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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Interdisciplinary Social Studies Journal of Tourism Economics and Policy Journal Of Human And Education (JAHE) Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bangsa Journal of Mandalika Literature Journal of Practical Management Studies E-Amal: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business Innovation (JOMBINOV)
Irience R.A. Manongga
Department Of Business Administration, Politeknik Negeri Kupang, Kupang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Impact of The Service Quality of The Cleaning Staff of The Depot Logistics Employee Cooperative in The Servqual Model on Consumer Satisfaction at The East Nusa Tenggara Regional Office of Perum Bulog Ludji Pa, Pieter Alexander; Kabanga, Margaretha S.; Manongga, Irience R. A.
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.96

Abstract

In the era of globalization and increasingly fierce market competition, companies are racing to increase customer loyalty by focusing on service quality. Customer satisfaction is key to success, measured by perceptions of expectations influenced by objective quality and subjective interactions. Good service quality creates positive perceptions, satisfaction, and loyalty. Service quality indicators include physical evidence, empathy, reliability, responsiveness, and assurance. The theory used is from Tjiptono and Chandra (2016), expected service and perceived service. According to Husein Umar, quoted from his book Business Feasibility Studies (2005), "Customer satisfaction is the level of feeling a customer has after comparing what they receive with their expectations." This research uses a quantitative method with a survey. Data were analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination with the help of SPSS 30. The research results partially show that service quality in the form of physical evidence (t-count -0.045; Sig. 0.965), empathy (t-count 10.063; Sig. 0.550), and assurance (t-count 0.138; Sig. 0.891) have no significant effect because t-count < t-table (2.023) and Sig. > 0.05, while reliability (t-count 2.227; Sig. 0.032) and responsiveness (t-count 2.454; Sig. 0.019) have a significant effect. The F-test shows that all five variables have a significant combined effect (F-count 27.471; F-table 2.619; Sig. <0.001b) with an R² of 0.755, or 75%.
The influence of human capital on market orientation and micro, small, and medium enterprises (MSMEs) performance Pane, Ayu Sartika; J. Kamuri, Klaasvakumok; Manongga, Irience R.A.; Anabuni, Andrias U.T.
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6553

Abstract

MSMEs must adapt to globalization and competition, with human resources being crucial for profitability. In Kupang City, MSME actors struggle with competitive strategies, innovation, and collaboration due to low education and skills. This study investigates the impact of human capital on market orientation and performance among 99 MSME actors, using stratified random sampling and Partial Least Squares (PLS) analysis. Results indicate that human capital significantly influences market orientation (49.5% correlation) and MSME performance (path coefficient of 0.228, t-statistic of 2.518, p-value = 0.012). Market orientation also positively affects performance (path coefficient of 0.438, t-statistic of 4.465, p-value = 0.000). The model shows good predictability (R-squared of 0.245 for market orientation and 0.343 for performance). The study concludes that enhancing human capital and adopting effective market orientation strategies are vital for MSME performance improvement, providing empirical support for the literature on these factors in developing countries like Kupang City
Innovation Qris Adoption On MSMES In The Cashless Society Era: The Role Of Smoothness, Security & Convenience Riwu, Yonas Ferdinand; Natonis, Sari Angriany; Aman, Dominikus T. Kopong; Manongga, Irience R Agatha
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.1957

Abstract

Purpose – This study aims to analyze the influence of smoothness, security, and convenience on the decision to use QRIS by MSME actors in Kupang City. The focus of this research is in the context of the adoption of digital payment system technology in the MSME sector. Novelty – The novelty of this research lies in the focus of the MSME study area in Kupang City which has rarely received attention in the QRIS adoption study. This approach provides a more specific contextual understanding, as well as provides practical contributions for regulators and financial service providers. Method – Quantitative approximation was used in this study by collecting data through questionnaires to MSME actors using QRIS. The data analysis technique used was multiple linear regression to determine the influence of each variable on the decision to use QRIS Findings – The results of the study show that smoothness, security, and convenience have a positive and significant influence on the decision to use QRIS. Smoothness and security factors play an important role in forming trust and convenience in transactions, while ease increases the desire of MSMEs to adopt the technology. Limitations and Implications – This study is limited to the scope of MSMEs using QRIS in the Kupang City area, so generalizations to the wider population need to be cautious. The results of this study can be a reference for practitioners, financial service providers, and policymakers to improve QRIS implementation strategies through improving infrastructure, education, and digital literacy in the MSME sector.
Mengubah Sampah Menjadi Peluang Melalui Pemilahan Dan Pemanfaatan Sampah Di Kawasan Wisata Pantai Paradiso Mooy, Dikky; Janri D. Manafe; Enos Kabu; Reysanti M. Djami; Plafianto J. Himpi; Rohani P. Dima; Surya S. Tarigan; Irience R.A. Manongga; Wilhelmina Muni; Supriyani, Supiyani; Caryn E. Mau; Aqnes P.P. Lobo
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1946

