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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Education and Instruction (JOEAI) Jurnal Pendidikan Ekonomi (JURKAMI) BENING Literatus Majalah Ilmiah Dian Ilmu Al-Muaddib : Jurnal Kajian Ilmu Kependidikan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Journal of Tourism Economics and Policy Journal of Education Research Golden Ratio of Community Services and Dedication Jurnal Ilmiah Mahasiswa Raushan Fikr Jurnal Ilmu Sosial dan Humaniora Education Journal: Journal Educational Research and Development Jurnal Pendidikan Ilmu Sosial JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Menulis: Jurnal Penelitian Nusantara JURNAL MANAJEMEN DAN BISNIS INDONESIA
Prasetiyorini, Pudhak
Universitas PGRI Argopuro Jember
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analisis Strategi Digital Marketing Terhadap UMKM di Desa Mumbulsari Zulfa Mustafidah; David K. Susilo; Pudhak Prasetiyorini
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.575

Abstract

Transformasi digital menjadi faktor penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam meningkatkan daya saing serta memperluas pasar. Penelitian ini bertujuan menganalisis penerapan strategi digital marketing pada Madina Cake di Desa Mumbulsari, Kabupaten Jember, mengidentifikasi dampaknya terhadap peningkatan pendapatan, serta mengungkap tantangan yang dihadapi dalam proses digitalisasi. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus eksplanatori. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi terhadap pemilik usaha, karyawan atau anggota keluarga, pelanggan, serta pelaku UMKM kuliner on the road (OTR) yang dipilih secara purposive. Analisis data dilakukan secara tematik melalui reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Hasil penelitian menunjukkan bahwa Madina Cake menerapkan strategi digital marketing berbasis multi-platform, dengan TikTok sebagai media menarik pelanggan, Instagram sebagai etalase digital, dan WhatsApp Business sebagai sarana komunikasi serta transaksi. Strategi tersebut berhasil meningkatkan omzet dari sekitar Rp1.000.000 menjadi Rp6.000.000–Rp8.000.000 per bulan, memperluas jangkauan pasar, meningkatkan jumlah pesanan, dan menekan biaya promosi. Keberhasilan transformasi digital didukung oleh peran anggota keluarga yang memiliki literasi digital, sedangkan kendala utama meliputi keterbatasan waktu, kreativitas dalam pembuatan konten, kualitas jaringan internet, dan tingginya ekspektasi pelanggan. Temuan penelitian juga menunjukkan bahwa penerapan digital marketing bersifat adaptif terhadap karakteristik model bisnis, termasuk pada UMKM OTR yang memanfaatkan media sosial untuk menginformasikan lokasi penjualan secara real-time. Hasil penelitian ini diharapkan menjadi referensi dalam pengembangan strategi digital marketing bagi UMKM, khususnya di wilayah pedesaan.
PENGARUH PERSEPSI HARGA DAN FASILITAS TEMPAT WISATA TERHADAP MINAT BERKUNJUNG ULANG KONSUMEN DI CAFFE BANG NDUT The Effect of Price Perception and Tourist Facility on Consumer Revisit Intention at Caffe Bang Ndut Siti Nur Holilah; Sri Redjeki; Pudhak Prasetiyorini
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54270

Abstract

This study aims to analyze the effect of price perception and tourist facility on consumer revisit intention at Caffe Bang Ndut, Jember Regency. A quantitative approach with causal-associative design was employed. Data were collected through questionnaires distributed to 30 respondents who were consumers of Caffe Bang Ndut, using incidental sampling. The instrument was measured using a Likert scale and tested for validity and reliability. Data analysis involved multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results indicate that: (1) price perception positively and significantly affects revisit intention (sig. 0.012 < 0.05); (2) tourist facility positively and significantly affects revisit intention (sig. 0.004 < 0.05); and (3) price perception and tourist facility simultaneously have a significant effect on revisit intention (F = 18.742; sig. 0.000 < 0.05). The coefficient of determination (R²) is 0.581, meaning the two variables explain 58.1% of the variance in consumer revisit intention. These findings have practical implications for Caffe Bang Ndut management in designing more effective pricing and facility management strategies to enhance consumer loyalty.
ENHANCING LEARNING OUTCOMES IN VOCATIONAL ECONOMICS THROUGH COOPERATIVE SCRIPT: A CLASSROOM ACTION RESEARCH Andreanto Pratama, Muhammad; Prasetiyorini, Pudhak; Mugi Hidayanti, Denok
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Verified
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.58362

Abstract

This study aims to examine the effectiveness of the Cooperative Script learning model in improving students’ learning outcomes in Economics at SMK Raudlatul Ulum Ledokombo Jember. Although cooperative learning has been widely investigated, limited attention has been given to how Cooperative Script enhances learning outcomes through collaborative interaction within vocational Economics education, particularly in pesantren-based schools. This study contributes to the current literature by demonstrating that structured reciprocal learning can simultaneously strengthen conceptual understanding and collaborative learning behaviour. Empirical findings further revealed a progressive improvement in students’ mean achievement scores from 66.20 before the intervention to 73.10 in Cycle I and 84.23 in Cycle II. This study employed Classroom Action Research (CAR) based on the Kemmis and McTaggart model, consisting of two iterative cycles of planning, acting, observing, and reflecting. The research involved 32 eleventh-grade students enrolled in an Economics class at SMK Raudlatul Ulum Ledokombo Jember during the 2025/2026 academic year. Data were collected through classroom observations, semi-structured interviews, field notes, documentation, and achievement tests, and analysed using interactive qualitative analysis supported by descriptive quantitative analysis. The findings demonstrate that Cooperative Script substantially improved both students’ academic achievement and classroom participation. Beyond the increase in learning outcomes, students became more actively engaged in collaborative discussions, demonstrated greater confidence in explaining economic concepts, and assumed stronger responsibility for shared learning. The findings suggest that Cooperative Script provides an effective pedagogical approach for creating student-centred Economics classrooms while simultaneously fostering conceptual understanding, communication skills, and collaborative competence in vocational education.
TEACHERS’ ADAPTIVE STRATEGIES IN IMPLEMENTING THE MERDEKA CURRICULUM: EVIDENCE FROM THE TRANSFORMATION OF ECONOMICS LEARNING Cindy Aisyah Faradilla; Denok Mugi Hidayanti; Pudhak Prasetiyorini
PENDIS (Jurnal Pendidikan Ilmu Sosial) Vol. 5 No. 2 (2026): Juni
Publisher : Yayasan Insan Cipta Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61721/pendis.v5i2.760

Abstract

The implementation of the Merdeka Curriculum has transformed learning orientation from content-based instruction toward competency development, student engagement, and contextual learning. In Economics education, this transformation is particularly important for strengthening students’ economic literacy and twenty-first-century competencies. Despite the widespread adoption of the Merdeka Curriculum, studies focusing on teachers’ instructional strategies in vocational Economics education, particularly in Islamic boarding school-based vocational schools, remain limited. This study aims to analyze the implementation of the Merdeka Curriculum and examine teachers’ strategies in Economics learning at SMK Raudlatul Ulum Ledokombo Jember. A descriptive qualitative approach was employed. Data were collected through interviews, observations, and documentation and analyzed using data condensation, data display, and conclusion drawing. The findings reveal that the Merdeka Curriculum has promoted competency-based, student-centered, and contextual Economics learning. Teachers implemented adaptive strategies by understanding curriculum principles, aligning learning materials with learning outcomes, applying discussion, inquiry, and problem-solving approaches, utilizing diverse learning media, and conducting continuous evaluation. These strategies enhanced student participation, critical thinking, collaboration, and problem-solving skills. Effective implementation of the Merdeka Curriculum depends on teachers’ ability to translate curriculum policies into meaningful and flexible learning practices. This study provides empirical evidence on adaptive teacher strategies in implementing the Merdeka Curriculum within Economics learning in a pesantren-based vocational school context, an area that remains underexplored in current literature.
Co-Authors Abdul Hannan Abdullah Sani Alfia Alfia Andreanto Pratama, Muhammad Awaliyah, Firdaussul Bernadetta Tjandra Wulandari Cindy Aisyah Faradilla David K. Susilo Denok Mugi Hidayanti Efendi, Muhammad Rahul Erika Dwi Pratiwi Faiqotul Maghfiroh Febrina Gerhani FIRDAUSI, Ifrohatul Dini Firmansyah, Ababil Hadi, Syukron Iskandar, Sulhan J. Agung Indratmoko Kurniawan, Moh Usman Mohammad Fauzen Mugi Hidayanti, Denok Muhammad Saleh Muhammad Wafi Hidayatullah Neviyani Neviyani, Neviyani Putri, Vanda Aprillicia Aneta Qurotul Aini Shohifatul Maisyaroh Siti Munawaroh Siti Nur Holilah Sri Redjeki Sri Redjeki Sri Redjeki Sri Redjeki Susanto, Jhoni Susilo, David Kristian Swadia Gandhi Mahardika Zulfa Mustafidah