Article Per Year (5 Year)
p-Index From 2021 - 2026
5.421
P-Index
This Author published in this journals
All Journal IMAGE J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen Strategi dan Aplikasi Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Information System, Applied, Management, Accounting and Research JURNAL LENTERA BISNIS Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JURNAL ILMIAH FEASIBLE (JIF) MANNERS Management and Entrepreneurship Journal Community Development Journal: Jurnal Pengabdian Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Disrupsi Bisnis International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Jurnal Ekonomi Efektif MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Abdimas Kartika Wijayakusuma International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Trends Economics and Accounting Research International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business Journal of Business and Management Inaba ABDIMAS
Karamang, Ezra
Universitas Indonesia Membangun
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN SOCIAL MEDIA MARKETING TERHADAP KAPUTUSAN PEMBELIAN PRODUK FACIAL WASH NIVEA (STUDI PADA GEN Z DI KOTA BANDUNG) Munindar, Anas Faris; Karamang, Ezra
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1973

Abstract

This study aims to examine how product quality, brand image, and social media marketing efforts shape the purchasing decisions of Generation Z consumers in Bandung who buy Nivea facial wash products. A quantitative approach was applied using both descriptive and verification designs. A total of 100 individuals who had previously purchased the product were selected through quota and purposive sampling. Data were gathered using an online questionnaire. The collected responses were processed using multiple linear regression with assistance from SPSS. The results indicate that product quality has a meaningful positive influence on consumers’ intention to purchase. Brand image also shows a positive and statistically significant effect. In contrast, social media marketing does not appear to contribute notably to consumers’ buying decisions. These findings suggest that consumers are more strongly guided by their personal experience with the product and their perception of the brand’s credibility rather than by promotional activities on social platforms. The study is expected to help companies design more effective marketing strategies by emphasizing product improvement and strengthening brand reputation among their target audience
PENGARUH HARGA, CITRA MEREK, DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI KEMEJA FORMAL PRODUK CARDINAL Saputra, Muhammad Gilang; Karamang, Ezra
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1974

Abstract

Price, brand image, and social media marketing as they pertain to Cardinal's formal shirt items in Bandung City are going to be the focus of this research. The study takes a quantitative tack by using a descriptive-verificative methodology to measure and analyze the interrelationships of the variables. In order to gather primary data, 105 participants who met the requirements of having bought or shown interest in Cardinal formal shirts and having interacted with the brand's digital marketing efforts were randomly chosen using a purposive sample approach and given a Likert-scale questionnaire. To evaluate the impact of the independent variables on purchase intention, we used multiple linear regression, classical assumption tests, validity and reliability testing, and data analysis. Predicted results show that customers' desire to buy is favorably and considerably affected by a well-planned price strategy, a solid and consistent brand image, and successful social media marketing programs. Cardinal hopes to use the study's strategic findings to improve the efficacy of their marketing, solidify their brand positioning, and maximize their use of social media in order to stay competitive in the ever-changing local fashion business
Co-Authors Agus Aribowo Akbar, Ridho Riadi Albert Kurniawan Purnomo Alcaf, Audy Fitriana Alfiyanti, Annisa Putri Alfiyyah Siti Nur Fadillah Anes Salim Anggita, Nova Anny Nurbasari Asep R. Rukmana Aurora, Winda Tivany Budi, Andri Setia Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Eka Septiarini Eka Septiarini Faisal Ikhram Fanji Wijaya Fasha, Widitha Fransiska Anita Subari Habib Amir Mujahid Hajar, Asri Shopiatul Hendry Suhardiman Hermawan, Daniel Jaya, Rama Chandra Muhamad Rizki Pratama Mujahid, Habib Amir Mukti Ali, Mochammad Munindar, Anas Faris Muttaqin, Ridlwan Natigor, Dayan Hakim Nurul Hidayanti Febriani Palupi Permata Rahmi Pamungkas, Cindy Mulyasari Patricia, Putri Pratama, Muhamad Rizki Ramadhani, Fadhilah Dwiputri Ridho Riadi Akbar Ridlwan Muttaqin SALSABILA, ANNISA Sapitri, Witri Saputra, Muhammad Gilang Saputro, Nico Dwi Satrio Rahardi Sena, Muhamad Adryan Arya Septiarini, Eka Setiawan, Rizky Kurnia Siti Sarah, Siti Suhardiman, Hendry Wahyudi, Faizal Wanda, Syalwa Nazhifah Aulya