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All Journal Forum Ilmu Sosial Jurnal Kajian Komunikasi Nomosleca UMBARA Indonesian Journal of Anthropology PRofesi Humas PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi Jurnal Ilmu Politik dan Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Komunikasi Communication Altasia : Jurnal Pariwisata Indonesia Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Innovative: Journal Of Social Science Research Sintesa Comdent: Communication Student Journal
Meria Octavianti, Meria
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Golkar party’s utilization of TikTok for the 2024 election campaign Pradana, Yudhis Salvania; Mirawati, Ira; Octavianti, Meria
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.44605

Abstract

The successful political communication between politicians and the general public demands the utilization of social media, including TikTok, which is currently being utilized by the Golkar Party in preparation for the 2024 elections. This article examines the strategies of political communication in utilizing social media as a means of a political campaign, along with the potential opportunities and challenges that arise during the campaign. This research employs a qualitative descriptive method, collecting primary data through interviews with informants from the Golkar responsible for managing their official TikTok account. The research was conducted from October 2022 to January 2023. The results show that the utilization of TikTok by the Golkar as a campaign platform is driven by several reasons, including adaptation to reach the younger generation, leveraging TikTok’s unique features and wide reach, alignment between party leadership and team enthusiasm, expanding efforts towards democratic campaigns, and being a pioneer among political parties in TikTok utilization. This process involves audience acquisition, content direction, and human resource management. Planning the target audience and message, content design, key messages, and audience interaction are crucial aspects. The experience of Golkar can serve as an example of utilizing TikTok in politics. Challenges faced include content direction, staying up-to-date, consistency, software proficiency, and consolidating the user base.
Cohesiveness from the Perspective of Social Exchange Theory and Group Communication Rahma, Amanda Raissa; Octavianti, Meria
Communication Vol 17, No 1 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/Comm

Abstract

Cohesiveness is a key aspect of group communication, as it reflects the degree of attachment members feel toward their group and how relationships can be maintained over time. However, existing studies on cohesiveness are predominantly examined from psychological perspectives, while communication as a process of social exchange has received less attention. This article aims to examine group cohesiveness using Social Exchange Theory, by placing communication as the main mechanism in social exchange. The method used in this study is a literature review of previous studies related to Social Exchange Theory, group communication, and cohesiveness. The findings indicate that cohesiveness develops through communication processes that facilitate interaction and social exchange, where group members evaluate their relationships based on perceived benefits and costs. Therefore, group cohesiveness can be understood as a relational outcome that emerges from ongoing communication within the group.  
Identity negotiation and cross-cultural strategies of Young Southeast Asian Leaders Initiative participants Yozani, Ringgo Eldapi; Arifin, Mohd Yahya Mohammed; Octavianti, Meria; Sari, Genny Gustina; Handoko, Tito; Azzmi, Muhammad
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.67617

Abstract

Background: Existing research on face negotiation tends to overlook short-term leadership exchange programs, resulting in a limited understanding of how participants navigate the contrasting communication styles between Southeast Asian high-context cultures and the low-context culture of the United States. Purpose: This study aims to examine the intercultural communication strategies and identity negotiation practices of participants in the Young Southeast Asian Leaders Initiative (YSEALI) 2022–2025 cohort during their exchange in the United States, with a particular focus on how they manage self-face, other-face, and mutual-face concerns. Methods: Employing a qualitative descriptive approach, data were collected through in-depth interviews with 11 participants representing 11 Southeast Asian countries and analyzed using Stella Ting-Toomey’s Face Negotiation Theory. Results: The findings indicate that self-face was primarily expressed through symbolic cultural representations rather than direct verbal confrontation, whereas other-face concerns were managed by avoiding sensitive topics to preserve interpersonal harmony. Mutual-face was achieved through inclusive and collaborative communication styles that emphasized group cohesion and shared understanding. Conclusion: The study concludes that Face Negotiation Theory provides a valuable framework for understanding how individuals from collectivist cultures adapt in short-term intercultural exchanges, demonstrating that cultural identity can serve as a bridge rather than a barrier to effective communication. Implications: These findings have important implications for advancing efforts to reduce social inequalities, suggesting that program organizers should implement targeted pre-departure orientations focusing on intercultural communication styles to enhance participants’ adaptability and foster more inclusive interactions.
Co-Authors Affandi, Nur Ratih Devi Agus Setiaman Anter Venus Arifin, Mohd Yahya Mohammed Asep Suryana Atwar Bajari Azzmi, Muhammad Detta Rahmawan, Detta Fadhila, Sarah Annisa Faradysa, Nadila Zahara Genny Gustina Sari Hadi Suprapto Arifin Handoko, Tito Ira Mirawati Ismail, Nurzali Kismiyati El Karimah Mulyana, Roni Mustika, Hexadilla Nalio, Olivia Esther Nandika, Humaira Putri Noorathasia, Noorathasia Nurfadila, Frila Pradana, Yudhis Salvania Putri Trulline Putri, Aprilian Rahma, Amanda Raissa Reza, Mohamad Ringgo Eldapi Yozani Slamet Mulyana Sukmayadi, Qolbi Mujahidillah Adzimat Tri Palupi, Merry Fridha