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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Interdisciplinary Social Studies Journal of Tourism Economics and Policy Journal Of Human And Education (JAHE) Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bangsa Journal of Mandalika Literature Journal of Practical Management Studies E-Amal: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business Innovation (JOMBINOV)
Irience R.A. Manongga
Department Of Business Administration, Politeknik Negeri Kupang, Kupang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Determinants of QRIS User Information: The Role of Usage Barriers, Value Barriers, Risk Barriers, Initial Trust, and Perceived Usefulness Septia S. Dioh; Taqwa Sultan; Manongga, Irience R. A.; Maria S. Lou Kelen; Wihelmina Muni; Anabuni, Andrias U. T.
Journal of Practical Management Studies Vol. 4 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.143

Abstract

This study examines the determinants of QRIS user information by integrating innovation resistance and technology acceptance perspectives within Indonesia’s nationally standardized digital payment system. Using a quantitative explanatory design, data were collected from 105 QRIS users in Kupang City through a structured questionnaire. Multiple linear regression analysis was employed to test the effects of usage barrier, value barrier, risk barrier, initial trust, and perceived usefulness on user information, following validity, reliability, and classical assumption testing. The results show that usage barriers negatively influence QRIS user information, whereas value barriers, risk barriers, initial trust, and perceived usefulness have significant positive effects. Among all predictors, risk barrier emerges as the most dominant determinant, indicating that security and uncertainty perceptions play a critical role in shaping users’ informational engagement. The proposed model explains 65.8% of the variance in user information, demonstrating strong explanatory power. This study adopts a cross-sectional design and focuses on a single geographic context, which may limit generalizability. Future research may employ longitudinal or comparative approaches to capture dynamic and contextual variations. This study advances digital payment and information systems literature by repositioning user information as a central cognitive outcome of user–technology interaction rather than merely an antecedent of adoption, offering an information-centric framework for evaluating the effectiveness of standardized digital payment systems.
THE IMPACT OF HUMAN RESOURCE COMPETENCY GAPS ON TOURIST EXPERIENCES AT DESTINATIONS NIRWANA LAKE NATURE TOURISM DESTINATION, ROTE NDAO REGENCY Manongga, Irience R.A.; Sayd, Anastasia Imelda
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3674

Abstract

Introduction: This study aims to examine and analyze the influence of advertising techniques and visual advertising appeal on the purchasing decisions of Kavawear clothing products on the TikTok Shop platform among consumers in Tangerang City. Methods: This research is a quantitative study involving 135 respondents selected through a non-probalility convenience sampling technique. Data were gathered using structured questionnaires and processed through multiple linear regression analysis, including validity, reliability, and classical assumption tests using SPSS version 23.0 software. Results: The partial analysis results show that advertising techniques significantly influence purchasing decisions with a t-count of 14.783 > 1.978. Furthermore, visual advertising appeal also has a significant effect with a t-count of 13.623 > 1.978. simultaneously, both variables show a significant impact (F-count 195.623 > 3.06) and contribute 74.4% to the variation in purchasing decisions, while the remaining 25.6% is influenced by other factors. Conclusion and suggestion: This research concludes that the synergy between clear advertising messages and high visual aesthetics is essential in driving consumer conversion on social commerce platforms. Brand managers are encouraged to focus on both informative content and visual quality to optimizr sales performance.    
BERBAHASA GLOBAL, BERJUALAN LOKAL: STUDI TENTANG PERAN BAHASA INGGRIS DALAM MENINGKATKAN KREDIBILITAS MEREK DALAM PEMASARAN INFLUENCER INDONESIA Sayd, Anastasia Imelda; Nazarudin, Hamzah; Manongga, Irience Rachel Agatha
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3876

Abstract

Introduction: In the context of globalization, the use of English by Indonesian influencers in promoting local brands has become a common strategy, as it conveys a modern and international image while enhancing the brand’s professionalism, appeal, and perceived quality among consumers from diverse cultural backgrounds. However, the inappropriate or inaccurate use of English that does not align with the target audience may lead to misunderstandings, damage brand image, and reduce consumer trust and engagement. Therefore, the effectiveness of English in enhancing brand credibility through influencer marketing remains an important issue that requires further investigation. This study aims to describe the forms of English usage in the marketing content of local brand products by Indonesian influencers on social media and to examine consumers’ perceptions and trust toward brands based on the language used by influencers.Methods: The study employed a mixed-method approach, combining quantitative and qualitative methods. Data were collected through observation, documentation, and an online survey using a questionnaire as the research instrument. Data analysis was conducted using both qualitative and quantitative techniques.Results: The findings indicate that English is predominantly used through code-mixing and code-switching within an informal language style. From the audience’s perspective, the use of English is perceived to enhance the dimensions of brand expertise and attractiveness, while its influence on the trust dimension remains moderate.Conclusion and suggestion: These results suggest that English functions as a symbolic cue of professionalism and modernity rather than as a sole determinant of brand credibility. This study contributes to interdisciplinary discussions in linguistics, marketing, and consumer behavior within the context of local digital marketing practices. Keywords: Brand Credibility, English Language, Influencer Marketing, Local Brands
Co-Authors Aman, Dominikus K.T. Aman, Dominikus Kopong T. Anderias U. T. Anabuni Aqnes P.P. Lobo Bunga, Markus Caryn E. Mau Dikky Mooy Dominikus K.T.Aman Dominikus Kopong T. Aman Enos Kabu Fanggidae, Apriana H.J. Fanggidae, Ronald Patrick Costantin Giri, Yanti S. Kabanga, Margaretha S. Klaasvakumok Jehezkielomi Kamuri Ludji Pa, Pieter Alexander Manafe, Janri.D Maria S. Lou Kelen Marianus S. Neno Marianus S. Neno Marianus S.Neno Natonis, Sari Angriany Nazarudin, Hamzah Neno, Marianus S Neno, Marianus S. Nenohai, Marylin E.S. Pane, Ayu Sartika Plafianto J. Himpi Reysanti M. Djami Rohani P. Dima Sayd, Anastasia Imelda Septia S. Dioh Supriyani, Supiyani Surya S. Tarigan Taqwa Sultan Timuneno, Tarsisius Wihelmina Muni Wilhelmina Muni Yanti S. Giri Yonas F Riwu Yonas F. Riwu Yuri S. Fa’ah Yuri Sandra Faah Yuri.S.Fa’ah