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All Journal Proceeding SENDI_U ITEj (Information Technology Engineering Journals) Applied Information System and Management JURNAL PETIK METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Inti Talafa : Jurnal Teknik Informatika Journal of Information Systems and Informatics JSR : Jaringan Sistem Informasi Robotik JATI (Jurnal Mahasiswa Teknik Informatika) JTIK (Jurnal Teknik Informatika Kaputama) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics JIKA (Jurnal Informatika) Jurnal Digit : Digital of Information Technology Yumary: Jurnal Pengabdian kepada Masyarakat IAIC Transactions on Sustainable Digital Innovation (ITSDI) Media Jurnal Informatika ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Masyarakat Indonesia Journal of Community Empowerment and Innovation Jurnal Indonesia Sosial Teknologi Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Manajemen Sistem Informasi International Transactions on Artificial Intelligence (ITALIC) Jurnal Witana Jurnal Grafis Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Lena Magdalena, Lena
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Journal : Applied Information System and Management

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Implementation Chatbot for SMEs Using Artificial Intelligence Markup Language to Improve Customer Integration and Business Performance Magdalena, Lena
Applied Information System and Management (AISM) Vol. 6 No. 2 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i2.31847

Abstract

Chatbots have been extensively adopted to produce more positive customer experiences as customers now spend more time in digital surroundings. Despite the technological advancement and benefits of chatbots for client service, exploration of chatbot operations for small and medium-sized enterprises (SMEs) is limited. The absence of exploration explaining the struggles faced by SMEs contributes to the gap in SMEs’ chatbot adoption. This exploration determines the features and rudiments that fit with SMEs’ characteristics and their guests' interactions with chatbots. A mixed-methods approach is used to understand SMEs’ needs. The first study uses interviews with SME business owners and their customers in order to explore the features that chatbots should offer for SME by identifying combinations between chatbots' generic features and SMEs' customer characteristics. The second study tests features identified in SMEs customers to empirically test featured chatbots’ influence on anthropomorphism, perceived enjoyment, perceived ease of use, perceived usefulness, and how they affect SMEs’ customer intentions to use chatbots and their shopping intentions. This paper contributes to the emerging service literature on the use of chatbots for service interactions, particularly for SMEs using Artificial Intelligence Markup Language. The data that has been obtained was analyzed using a Likert scale. As a result, the accuracy of using Artificial Intelligence Markup Language is 84.8%.
Co-Authors Agus Sevtiana Ahmad Gunawan Akbari, Safitri Ali Reza Immamifar, Muhammad Ananda, Fikri Anggara Putra, Dwi Pasha Aprillia, Ariesya Asri Aulia, Siti Nur Baihaqi, Muhammad Faqih Christina, Stefanny Chritviona Parera, Shalom Daphne, Gabrielle Apta Eustacia Fahrudin, Rifki Fahrudin, Rifqi Fajriannoor Fanani, Fajriannoor Febima, Mesi Gitama, Gytha Nurhana Dhea Praadha Habib Bahtiar, Usman Ika Kartika Ilyasa, Reza Irfansyah, Ananda Ivanov, Nikita Jati Kusuma, Fathurrochman Jayawarsa, A.A. Ketut Julianingsih, Dwi Kanivia, Aan Kartika, Viar Dwi Kitriawati, Kitriawati Kurniawan, Satria Wahyu Kusnadi Leni Agustin, Leni Lia Dahlia, Lia Loka, Diah Pita Mansyur, Asep Abdul Maratis, Jerry Marsani Asfi Martinez, Daniel Mehta, Silpha Melly Amalia Mita, Shella Muhammad Hatta Muhammad Hatta Muhammad Kahfi, Muhammad Mulyasari, Hany Mulyasari, Hany Nakeisha Wahyudi, Nayla Nas, Chairun Nuche, Asher Nur'Faradila, Dellatia Ayu Nurhajijah, Sitta Nurpatimah, Suci Oktaviani, Adelia Oktaviani, Priti Parameswari Pramuwardhani, Andita Sri Parman, Suhadi Petrus Sokibi, Petrus Putra, Dwi Pasha Anggara Putri, Tiara Eka Rahadi, Dwi Meldiansyah Rahmanhadi, Dimas Ramadhan, Abdan Syakur Ramirez, Santiago Renaldi, Refan Rifqi Khosyi, Muhammad Rinaldy, Rio Runa, Yohanes Michael Fouk Sahputra, Illal Dwi Saiful Hadi, Muhammad Savitri, Agnes Novalita Septiani, Willy Eka Setiawan, Sandy Solihah, Yuni Awalaturrohmah Solikhah, Mar'atus Solikhah, Mar’atus Sri Watini Susanto, Ivan Sutrisna Suwandi Suwandi Tiomas Simorangkir, Naomi Trivena, Stephani Turini, Turini Unang Solihin Valentino, Fernando Wicaksono, Freddy Wijaya, Abi surya Wijaya, Cintya Fransisca Wijaya, Samuel Winurcahyono, Alexander Wirjawan, Tri Wahyu