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All Journal Jurnal Manajemen Terapan dan Keuangan Media Ilmu Keolahragaan Indonesia EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Al-Qardh Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL PENDIDIKAN TAMBUSAI Jurnal Masyarakat Merdeka (JMM) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JPBM - Journal of Policy and Bureaucracy Management Journal of Vocational Education and Automotive Technology Jurnal Bina Bangsa Ekonomika AKADEMIK: Jurnal Mahasiswa Humanis Formosa Journal of Sustainable Research (FJSR) JTechLP AMALA Jurnal Pengabdian Kepada Masyarakat Margin : Journal of Islamic Banking
Muhammad Zainal Arifin, Muhammad Zainal
Dosen STAIN Palangka Raya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Al-Qardh

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART KOTA PALANGKA RAYA Arifin, Muhammad Zainal; Azhari, Pikri
AL-QARDH Vol 2, No 2 (2017): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Palangka Raya

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Abstract

Service quality gives encouragement to consumer to tie a good association with a company. Good service will give an impact to decision of consumer to buy and also to the company itself. A good service quality is very important to create a consumer’s satisfaction, especially in direct proof, capability, attentiveness, and warrant of a consumer’s satisfaction. According to that reasons, so the statement of the problem of this research is the influence of service quality to consumer’s buying decision in Alfamart in Palangka Raya city. This research is using a quantitative approach with survey. A population of this research is consumer of Alfamart in Palangka Raya city. The sample that is taken for this research amounts to 96 respondents which is taken with random sampling. Furthermore, for prequalification test is using normality test with Kolmogorov smirnov and Q-Q plot. Data analysis method is using correlation of product moment and simple regression using SPSS 16. From this study, it is found that the quality of the service and consumer’s buying decision in Alfamart in Palangka Raya city have strong relation according to the result of coefficient of product moment which amounts to 0,810. It is also found the amount of sig that is 0,000 which means there are significant relation. Furthermore, test of simple regression shows the amount of determination of coefficient 0,656 which means the influence of service quality to the consumer’s buying decision is 65,6 %. It is found also the amount of t count which is 13,386 which is bigger than t table, so it can be concluded that service quality has significant influence to consumer’s buying decision.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART KOTA PALANGKA RAYA Arifin, Muhammad Zainal; Azhari, Pikri
AL-QARDH Vol 2 No 2 (2017): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

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Abstract

Service quality gives encouragement to consumer to tie a good association with a company. Good service will give an impact to decision of consumer to buy and also to the company itself. A good service quality is very important to create a consumer
The endorsement Selebgram Abang Lapar to Buying Interest of Consumers: evidence from Palangka Raya Agustin, Lestia Rahmah; Arifin, Muhammad Zainal; Wehdawati, Wehdawati; Malisi, Muhammad Ali Sibram; Sadikin, Ali
AL-QARDH Vol 8 No 1 (2023): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

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Abstract

Marketing from businesses or businesspersons uses social media influencers to enhance consumer interest and sales, as well as contribute to brand awareness. Given the increasingly fierce economic rivalry in Palangka Raya, it is difficult for business owners to survive and grow their businesses. This research's objective was to examine and determine the impact of the Abang. Lapar program's endorsement on the purchasing intentions of Palangka Raya customers. This type of research is expost facto. This research employed a statistical associative approach. Methods for collecting data via questionnaires and written documents. This research's population consisted of 15,600 followers of the Instagram account Abang.Lapar, the sample consisted of 100 participants whose values were estimated using the Slovin formula with a 10% margin of error. Using IBM SPSS Statistics 22, a simple linear regression analysis, correlation test, t test, and coefficient of determination (R2) test are utilized to analyze the data. The results of a simple linear regression analysis indicate a significant value of 0.000 <0.05, indicating a significant influence. The result of the test obtained a Pearson correlation value of 0.756, which indicates that the degree of association is substantial. The conclusion is therefore that H0 is rejected and H1 is accepted. The result of the coefficient of determination (R Square) is 0.572, which indicates that the independent variable (endorsement) can explain 57.2% of the Palangka Raya consumers' buying interest, while the remaining 42.8% is explained by other variables. Therefore, 57.2% is classified as having a moderate impact. Thus, it can be argued that Abang.Lapar's endorsement of Palangka Raya has increased consumer interest in the product.
Co-Authors Abda Abda Agustin, Lestia Rahmah Ali Sadikin Andini, Istika Linada Andri Syafrianto Aris Badaruddin Thoha Aulia, Lindri Nur Aviva, Itsla Yunisva Azhari, Pikri Azhari, Pikri Bambang Purwanto Billa, Nabilla Salsa Damayanti Tinduh Darma Desriyanti, Dewi Immaniar Desy Apriani Faujiah, Noormila Fitriadi Geovani, Andrea Hanief Monady Hujemiati Ibnu Al Saudi Ismail, Afif jelita, jelita Joko Suwignyo JUMARDI Korompot, Chairil Anwar Linada Andini, Istika Maemuna Muhayyang Malisi, Muhammad Ali Sibram Miftah Al Hafidz Misra, Isra MUBAROK, ARIF Muhammad Riza Hafizi Muliansyah, Ainol Murni Djabar Nur Fuadi Rahman Putra, Muhammad Habib Dwi Putri, Vingka Aulia Riskiyani Safitri, Novi Angga Salsabila, Melda Rifdathunisa Solly Aryza Suparyanto Suparyanto Supriyono Supriyono Wehdawati, Wehdawati Zaimah, Zaimah