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Journal : Jurnal Al-Qardh

Perilaku Ibu Rumah Tangga Muslim dalam Mengkonsumsi Produk Makanan Halal di Desa Bandung Kabupaten Tulungagung Amalia Nuril Hidayati; Siti Kalimah
AL-QARDH Vol 5, No 1 (2020): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jaq.v5i1.1744

Abstract

   The context of this service-based research program is the lack of knowledge and understanding related to halal products as evidenced by the consumption of several types of non-halal food. The information obtained encourages researchers to socialize awareness by providing awareness of the importance of halal products. The focus of this research is how the awareness of housewives in consuming halal food products in Bandung Village, Tulung Agung Regency. The strategy used is Community Organization and Community Development and uses the one-group pretest-posttest design experimental method, the design used by giving treatment for a certain period and measuring with tests before and after treatment. The results of this study indicate that at the pre-test mean halal awareness showed a value of 31.84 and post-test mean showed a value of 42.89, while the sig 2 value tailed 0,000 <0.05 then Ha was accepted and Ho was rejected, which means the average level of awareness mothers before and after socialization are different. In the pre-test questionnaire, the mean consumption behavior shows the value of 37.02 and the post-test mean shows the value of 43.45 While the sig 2 value of tailed is 0,000 <0.05 then Ha is accepted and Ho is rejected, which means the average level of consumption behavior before and after socialization is different, thus it can be stated that the presence of socialization affects the level of understanding of the awareness of consumption of halal products.Keywords: Consumption behavior, Housewife, Halal product. Konteks program penelitian berbasis pengabdian ini adalah kurangnya pengertahuan serta pemahaman terkait produk halal ini dibuktikan dengan  masih mengkonsumsinya beberapa jenis makanan non halal, Informasi yang didapatkan mendorong kesadaran peneliti untuk melakukan sosialisasi dengan memberikan penyadaran pentingnya produk halal. Fokus penelitian ini yaitu bagaimana upaya penyadaran Ibu rumah tangga dalam mengkonsumsi poduk makanan halal di Desa Bandung Kabupaten Tulungagung. Strategi yang digunakan adalah Community Organization dan Community Development  dan menggunakan metode eksperimen one grup pretest posttest design, yaitu rancangan yang digunakan dengan cara memberi perlakuan pada jangka waktu tertentu dan mengukur dengan tes sebelum dan sesudah perlakuan. Hasil dari penelitian ini menunjukkan Pada saat pre test kesadaran halal mean menunjukkan nilai 31,84 dan post test mean menunjukkan nilai 42,89, Sedangkan nilai sig 2 tailed 0,000 < 0,05 maka Ha diterima dan Ho ditolak yang artinya rata-rata tingkat kesadaran ibu-ibu sebelum dan sesudah dilakukan sosialisasi adalah berbeda. Pada angket pre test perilaku konsumsi  mean menunjukkan nilai 37,02 dan post test mean menunjukkan nilai 43,45 Sedangkan nilai sig 2 tailed 0,000 < 0,05 maka Ha diterima dan Ho ditolak yang artinya rata-rata tingkat perilaku konsumsi sebelum dan sesudah dilakukan sosialisasi adalah berbeda, dengan demikian dapat dinyatakan bahwa adanya sosialisasi mempengaruhi tingkat pemahaman tentang kesadaran konsumsi produk halal
Analysis of Financing Strategy in the Era and Post COVID-19 (Case Study of PT. Mandiri Tunas Finance) agustin, Riska; Kalimah, Siti; Khayati, Ismatul
AL-QARDH Vol 8 No 2 (2023): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

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Abstract

The COVID-19 pandemic is a global challenge that affects the economy, including the performance and the function of financial institutions in Indonesia. PT. Mandiri Tunas Finance (MTF) has increased in credit risk and decreased in the sales volume in 2020 by 45.75% compared to 2019 before COVID-19. However, post COVID-19, MTF has succeeded in implementing strategies to improve its credit risk and sales volume. The purpose of this research is to identify and to analyze the implementation of marketing strategies and MTF credit restructure in saving customers' bad credit in the era and post COVID-19. This study uses a descriptive qualitative research methods. Data was collected through interviews, documentation and analysis of financial reports. Sampling was done by purposive sampling technique. In case of sales decline, MTF implemented a more active marketing strategy based on the components of Kotler's marketing strategy, namely segmenting, targeting and positioning, which had an impact on MTF's sales volume, which increased in 2021 by 34.98% and in 2022 increased by 47%. 77% compared to the previous year. In the case of bad credit and customer default, the solution is to restructure credit according to the customer's condition. This has an impact on the movement of the NPF ratio from 2019 to 2022 under 1%.
Perilaku Ibu Rumah Tangga Muslim dalam Mengkonsumsi Produk Makanan Halal di Desa Bandung Kabupaten Tulungagung Hidayati, Amalia Nuril; Kalimah, Siti
AL-QARDH Vol 5 No 1 (2020): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract