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All Journal International Journal of Built Environment and Scientific Research IKRA-ITH Teknologi Jurnal Sains dan Teknologi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS Jurnal Abdi Insani Jurnal Pengabdian Nasional (JPN) Indonesia JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal ComunitA Servizio Indonesian Community Journal Jurnal Abdimas Dosma (JAD) International Journal of Entrepreneurship, Business, and Creative Economy Logistic and Operation Management Research Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Abdimas Dosma
Siti Sujatini, Siti
Universitas Persada Indonesia Y.A.I
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PELATIHAN KOMUNIKASI PEMASARAN PELAYANAN PRIMA BAGI PEMILIK HOMESTAY DI DESA MARGALUYU, BANDUNG) Romli, Nada Arina; Dewi, Euis Puspita; Sujatini, Siti; Allifiansyah, Sandy
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.106

Abstract

Margaluyu Village is one of the tourist villages located in Bandung Regency, West Java, which has extraordinary natural potential. Margaluyu Village has long been inaugurated as a tourist village that is often a destination for domestic and foreign tourists. However, currently, there are not many homestay facilities in Margaluyu Village that have excellent hospitality service standards, so this activity aims to provide knowledge and skills to homestay owners regarding quality excellent service that can be provided by simple homestays. The methods used in this activity are socialization, training and counseling, as well as consultation and technical guidance. The stages of the activity begin with the preparation, implementation and evaluation stages. The focus of the material given to participants is on the elements of excellent service, namely on improving hospitality capabilities and creating tour packages for homestay owners.
STRATEGI PENYULUHAN DAN PELATIHAN BAGI SISWA SMK: “MEMBANGUN JIWA ENTREPRENEUR MELALUI PEMASARAN ONLINE DALAM ERA MAKING INDONESIA 4.0" Sujatini, Siti; Budilaksono, Sularso; Puspita Dewi, Euis; Malays Sari Sakti, Essy; Pramestari, Diah; Dinariana, Dwi; Suryani, Fitri; Henni, Henni
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2101

Abstract

The entrepreneurship ratio is an indicator of a country's progress, currently Indonesia's entrepreneurship ratio is still low. Vocational education, especially at Vocational High Schools (SMK), has a crucial role in preparing the young generation to face the dynamics of industry 4.0 in Indonesia. This article aims to explain a community service approach that is focused on strengthening the entrepreneurial spirit of vocational school students through socialization and training strategies, especially in the context of online marketing. By utilizing the potential of digital technology, this activity is designed to increase students' understanding of the essence of entrepreneurship in the digital era to identify business opportunities and adapt to a rapidly changing economic environment. This article also links this initiative to the Making Indonesia 4.0 vision, which highlights the importance of mastering technology and creativity in driving sustainable economic growth. The implementation of this strategy is expected to make a significant contribution in preparing Indonesia's young generation to become strong economic actors in the industrial era 4.0.  The method of this activity is counseling and training, starting from preparing Extension Materials, Identifying Participants, Implementing Counseling, Training Workshops, Mentoring and Mentoring, Evaluation and Feedback. The results of this activity show that students basically already know the basic meaning of websites and Google sites, but do not yet understand how to access them, how to use websites, what are the advantages of using websites, etc. in more detail. . After this training and counseling, students (activity participants) can understand clearly. As for suggestions from the writing team, considering the large enthusiasm of the participants for this activity, activities like this need to be implemented in vocational schools and similar areas in other areas in Jabodetabek
EDUKASI PENINGKATAN NILAI TAMBAH PRODUK MELALUI DIVERSIFIKASI STROBERI BAGI PELAKU UMKM DI DESA WISATA LEBAK MUNCANG Pramestari, Diah; Budilaksono, Sularso; Sujatini, Siti; Yuliani, Nafisah; Sakti, Essy Malays Sari; Henni, Henni
Jurnal Abdi Insani Vol 12 No 7 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i7.2686