Abstract

Abstract The community service activity that was carried out on November 23, 2024 was quite successful in attracting community participation and visitors to Paradiso Beach. The activity was packaged in the form of an interesting mini event, this activity successfully combined the transfer of waste sorting knowledge with entertainment. Not only sharing knowledge but also providing entertainment to the surrounding community with regional dances and modern dance as entertainment and preservation of local culture. This event was guided by a professional host to make it more interesting and presenting singers as performers. This event was opened directly by the Head of Oesapa Barat and attended by around 30 local residents and dozens of other visitors to Paradiso Beach. Keyword: Paradiso, Beach, Waste Abstrak Kegiatan pengabdian masyarakat yang telah dilaksanakan pada 23 November 2024 ini tergolong sukses dalam menarik partisipasi masyarakat dan pengunjung Pantai Paradiso. Kegiatan di kemas dalam bentuk mini event yang yang menarik, kegiatan ini berhasil menggabungkan transfer ilmu pemilahan sampah dengan hiburan. Tidak hanya membagikan ilmu tapi juga memberikan hiburan kepada masyarakat sekitar dengan tarian daerah dan modern dance sebagai hiburan dan pelestarian budaya lokal. Adapun acara ini dipandu oleh host professional agar semakin menarik dan menhadirkan penyanyi sebagai pengisi acara. Acara ini dibuka langsung oleh Lurah Oesapa Barat dan dihadiri sekitar 30 warga setempat dan puluhan pengunjung Pantai Paradiso lainnya. Kata Kunci: Paradiso, Pantai, Sampah
IMPACT ANALYSIS OF UTILIZING DIGITAL PAYMENT METHODS ON THE DEVELOPMENT OF IKAT WEAVING BUSINESSES IN KUPANG CITY Kamuri, Klaasvakumok J.; Manongga, Irience R. A.; Anabuni, Andrias U. T.; Giri, Yanti S.
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22007

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results provide us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. However, the confinement of this study to a specific regional context and consumer segment may limit the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Payment; Ikat Weaving; Busniness Development
Increasing Rural Household Income through Human Resources Empowerment and Capacity Building to Overcome Stunting Neno, Marianus S.; Manongga, Irience R.A.; Kamuri, Klaasvakumok J.; Aman, Dominikus Kopong T.; Nenohai, Marylin E.S.
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.417

Abstract

ackground: Low levels of education and livelihoods have an impact on household income/income. In general, the biggest expenditure of households with low incomes is for food needs, which if viewed further, is mostly on staple food so that there is an imbalance in household consumption which is eventually alleged to be the cause of malnutrition, especially in children. Aim: This study aims to determine strategies for increasing rural household income through empowerment and capacity building of household human resources as an effort to overcome stunting. Method: This is a case study with a qualitative approach. It attempts to capture reality as holistic, complex, dynamic, meaningful and the relationship is interactive/reciprocal. The types of data used in this study are quantitative data types and qualitative data types of required data sources, namely primary data and secondary data. The data needed were collected by means of in-depth interviews, observations, documentation. Findings: The government seeks to overcome stunting in Kupang, TTS and Manggarai Regencies by empowering the community through several stages such as the first stage, namely making the community aware of the importance of increasing self-capacity, in the second stage, namely the transformation stage, opening people's insights in the form of basic knowledge and skills about the role taken in development in the household and in the community. The last or third stage is the improvement of intellectual abilities ranging from skills to skills that can form initiatives and innovation so that it can usher in a pattern of independence.
Management of Improving Household Economic Structure to Overcome Stunting Kamuri, Klaasvakumok J.; Aman, Dominikus Kopong T.; Neno, Marianus S.; Manongga, Irience R.A.; Nenohai, Marylin E.S.
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.419

