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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies Jurnal Cendekia Ilmiah International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal Academia Open Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Riset dan Inovasi Manajemen
R. Yuniardi Rusdianto
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Optimalisasi Pemanfaatan Potensi Pariwisata Desa Pandean, Kecamatan Gondang, Kabupaten Nganjuk Melalui KKN Tematik Diva Faridathul Ilmi; R. Yuniardi Rusdianto
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 7 (2023): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8185874

Abstract

Desa Pandean adalah salah satu wilayah desa yang terletak di Kecamatan Gondang, Kabupaten Nganjuk. Desa ini merupakan salah satu produsen bawang merah terbesar di Nganjuk. Selain itu, Desa Pandean juga memiliki UMKM dan objek wisata yang dapat mendukung untuk menjadi daya tarik wisata di Desa Pandean. Desa ini memiliki potensi alam yang layak untuk dikembangkan menjadi lokasi wisata karena memiliki lahan persawahan yang luas untuk menghasilkan berbagai komoditas, termasuk bawang merah yang telah menjadi tujuan wisatawan dari luar Jawa untuk mempelajari pengembangan bawang merah berkualitas. Dengan manajemen yang efektif dan pelatihan yang rutin, Desa Pandean bisa menjadi desa wisata yang bersaing dengan desa wisata lainnya, terutama di wilayah Jawa Timur.
Implementation of Digital Marketing in Increasing Sales of the Bronchips Brownies Chips MSME Brand Robby Aditya; R. Yuniardi Rusdianto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research has the main objective, namely to find out and analyze strategies in the digital marketing dimension that are applied in increasing sales at Bronchips Brownie Chips MSMEs. The research carried out was descriptive qualitative research. This research was conducted on Bronchips Brownie Chips MSMEs. The subjects of this research are owners, employees and several consumers. Research Design & Methods: The data analysis method used in this research is SWOT analysis using the IFAS and EFAS tables. Findings: The results of research analysis using IFAS and EFAS show that Bronchips Brownie Chips have a strength factor that gets a total score of 3.01 while the weakness factor gets a total score of 0.34. Threats received a total score of 0.51 while Opportunities received a total score of 2.77. Overall, the total value of internal strategy factors is 3.35, while the total value of external strategy factors is 3.28. Judging from the consequences of the SWOT line, Bronchips Brownie Chips is in quadrant I with a value of (X;Y) (2.67; 2.26), namely by using aggressive planning. Making plans that require strengths to become opportunities is an aggressive strategy. Contribution & Value Added: The main contribution behind this research is for entrepreneurs and MSMEs who have not yet gone digital to know the potential and impact of implementing digital marketing
Identifikasi Masalah Dan Potensi Desa Jarak Dalam Upaya Menjadikan Desa Jarak Sebagai Desa Wisata di Kabupaten Jombang Damayanti, Affiva Lindi; Rusdianto, R Yuniardi
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1046

Abstract

Jarak Village is one of the villages in Wonosalam District, Jombang Regency. Jarak Village has the potential to become a Tourism Village because it has one of the aspects needed to become a Tourism Village namely the authenticity of its culture, customs, and natural tourism potentials. However, based on surveys and observations from researchers, Jarak Village still has problems or obstacles in developing it into a Tourism Village. Therefore, the purpose of this research is to plan strategies that can be applied to make the Jarak Village feasible to become a Tourism Village in Wonosalam District, Jombang Regency. In this study a qualitative descriptive method was used to get a complete picture of the village of the Distance. The data used is from primary and secondary data obtained through surveys, observations, interviews, documentation, as well as literature studies from previous related studies. The data that has been collected is processed and analyzed using a SWOT study to produce a strategic direction to develop the Distance Village into a Tourism Village. The results of this study are that there are several strategies and detailed descriptions that can be applied, namely in the form of competitive strategies, diversification strategies, overview strategies, and defensive strategies.
Penerapan Teknologi Tepat Guna Untuk Menunjang Proses Revitalisasi Kolam Renang Kucur Aren Di Desa Wonokerto, Wonosalam, Jombang Dinar Pramadhani; R. Yuniardi Rusdianto
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.813

Abstract

The Kucur Aren swimming pool is a tourist attraction located in Wonokerto Village, Wonosalam District, Jombang Regency. The Covid-19 pandemic caused this tour to be abandoned for approximately three years. This community service activity aims to provide waste bin facilities by recycling paint bucket waste as an appropriate technology that can support the revitalization process and develop the tourist attraction of the Kucur Aren swimming pool. The method used in this research is Community Based Participatory Research (CBPR) which involves the community as partners and emphasizes the values of social transformation, collaboration, and community empowerment. The result of this activity is the reopening of the Kucur Aren swimming pool as a tourist destination equipped with various supporting facilities.
Peran Mahasiswa KKN Dalam Branding Dan Promosi Wisata Embung Sumberagung Kecamatan Gondang Merlina Aris Fitria Dewi; R. Yuniardi Rusdianto
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.179