Abstract

Desa Lebakmuncang merupakan desa wisata dengan konsep pariwisata kreatif yang mengutamakan kekhasan lokal dan melibatkan partisipasi aktif masyarakat desa. Potensi unggulan desa terdiri dari sumber daya alam. Salah satu komoditas unggulan perkebunan dari desa ini adalah stroberi. Hasil panen stroberi menjadi sumber ekonomi masyarakat, namun pengelolaannya belum maksimal dilakukan. Diversifikasi stroberi sudah dilakukan dalam skala kecil dan pasar yang sangat terbatas. Kegiatan edukasi diversifikasi yang dilakukan memiliki tujuan yaitu mendapatkan gambaran permasalahan yang dihadapi pelaku usaha, mendapatkan gambaran pemahaman diversifikasi dan jenis diversifikasi stroberi yang telah dilakukan, mendapatkan kendala yang dihadapi pelaku usaha dan memberikan ide rencana diversifikasi yang dapat dilakukan. Metode pelaksanaan kegiatan dilakukan secara struktur dan sistematis, dimulai dengan penetapan daerah sasaran, menggali permasalahan nyata, perizinan, penyusunan materi, sosialisasi, pelaksanaan, monitoring evaluasi dan penyusunan laporan. Hasil yang didapatkan dari kegiatan ini adalah permasalahan yang dihadapi pelaku usaha stroberi desa Lebakmuncang, yaitu permasalahan harga jual, modal, teknologi dan kemampuan pelaku usaha. Permasalahan ini menjadi faktor utama penghambat keberlanjutan diversifikasi yang telah dilakukan. Kendala diversifikasi terbesar yang dihadapi pelaku UMKM stroberi adalah kendala pengetahuan dan ketrampilan. Pelaku usaha stroberi telah memahami dan melakukan diversifikasi menjadi stroberi frozen, selai, sirup, dodol dan krupuk atau manisan. Strategi pengembangan usaha perlu dilakukan untuk mengatasi kendala diversifikasi produk hilir stroberi. Strategi pengembangan usaha dapat dilakukan dengan kolaborasi dari beberapa pihak, yaitu petani, pelaku UMKM, masyarakat desa, pemerintah dan lembaga lokal, akademisi dan peneliti serta mitra komersial atau industri berbahan baku stroberi.
Penerapan Cleanlines, Health, Safety and Environmental pada Pendampingan Pokdarwis Desa Margaluyu dalam Peningkatan Kualitas Homestay: Pengendalian yang Berhasil Hary Susilo; Siti Sujatini; Euis Puspita Dewi; Hanni Adriani
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2645

Abstract

Tujuan kajian ini untuk memberikan solusinya meliputi; kurangnya sistem manajemen bisnis yang professional, pencatatan keuangan belum dilakukan secara sistematis, strategi harga sewa tidak berbasis analisis pasar dan tidak adanya rencana pengembangan jangka panjang menyebabkan homestay sulit berkembang dan menghadapi risiko kehilangan tamu tetap. Metode penulisan laporan Pengabdian pada masyarakat ini berbasis kuantitatif dan kualitatif, dengan Teknik observasi, penyuluhan, penyebaran kuesioner, diskusi dan tanya- jawab. Teknik analisis data menerapkan SPSS dan SmartPLS. Hasil menemukan faktor- factor utama yang mempengaruhi tingkat efisiensi pengendalaian homestay di desa Margaluyu Bandung, Jawa Barat. Kesimpulan, berbasis bisnis kanvas mengarahkan pada sistem manajemen bisnis yang profesional, Penentuan harga dan pengelolaan keuangan sederhana yang disiplin pada pencatatan keuangan secara sistematis, penentuan strategi harga sewa berbasis analisis pasar dan memberi dasar strategi rencana pengembangan jangka panjang untuk berkembang dan menghadapi risiko kehilangan tamu tetap. Saran harapan ke depan dapat dilanjutkan dengan pengarahan dan pendampingan bisnis lebing konkrit.
PENYULUHAN BUDIDAYA IKAN NILA DI KERAMBA APUNG DESA MARGALUYU KECAMATAN PENGALENGAN KABUPATEN BANDUNG Budilaksono, Sularso; Novianti, Eva; Karjono, Albertus; Dyh Prinajati, Purnomosutji; Dewi, Euis Puspita; Sovitriana, Rilla; Nasution, Evi Syafrida; Effendi, Maya Syafriana; Farida, Farida; Sujatini, Siti; Pramestari, Diah; Sakti, Essy Malays Sari
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1591

