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ANALISIS PEMANFAATAN TEKNOLOGI QRIS (QUICK RESPONSE INDONESIAN STANDARD) DALAM MENINGKATKAN KENYAMANAN TRANSAKSI KONSUMEN DI INDOMARET KECAMATAN MAIWA, KABUPATEN ENREKANG Alfian; Muh. Tamrin; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.56035

Abstract

The development of digital payment technology in Indonesia has accelerated the adoption of the Quick Response Code Indonesian Standard (QRIS) as the national standard for QR-based payments. This study aims to analyze the utilization of QRIS technology in improving consumer transaction convenience at Indomaret in Maiwa Subdistrict, Enrekang Regency, and to identify the factors influencing the level of convenience. A descriptive qualitative approach was employed, with data collected through semi-structured interviews, observation, and documentation involving eight informants consisting of consumers and Indomaret employees selected through purposive sampling. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing, assisted by NVivo 12 Pro software for thematic coding. The results indicate that QRIS utilization is rated favorably, with ease of use and security as the most dominant indicators, while usage frequency remains the lowest, reflecting consumers' continued reliance on cash transactions. Regarding consumer transaction convenience, ease of access emerged as the most dominant indicator, whereas system reliability scored the lowest due to unstable internet connectivity. Overall, QRIS utilization contributes positively to consumer transaction convenience, although strengthening digital literacy, outreach programs, and network infrastructure remains necessary to optimize and equalize its utilization.
STRATEGI RETENSI KONSUMEN PADA KUALITAS PELAYANAN SEBAGAI KEUNGGULAN BERSAING PADA APOTEK INDAH DI KABUPATEN SIDENRENG RAPPANG Elzahwa Zakia; Adam Latif; Haslindah; Muhammad Rusdi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56143

Abstract

This study aims to analyze customer retention strategies and service quality optimization as competitive advantages at Apotek Indah in Sidenreng Rappang Regency. The study employed a qualitative approach using interviews, observations, and documentation as data collection techniques. The research informants consisted of the pharmacy manager, employees, customers, and surrounding community members selected through purposive sampling. Data were analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that the customer retention strategy implemented by Apotek Indah is based on customer satisfaction, customer trust, and customer commitment. Customer trust emerged as the most dominant factor in retaining customers, supported by the provision of safe medicines, services tailored to customer needs, and clear and accurate drug information. Furthermore, service quality is optimized through the five SERVQUAL dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy, with reliability being the most dominant dimension. The results indicate that customer retention strategies and service quality mutually reinforce each other in enhancing customer loyalty and creating a sustainable competitive advantage for Apotek Indah amid increasingly intense competition in the pharmacy industry.
ANALISIS STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN VOLUME PENJUALAN AYAM PETELUR DI UD MABBARAKKAE KABUPATEN SIDENRENG RAPPANG Muh. Irgi Darmawan; Andi Riska Andreani Syafaruddin; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Processed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.63980

Abstract

Increasingly competitive business conditions have made marketing strategy a crucial factor for business growth, including in the food sector such as commercial layer egg sales. This study aims to describe the marketing strategy implemented by UD Mabbarakkae and to analyze the contribution of marketing mix elements to the sales volume of commercial eggs in Sidenreng Rappang Regency. The study employed a qualitative descriptive approach with a single case study design. Data were collected through direct observation, in-depth interviews, documentation, and literature review involving eight informants consisting of the business owner, employees, and customers, selected using purposive sampling. Data were analyzed following the Miles and Huberman model, comprising data reduction, data display, and conclusion drawing/verification, assisted by NVivo 12 software for systematic coding and thematic grouping. The results show that, within the marketing strategy variable (7P marketing mix), the people indicator obtained the highest percentage (23.89%), followed by process (15.93%), place (14.16%), price (13.27%), promotion and physical evidence (12.39% each), and product (7.96%). For the sales volume variable, the market capability indicator was the most dominant (40.82%), followed by market condition and capital (28.57% each), and market organization (2.04%). These findings indicate that the integrated implementation of the 7P marketing mix, particularly through service quality, effective processes, and ease of product access, has contributed positively to the increase in sales volume at UD Mabbarakkae.
Co-Authors Adam Latif Aidasari Alfian Ali Halidin Andi Riska Andreani Syafaruddin Angkotasan, Rahma R. N Ardi Armitha Putri Ramadhani Bastiana bila, nabilah_bila Elzahwa Zakia Fitri Handayani Hasbi Hasni Hasnidar Herianto Ikram, Muhammad Malik Fajar Mirna Sari Muh. Hasbi Ash. Shiddiq Muh. Irgi Darmawan Muh. Tamrin Muh.Taqwa Muhammad Guntur, Andi Muhammad Rusdi Muhammad Tamrin Nirwana Nur Syafika Nurul Ainun Salsabila Purnamasari, Dian Septi Rahman Yakub Ramadhani, Eliya Ramlan, Pratiwi Rif’atul Islam, Naila Riska Andreani Syafaruddin Shadriyah Sitti Nikmah Sitti Zakiah Ma’Mun sukmawati Syam Muhaimin Tita Sasmita Trifanya, Rensi Utami, Waode Nurul Wardani, Tri Ulfa Yayang Alifah Khalisyah Zakina