Abstract

Background: The increase in stunting continues to occur in this world, including in Indonesia. the need for the cooperation of various interests to reduce stunting interventions. Various studies have shown that stunting is a lack of nutrition caused by a low household economic structure. Aim: This study aims to determine the management of improving household economic structure as an effort to overcome stunting with case studies conducted on stunted households in Kupang Regency, TTS Regency, and Manggarai Regency. Method: This study uses a qualitative method. Data obtained through documentation techniques. Findings: The results of this study indicate that the management of increasing the household economic structure must be carried out jointly and cannot be carried out by only one sector. Based on several studies, the cause of stunting is a lack of nutrition. Malnutrition is caused by a lack of household welfare, and household economic welfare is caused by low education. So that the main source is education which is still low. Thus, the management of improving the household economic structure needs to start with improving education in Kupang, TTS, and Manggarai districts.
Digital marketing: pelatihan dan pendampingan kepada UMKM tenun binaan Desa Nifukani Kabupaten TTS Irience R. A. Manongga; Klaasvakumok J. Kamuri; Andrias U. T. Anabuni; Yonas F. Riwu
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.29527

Abstract

Abstrak Saat ini trategi digital marketing menjadi keharusan bagi UMKM agar meningkatkan daya saing, namun hal tersebut belum dilakukan UMKM tenun binaan desa Nifukani karena masih menggunakan metode pemasaran konsensional yang disebabkan olej keterbatasan literasi digital. Atas masalah tersebut, kegiatan ini bertujuan menigkatkan dan mendampingi kelompok UMKM tersebut agar dapat mengimplementasi strategi digital marketing. Metode yang digunakan adalah pendekatan Participatory Action Research (PAR) yang bertujuan menjembatani kesenjangan pengetahuan, keterampilan, dan teknologi bagi kelompok UMKM tersebut dalam mengimplementasi strategi digital marketing. Hasil kegiatan menunjukan bahwa kelompok UMKM ini memiliki daya saing berupa kualitas produk, dukungan pemerintah desa dan kepemilikan perangkat teknologi, namun belum mampu mengimplementasi strategi digital marketing karena minimnya pengetahuan digital marketing, sumber daya pendukung, dan keterbatasan program pemberdayaan. Program pelatihan dan pendampingan ini berhasil meningkatkan kemampuan dalam mengimplementasi strategi digital marketing, yang dibuktikan dengan peningkatan penjualan melalui platform digital oleh kelompok UMKM tenun binaan desa Nifkani. Keberlanjutan program memerlukan kolaborasi antara pemerintah, akademisi, dan DUDI untuk menjembatani kesenjangan pengetahuan, keterampilan dan teknologi, serta memastikan akses sumber daya yang lebih luas. Kata kunci: digital marketing; kain tenun; budaya timor; Nusa Teggara Timur. Abstract Currently, digital marketing strategies have become a necessity for SMEs to enhance their competitiveness. However, this has not yet been implemented by the weaving SMEs in Nifukani village because they still use conventional marketing methods due to limited digital literacy. Regarding this issue, this activity aims to enhance and assist the UMKM group so that they can implement digital marketing strategies. The method used is the Participatory Action Research (PAR) approach, which aims to bridge the gaps in knowledge, skills, and technology for the MSME group in implementing digital marketing strategies. The results of the activities show that this group of SMEs has competitive advantages in terms of product quality, support from the village government, and ownership of technological devices. However, they have not yet been able to implement digital marketing strategies due to a lack of knowledge in digital marketing, supporting resources, and limited empowerment programs. This training and mentoring program successfully enhanced the ability to implement digital marketing strategies, as evidenced by the increase in sales through digital platforms by the weaving SMEs group fostered by Nifkani village. The sustainability of the program requires collaboration between the government, academics, and the business world to bridge the gaps in knowledge, skills, and technology, as well as to ensure broader access to resources. Keywords: digital marketing; woven fabric; timores cultur; East Nusa Tenggara
The Dynamics of Millennial Consumer Behavior in Online Shopping Decision-Making on the Shopee Marketplace with Scarcity Perception as a Moderating Variable Irience R. A. Manongga; Yanti S. Giri
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 01, No 01, December 2025
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v1i01.3