Abstract

Counseling on tilapia cultivation in floating cages was carried out in Margaluyu Village, Pengalengan District, Bandung Regency and was carried out on March 1-2 2024. Margaluyu Village has potential for fisheries because it has 2 large lakes in the village. This activity is to increase people's knowledge and skills in this field. This community service aims to exchange ideas with value fish farmers in floating cages and provide information on this and its impact on the development of tilapia cultivation and the welfare of local communities. The extension methods used include lectures, field observations, group discussions and practical extension. The results of this community service show the community's active participation in extension activities, with a significant level of knowledge and skills after participating in the program. The evaluation also showed positive changes in the community's understanding and knowledge regarding tilapia cultivation. Thus, it can be concluded that outreach activities on tilapia cultivation in floating cages have a positive impact on developing local fisheries potential and community welfare in Margaluyu Village, Pengalengan District, Bandung Regency.
PELATIHAN KOMUNIKASI PEMASARAN PELAYANAN PRIMA BAGI PEMILIK HOMESTAY DI DESA MARGALUYU, BANDUNG) Romli, Nada Arina; Dewi, Euis Puspita; Sujatini, Siti; Allifiansyah, Sandy
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.106

Abstract

Margaluyu Village is one of the tourist villages located in Bandung Regency, West Java, which has extraordinary natural potential. Margaluyu Village has long been inaugurated as a tourist village that is often a destination for domestic and foreign tourists. However, currently, there are not many homestay facilities in Margaluyu Village that have excellent hospitality service standards, so this activity aims to provide knowledge and skills to homestay owners regarding quality excellent service that can be provided by simple homestays. The methods used in this activity are socialization, training and counseling, as well as consultation and technical guidance. The stages of the activity begin with the preparation, implementation and evaluation stages. The focus of the material given to participants is on the elements of excellent service, namely on improving hospitality capabilities and creating tour packages for homestay owners.
Strategi Peningkatan Kualitas Homestay melalui Pendampingan POKDARWIS Berbasis CHSE dan Kearifan Lokal di Desa Wisata Margaluyu Siti Sujatini; Hanni Adriani; Hary Susilo
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.7901

Abstract

Desa Wisata Margaluyu memiliki potensi pariwisata berbasis komunitas yang menjanjikan, namun kualitas homestay masyarakat masih rendah, khususnya pada penerapan standar CHSE (Cleanliness, Health, Safety, and Environmental Sustainability) dan pemanfaatan kearifan lokal. Rendahnya standar layanan, keterbatasan pemasaran digital, serta minimnya manajemen bisnis menjadi alasan pentingnya pendampingan. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kapasitas POKDARWIS dalam mengelola homestay secara profesional, ramah lingkungan, dan berkarakter lokal. Metode pengabdian yang digunakan meliputi penyuluhan, pelatihan, praktik lapangan, serta pendampingan intensif berbasis problem-solving. Evaluasi dilakukan melalui observasi, wawancara, pre-test dan post-test peserta, serta checklist kepatuhan CHSE. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan pelaku homestay dalam menerapkan CHSE, mengoptimalkan branding berbasis kearifan lokal, dan mengintegrasikan prinsip keberlanjutan dalam operasional. Pendampingan ini berdampak positif pada daya tarik wisata dan ekonomi lokal. Integrasi CHSE dan kearifan lokal melalui pendampingan POKDARWIS terbukti menjadi strategi efektif meningkatkan kualitas dan daya saing homestay desa wisata.
Co-Authors Arby, Al Ikbal Budilaksono, Sularso D, Euis Puspita Dena Rahmana Dinariana, Dwi Dini Rosmalia Dyh Prinajati, Purnomosutji Effendi, Maya Syafriana Euis Puspita Dewi Euis Puspita Dewi Euis Puspita Dewi, Euis Puspita Eva Novianti Evi Syafrida Nasution Farida Farida Fitri Suryani Fitri Suryani Fitri Suryani Hanni Adriani Hanni Adriani Hary Susilo Hary Susilo Henni , Henni Henni Henni Henni Henni I Gede Agus Suwartane Julfi Restu Amelia, Julfi Restu Karjono, Albertus Malays Sari Sakti, Essy Maya Dewi Maharani Nada Arima Romli Nur Fadhilah Qolby Pramestari, Diah Rilla Sovriana Rizki Santoso Romli, Nada Arina Sakti, Essy Malays Sari Sandy Allifiansyah Sindy Lembahyung Sari Siti Komsiah, Siti Sitti Wardiningsih Sovitriana, Rilla Syamsiar, Syamsiar Trisnawati, Nana Wijaya, Ari Yuliani, Nafisah