Herlyna Novasari; Waluyati, Lestari; Masyhuri, Masyhuri
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.45

Abstract

Sustainable palm oil management needs to be supported by all oil palm actors, both smallholders and oil palm plantation companies. PT Hari Sawit Jaya through the created share value program empowers independent smallholders around the company to become partner farmers to support a sustainable palm oil program. The present study aimed (1) to find out the factors that influence the intention of farmers to carry out sustainable palm oil management and (2) to determine the effect of intention on the behavior of partner farmers. The population was composed of partner farmers PT Hari Sawit Jaya located in Labuhan Batu district, North Sumatra of whom 90 farmers were sampled using the cluster proportional random sampling method. The research instrument was s questionnaire Data was analyzed by SmartPLS. Results showed that attitudes, subjective norms, behavioral control, moral norms, and knowledge had a positive effect on farmers' intention to manage sustainable oil palm and the intention had a positive effect on farmers' behavior. However, there are sustainable palm oil management behaviors in accordance with good agricultural practices that have not been carried out by partner farmers to plant oil palm on peatlands and have not used certified seeds.
PEMBERDAYAAN KEWIRAUSAHAAN KELOMPOK WANITA TANI RAMPAH ESTATE MANDIRI UNTUK MEWUJUDKAN KETAHANAN PANGAN DAN PENINGKATAN EKONOMI KELUARGA MELALUI SISTEM AKUAPONIK Varwasih, Mia Wananda; Siahaan, Herlyna Novasari; Ifanda, Dayun
MINDA BAHARU Vol 9, No 2 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i2.8414

Abstract

Kelompok Wanita Tani (KWT) Rampah Estate Mandiri merupakan kelompok produktif yang beranggotakan 24 orang ibu rumah tangga di Desa Rampah Estate, Kecamatan Sei Bamban, Kabupaten Serdang Bedagai, Sumatera Utara. Kelompok ini menghadapi berbagai permasalahan, antara lain keterbatasan lahan, minimnya akses teknologi pertanian modern, serta rendahnya pemahaman mengenai kewirausahaan dan pemasaran hasil pertanian. Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk memberikan solusi melalui pelatihan dan penerapan sistem akuaponik yang terintegrasi dengan pemberdayaan kewirausahaan. Metode pelaksanaan meliputi sosialisasi, persiapan pelatihan, penerapan teknologi akuaponik dengan komoditas ikan lele dan bayam, serta pelatihan pengolahan produk menjadi abon lele dan keripik bayam. Hasil kegiatan menunjukkan bahwa anggota KWT memperoleh peningkatan pengetahuan dan keterampilan dalam budidaya terpadu, pengolahan produk, serta pengelolaan usaha kelompok. Sistem akuaponik terbukti efektif sebagai teknologi pertanian alternatif untuk lahan sempit, sekaligus mampu mendukung ketahanan pangan keluarga dan membuka peluang usaha baru. Namun, tahap lanjutan berupa kewirausahaan dan pendampingan pemasaran masih perlu dilaksanakan untuk memastikan keberlanjutan program.
PENERAPAN PEKARANGAN PANGAN LESTARI MELALUI VERTIKULTUR PADA KWT RAMPAH ESTATE MANDIRI SERDANG BEDAGAI Siahaan, Herlyna Novasari; Varwasih, Mia Wananda
MINDA BAHARU Vol 9, No 2 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i2.8349

Abstract

Program pekarangan pangan Lestari (P2L) adalah sebuah Upaya yang bertujuan untuk meningkatkan pemanfaatan lahan pekarangan. Program ini membantu masyarakat dalam pemenuhan bahan pangan untuk mendukung ketahanan pangan keluarga. KWT “Rampah Estate Mandiri” adalah salah satu kelompok Wanita tani yang ada di Desa Rampah Estate Kabupaten Serdang Bedagai. Kegiatan PKM dilakukan di KWT “Rampah Estate Mandiri” yang berlokasi di Desa Rampah Estate kecamatan Bamban Kabupaten Serdang Bedagai. Lokasi ini berjarak sekitar 80 km dari Universitas Satya Terra Bhinneka. Kegiatan PKM dilaksanakan pada Agustus- September 2025 di Kantor Desa Rampah Estate Serdang Bedagai. Kegiatan PKM dilakukan dengan 3 tahapan yaitu persiapan, pelaksanaan dan evaluasi kegiatan. Hasil kegiatan PKM adalah (1) adanya pemahaman kepada kelompok terkait program pekarangan pangan lestari (P2L) yang dapat mendukung ketahanan pangan keluarga melalui kegiatan sosialisasi tentang vertikultur dan memberikan pemahaman kepada kelompok mitra pentingnya pemanfaatan pekarangan lahan sebagai sumber mata pencaharian kelompok wanita tani melalui sosialisasi, dan (2) memberikan pemahaman kepada kelompok melalui praktek budidaya hortikultura melalui sistem budidaya vertikultur dan (3) Evaluasi kegiatan dan keberlanjutan Program.
SOCIAL LIFE CYCLE ASSESSMENT OF ARABICA COFFEE PRODUCTION BASED ON ITS MANAGEMENT SYSTEM IN SAMOSIR REGENCY, NORTH SUMATRA PROVINCE, INDONESIA Putra, Hendris Syah; Siahaan, Herlyna Novasari
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.2005

Abstract

The growing global demand for coffee has heightened concerns about its social sustainability, particularly in smallholder-based production systems where empirical evidence remains limited. This study assesses the social impacts of Arabica coffee production in Samosir Regency, North Sumatra, Indonesia, using the Social Life Cycle Assessment (S-LCA) framework and the 2020 United Nations Environment Programme (UNEP) reference-scale approach. Six micro-scale Arabica coffee enterprises representing three management systems—private enterprises, middlemen, and a farmer group—were evaluated across six stakeholder categories and 26 social subcategories. All management systems achieved a “highly sustainable” rating, with social sustainability index scores of 0.88 for private enterprises, 0.87 for the farmer group, and 0.86 for middlemen. Key social hotspots were identified in occupational health and safety, the absence of written employment contracts, and limited employer-provided social security coverage. The findings indicate that targeted, low-cost interventions—such as basic OHS provision, simple employment contract templates, and facilitated enrolment in social security schemes—could significantly strengthen social outcomes without imposing excessive financial burdens on micro-enterprises, thereby enhancing social equity and resilience within Indonesia’s Arabica coffee value chain.
Co-Authors Girsang, Sahat Marigo Hasibuan, M Fariz Afif Ifanda, Dayun Indah Adelina Siregar Masyhuri Masyhuri Nofitasari, Rahmi Putra, Hendris Syah Rahmi Nofitasari sihombing, vista uli Tamba, Pandapotan Varwasih, Mia Wananda Waluyati, Lestari