Abstract

In recent years, online shopping activity among millennials has shown a very significant increase. The development of digital technology, the intensification of promotional strategies, and lifestyle trends demanding convenience and speed have also contributed to the dominance of this group as active users of various e-commerce platforms, including Shopee. This condition underscores the importance of an in-depth study of the determinants influencing purchasing decisions within this consumer segment. This study aims to analyze the influence of the millennial generation lifestyle on purchasing decisions, with scarcity perception acting as a moderating variable. A total of 96 respondents were involved in this study using the Lemeshow technique and purposive sampling. Data analysis was performed using simple regression and multiple regression analysis (MRA). The research findings indicate that lifestyle has a positive and significant influence on Shopee users' purchase decisions in Kupang City (b = 0.759; p = 0.000; R = 0.724). On the other hand, the moderation test of scarcity perception yielded a negative and non-significant effect (b = -0.001; p = 0.087). However, an R² value of 0.733 indicates that the presence of the moderating variable still contributes to strengthening the relationship between lifestyle and purchase decisions.
Artificial Intelligence and the Ethical Boundaries of Managerial Judgment: Insights from a Systematic Literature Review Irience R. A. Manongga; Andrias U. T. Anabuni
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 02, No 01, March 2026
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v2i01.33

Abstract

This research aims to systematically analyze the utilization of Artificial Intelligence (AI) in various Human Resource Management (HRM) functions, evaluate the theoretical foundations used in previous studies, summarize key empirical findings, and identify research gaps and emerging ethical-managerial implications. The research uses a Systematic Literature Review (SLR) design with a PRISMA approach. Data was collected from the Scopus, Web of Science, and Google Scholar databases for reputable journal articles published between 2015 and 2025. The selection process was conducted through the stages of identification, screening, and eligibility based on strict inclusion and exclusion criteria, resulting in 52 articles that were analyzed using thematic analysis and conceptual synthesis. Theoretically, this research enriches the technology-based HRM literature by presenting a typology of AI utilization in HRM functions and revealing the limitations of the theoretical framework, which is still partial and fragmented in previous studies. The research findings have strategic implications for practitioners and policymakers in ethically, responsibly, and sustainably integrating AI into HRM practices, particularly in the context of recruitment and selection, performance analytics, talent management, and data-driven HR decision-making. The limitations of this study lie in its reliance on secondary data sources and the dominance of studies focused on developed country contexts. This situation opens opportunities for further research that is empirical, longitudinal, and contextual, particularly in developing countries.
Co-Authors Aman, Dominikus K.T. Aman, Dominikus Kopong T. Anderias U. T. Anabuni Aqnes P.P. Lobo Bunga, Markus Caryn E. Mau Dikky Mooy Dominikus K.T.Aman Dominikus Kopong T. Aman Enos Kabu Fanggidae, Apriana H.J. Fanggidae, Ronald Patrick Costantin Giri, Yanti S. Kabanga, Margaretha S. Klaasvakumok Jehezkielomi Kamuri Ludji Pa, Pieter Alexander Manafe, Janri.D Maria S. Lou Kelen Marianus S. Neno Marianus S. Neno Marianus S.Neno Natonis, Sari Angriany Neno, Marianus S Neno, Marianus S. Nenohai, Marylin E.S. Pane, Ayu Sartika Plafianto J. Himpi Reysanti M. Djami Rohani P. Dima Septia S. Dioh Supriyani, Supiyani Surya S. Tarigan Taqwa Sultan Timuneno, Tarsisius Wihelmina Muni Wilhelmina Muni Yanti S. Giri Yonas F Riwu Yonas F. Riwu Yuri S. Fa’ah Yuri Sandra Faah Yuri.S.Fa’ah