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Expanding The Boundaries of Tolerance in Indonesia Setyo, Bono; Sultan, M. Iqbal; Rahmadiva, Lelita Azaria; Syarkawi, Muhammad
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 9, No.02 (2025): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v9i02.11664

Abstract

Conflict originates from differences that develop in society. These differences include gender, ethnicity, nationality, culture, social and economic strata, politics, religion, and beliefs, including religious sects. This study aims to determine the resolution of conflicts arising from differences in khilafah between Sunni and Wahhabi schools in East Lombok, Indonesia. This research uses a qualitative approach. Researchers obtain both primary and secondary data related to the problem by going directly to the research object (field research). Data collection techniques included observation, interviews, and documentation for qualitative data analysis in this study, using the flow model proposed by Miles and Huberman. The study's results show differences between the Sunni and Wahhabi schools of thought that developed in the village of Bebidas, Wanasaba, East Lombok, where adherents of each school hold that their respective religions' teachings and practices are authentic. This difference in understanding and practice of religion is the source of conflict. Conflict resolution is necessary to identify solutions that prevent or minimise disputes, thereby avoiding escalation to physical violence. Among other things, disputes are handled through negotiation, mediation, arbitration, and by the local village government. Additionally, efforts were made to resolve the conflict by raising the tolerance threshold between the parties. This finding also has implications for conflicts originating from other differences that develop in society. Researchers also emphasise the importance of conducting research from multiple scientific perspectives.
Komunikasi Gethok Tular dan Kemitraan sebagai Kekuatan Branding Ginastel dalam Memberdayakan UMKM Indarwati, Zeny; Suryono, Joko; Widodo, Yoto; Setyo, Bono; Hariyanto, Hariyanto
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.8.1.1

Abstract

The objectives of this research are 1) Attempt to reveal the strengths, criteria and uniqueness of the Ginastel brand; 2) secondly, what marketing communication patterns are used in establishing partnerships between Ginastel tea management and Ginastel partners, as well as in targeting consumers; 3) Describe community empowerment efforts through partnership patterns carried out by Ginastel tea. This research method uses a qualitative descriptive research type. Research subjects included key informants, main informants and supporting informants consisting of management, partners and consumers of Ginastel tea. The location of this research is in Sukoharjo Regency. Data collection techniques use in-depth interview techniques and direct role observation and listening on social media. Data analysis techniques use Miles and Huberman's interactive inductive logic model. Validity testing uses method triangulation and source triangulation techniques. The results of this research are: 1) The Ginastel tea brand has a unique and prominent strength from the substance of the words Ginastel, legi, hot, sepet, kenthel and the delicious taste of tea that the Javanese people like and enjoy. Ginastel's branding strength is based on local Javanese cultural wisdom; 2) Ginastel tea marketing communication patterns in establishing collaborative partnerships with the community and targeting consumer targets using social media TikTok, Instagram and Gethok tular communication media. The synergy between contemporary marketing communication media and infectious disease communication media is considered interesting because they both strengthen each other; 3) The strength of the Ginastel tea brand is being able to empower the community through a partnership system. The strength of the Ginastel tea brand has developed into a brand that can become a franchise business which has an impact on expansion and job creation.