Abstract

In the tourism village scheme, KKN students focus their work program in Sumberagung Village, Gondang District, Nganjuk Regency on developing tourism potential. One of the tourism potentials in Sumberagung Village is embung or reservoir. In developing the tourism potential of Embung Sumberagung, KKN students conduct branding and promotion for the tour. The implementation of this activity is carried out using the participation method where KKN students actively participate and take the initiative in branding and promoting Embung Sumberagung tourism. With the branding and promotion of Embung Sumberagung tourism, it can add information to the community or tourists so that this tourism potential can be known by a wider community.
Analisis Dampak dan Kesadaran Masyarakat terkait Administrasi Kependudukan melalui Program Kalimasada Kelurahan Gunung Anyar R. Yuniardi Rusdianto; Savira Maslihatul Mamlu’ah
Jurnal Kabar Masyarakat Vol. 1 No. 3 (2023): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i3.557

Abstract

The KALIMASADA (Population Administration Aware Community Neighborhood Area) program aims to make the public aware of the importance of population administration in their daily lives, with a focus on having complete and accurate population documents such as KTP, KK, and birth certificates.In line with this goal, a study was conducted by UPN Veterans East Java students through the Ministry of Education and Culture's MBKM Internship. This study aims to analyze the impact and awareness of the community regarding population administration through the Kalimasada Program in Gunung Anyar Village. This program is designed to increase public awareness about the importance of population administration and having complete population documents. The data collection method used in this study was the collection of KK (Family Cards) data directly on the people involved in the Kalimasada Program. The results showed that the Kalimasada Program in Gunung Anyar Village had a positive impact on public awareness regarding population administration. Through socialization activities, assistance, and population administration services provided by this program, people are becoming more aware of the importance of having complete population documents, such as National Identity Cards (KTP), Family Cards (KK), and birth certificates
Transformasi Pemasaran Di Era Digital: Optimalisasi Landing Page Untuk Meningkatkan Brand Awareness Pada Jasa Pengepul Sampah-Karung Sampah Erica Trisnawati; R. Yuniardi Rusdianto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.676

Abstract

Business transformation in the digital era requires an innovative marketing approach. One way is by utilizing the potential of the internet and information technology. This research focuses on the important role of landing pages in designing online experiences for consumers. The theoretical basis involves the concept of marketing transformation, landing page optimization, and the importance of brand awareness for waste collection services. The methodology used adopts a qualitative approach with a case study in Karung Sampah. Data is collected through observation and analysis using third parties, namely Google Search Console and Google Analytics. It was found that responsive design, relevant content, and social media integration played an important role in the success of the campaign (brand awareness)
Strategi Pemasaran Dan Kualitas Pelayanan Dalam Meningkatkan Kepuasan Dan Loyalitas Pelanggan Bank BJB Elvira Aprilia Primastika; R Yuniardi Rusdianto
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 2 (2024): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i2.680

Abstract

. Bank BJB is a banking industry operating under the auspices of the Regional-Owned Enterprises located in West Java. The purpose of this research is to determine the influence of marketing strategies and service quality on customer satisfaction and loyalty at Bank BJB Branch Office in Mojokerto. This research uses a qualitative method with data obtained from interviews, observations, and documentation. The results of the study indicate that marketing strategies and service quality have a significant impact on customer satisfaction and loyalty, as evidenced by the increasing number of customers using products and programs offered by Bank BJB Branch Office in Mojokerto.
Prosedur Pelaksanaan Pajak Penghasilan Pasal 21 Terkait Natura Pada PT Sinergi Gula Nusantara Risa Bonani Prastika; R. Yuniardi Rusdianto
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): Maret : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i1.302

Abstract

PT Sinergi Gula Nusantara, which is a subsidiary of Holding Perkebunan Nusantara (Persero), is a national sugar industry and overseas 36 sugar factories throughout Indonesia. Income Tax 21 policy on natura or enjoyment obtained in tax implementation. This research is written using descriptive method of analysing the results directly to the company during the internship. As for natura or enjoyment obtained by employees in the form of Office Clothing, K3 facilities, Health COB, Extra Voiding, Sports Activities, Icip-Icip Sugar, PG Service House, Service Vehicles for certain Positions and Pension Contributions by the Company.
Analisis Fundamental Perusahaan dan Penilaian Intrinsik Saham sebagai Dasar Keputusan Investasi Puspakaritas, Ferdiana Nur; Rusdianto, R Y
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5045

Abstract

Investment is a channel funds for future profits for investors. However, investment also has the risk of loss, so investors must be careful. During the Covid-19 pandemic, the economy had declined, as well as the IHSG. At that time, many companies in various sectors also experienced turmoil and decreased performance, one of which was in the property and real estate sector. Knowing this, it is important for investors to analyze the company's performance and shares before making investment decisions to avoid the risk of loss. The purpose of this study is to determine the performance and condition of the company's shares. The research sample is in the form of financial reports for the 2018-2022 period from 8 property and real estate companies. The analysis in this study uses financial ratios. Current ratio, earnings per share, return on equity, debt to equity ratio, total asset turnover, and dividend payout ratio are used to analyze company fundamentals, while price earning ratio and price to book value are used for intrinsic stock valuation. The results showed that 8 property and real estate companies had good performance. Based on the PER assessment at the end of 2022, many of the company's shares are undervalued, which is worth buying, while the PBV assessment shows that MKPI, DMAS, and PBSA shares are overvalued, which is worth selling.
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Damayanti, Diana Putri Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dhiya Ul Hikmah Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fera Kurnianingsih Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Gaffar, Novia Ramadhani Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Lilyana Fransiska Sinaga Madona Diadora Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naila Salsa Nabila Najwa Sekar Maulidha Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Putry Meysa Selvina Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadanti, Arin Oktavia Ramadhani, Oktavia Regita Restiatin Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso